advisa

What advisa does

Advisa is a French e-commerce performance agency founded in 2002 and headquartered in Strasbourg, with a secondary office in Paris. The firm provides end-to-end e-commerce services — strategic consulting, UX/UI design, multi-platform development, ongoing TMA/Run maintenance, and digital marketing (SEO/SEA) — delivered to enterprise and mid-market B2C and B2B retailers across verticals including retail, beauty, sports, construction equipment, energy, kitchen manufacturing, baby care, and food. Advisa is a certified PrestaShop partner since 2012 and manages 43 PrestaShop sites, with additional platform expertise spanning Magento/Adobe Commerce, Shopify, BigCommerce, Drupal Commerce, and WooCommerce, plus integration with major ERP (Sage, Divalto, SAP, IBM, Oracle), PIM (Akeneo, Pimcore, Afineo), CRM (HubSpot, Salesforce, Pipedrive, Zendesk), and DAM (Wedia, Keepeek, Nuxeo) systems.

The business model is professional services: revenue is generated through project-based engagements and time-and-materials billing (including a transparent 'real-time billing' model for TMA maintenance), with no SaaS or subscription product. Go-to-market is enterprise field sales and inbound via website/phone, targeting clients such as Lidl France, PUMA France, Gouiran-Beaut é, Objetrama, Yanmar Construction Equipment EMEA, Outils Wolf, Cuisinella (Schmidt Groupe), Aubert, and ÉS (Électricité de Strasbourg). With approximately 32 employees, ~€3M in annual revenue, and 150+ deployed projects, Advisa is a mid-sized specialist agency.

Strategically, Advisa co-founded the AODB (Alliance Of Digital Builders) group in 2021 alongside seven other specialist agencies (Actency, BusyBiz, TrainedPeople, Emérya, DropTeam, Scafe, Eurelis), pooling access to 200+ specialists and 500+ clients across France. The firm is led by co-founders Olivier Kubler (Directeur Général fondateur) and Stéphane Nimsgern (Directeur Général associé), with no external institutional funding disclosed. Recognition includes the 2021 Sortlist Best Agencies guide, the 2021 Responsible Digital Label, the 2019 UCC Digital Trophy for the Objetrama project, and a 2020 Capital/Statista ranking that placed client Gouiran #1 among generalist beauty e-commerce sites in France.

Name

advisa

Legal name

ADVISA S.A.S.

Website

https://advisa.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Advisa is a French e-commerce performance agency (Strasbourg/Paris, founded 2002, ~32 staff) providing multi-platform strategy, UX/UI design, development, and TMA maintenance across PrestaShop, Magento, Shopify, BigCommerce, Drupal, and WooCommerce for enterprise and mid-market B2B/B2C retailers.

Ownership category

akta.pro rank

Product category

E-commerce Development & Digital Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• E-commerce agency
• PrestaShop development
• Magento development
• E-commerce strategy consulting
• UX UI design services

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Commerce Agency Services: Professional services revenue derived from consulting, strategy, UX/UI design, web development, digital marketing, SEO/SEA, and ongoing maintenance (TMA/Run) engagements. Billed as project-based or time-and-materials (real-time billing) engagements. No SaaS or recurring subscription model described.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Advisa is an e-commerce performance agency that delivers end-to-end e-commerce services spanning strategy, UX/UI design, development, and ongoing TMA/Run maintenance. It builds, redesigns, and operates online stores on six major platforms (PrestaShop, Magento/Adobe Commerce, Shopify, BigCommerce, Drupal Commerce, WooCommerce) and integrates them with ERP, PIM, CRM, and DAM systems for retailers and manufacturers. Services are billed project-by-project or on a time-and-materials basis, with no SaaS or subscription offering.

Product overview

Advisa is an e-commerce performance agency headquartered in Strasbourg with a Paris office, providing a comprehensive, platform-agnostic suite of services spanning strategy, UX/UI design, development, and ongoing TMA/Run maintenance. The agency specializes in multiple e-commerce platforms including PrestaShop (certified experts since 2012), Magento/Adobe Commerce, Shopify, BigCommerce, Drupal Commerce, and WooCommerce. Its service portfolio is organized around five core competencies: Strategy, Design (UX & UI), Development, TMA/Run maintenance, and Digital Marketing (SEO, SEA, Google Ads). The agency also offers specialized sub-services including PrestaShop and Magento performance optimization, PrestaShop hosting and infogérance, SEO automation, and marketing automation. For clients, Advisa delivers both full-platform e-commerce builds and targeted optimization/migration projects, integrating with major ERP systems (Sage, Divalto, SAP, IBM, Oracle), PIM tools (Akeneo, Pimcore, Afineo), CRM platforms (HubSpot, Salesforce, Pipedrive, Zendesk), and DAM solutions (Wedia, Keepeek, Nuxeo). Notable projects include the ÉS digital ecosystem redesign featuring a reusable UI Kit library, the Cuisinella Magento 2 accessories store, and the Fortwenger e-commerce redesign.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Strategy Consulting
• UX & UI Design Services
• PrestaShop Development & Maintenance
• Magento / Adobe Commerce Development
• Shopify Development
• BigCommerce Development
• Drupal Commerce Development
• WooCommerce Development
• TMA Run (Maintenance & Operations)
• Digital Marketing (SEO / SEA / Google Ads)
• Marketing Automation

Quantifiable outcome

• Aubert: +18% conversion rate after UX/UI redesign
• +8 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• AODB (Alliance Of Digital Builders)coreStrategic or Co-development PartnerAdvisa co-founded AODB, described as the first major digital company connecting expert agencies with large-scale projects. AODB is organized horizontally and groups 200+ specialists across France. Group tagline: Responsabilité, réactivité, juste prix, créativité, proximité, humanité, multi-technologies, hyper expertise, méthodologie, engagement. AODB encompasses 200+ experts, 3,000+ projects, 500+ clients in France and internationally.
• ActencyminorStrategic or Co-development PartnerMember of the AODB group alongside Advisa. Digital agency with specialized expertise.
• BusyBizminorStrategic or Co-development PartnerMember of the AODB group. Digital business agency.
• TrainedPeopleminorStrategic or Co-development PartnerMember of the AODB group. Drupal-focused agency (drupalfrance.com).
• EméryaminorStrategic or Co-development PartnerMember of the AODB group. Digital services company (emerya.fr).
• DropTeamminorStrategic or Co-development PartnerMember of the AODB group (dropteam.fr).
• ScafeminorStrategic or Co-development PartnerMember of the AODB group (scafe.io).
• EurelisminorStrategic or Co-development PartnerMember of the AODB group (eurelis.com).
• EA LABminorStrategic or Co-development PartnerEA LAB is shown as part of Advisa's ecosystem, positioned as a design and technology lab within the AODB group structure.
• PrestaShopcoreTechnology or IntegrationAdvisa is a certified PrestaShop partner and expert since 2012. Disposes of certified PrestaShop developers. One of their core technology platforms with 43 sites under management. Services include maintenance, evolution, version upgrades, and migrations to/from PrestaShop.
• Adobe MagentocoreTechnology or IntegrationAdobe Magento (Magento 2) is one of Advisa's core technology platforms. Services include development, optimization, migration, and maintenance of Magento 2 stores. Hyvä theme expertise also offered.
• ShopifycoreTechnology or IntegrationAdvisa offers Shopify development services including site creation, redesign, migration from other platforms, and SEO optimization. Shopify is presented as one of the leading e-commerce platforms globally.
• BigCommercecoreTechnology or IntegrationAdvisa is a certified BigCommerce agency partner. Offers development and integration services on the BigCommerce platform.
• DrupalcoreTechnology or Integration

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Actency: Fellow AODB group member and French digital agency offering comparable full-service digital and web development capabilities. Direct peer within the same alliance structure, with overlapping platform expertise and client segments.
• Smile: Leading French open-source and digital agency with strong e-commerce (Magento, Shopify, PrestaShop) and CMS practices, serving enterprise and mid-market clients across Europe. Closest direct competitor in scale and platform coverage.
• Clever Age: Established French e-commerce and digital agency with comparable platform expertise (Magento, Shopify, PrestaShop) and a similar enterprise/mid-market client mix. Long-standing direct competitor in the French commerce services market.
• Vaisonet: French PrestaShop-specialist e-commerce agency offering store creation, migration, and maintenance services. The most platform-overlapping direct peer, competing head-to-head on PrestaShop-led mid-market projects.
• Eurelis: AODB group member providing digital and data services. Sits alongside Advisa in the AODB alliance and offers overlapping digital transformation and platform services to enterprise clients in France.
• Niji: French digital services agency covering e-commerce, CRM, data and connected experiences for large enterprises. Overlaps with Advisa on e-commerce strategy, design and platform delivery for French enterprise clients.
• TrainedPeople: AODB group member specializing in Drupal and open-source CMS. Strong overlap on Drupal Commerce and B2B extranet engagements that Advisa also delivers (e.g., Yanmar, Outils Wolf).
• BusyBiz: AODB group member and French digital business agency offering adjacent e-commerce and digital transformation services. Sits inside the same alliance as Advisa and competes for similar French mid-market accounts.

Broad incumbents

• SQLI: European digital services group with deep e-commerce, CRM and connected commerce capabilities across multiple geographies. Larger, publicly-adjacent incumbent that competes for the same enterprise digital transformation mandates.
• Valtech: Global digital agency with a large French presence specializing in connected commerce, including Salesforce Commerce Cloud, Adobe, and Shopify. A larger incumbent competing for the same enterprise RFPs as Advisa but with broader geographic and platform reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advisa-digital-agency
• Xx.com/advisavoice
• Facebookfacebook.com/advisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advisa