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CrowdTwist

Full company profile

uuid00089cr

Namestring
CrowdTwist
Legal namestring
CrowdTwist
Websiteurl
crowdtwist.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

CrowdTwist is an enterprise-scale loyalty management software vendor founded in 2009 and headquartered in New York. The company provides a multichannel loyalty and analytics platform that enables consumer brands to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics for retention and engagement optimization. Its solution is positioned for organizations seeking to unify member engagement data across digital and physical channels and to act on it through personalized loyalty experiences.

CrowdTwist operates as a unified SaaS platform competing in the loyalty management software market alongside vendors such as Kobie, TapMango, and Paytronix. The platform supports use cases including sports fan engagement, customer retention, and structured loyalty program management. CrowdTwist has been acquired by Oracle and is currently sold and operated as part of Oracle's enterprise customer experience (CX) portfolio under the 'Oracle CrowdTwist' brand, with integration potential into Oracle's CX Cloud, NetSuite, and MICROS hospitality/POS assets. The company is led by Scott Matthews (CEO), with co-founder Joshua Bowen serving as Chief Corporate Development Officer and Rosanna Tirrito as SVP of Client Success.

The business model is enterprise B2B SaaS, with revenue generated through platform licensing to large consumer brands and organizations running multichannel loyalty programs. Specific pricing and contract structures are not publicly disclosed. Prior to and following acquisition, CrowdTwist had raised approximately $15.8 million in venture funding from investors including Fairhaven Capital Partners, SoftBank Group, StarVest Partners, Lerer Hippeau, 1745 Ventures, MDC Ventures, and Techstars, and now operates with 51–100 employees under Oracle ownership.

Short descriptiontext

CrowdTwist is an enterprise loyalty management software platform, now part of Oracle, that helps consumer brands run multichannel points programs, gamification, and AI-driven analytics for customer retention.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
loyalty management software, customer engagement platform, points program management, gamification analytics, predictive loyalty analytics
Industry3 codes
1Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle)
CodeTHALAKAAPrimaryYes
2Fan Engagement & Onsite Technology (RFID, Cashless, Apps)
CodeMPAGAAALPrimaryNo
3Customer Support, CRM & Fan Engagement for Ticketing
CodeMPAGAJAIPrimaryNo
NAICS code1 code
  • Media Representatives541840
SIC code1 code
  • Services-Advertising7310
Product category
Loyalty Management Software
Social media profiles1 record
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

CrowdTwist is an enterprise-scale loyalty management platform that enables organizations to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics. The platform is designed for enterprise customers seeking to improve customer retention and engagement through personalized loyalty experiences.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

CrowdTwist is a single unified loyalty management platform acquired by Oracle. It operates as Oracle's enterprise-scale loyalty solution featuring points programs, gamification mechanics, and AI-driven analytics capabilities. The platform is designed for enterprise customers seeking to improve customer retention through personalized loyalty experiences.

Product and service1 record
1Oracle CrowdTwist Loyalty Platform
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Kobie Marketing
TypeDirect peer
Description

Kobie is a long-standing enterprise loyalty management agency and platform provider that competes head-to-head with CrowdTwist in designing and operating points, rewards, and tiered loyalty programs for large brands. It is one of the named competitors in the CrowdTwist differentiators.

2TapMango
TypeDirect peer
Description

TapMango is a cloud-based customer loyalty and engagement platform used by retail and restaurant brands to run points, referral, and digital rewards programs. It is directly cited alongside CrowdTwist as a competitor in enterprise loyalty management.

3Paytronix
TypeDirect peer
Description

Paytronix is a guest engagement and loyalty platform purpose-built for restaurants and convenience stores, offering points, offers, and AI-driven analytics similar to CrowdTwist's feature set. It is named in CrowdTwist's competitive set.

4Yotpo
TypeDirect peer
Description

Yotpo offers a commerce marketing platform that bundles reviews, SMS marketing, and a loyalty module — competing with CrowdTwist in the brand-side loyalty and customer engagement software category.

5Smile.io
TypeDirect peer
Description

Smile.io is a widely adopted points, referral, and VIP loyalty platform for Shopify and other e-commerce brands. It competes with CrowdTwist in the digital-native and mid-market segments of loyalty management.

6Antavo
TypeDirect peer
Description

Antavo is an enterprise SaaS loyalty platform for retail, fashion, and beauty brands, offering points engines, gamification, and analytics comparable to CrowdTwist's feature set.

7Annex Cloud
TypeDirect peer
Description

Annex Cloud provides an enterprise loyalty and referral marketing platform with gamification, user-generated content, and advocacy tools, directly overlapping with CrowdTwist's product offering.

8LoyaltyLion
TypeDirect peer
Description

LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce merchants, competing with CrowdTwist in the points-and-rewards software category.

9Comarch Loyalty
TypeDirect peer
Description

Comarch is a global IT services and software vendor offering an enterprise loyalty management suite used by telcos, banks, and retailers — directly comparable to CrowdTwist's enterprise loyalty positioning.

10SailPlay
TypeDirect peer
Description

SailPlay is a customer loyalty and engagement platform that delivers points, gamification, and behavioral segmentation, closely aligned with CrowdTwist's core capabilities.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds8 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CrowdTwist

Loyalty Management Softwarecrowdtwist.com

CrowdTwist is an enterprise loyalty management software platform, now part of Oracle, that helps consumer brands run multichannel points programs, gamification, and AI-driven analytics for customer retention.

What CrowdTwist does

CrowdTwist is an enterprise-scale loyalty management software vendor founded in 2009 and headquartered in New York. The company provides a multichannel loyalty and analytics platform that enables consumer brands to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics for retention and engagement optimization. Its solution is positioned for organizations seeking to unify member engagement data across digital and physical channels and to act on it through personalized loyalty experiences.

CrowdTwist operates as a unified SaaS platform competing in the loyalty management software market alongside vendors such as Kobie, TapMango, and Paytronix. The platform supports use cases including sports fan engagement, customer retention, and structured loyalty program management. CrowdTwist has been acquired by Oracle and is currently sold and operated as part of Oracle's enterprise customer experience (CX) portfolio under the 'Oracle CrowdTwist' brand, with integration potential into Oracle's CX Cloud, NetSuite, and MICROS hospitality/POS assets. The company is led by Scott Matthews (CEO), with co-founder Joshua Bowen serving as Chief Corporate Development Officer and Rosanna Tirrito as SVP of Client Success.

The business model is enterprise B2B SaaS, with revenue generated through platform licensing to large consumer brands and organizations running multichannel loyalty programs. Specific pricing and contract structures are not publicly disclosed. Prior to and following acquisition, CrowdTwist had raised approximately $15.8 million in venture funding from investors including Fairhaven Capital Partners, SoftBank Group, StarVest Partners, Lerer Hippeau, 1745 Ventures, MDC Ventures, and Techstars, and now operates with 51–100 employees under Oracle ownership.

CrowdTwist firmographics

Firmographics
Name
CrowdTwist
Legal name
CrowdTwist
Website
https://crowdtwist.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
51–100 employees
Short description
CrowdTwist is an enterprise loyalty management software platform, now part of Oracle, that helps consumer brands run multichannel points programs, gamification, and AI-driven analytics for customer retention.
Ownership category
akta.pro rank

CrowdTwist industry classification

Industry
Product category
Loyalty Management Software
NAICS
Media Representatives (541840)
SIC
Services-Advertising (7310)
akta.pro primary industry
Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)
akta.pro secondary industries
Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

Keywords

  • Loyalty management software
  • Customer engagement platform
  • Points program management
  • Gamification analytics
  • Predictive loyalty analytics

Where CrowdTwist is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

CrowdTwist business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

CrowdTwist product offering

Product offering

Core offering

CrowdTwist is an enterprise-scale loyalty management platform that enables organizations to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics. The platform is designed for enterprise customers seeking to improve customer retention and engagement through personalized loyalty experiences.

Product overview

CrowdTwist is a single unified loyalty management platform acquired by Oracle. It operates as Oracle's enterprise-scale loyalty solution featuring points programs, gamification mechanics, and AI-driven analytics capabilities. The platform is designed for enterprise customers seeking to improve customer retention through personalized loyalty experiences.

Differentiator

Problem solved

Functional benefit

Products and services

  • Oracle CrowdTwist Loyalty Platform

Companies that use CrowdTwist

Customer profile

Ideal customer profiles1 record

CrowdTwist technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

CrowdTwist partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

CrowdTwist competitors and assessment

Company assessment

Direct peers

  • Kobie Marketing: Kobie is a long-standing enterprise loyalty management agency and platform provider that competes head-to-head with CrowdTwist in designing and operating points, rewards, and tiered loyalty programs for large brands. It is one of the named competitors in the CrowdTwist differentiators.
  • TapMango: TapMango is a cloud-based customer loyalty and engagement platform used by retail and restaurant brands to run points, referral, and digital rewards programs. It is directly cited alongside CrowdTwist as a competitor in enterprise loyalty management.
  • Paytronix: Paytronix is a guest engagement and loyalty platform purpose-built for restaurants and convenience stores, offering points, offers, and AI-driven analytics similar to CrowdTwist's feature set. It is named in CrowdTwist's competitive set.
  • Yotpo: Yotpo offers a commerce marketing platform that bundles reviews, SMS marketing, and a loyalty module — competing with CrowdTwist in the brand-side loyalty and customer engagement software category.
  • Smile.io: Smile.io is a widely adopted points, referral, and VIP loyalty platform for Shopify and other e-commerce brands. It competes with CrowdTwist in the digital-native and mid-market segments of loyalty management.
  • Antavo: Antavo is an enterprise SaaS loyalty platform for retail, fashion, and beauty brands, offering points engines, gamification, and analytics comparable to CrowdTwist's feature set.
  • Annex Cloud: Annex Cloud provides an enterprise loyalty and referral marketing platform with gamification, user-generated content, and advocacy tools, directly overlapping with CrowdTwist's product offering.
  • LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce merchants, competing with CrowdTwist in the points-and-rewards software category.
  • Comarch Loyalty: Comarch is a global IT services and software vendor offering an enterprise loyalty management suite used by telcos, banks, and retailers — directly comparable to CrowdTwist's enterprise loyalty positioning.
  • SailPlay: SailPlay is a customer loyalty and engagement platform that delivers points, gamification, and behavioral segmentation, closely aligned with CrowdTwist's core capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

CrowdTwist social profiles

Digital presence

CrowdTwist financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CrowdTwist leadership team

Management profile

Number of profiles

Profiles3 records

CrowdTwist funding detail

Funding detail

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CrowdTwist M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrowdTwist

What does CrowdTwist do?

CrowdTwist is an enterprise-scale loyalty management platform that enables organizations to build customer loyalty through points programs, gamification mechanics, and AI-driven analytics. The platform is designed for enterprise customers seeking to improve customer retention and engagement through personalized loyalty experiences.

Is CrowdTwist a public or private company?

CrowdTwist is a private company. It is classified as corporate owned and is currently operating.

When was CrowdTwist founded?

CrowdTwist was founded in 2009. It employs 51 to 100 people.

Where is CrowdTwist based?

CrowdTwist is headquartered in New York, United States, in the North America region.

Who are CrowdTwist's main competitors?

Direct peers on record are Kobie Marketing, TapMango, Paytronix, Yotpo, Smile.io, Antavo, Annex Cloud, LoyaltyLion, Comarch Loyalty and SailPlay.

Does CrowdTwist have an API?

No public API is recorded for CrowdTwist.

What industry is CrowdTwist in?

CrowdTwist's product category is Loyalty Management Software. Its primary akta.pro industry code is THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle), with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 541840 and its SIC code is 7310.

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Live signals
Yotpo10 Best Enterprise Loyalty Software Platforms for 2025A 2025 guide evaluates ten enterprise loyalty software platforms, including Yotpo, Annex Cloud, and Oracle CrowdTwist, assessing their capabilities for scalability, customization, and integration. The analysis highlights key selection criteria such as advanced data analytics, strategic support, and seamless connectivity with existing marketing technology stacks. It concludes by outlining best practices for launching effective loyalty programs that drive customer retention and growth.CX TodayTop Loyalty Management Software Vendors Improving Retention in 2025CX Today published a buyer's guide profiling 23 loyalty management software vendors for enterprises seeking to improve customer retention, covering platforms that integrate with POS systems, automate campaigns, and provide real-time data insights. The guide highlights vendors across different specializations, from restaurant-focused solutions like TapMango and Paytronix to enterprise-scale platforms like Kobie and Oracle's CrowdTwist, with features including points programs, gamification, and AI-driven analytics. Some vendors showcased specific 2025 innovations, such as TapMango's new paid-membership model and SumUp's bundled payments and loyalty package following its acquisition of FiveStars.BostonGlobe.comBoston Tech Leaders - The Boston GlobeRudina Seseri, co-founder and managing partner of Glasswing Ventures, was ranked #39 on the Boston Globe's 2024 Tech Power Players 50 list for her investments in artificial intelligence companies and philanthropic leadership. Glasswing Ventures focuses on early-stage AI, enterprise software, and cloud computing, having backed startups such as Verusen and CrowdTwist. Seseri also serves as chair of the philanthropic board for Boston Children’s Hospital.PR NewswireCrowdTwist Releases Its Tenth Consumer Loyalty And Engagement Research ReportCrowdTwist, an omnichannel loyalty and engagement solutions provider, released its tenth annual consumer loyalty research report titled "The Marketer's Guide to Loyalty" on October 8, 2019. The report found that 87% of consumers are willing to recommend their favorite brand, 71% are active in at least one loyalty program, and 59% are willing to pay for a loyalty program with valuable perks.FinSMEsOracle Acquires CrowdTwistOracle is acquiring CrowdTwist, a NYC-based cloud-native customer loyalty solution, with the deal amount undisclosed. The company, led by Scott Matthews, provides loyalty programs for brands. The combined entity will integrate with Oracle Responsys, CX Unity, Eloqua, and retail applications.PR NewswireOracle Buys CrowdTwistOracle announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution provider, with the deal expected to close in 2019. Upon closing, the CrowdTwist team will join Oracle's Customer Experience (CX) Cloud organization to enhance Oracle's loyalty and customer engagement capabilities. The acquisition is intended to provide organizations with personalized engagement tools and extend loyalty programs across multiple customer touchpoints through integration with Oracle's existing CX products.SiliconANGLEOracle buys CrowdTwist to help boost customer loyalty - SiliconANGLEOracle acquired CrowdTwist, a customer loyalty platform, to enhance its Customer Experience Cloud. The acquisition will integrate CrowdTwist's 100+ engagement paths and loyalty programs with Oracle's Responsys, Eloqua, and CX Unity platforms. Oracle aims to help marketers improve customer retention through the combined offerings.PR NewswireCrowdTwist Recognized with Five Awards for Excellence in LoyaltyCrowdTwist, an omnichannel loyalty and engagement solutions provider, was awarded five Loyalty360 awards including the Platinum 360-Degree Vendor Award at the annual Loyalty Expo in Charlotte, NC on May 30, 2019. The company's clients Thermo Fisher Scientific, tarte, Sleep Number, and Zumiez also received multiple awards across various categories for their customer loyalty programs. CrowdTwist CEO Scott Matthews stated the recognition validates the company's work with what he described as some of the world's most innovative brands.PR NewswireCrowdTwist is Named a Leader in Loyalty Technology PlatformsCrowdTwist, an omnichannel loyalty and engagement solutions provider, announced that Forrester Research named it a Leader in "The Forrester Wave: Loyalty Technology Platforms, Q2 2019" report, placing it among the 13 most significant loyalty technology providers evaluated. The company received the top score in both the Current Offering and Strategy categories, excelling in member data management, personalization, predictive analytics, and partner ecosystem criteria. Client references cited by Forrester praised CrowdTwist's user-friendly interface and proactive support, with the CEO calling the recognition a testament to the value the company provides to its clients.PR NewswireInfor Launches New Loyalty Program for RetailersInfor announced the launch of Infor Loyalty, a new multichannel loyalty and engagement platform for retailers, as part of its Converged Commerce suite. The platform is powered by CrowdTwist, a New York-based loyalty solutions company, and will track customer purchases, social media activity, and survey data across mobile, store, web, and social channels. Infor stated this partnership is part of a broader 24-month investment in retail technology and converged commerce, with executives from both companies describing the collaboration as a move to revolutionize retail technology.