B&Partners

What B&Partners does

B&Partners operates as Biosphera (legal entity: B&PARTNERS PARTICIPAÇÕES LTDA.), a Brazil-headquartered network of 16 independent specialized companies — referred to as "biomas" — that deliver integrated marketing, technology, sales, and consulting services under an AI-driven operating model. The network's capabilities span branding and advertising (Ampfy, BFerraz, New Vegas), data and AI (DataBeats, Just A Little Data, Spons), customer experience and CX auditing (Postmetria), live/experiential marketing (Just Live), content and influence (Snack Content), trade and retail execution (Next Outsourcing, Global Products, Plug in), and consulting (Estúdio Eixo), plus AI-powered media agency Vitrio and shopper experience agency Score. Core platform components include a multi-agent AI analytics product (DataBeats) with descriptive, exploratory, predictive, and prescriptive capabilities, an AI-based CX audit platform (Postmetria), an AI-driven sponsorship optimization platform (Spons), and a broader stack of generative AI, predictive modeling, data platform (CDP/DMP/Data Lake), and process automation modules.

The company sells through a sales-led B2B motion targeting enterprise and mid-market brands, with 38 "growth catalyst" partners cultivating client relationships and assembling cross-biome "symbiotic squads" tailored to each engagement. Revenue is generated primarily through professional services fees for integrated consulting, marketing, creative, and trade execution, supplemented by subscription-based licensing of its AI analytics platforms (DataBeats, Postmetria) and merchandise/hardware sales through Global Products. Pricing is quote-based and customized per client; no public tiers are disclosed. Biosphera serves 280+ clients across 8 countries (Brazil, Mexico, Argentina, Colombia, USA, Portugal, Italy, China), with notable enterprise customers including AB InBev, Diageo, Mondelez, and Stellantis. The firm employs 1,350+ specialists and has accumulated 256+ industry awards (Cannes Lions, D&AD, Clio).

Name

B&Partners

Legal name

B&PARTNERS PARTICIPAÇÕES LTDA.

Website

https://bpartners.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

B&Partners (operating as Biosphera) is a Brazil-based network of 16 specialized companies delivering AI-driven marketing, technology, sales, and consulting services to enterprise and mid-market brands across 8 countries, with 1,350+ specialists and proprietary AI platforms.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Marketing consulting services
• AI-driven advertising
• Data analytics platforms
• Brand experience agencies
• Integrated growth solutions

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Integrated consulting services across technology, marketing, sales, and business strategy delivered through symbiotic squads combining specialists from different biomas
2. AI Analytics Platforms: SaaS platforms including DataBeats (AI analytics) and Postmetria (CX auditing) offered on subscription basis
3. Marketing & Creative Services: Branding, advertising, media, content, and creative production services
4. Retail & Trade Solutions: Retail execution, trade marketing, promotional campaigns, and loyalty programs
5. Licensed Products & Merchandising: Promotional products, licensed merchandise, and brand merchandising through Global Products

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

B&Partners operates the Biosphera network, an AI-driven platform that unifies 16 independent specialized companies (biomas) delivering integrated marketing, advertising, technology, data analytics, brand experience, retail, and consulting services to enterprise brands. The network combines artificial intelligence with collective intelligence across symbiotic squads covering brand strategy, creative production, media planning, content and influence, eCommerce performance, shopper marketing, and AI/data platforms such as DataBeats and Postmetria.

Product overview

Biosphera is a network of independent technology, marketing, sales, and consulting companies operating under an AI-driven model. The portfolio consists of 16 biomas (subsidiary companies/brands) including Ampfy (branding/advertising), BFerraz (brand experience), DataBeats (AI analytics platform), Estúdio Eixo (consulting), Global Products (retail/licensed products), Just A Little Data (data intelligence), Just Live (creativity/experience), New Vegas (bespoke agency), Next Outsourcing (MKT/trade outsourcing), Plug in (sales/retail tech), Postmetria (CX AI platform), Score (brand/shopper experience), Snack Content (content/influence), Spons (AI-driven sponsorship), and Vitrio (AI-driven creativity/media). The biomas operate as modular squads called 'simbioses' that combine talents, methodologies, and AI strategies. Core AI-powered modules include GenAI Applications, Predictive Analytics, AI Strategy & Applied Intelligence, Machine Learning & AI Development, Data Platforms, and Process Automation & Agents.

Differentiator

Problem solved

Functional benefit

Brands

• Atmosphera: Investment platform for investors and companies seeking growth, connected to Biosphera network
• Atmosphera&Partners.Co

Products and services

• Biosphera Network (Integrated Growth Solutions) Integrated AI-driven growth platform unifying 16 independent specialized companies (biomas) that deliver end-to-end marketing, advertising, data, technology, retail, and consulting solutions through adaptive symbiotic squads for enterprise brands.
• DataBeats AI analytics platform with multiple specialized AI agents for descriptive, exploratory, predictive, and prescriptive data analysis, offered on a subscription basis to mid-market and enterprise clients.
• Postmetria AI-driven customer experience quality auditing platform that uses proprietary AI to combine spontaneous/unstructured data, NPS, and operational metrics, providing CX insights and improvement guidance.
• Ampfy Independent communication agency uniting strategy, creativity, and media to create authentic connections between brands and consumers; serves major advertisers with integrated advertising offerings.
• BFerraz Brand experience, live entertainment, and promotional ecosystems agency that builds brands that engage more, sell better, and stay in people's memory through experience-led campaigns.
• Estúdio Eixo Consulting firm that guides brands by translating behaviors into business opportunities through data intelligence, agile methodologies, and network creativity.
• Just A Little Data Data intelligence firm that orchestrates data and tech teams to increase business results through CRM operations, analytics, AI, and technology implementation.
• Just Live Creativity and experience agency creating experiences that connect brands and people through strategy, creativity, and emotion to generate real impact across in-person and hybrid platforms.
• New Vegas Bespoke agency focused on strategy and multiformat creation, aligning strategy, UX, and creation to ensure coherence between platform, product, and narrative.
• Next Outsourcing Marketing and trade outsourcing specialist in purchasing, management, and production of marketing and trade operations, ensuring agility, scale, and production excellence.
• Score Brand and shopper experience agency that transforms contact points into real connections between brands and people using proprietary methodologies such as Design Score and Trade Ecosystem.
• Snack Content Content and influence agency specializing in social content, influence, social commerce, and performance using a methodology that combines data, creativity, and AI for engagement and conversion.
• Spons AI-driven sponsorship platform that combines data, technology, and market knowledge to simplify all sponsorship steps from strategy to ROI, transforming cultural relevance into measurable brand assets.
• Vitrio Full-service AI-driven creativity and media agency uniting data, technology, AI, creativity, and personalization for integrated media, CRM, and BI solutions.
• Global Products Specialist in retail, promotional, and licensed products that transforms ideas into brand experiences through POSM, brand merchandising, and licensed product development.

Quantifiable outcome

• 280+ brands powered through symbiotic working model
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core.

• AmpfycoreStrategic or Co-development PartnerIndependent branding and advertising agency integrating strategy, creativity, and media to create authentic connections between brands and consumers. Led by Andre Chueri (CEO & Partner) and Andrea Siqueira (CCO).
• BFerrazcoreStrategic or Co-development PartnerBrand experience, live entertainment, and promotional ecosystems agency. Builds brands that engage more, sell better, and stay in people's memory. Led by Carolina Pellicano (VP & Partner).
• DataBeatscoreTechnology or IntegrationMulti-agent AI analytics platform specialized in descriptive, exploratory, predictive, and prescriptive data analysis. Provides AI-powered insights across the network.
• Estúdio EixocoreStrategic or Co-development PartnerConsulting firm that guides brands by translating behaviors into business opportunities through data intelligence, agile methodologies, and network creativity. Led by Enricco Benetti (Co-CEO & CCO).
• Global ProductscoreStrategic or Co-development PartnerSpecialist in retail, promotional, and licensed products that transform ideas into brand experiences.
• Just A Little DatacoreTechnology or IntegrationData intelligence firm that orchestrates data and tech teams to increase business results through CRM operations, analytics, AI, and tech. Led by Denys Fehr (Founder & CEO).
• Just LivecoreStrategic or Co-development PartnerCreativity and experience agency creating experiences that connect brands and people through strategy, creativity, and emotion to generate real impact. Led by Francisco Marianno (Operations Director & Partner).
• New VegascoreStrategic or Co-development PartnerBespoke agency focused on strategy and multiformat creation. Led by Juliana Kasper Machado (CXO & Partner).
• Next OutsourcingcoreStrategic or Co-development PartnerSpecialist in purchasing, management, and production of marketing and trade, guaranteeing agility, production scale, and excellence.
• Plug incoreTechnology or IntegrationSales and retail technology and data integration specialist, connecting brands, channels, and platforms to maximize performance and results.
• PostmetriacoreTechnology or IntegrationAI-driven CX platform for customer experience quality auditing with proprietary AI. Provides insights and operational improvement with strategic profitability. Led by Dirceu Jr.
• ScorecoreStrategic or Co-development PartnerBrand and shopper experience agency that transforms contact points into real connections between brands and people. Led by Albano Neto (CSO/CCO & Partner).
• Snack ContentcoreStrategic or Co-development PartnerContent and influence agency specializing in social content, influence, social commerce, and performance with methodology combining data, creativity, and AI. Led by Nelson Botega (Co-CEO & Partner).
• SponscoreTechnology or IntegrationAI-driven sponsorship platform combining data, technology, and market knowledge to simplify all sponsorship steps from strategy to ROI. Led by Felipe Bratfisch.
• VitriocoreStrategic or Co-development PartnerFull-service AI-driven creativity and media agency combining data, technology, AI, creativity, and personalization for integrated solutions in media, CRM, and BI. Led by Mauricio Zimmermann and Gerson Ribeiro (CGO).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• R/GA: Global digital agency (part of IPG) combining creative, technology, and consulting for enterprise transformation — a closely comparable AI-and-design-led services model serving Fortune 500 brands.

Broad incumbents

• Omnicom Group: Holding company for BBDO, DDB, TBWA and specialty agencies. Comparable as a multi-agency network targeting enterprise clients with integrated solutions; significantly larger and more globally diversified.
• WPP: Global advertising holding company operating Ogilvy, VMLY&R, GroupM, and Hogarth. Most comparable at the network-of-agencies level, with broader geographic reach and deeper enterprise relationships, but with less integrated AI/platform depth than B&Partners' model.
• Interpublic Group: Owner of McCann Worldgroup, MullenLowe, FCB and Mediabrands. Closely comparable multi-agency network model with similar creative+media+specialty structure; competing for the same enterprise brand clients.
• Publicis Groupe: Global marketing and communications holding company (Leo Burnett, Saatchi & Saatchi, Publicis Sapient). Operates an integrated creative+data+tech network analogous to Biosphera's biomas model, at much larger scale.
• Dentsu: Japanese-headquartered global agency network spanning creative, media, and CXM (Dentsu Creative, Dentsu Media, Merkle). Direct comparable in integrated enterprise services, with stronger Asia-Pacific reach.
• Accenture Song: Accenture's creative, marketing, and commerce arm bundling strategy, design, data, and AI. Increasingly competitive for the same integrated enterprise engagements B&Partners targets, with deep consulting scale.
• S4 Capital / MediaMonks: Sir Martin Sorrell's digital-first agency network (MediaMonks, MightyHive, TheoremOne). Closely comparable AI-driven, integrated services model with a tech-first positioning similar to Biosphera's.

Regional players

• Africa (Grupo Africa): Major Brazilian creative advertising group and direct LatAm competitor to Ampfy/BFerraz, with deep enterprise client relationships and award-winning creative work. Highly comparable as a LatAm-rooted multi-brand agency group.
• WMcCann: Brazilian arm of McCann Worldgroup; one of Brazil's largest creative agencies. Direct competitor for the same F&B, retail, and electronics enterprise clients as B&Partners' sub-brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/postmetria
• YouTubeyoutube.com/@AgenciaJustLive
• Facebookfacebook.com/Postmetria/?locale=pt_BR
• LinkedInlinkedin.com/company/b-partners-co
• Instagraminstagram.com/biosphera.ntwk

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&Partners