CGV

What CGV does

CGV is a French designer and manufacturer of consumer electronics headquartered in Ostwald, Alsace, founded in 1978/1979 and structured as a SAS with €1,000,000 in share capital. The company produces a broad catalog of audiovisual products organized into proprietary product lines: ETIMO (DVB-T2 TNT and DVB-S2 satellite receivers in HD and UHD), DOLFIN (stethoscopic wireless TV headphones with hearing assistance targeted at seniors), SolidVibe (Bluetooth portable speakers), GEKO (connected smartwatches including a rugged GPS model), BDS (sound bars), and a range of radios, antennas, and connected accessories. Underlying technology relies on standard broadcast and connectivity standards (DVB-T2 HEVC, DVB-S2, Bluetooth, S/PDIF, Android TV), with active noise cancellation (ANC/ENC) on premium audio SKUs. Product design, R&D, and after-sales service are all kept in-house in France.

The business model is hardware sales through three channels: a direct-to-consumer e-commerce storefront (cgv.fr) with complementary physical retail, a B2B professional division (CGV SYSTEME) selling videoprotection and sonorization equipment, and a certified-refurbished program (CGV+) supporting circular-economy positioning. Pricing is unit-based across budget cables (from €3.75), entry-level audio (~€23), mid-range receivers and headphones (€27–€130), and premium sound bars (~€133); there is no subscription or recurring revenue stream. Revenue is split across general B2C consumers, a B2B/professional installer segment, and RV/camping users needing mobile TV reception. The 2024 acquisition of the Kitchen Chef and NaturaMix kitchen-appliance brands signals a deliberate adjacency expansion into small domestic appliances under the same distribution platform.

Name

CGV

Legal name

Compagnie Générale de Vidéotechnique

Website

https://cgv.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

CGV is a French designer and manufacturer of consumer audio/video electronics (TV receivers, hearing-assistance headphones, Bluetooth speakers, connected watches, rugged smartphones), selling direct-to-consumer via cgv.fr, to professionals via CGV SYSTEME, and through a refurbished program, with a focus on the French market.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYMPABAGAI

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Pay-TV Operators (Cable, Satellite, IPTV)

Keywords

• Consumer electronics
• TV reception equipment
• Wireless audio products
• Hearing assistance headphones
• Digital terrestrial receivers

Headquarters

HQ city

Ostwald

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Electronics Hardware Sales: One-time sales of TV reception equipment (TNT/satellite receivers, antennas), audio products (headphones, earbuds, speakers, radios), connected devices (smartwatches, phones), computing accessories, and children's products. Revenue generated through direct e-commerce sales.
2. Refurbished/ reconditioned Products: CGV+ program selling refurbished and reconditioned products including TVs, audio equipment, and other electronics at discounted prices, contributing to circular economy and eco-responsibility initiatives.
3. Professional/B2B Solutions: Videoprotection and sonorization systems sold to professionals through dedicated CGV SYSTEME catalog.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CGV (Compagnie Générale de Vidéotechnique) designs, manufactures, and sells consumer audiovisual electronics in France, including digital TV reception equipment (TNT and satellite HD/UHD receivers, antennas), audio products (wireless headphones with hearing assistance, earbuds, Bluetooth speakers, radios, sound bars), connected objects (smartwatches, rugged 5G smartphones, weather stations), and home/computing accessories. The company sells primarily direct-to-consumer through its e-commerce platform cgv.fr and physical stores, with a separate B2B division (CGV SYSTEME) supplying professional videoprotection and sonorization systems.

Product overview

CGV (Compagnie Générale de Vidéotechnique) is a French electronics manufacturer offering a diverse portfolio of audio and video products across multiple categories. The company designs and sells TV reception equipment (TNT/Satellite receivers in HD and UHD), audio products (wireless headphones, earbuds, Bluetooth speakers, radios, sound bars), connected objects (smartwatches, ruggedized smartphones, weather stations), and home electronics. Core product lines include the ETIMO receiver family, DOLFIN hearing assistance headphones, SolidVibe Bluetooth speakers, and Geko connected watches. CGV operates through multiple channels: consumer e-commerce (cgv.fr), B2B professional division (CGV SYSTEME), and certified refurbished products (CGV Occasions). The company also holds acquired brands Kitchen Chef and NaturaMix in kitchen appliances.

Differentiator

Problem solved

Functional benefit

Brands

• CONFORT Line: Sub-brand under CGV offering consumer comfort products
• Kitchen Chef
• Kitchen Studio
• NaturaMix
• SolidVibe
• DOLFIN
• ETIMO
• GEKO
• CGV SYSTEME
• CGV+
• EXP@ND
• PREMIO

Products and services

• ETIMO UHD1 UHD 4K TNT receiver and recorder for watching and recording digital terrestrial television in ultra high definition. Targeted at French consumers seeking modern DVB-T2 HEVC reception.
• E-SAT 4K UHD satellite receiver for receiving 4K satellite television, compatible with Fransat service for French viewers.
• ETIMO 2TC HD TNT receiver/recorder with dual tuner allowing simultaneous recording of two channels while watching a third.
• Exp@nd TV Android TV 4K UHD box certified by Google, enabling access to streaming apps and services through the Google Play Store.
• E-STICK 4K UHD 4K TV stick for portable satellite TV reception.
• I-SAT UHD UHD satellite receiver designed for TNT reception in 4K via satellite in French overseas territories (DOM-TOM).
• Etimo FP-3 HD TNT receiver and recorder for digital terrestrial television reception.
• PRELUDE 3 Wireless TV/HiFi headphone with optical and Bluetooth connectivity, designed for personal TV audio listening.
• DOLFIN ONYX Wireless TV stethoscopic headphone with hearing assistance, designed for seniors. Features 8-hour battery, USB-C charging, 66g weight, and 2.4GHz transmission.
• DOLFIN SAPHIR Premium wireless TV stethoscopic headphone with S/PDIF optical input, hearing assistance, and blue-tinted design. Features 8-hour battery and USB-C charging.
• DOLFIN ONYX Duo Duo pack of wireless TV headphones with shared base station, allowing two people to watch TV together with independent volume control.
• HEL TWS URBAN ANC Wireless earbuds with Active Noise Cancellation (ANC) technology for enhanced personal listening.
• URBAN VIEW Bluetooth wireless earbuds with touch screen display and ENC noise reduction technology.
• SonicVibe ANC Bluetooth headphone featuring Active Noise Cancellation technology for music and calls.
• SolidVibe Ultra Portable Bluetooth speaker with powerful audio output and integrated transport handle for outdoor use.
• SolidVibe Max Large portable Bluetooth speaker with robust audio performance and carrying handle.
• SolidVibe Mini Compact portable Bluetooth speaker for mobile audio playback.
• BDS MAESTRO 2.2 sound bar with integrated subwoofers for enhanced TV audio experience.
• BDS ALTO Sound bar for TV audio enhancement.
• DR7+ Portable FM/DAB+ radio supporting both traditional FM and digital audio broadcasting.
• BeBop FM Portable FM/Bluetooth/USB/SD radio with wood finish chassis, supporting multiple audio sources.
• CR ARUNA Alarm clock radio with dawn simulator and pre-programmed ambient sounds for improved sleep.
• ALBA Alarm clock radio with dawn simulation feature for gradual wake-up experience.
• VigiRadio Survival radio with emergency features for outdoor adventures.
• AX 204 CD/DVD player for home cinema use, supporting physical media playback.
• GEKO Watch R Connected smartwatch offering fitness tracking, notifications, and smartphone integration.
• GEKO X GPS Outdoor GPS smartwatch designed for outdoor activities with rugged construction and navigation features.
• ULTIMATE 20 5G Ruggedized 5G smartphone designed for durability and outdoor use.
• METEOFLEX Wireless weather station with flat-screen display for home weather monitoring.
• AN-RISE Indoor HD/UHD TV antenna for receiving digital terrestrial television without cable or satellite.
• DHD-P SCART to HDMI converter allowing legacy TVs with SCART input to connect to modern HDMI sources.
• MY SPEAKER TV Portable wireless TV/HiFi speaker for personal audio amplification near the TV.
• Projecteur d'histoires (Story Projector) Story projector for children that projects animated stories onto walls for bedtime entertainment.
• Kit Karaoké (Karaoke Kit) Karaoke kit for children's musical entertainment and singing activities.
• ZzzMoon Night light projector for children's rooms creating calming ambient lighting.
• CGV SYSTEME B2B professional division offering video surveillance and sound equipment for professional installations and businesses.
• CGV Occasions (CGV+ Refurbished) Refurbished/reconditioned version of CGV products offered at reduced prices with eco-responsible approach, including 1-year warranty.

Quantifiable outcome

• Products refurbished through CGV+ program giving second life to electronics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FransatcoreChannel Partner/ Reseller/ DistributorCGV distributes Fransat-certified satellite reception products including modules and receivers compatible with Fransat satellite TV service for French viewers.
• TDFminorStrategic or Co-development PartnerTDF (Towercast) is a major French broadcast infrastructure operator mentioned in discussions about TNT (terrestrial TV) broadcasting technology and future developments including 5G Broadcast.
• France TélévisionsminorStrategic or Co-development PartnerFrench public broadcaster mentioned as a key player in TNT modernization initiatives and UHD 4K broadcasting trials including Olympic coverage.
• AdvisaminorImplementation/ SI/ Consulting PartnerDigital agency based in Strasbourg that designed and developed the CGV.fr website.
• Kitchen ChefcoreOEM/ Whitelabel/ Licensing PartnerKitchen appliance brand acquired by CGV, strengthening the company's position in consumer appliances alongside NaturaMix.
• NaturaMixcoreOEM/ Whitelabel/ Licensing PartnerKitchen appliance brand acquired by CGV, expanding the company's product portfolio in household appliances.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LG Electronics: Global consumer electronics incumbent with strong positions in TVs, audio, and wearables — directly overlapping with CGV's TV reception and audio product lines.
• Garmin: Outdoor GPS smartwatch specialist whose rugged/outdoor wearables segment competes with CGV's GEKO X GPS smartwatch and ULTIMATE 5G rugged smartphone positioning.
• Sonos: Audio specialist competing in wireless speakers and home sound systems — directly comparable to CGV's SolidVibe Bluetooth speakers and BDS sound bars in the connected home audio category.
• Philips: Global Dutch consumer electronics incumbent with significant headphone, speaker, TV, and connected-device categories that overlap directly with CGV's portfolio, sold across European retail at scale.
• Sony: Global audio/video specialist whose headphones, speakers, and TV divisions overlap with CGV's SolidVibe, DOLFIN, and home cinema lines at premium positioning.
• Bose: Premium audio brand competing in headphones, earbuds, and home audio — overlapping with CGV's DOLFIN and SonicVibe ANC headphone lines and home cinema offerings.
• Samsung Electronics: Global consumer electronics leader whose Galaxy audio/wearable and TV divisions compete with CGV's headphones, speakers, smartwatches, and TV receivers across all price tiers.
• Thomson: European consumer electronics brand covering TVs, audio, set-top boxes, and connected home products across broader categories than CGV; same French/European retail footprint and similar TNT/receiver heritage.

Direct peers

• Continental Edison: French consumer electronics and home appliance brand with overlapping positioning across TVs, audio, and small domestic appliances, marketed through French retail and online channels — directly comparable to CGV's consumer hardware portfolio.
• Metronic: French consumer electronics brand specializing in TV reception (TNT, satellite, antennas) and audiovisual accessories — almost identical product scope to CGV's ETIMO receivers and adjacent accessory categories, serving the same French retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cgv_fr
• YouTubeyoutube.com/channel/UC7vdL3xs6S4KENhGtTJ64_g
• Facebookfacebook.com/cgvfrance
• LinkedInfr.linkedin.com/company/cgv-compagnie-g%C3%A9n%C3%A9rale-vid%C3%A9otechnique
• Instagraminstagram.com/cgvfrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGV