Eckert Insurance Group
Eckert Insurance Group is an employee-owned, independent insurance agency in Austin, Texas, founded in 1966. Five agents place home, auto, small business, and life insurance through nine national carriers, serving local households and small businesses via a referral-driven, relationship-based model.
- Company typePrivate
- Founded1966
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Eckert Insurance Group does
Eckert Insurance Group is an employee-owned independent insurance agency headquartered in Austin, Texas, founded in 1966 and serving the local market through a five-agent team. The firm represents nine major national insurance carriers — Safeco, Encompass, Nationwide, MetLife, Hartford, Travelers, Progressive, Liberty Mutual, and Chubb — and acts as an intermediary, advising clients on home, auto, small business, life, umbrella, and long-term care insurance. Distribution is relationship-driven: 59% of new business originates from referrals and 96% of household clients renew annually, with phone and email as primary contact channels and an ePay payment portal for transactions.
The business model is commission-based, with the agency earning a share of premiums on policies placed and renewed through its carrier partners. Pricing is quote-based and risk-assessed per client; no tiers are publicly disclosed. The firm targets a horizontal segmentation across homeowners, preferred drivers, small business owners (professionals, landlords, tech firms, retailers, trade contractors), and families with dependents. There is no proprietary technology platform; the value proposition rests on independent carrier access, technical knowledge of insurance contracts, claims advocacy, and multi-decade client relationships.
The firm is privately held, family-led (Will Eckert acquired the agency from his father Travis A. Eckert in 1998), and capitalized through retained earnings with no institutional or PE/VC backing. Both Eckerts have served as past presidents of the Independent Insurance Agents of Austin. Operations are confined to the Austin, Texas metropolitan area with no disclosed expansion plans, and the firm shows no AI/ML adoption, no digital transformation beyond a payment portal and Facebook presence, and no active M&A or funding activity.
Eckert Insurance Group firmographics
Firmographics- Name
- Eckert Insurance Group
- Legal name
- Eckert Insurance Group
- Website
- https://eckertgroup.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eckert Insurance Group is an employee-owned, independent insurance agency in Austin, Texas, founded in 1966. Five agents place home, auto, small business, and life insurance through nine national carriers, serving local households and small businesses via a referral-driven, relationship-based model.
- Ownership category
- akta.pro rank
Where Eckert Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eckert Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Eckert Insurance Group earns commissions from insurance carriers for policies placed. They represent multiple insurance companies (Safeco, Encompass, Nationwide, MetLife, Hartford, Travelers, Progressive, Liberty Mutual, Chubb) and receive a portion of premiums as compensation for their services. Revenue is generated through commissions on new policy placements and renewal commissions on existing policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance pricing - no standard tiers disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Eckert Insurance Group product offering
Product offeringCore offering
Eckert Insurance Group is an independent insurance agency in Austin, Texas that places home, auto, business, and life insurance policies on behalf of clients through nine national carriers (Safeco, Encompass, Nationwide, MetLife, Hartford, Travelers, Progressive, Liberty Mutual, Chubb). The agency earns commissions from carriers and provides advocacy, coverage comparison, and claims support for personal lines and small commercial clients across the Austin metro.
Product overview
Eckert Insurance Group is an independent insurance agency offering a portfolio of insurance products through multiple carrier partnerships. The core product portfolio consists of personal insurance (Home Insurance and Auto Insurance) and Business Insurance, supplemented by Life Insurance, Umbrella Insurance, and Long Term Care Insurance. Rather than a single unified software platform, the company operates as an independent agency model, acting as an advocate and broker between clients and insurance carriers including Safeco, Encompass, Nationwide, MetLife, Hartford, Travelers, Progressive, Liberty Mutual, and Chubb. The company helps clients select appropriate coverage limits and navigate the insurance marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance
Quantifiable outcome
- 96% client retention rate
- +2 more outcomes
Companies that use Eckert Insurance Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Eckert Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eckert Insurance Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Safeco InsurancecoreSafeco, founded in 1923, is one of the top carriers used by Eckert for home and auto insurance needs of Austin clients. Provides 24-hour claims service and billing support. Eckert sells Safeco policies to clients as part of their independent agency model.
- Encompass InsurancecoreEncompass writes nationwide and insures the homes and autos of many Austin clients. Part of the carrier network that Eckert uses to comparison shop for clients seeking quality coverage.
- NationwidecoreNationwide is headquartered in Columbus, Ohio and is ranked No. 21 in Fortune's '100 Best Companies to Work For.' A preferred carrier for Eckert's Austin clients offering home, auto, and business insurance products.
- MetLife Auto and HomecoreMetLife is a proven carrier for many of Eckert's personal lines clients. Provides auto and home insurance coverage options with established brand recognition and claims service.
- The HartfordcoreThe Hartford is a market leader in preferred Austin small business insurance, serving over one million small businesses. Founded over 200 years ago with an A+ rating from A.M. Best. Eckert recommends Hartford for small business coverage.
- TravelerscoreTravelers is a market leader in business insurance for Austin. Founded over 100 years ago, a component of the Dow Jones Industrial Average, employs over 30,000 people, and holds an A++ rating from A.M. Best.
- ProgressivecoreProgressive works well for the needs of a number of Austin auto insurance clients. Known for competitive auto coverage and technology-driven insurance offerings.
- Liberty MutualcoreLiberty Mutual, founded in 1912, is one of Eckert's preferred carriers for Austin business insurance. Ranked highest in J.D. Powers 2018 Independent Insurance Agent Satisfaction Survey.
- ChubbcoreChubb targets writing insurance for higher-valued homes and is the world's largest publicly traded property and casualty insurer. Provides premium coverage options for clients with high-value properties.
- Trusted ChoiceminorEckert Insurance Group is a Proud Business Member of Trusted Choice, an independent insurance agency network. Trusted Choice provides the Pledge of Performance commitment to independent agents.
Scale indicators4 records
Recent moves5 records
Eckert Insurance Group competitors and assessment
Company assessmentDirect peers
- Higginbotham: Texas-headquartered independent insurance agency offering commercial, personal, and employee benefits insurance through multiple carrier partnerships. Closest direct peer to Eckert in model (independent agency, multi-carrier, Texas-rooted) though at significantly larger scale.
- Goosehead Insurance: Independent insurance agency franchise operating in the same personal and small commercial lines as Eckert, using a multi-carrier shop-and-compare model. Comparable in core service offering but with a franchise/tech-enabled growth engine versus Eckert's relationship-driven boutique model.
Broad incumbents
- Hub International: Large North American insurance brokerage offering personal, commercial, and benefits products through a multi-carrier agency model. Overlaps with Eckert on core lines but at vastly greater scale with a national footprint.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan, providing commercial insurance brokerage and risk advisory. Competes for the same small business clients Eckert serves but operates nationally with deep resources and consulting capabilities Eckert cannot match.
- USI Insurance Services: Large US insurance brokerage and consulting firm offering personal, commercial, and benefits solutions. Comparable independent agency model but at much greater scale, with proprietary risk analytics and carrier relationships.
- Alliant Insurance Services: National specialty insurance brokerage covering commercial, personal, and employee benefits. Overlaps with Eckert on small business and personal lines but operates as a much larger, diversified platform.
- Acrisure: Rapidly growing insurance brokerage built through serial acquisitions of independent agencies. Provides a useful comp for what a scaled-up independent agency platform looks like, and a potential strategic acquirer of agencies like Eckert.
- Integrity Marketing Group: Insurance distribution platform that acquires and partners with independent insurance agencies, including life and health-focused shops. Comparable independent-agency DNA at much larger scale; relevant as both competitor for talent and potential acquirer of agency books.
Others
- Brown & Riding: National wholesale insurance brokerage and specialty intermediary serving retail agents and brokers. Adjacent to Eckert's model — operates upstream of independent agencies like Eckert rather than competing directly for end clients.
Emerging players
- Lemonade: Tech-enabled direct-to-consumer insurance carrier selling home and renters policies entirely online with no agent involvement. Represents the structural disintermediation threat to independent agencies like Eckert in personal lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eckert Insurance Group social profiles
Digital presenceEckert Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eckert Insurance Group leadership team
Management profileNumber of profiles
Profiles5 records
Eckert Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eckert Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eckert Insurance Group
What does Eckert Insurance Group do?
Eckert Insurance Group is an independent insurance agency in Austin, Texas that places home, auto, business, and life insurance policies on behalf of clients through nine national carriers (Safeco, Encompass, Nationwide, MetLife, Hartford, Travelers, Progressive, Liberty Mutual, Chubb). The agency earns commissions from carriers and provides advocacy, coverage comparison, and claims support for personal lines and small commercial clients across the Austin metro.
Is Eckert Insurance Group a public or private company?
Eckert Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was Eckert Insurance Group founded?
Eckert Insurance Group was founded in 1966. It employs 1 to 10 people.
Where is Eckert Insurance Group based?
Eckert Insurance Group is headquartered in Austin, United States, in the North America region.
How does Eckert Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Eckert Insurance Group's main competitors?
Direct peers on record are Higginbotham and Goosehead Insurance. Broad incumbents are Hub International, Marsh McLennan Agency, USI Insurance Services, Alliant Insurance Services, Acrisure and Integrity Marketing Group. Brown & Riding is listed as an others. Lemonade is listed as an emerging player.
Does Eckert Insurance Group have an API?
No public API is recorded for Eckert Insurance Group.