Blueport Commerce
Blueport Commerce operates a SaaS omnichannel ecommerce platform purpose-built for furniture retailers, offering Essentials, C.O.R.E., and the patented OneView POS-integration technology. The Boston-based company serves Top 100 North American furniture retailers through a tiered subscription model.
- Company typePrivate
- Founded2009
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Blueport Commerce does
Blueport Commerce (legal entity SRVI Blueport LLC) is a Boston-based, private B2B SaaS company that operates an omnichannel ecommerce platform purpose-built for the furniture retail vertical. Founded in 2009 by CEO Carl Prindle, whose prior experience includes driving Furniture.com to an annualized $84M in online sales and serving as a consultant at McKinsey, the company serves mid-size and enterprise furniture retailers across North America, with named customers including Steinhafels, Morris Home, Cardis, Rana, WG&R Furniture, and August Haven. The company positions itself as the only platform engineered specifically to handle furniture retail's unique complexity: product variants in the hundreds, multi-week purchase journeys, omnichannel store/showroom/call-center selling, white-glove delivery, B2B/trade requirements, and made-to-order inventory.
The platform's core components are Blueport Essentials (a streamlined ecommerce platform for mid-size retailers launched in 2024), C.O.R.E + Essentials (an enterprise customization tier launched in 2024 that adds full control over website design and merchandising), and OneView (a patented omnichannel technology, U.S. Patent No. 8983864-B2, that connects the website to point-of-sale systems in real time). Supporting modules include a native furniture-focused Product Information Management system, geolocation/store-traffic optimization, vendor catalog access, ERP integration with leading furniture POS systems (STORIS and LOFT), tools for in-store salespeople, AI-powered search and recommendations (via Unbxd Netcore), AI-assisted generative imagery and page creation, advanced checkout options including PayPal and Affirm, and 24/7 hosting and support. The technology stack is built on Google Cloud and Akamai CDN infrastructure, with a broad integration ecosystem including Stripe, Kount, Feedonomics, Bazaarvoice, and marketing automation partners.
Blueport operates a SaaS subscription model with three Essentials tiers (Basics, Essentials, Essentials+) and an enterprise C.O.R.E. customization tier, augmented by monetizable add-ons (OneView, AI Features, Advanced Checkout). Pricing is not publicly disclosed. Go-to-market combines direct enterprise field sales led by SVP Sales & Marketing Jesse Akre, an inside sales motion for mid-market retailers, and partner-enabled distribution through POS integrators STORIS and LOFT. The company employs 51-100 people, has been operating for approximately 15 years, and reports that its retail clients have collectively generated outcomes including a 45% year-over-year sales increase and an 82% increase in order rate during peak periods (Memorial Day Weekend 2018).
Blueport Commerce firmographics
Firmographics- Name
- Blueport Commerce
- Legal name
- SRVI Blueport LLC
- Website
- https://blueport.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blueport Commerce operates a SaaS omnichannel ecommerce platform purpose-built for furniture retailers, offering Essentials, C.O.R.E., and the patented OneView POS-integration technology. The Boston-based company serves Top 100 North American furniture retailers through a tiered subscription model.
- Ownership category
- akta.pro rank
Blueport Commerce industry classification
Industry- Product category
- Furniture Ecommerce Platform
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Home, Furniture & Decor Marketplaces (CRAFABAC)
Keywords
Where Blueport Commerce is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blueport Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Blueport operates as a SaaS ecommerce platform for furniture retailers, offering subscription-based access to their platform with different tiers (Essentials Basics, Essentials, Essentials+). Pricing varies by tier with add-on features available. The platform is sold as an ongoing service with continuous updates and support included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials Basics - Entry-level package without ERP integration |
| Subscription | Annual | Essentials - Core platform package with ERP integration |
| Subscription | Annual | Essentials+ - Premium package with advanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Blueport Commerce product offering
Product offeringCore offering
Blueport Commerce operates a cloud-native, omnichannel SaaS ecommerce platform purpose-built for furniture retailers. The platform enables retailers to run their ecommerce websites, unify online and in-store operations through patented OneView technology that connects to point-of-sale systems in real time, and supports furniture-specific needs including variant-heavy catalogs, white-glove delivery, B2B/trade customers, and showroom-assisted selling. The company sells tiered subscriptions (Essentials Basics, Essentials, Essentials+) plus an enterprise C.O.R.E customization tier, with AI-powered search, personalization, content generation, and checkout add-ons available.
Product overview
Blueport Commerce is an omnichannel ecommerce platform specifically designed for furniture retailers. The product portfolio consists of Blueport Essentials (the core entry-level platform for midsize furniture retailers), C.O.R.E + Essentials (an advanced customization tier offering full control over website design and brand presentation), and OneView (a patented add-on module that connects the website to point-of-sale systems in real time for seamless omnichannel execution). Additional add-on modules include AI Features (AI-powered search, recommendations, and content generation), Advanced Checkout Options (payment flexibility including financing and alternative payment methods), Vendor Catalog, ERP Integration, Store Traffic Optimization, Tools for Salespeople, and Hosting/Security/Support services. The platform is purpose-built for furniture retail complexity including variant management, omnichannel sales, white-glove delivery, and B2B/trade needs.
Differentiator
Problem solved
Functional benefit
Brands
- Essentials: A streamlined, high-impact website ecommerce platform built specifically for midsize furniture retailers ready to take control of their online presence.
- C.O.R.E
- OneView
Products and services
- Blueport Essentials Streamlined, high-impact omnichannel ecommerce platform built specifically for midsize furniture retailers, offering templated websites, vendor catalog access, robust ecommerce functionality, and tools to drive sales online and in-store. Sold as a subscription SaaS product with annual billing.
- C.O.R.E + Essentials Customer's Own Retail Experience (C.O.R.E.) is the advanced customization tier of the Blueport platform that builds on Essentials and unlocks full control over how a brand is presented online, including layout, design, merchandising, and product discovery. Targeted at enterprise and big-ticket furniture retailers.
- OneView Patented omnichannel technology (U.S. Patent No. US 8983864-B2) that connects the website to point-of-sale systems in real time, allowing carts, quotes, customer records, and orders to move seamlessly between online and in-store channels. Sold as an add-on module to the Essentials platform.
- AI Features for Retailers Suite of AI-powered features sold as a platform add-on, including AI-powered site search (powered by Unbxd Netcore), personalized product recommendations based on shopper behavior, AI-generated studio-quality lifestyle images and videos from existing product photography, and AI-assisted custom page creation from text prompts.
- Advanced Checkout Options Checkout enhancements add-on module including additional protection plans, flexible shipping options, secondary financing and waterfall payment flexibility, and alternative payment methods including PayPal and Affirm.
Quantifiable outcome
- 45% year-over-year sales increase during peak periods
- +2 more outcomes
Companies that use Blueport Commerce
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Blueport Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature10 records
Blueport Commerce partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Unbxd NetcorecoreAI-powered search and product discovery partnership. Unbxd's search and browse technology powers Blueport's online merchandising processes with expansive standard and custom filters, on-the-fly landing pages, and integrated promotional messaging. Supports autocomplete, autosuggest, and AI-based personalization.
- Google CloudcoreCloud infrastructure partnership providing the scalable, reliable hosting foundation for Blueport's furniture ecommerce platform.
- AkamaicoreContent delivery network (CDN) and performance optimization partner ensuring fast, reliable website performance for Blueport's retail clients.
- STORIScorePoint-of-sale system integration partner. STORIS is a leading POS solution for furniture retailers that Blueport integrates with to enable the OneView omnichannel capabilities. Available as part of the Essentials package ERP integration.
- LOFTcorePoint-of-sale system integration partner. LOFT is another POS system that Blueport integrates with for ERP synchronization, enabling real-time inventory and order management across channels.
- StripecorePayment processing partnership providing secure, seamless checkout functionality for furniture ecommerce transactions on the Blueport platform.
- KountcoreFraud prevention and chargeback management partner. Blueport's fraud methodology combines Kount's machine learning and rule engine capabilities with human intelligence for holistic fraud protection.
- PayPalcoreAlternative payment method integration providing customers with PayPal as a checkout option beyond traditional credit cards.
- Google Analytics (GA)coreAnalytics and tracking integration providing insights into website performance, user behavior, and ecommerce metrics for Blueport retailers.
- Google Tag Manager (GTM)coreTag management system integration enabling retailers to manage and deploy marketing tags and tracking pixels without code changes.
- LogicMonitorcoreInfrastructure monitoring and performance management partner ensuring 24/7 uptime and performance monitoring for Blueport platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blueport Commerce competitors and assessment
Company assessmentBroad incumbents
- Adobe Commerce (Magento): Adobe Commerce is an enterprise-grade ecommerce platform used by many large furniture and home furnishings retailers globally. Its flexibility and Adobe ecosystem make it a benchmark competitor at the high end of the market where Blueport C.O.R.E. competes.
- Shopify: Shopify is the dominant horizontal SMB ecommerce platform and continues expanding upmarket with Shopify Plus. Its strong partner ecosystem and embedded financing tooling make it an increasingly relevant competitor for mid-size furniture retailers who might otherwise consider Blueport Essentials.
- BigCommerce: BigCommerce is a leading horizontal SaaS ecommerce platform competing for mid-market and enterprise retailers, including furniture and home goods merchants. While not furniture-specific, its headless architecture, B2B features, and multi-storefront capabilities make it a credible alternative that Blueport must displace in evaluations.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is a leading enterprise ecommerce platform serving global retailers, including home and furniture brands. Its scale, AI features (Einstein), and CRM integration make it a head-to-head competitor for the largest Blueport enterprise customers.
Direct peers
- MicroD: MicroD is a furniture-industry-focused ecommerce and digital marketing platform provider serving furniture manufacturers and retailers. Its vertical specialization, similar product catalog capabilities, and shared customer base make it Blueport's closest direct peer in furniture ecommerce.
- Springboard Retail: Springboard Retail provides a furniture-specific retail management system including POS, inventory, and ecommerce functionality for specialty retailers. Its vertical depth in furniture retail and integrated POS/ecommerce stack make it a comparable niche competitor to Blueport.
Emerging players
- Optimizely (Episerver): Optimizely offers a commerce platform alongside its DXP, with B2B and personalization features used by mid-size retailers. Its composable approach makes it an alternative for furniture retailers evaluating modernization paths against Blueport.
- Kibo Commerce: Kibo Commerce is a mid-market headless ecommerce and order management platform with personalization capabilities. It competes for the same mid-market furniture retailer segment that Blueport targets with its Essentials tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueport Commerce social profiles
Digital presenceBlueport Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueport Commerce leadership team
Management profileNumber of profiles
Profiles3 records
Blueport Commerce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueport Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueport Commerce
What does Blueport Commerce do?
Blueport Commerce operates a cloud-native, omnichannel SaaS ecommerce platform purpose-built for furniture retailers. The platform enables retailers to run their ecommerce websites, unify online and in-store operations through patented OneView technology that connects to point-of-sale systems in real time, and supports furniture-specific needs including variant-heavy catalogs, white-glove delivery, B2B/trade customers, and showroom-assisted selling. The company sells tiered subscriptions (Essentials Basics, Essentials, Essentials+) plus an enterprise C.O.R.E customization tier, with AI-powered search, personalization, content generation, and checkout add-ons available.
Is Blueport Commerce a public or private company?
Blueport Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueport Commerce founded?
Blueport Commerce was founded in 2009. It employs 51 to 100 people.
Where is Blueport Commerce based?
Blueport Commerce is headquartered in Boston, United States, in the North America region.
How does Blueport Commerce make money?
One revenue line is on record: saaS Platform Subscription.
Who are Blueport Commerce's main competitors?
Broad incumbents on record are Adobe Commerce (Magento), Shopify, BigCommerce and Salesforce Commerce Cloud. Direct peers are MicroD and Springboard Retail. Emerging players are Optimizely (Episerver) and Kibo Commerce.
Does Blueport Commerce have an API?
No public API is recorded for Blueport Commerce.
What industry is Blueport Commerce in?
Blueport Commerce's product category is Furniture Ecommerce Platform. Its primary akta.pro industry code is CRAFABAC, Home, Furniture & Decor Marketplaces. Its NAICS code is 4491 and its SIC code is 5945.