Cartwheels Gymnastics Center

What Cartwheels Gymnastics Center does

Cartwheels Gymnastics Center is a privately held, locally-owned gymnastics instruction business operating a single facility at 4 Enterprise Ave., Halfmoon, NY (Clifton Park area), serving families in the New York Capital District including Clifton Park, Halfmoon, Malta, Latham, Albany, and Saratoga Springs. The company provides progressive gymnastics programming for children ages 2 through approximately 13, organized around a preschool tier (Tiny Tumblers, Little Flippers, Little Jammers), a four-level recreational program (Gym Jam Levels 1-4), a tumbling track, an invite-only competitive team program, Ninja Zone classes, and seasonal Camp Cartwheels summer and break camps. The core "technology" is a physical facility equipped with standard gymnastics apparatus — tumble track, trampoline, foam pit, balance beams, bars, and spring floors — with a recently opened 2025 facility featuring dedicated areas and landing pits for each program segment.

The business operates a direct-to-consumer go-to-market: parents register children through the Cartwheels website or an online Jackrabbit Class portal, with enrollment continuous through the school year (September-June) and modified summer billing (July-August combined). Revenue is generated primarily via recurring monthly tuition tiered by weekly class duration (30 minutes at $89/month up to 4 hours at $341/month), supplemented by a $45 annual facility fee, summer and break camp tuition ($171-$193/week), and ancillary discounts (15% sibling, 5% military). Ownership rests with co-founders Dana Marion-Dammer (Owner/Program Director) and Jason Dammer (Owner/Business Manager), supported by a management bench of program directors across recreational, preschool, and team programs. The business carries no external funding, no patents or trademarks of note, and operates within a 1-10 employee headcount range consistent with a single-location, owner-operated service business.

Name

Cartwheels Gymnastics Center

Legal name

Cartwheels Gymnastics Center

Website

https://cartwheelsgym.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cartwheels Gymnastics Center is a privately-owned gymnastics facility in Halfmoon, NY, offering progressive recreational, preschool, tumbling, competitive team, Ninja Zone, and camp programs for children ages 2-13 in the New York Capital District.

Ownership category

akta.pro rank

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Class Tuition: Recurring monthly subscription-based tuition paid by families. Pricing is tiered based on weekly class duration (30 minutes to 4 hours per week). School year session runs September through June with monthly billing on the 20th of each month. Summer sessions have modified billing where July and August are billed together. A $45 Annual Facility Fee is charged upon registration and on yearly anniversary dates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cartwheels Gymnastics Center operates a single physical gymnastics facility in Halfmoon, NY (Clifton Park area) where it delivers progressive gymnastics instruction to children ages 2 through teens. The business sells recurring monthly class tuition across recreational, preschool, tumbling, ninja zone, and competitive team programs, plus seasonal summer and break camps, with pricing tiered by class duration.

Product overview

Cartwheels Gymnastics Center offers a unified gymnastics instruction platform organized around progressive skill-based programs for children of all ages. The core portfolio includes: (1) Recreational Gymnastics via the Gym Jam program with four progressive levels (Level 1-4) plus a separate Tumbling program; (2) Competitive Team Gymnastics for invite-only development; (3) Little Flippers preschool programming with three tiers (Tiny Tumblers for ages 2-3.5 with parent participation, Little Jammers for ages 4.5-6.5 with evaluation, and Little Flippers for ages 3.5-5); (4) Open Gym sessions for preschool ages; and (5) Camp Cartwheels seasonal summer and holiday camps. A $45 Annual Facility Fee supplements the program revenue. The school year runs September through June with monthly pricing ranging from $89-$341 based on weekly class hours. The programs share a common curriculum philosophy emphasizing skill progression, confidence building, and fun within a dedicated recreational, preschool, and team facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Jam Recreational Gymnastics Program (Levels 1-4) A four-level progressive recreational gymnastics program for girls ages 6 and up. Level 1 (60 minutes) teaches body shapes, stretches, rolls, cartwheels and bridges. Level 2 (60 minutes) adds bridge kick overs, back bends, round offs, handstands on beam, and bar pull overs. Level 3 (90 minutes) emphasizes strength, conditioning, and flexibility, with round off back handsprings and Exhibition Competition eligibility. Level 4 (two hours per week) covers back tucks, front tucks, layouts, kips, flyaways, and beam back walkovers.
• Tumbling Program Classes for gymnasts, dancers, and cheerleaders ages 6 and up who want to develop tumbling skills. Curriculum progresses from basic skills to mastery of difficult tumbling, with an invite-only Advanced tumbling program for tumblers who have mastered a back handspring.
• Team Gymnastics Competitive team program for gymnasts who show desire, dedication, and talent for gymnastics as a serious competitive sport. Invite-only developing program with a track record of success. Families can express interest in the developmental program by email.
• Little Flippers Preschool Gymnastics Preschool gymnastics program with three tiers: Tiny Tumblers (ages 2 to 3.5) is a parent-and-child class developing fine and gross motor skills through basic gymnastics, music, games, and structured free play; Little Flippers (ages 3.5 through 5) is a parent-separation class using trampoline, Tumbl Trak, and age-appropriate equipment to develop motor skills and self-confidence (full potty training required); Little Jammers (ages 4.5 through 6.5) is an introductory recreational class that combines Little Flippers lesson plans with Gym Jam curriculum and requires evaluation before signing up.
• Preschool Open Gym Open gym sessions for children from walking age through 6 years. Parent participation is required, with specific rules around baby carriers, one child at a time on equipment, and designated play areas.
• Camp Cartwheels Summer Camp Four-day summer camp running Monday through Thursday, with programs for Little Flippers (ages 3.5-5, must be potty trained), Girls Gym Jam Level 1&2 (ages 6-13), and Girls Gym Jam Level 3&4 (invite only). Daily schedule includes warm-up, gymnastics rotations, snack with arts & crafts, and games. Pricing is $183 for members (Annual Facility Fee paid) and $193 for non-members per child per week, with a 10% sibling discount.
• Camp Cartwheels Break Camp Four-day break camp offered during school breaks with the same structure as Camp Cartwheels Summer Camp. Members (Annual Facility Fee paid) pay $171 per child per week; non-members pay $181 per child per week.
• Ninja Zone Ninja Zone program listed under the Programs section of the website, providing ninja-themed movement and obstacle-based training for kids alongside the core gymnastics curriculum.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves4 records

Direct peers

• Tumble Gym: Children's gymnastics and tumbling facility offering progressive classes and camps for kids, directly mirroring Cartwheels' recreational and tumbling offerings for ages 6+.
• The Little Gym: International franchise offering age-structured gymnastics, motor-skill, and ninja-style classes for children from 4 months to 12 years — directly comparable to Cartwheels' preschool through recreational gymnastics programming for kids.
• My Gym: National franchise providing structured gymnastics, fitness, and ninja training classes for children from infancy through early teens — highly comparable to Cartwheels' progressive curriculum and recurring-class model.
• Gold Medal Gymnastics: Multi-location gymnastics center operator offering recreational and competitive gymnastics for children, similar age-based progression and class-tier structure to Cartwheels' Gym Jam program.
• ASI Gymnastics: Gymnastics franchise and curriculum provider operating recreational and team programs for children — competes in the same kids gymnastics instruction category with similar class and camp structures.

Regional players

• Capital District YMCA: Regional YMCA serving the same Capital District geography as Cartwheels, offering youth gymnastics, swim, and recreational programs in a similar subscription/community model — a direct local competitor.
• i9 Sports: Youth sports league and instruction franchise operating in many of the same regional markets, offering recreational and competitive youth programs that compete for parents' activity-budget allocation.

Emerging players

• British Swim School: Franchise offering age-based youth instruction with a similar recurring-class and subscription model; competes for the same parents' enrichment dollars in many of Cartwheels' markets.

Broad incumbents

• Sky Zone Trampoline Park: National trampoline and active-play chain offering kids' classes, camps, and open jump sessions — competes with Cartwheels' Ninja Zone and tumbling programs for family discretionary spend.

Others

• USA Gymnastics: National governing body for gymnastics in the U.S. that sets competitive standards, sanctions events, and certifies clubs and coaches — relevant ecosystem partner and competitive framework reference for Cartwheels' team program.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cartwheelsgym
• Instagraminstagram.com/cartwheels_gymnastics
• LinkedInlinkedin.com/company/cartwheels-gymnastics-center-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartwheels Gymnastics Center