Breaking Ground
Breaking Ground is a New York City-based nonprofit founded in 1990 that develops, owns, and operates more than 5,000 units of permanent supportive and transitional housing, serving over 13,000 chronically homeless and low-income New Yorkers annually through owned residences, Safe Havens, and 24/7 street outreach.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Breaking Ground does
Breaking Ground is a New York City-based nonprofit 501(c)(3) organization, founded in 1990, that develops, owns, and operates supportive and affordable housing for individuals and families experiencing or at risk of homelessness. Its portfolio comprises roughly 4,476 units of permanent supportive housing across 21 residences plus 171 Scatter Site apartments, and 738 units of transitional housing (Safe Havens), totaling more than 5,000 units of housing serving over 13,000 vulnerable New Yorkers annually and housing more than 5,000 people each night. Property assets include The Times Square (the nation's largest supportive residence, 652 units), 90 Sands (491 units, Brooklyn), The Prince George (416 units), Betances Residence (152-unit Passive House-certified senior housing), and a network of Safe Haven sites in Brooklyn, Queens, and Manhattan. The organization also runs 24/7 Street to Home outreach teams in Brooklyn, Queens, and Midtown Manhattan.
Breaking Ground's business model blends four revenue streams: government contracts and operating subsidies (HUD Section 8, HASA and HUD-VASH vouchers, Low-Income Housing Tax Credits, NYC DHS/Office of Mental Health contracts); private philanthropy and donations (supporting move-in kits, GPS for outreach teams, and skills-building programs); rental income from tenants capped at approximately 30% of income; and a fee-for-service Tenant Success Service providing regulatory compliance and time-limited social services to private developers of 80/20 and similar mixed-income projects. Distribution occurs primarily through direct government referral partnerships (DHS, HASA, OMH) and a centralized intake line plus lottery/waitlist applications for affordable units. The organization completed a strategic plan with the Robin Hood Foundation and McKinsey & Company (recognized with the Optimas Gold Award for Partnership) and executed a $260M joint acquisition of the Stewart Hotel with Slate Property Group in December 2025 for adaptive-reuse conversion to more than 550 affordable apartments.
Core technology is operational rather than digital-product in nature: Breaking Ground's in-house Quality Assurance & Compliance Department conducts data-informed program evaluation, projects are built to LEED, Enterprise Green Communities, and increasingly Passive House certification standards, and supportive housing operations are managed through property management systems with a centralized intake workflow. External integrations are limited to conventional SaaS — Blackbaud for donations, PayPal/Venmo for payments, Google reCAPTCHA, Google Maps for property location, and Constant Contact for email. The organization is led by President and CEO Brenda Rosen and governed by a board chaired by Michael J. Franco (President and CFO of Vornado Realty Trust), with the support of over 100 institutional funders and a network of social-service delivery partners including CUCS, BronxWorks, SUS, Good Shepherd Services, and The Door.
Breaking Ground firmographics
Firmographics- Name
- Breaking Ground
- Legal name
- Breaking Ground
- Website
- https://breakingground.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Breaking Ground is a New York City-based nonprofit founded in 1990 that develops, owns, and operates more than 5,000 units of permanent supportive and transitional housing, serving over 13,000 chronically homeless and low-income New Yorkers annually through owned residences, Safe Havens, and 24/7 street outreach.
- Ownership category
- akta.pro rank
Breaking Ground industry classification
Industry- Product category
- Supportive and Affordable Housing Services
- NAICS
- Community Housing Services (62422), New Multifamily Housing Construction (except For-Sale Builders) (236116), Other Community Housing Services (624229)
- SIC
- Operators Of Apartment Buildings (6513), Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Residential Affordable Housing Development & Construction (IMAFABAI)
Keywords
Where Breaking Ground is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Breaking Ground business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government Contracts and Subsidies: Breaking Ground relies heavily on government funding including HUD Section 8 vouchers, HASA (HIV/AIDS) vouchers, HUD-VASH vouchers (for veterans), state and city affordable housing subsidies, and Low-Income Housing Tax Credits. Onsite supportive services are paid by public grants and contracts.
- Private Philanthropy and Donations: The organization accepts charitable gifts from individuals, foundations, and corporations. Donations support programs not fully covered by government contracts, including move-in kits, GPS technology for outreach teams, and skills-building programs.
- Rental Income: Tenants pay rent typically capped at no more than 30% of their income, supplemented by public subsidies to meet operating costs.
- Fee for Service - Tenant Success Service: Breaking Ground offers fee-for-service property management and regulatory compliance services to other real estate entities for affordable portions of 80/20 residential projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Breaking Ground product offering
Product offeringCore offering
Breaking Ground is a nonprofit 501(c)(3) supportive and affordable housing developer and operator serving homeless and vulnerable New Yorkers. It develops, owns, and manages nearly 4,500 units of permanent supportive housing across 21 residences plus 171 Scatter Site apartments, operates 738 units of transitional housing through Safe Haven sites, and runs 24/7 Street to Home outreach programs in Brooklyn, Queens, and Midtown Manhattan. Services wrap around housing include case management, medical and mental health services, and skills-building programs.
Product overview
Breaking Ground operates a comprehensive supportive and affordable housing portfolio organized around three core service lines: Street to Home outreach (24/7 engagement in Brooklyn, Queens, and Midtown Manhattan), Transitional Housing through Safe Havens (738 units serving chronically homeless individuals resistant to traditional shelter), and Permanent Supportive Housing (4,476 units across 21 residences plus 171 Scatter Site apartments). The organization develops and operates residential properties including The Times Square (the nation's largest supportive residence with 652 units), The Prince George (416 units with historic ballroom), 90 Sands (491 units in Brooklyn), Betances Residence (152-unit Passive House-certified senior housing), and multiple Safe Haven sites. Ancillary services include the Tenant Success Service (fee-for-service program for private developers), an online donations platform accepting PayPal/Venmo/cryptocurrency, centralized housing applications through phone and email intake, and annual fundraising events including the Celebrating Home & Community Gala. The portfolio spans New York City with locations in Manhattan, Brooklyn, Bronx, Queens, and Rochester, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Street to Home Outreach Program 24/7 street outreach program operating in Brooklyn, Queens, and Midtown Manhattan that engages chronically homeless individuals outdoors and connects them to housing and services without preconditions.
- Permanent Supportive Housing Long-term affordable housing with 4,476 units across 21 residences and 171 Scatter Site apartments, paired with wraparound support services including case management, medical care, mental health services, and benefits assistance for formerly homeless individuals.
- Transitional Housing (Safe Havens) 738 units of temporary housing across multiple locations serving chronically homeless individuals who resist traditional shelter, offering intensive on-site case management and clinical services to bridge them to permanent housing.
- Tenant Success Service Fee-for-service program helping private developers of rental apartments with regulatory compliance for affordable units in 80/20 residential projects, plus time-limited social services for tenants exiting homelessness.
- The Times Square Residence 652-unit permanent supportive housing residence at 255 W 43rd St, Manhattan - the largest in the nation and Breaking Ground's flagship historic renovation of the former Times Square Hotel.
- 90 Sands Residence 491-unit former Watchtower Society Residence in DUMBO, Brooklyn converted to supportive and affordable housing - the second-largest supportive residence in the country.
- Betances Residence 152-unit Passive House-certified supportive residence in the South Bronx for seniors (62+) who have experienced or are at risk of homelessness.
- Safe Haven Network Collection of transitional housing sites including The Andrews (146 units), East Flatbush (110 units), Midwood (51 units), The Crane (100 units), Williamsburg (78 units), West 83rd Street (80 units), and The Continental (145 units) serving chronically homeless individuals.
- Scatter Site Program 171 units rented in privately-operated buildings for chronically homeless individuals, with supportive services delivered at the Scatter Site program office or at the tenant's apartment.
Quantifiable outcome
- 98% of individuals remain housed one year after placement into permanent supportive housing
- +4 more outcomes
Companies that use Breaking Ground
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
Breaking Ground technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Breaking Ground partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Slate Property GroupcoreSlate Property Group and Breaking Ground co-acquired the historic Stewart Hotel in Midtown Manhattan for $255 million (reported) / $260 million (CoStar) in late 2025 for conversion into over 550 affordable apartments. This is a major adaptive reuse project scheduled for completion by 2029.
- YWCA RochestercoreSocial service partner providing individually tailored case management services and links to health, mental health, education, employment, and recreational resources at Eastman Commons.
- SUS (Services for the UnderServed)coreSocial service partner providing case management and service linkages for clients.
- The DoorcorePartner operating the Foyer program at The Lee residence for youth aging out of foster care or experiencing homelessness.
- Center for Urban Community Services (CUCS)coreClose partner managing The Lenniger Residence and providing housing resource center services. CUCS accepts HASA applications and handles referrals from the Office of Mental Health.
- BronxWorkscoreSocial service partner providing case management and service linkages, including street outreach in the Bronx.
- Entertainment Community FundminorSocial service partner providing cultural and entertainment resources for tenants.
- ComunilifeminorSocial service partner providing case management services.
- AAPCIminorSocial service partner providing community health services.
- Partnership for New York CitycoreInitiative with more than 60 member companies to dramatically expand street outreach in key areas of Manhattan and Brooklyn.
- Good Shepherd ServicescorePartner operating the first Foyer program serving youth who have aged out of foster care or experienced homelessness at The Christopher residence.
- McKinsey & CompanycorePartner in creating a five-year strategic plan with Robin Hood Foundation, awarded the Optimas Gold Award for Partnership.
- Robert A.M. Stern ArchitectsminorArchitecture firm partner for Edwin's Place project.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Breaking Ground competitors and assessment
Company assessmentOthers
- Common Ground / Core supportive housing peers (urban national): Corporation for Supportive Housing (CSH) is a national intermediary that funds, advocates, and consults on supportive housing scale-up. Comparable thematic adjacency as a peer ecosystem actor influencing NYC supportive housing policy and funding alongside Breaking Ground.
Broad incumbents
- Related Companies (Affordable Housing Division): Major NYC real estate developer with one of the largest affordable and supportive housing portfolios in the city. Comparable to Breaking Ground in developing/owning large multifamily affordable assets, broader as a for-profit vertically integrated developer and Breaking Ground's gala honoree/partner.
- Enterprise Community Partners: National nonprofit CDFI and affordable housing developer/funder with a large NYC presence. Comparable mission to Breaking Ground in creating affordable housing for low-income populations, with broader national scope and financing capabilities beyond Breaking Ground's regional focus.
- Volunteers of America - Greater New York: Regional affiliate of the national VOA network operating supportive and affordable housing across NYC. Comparable in mission and program mix, broader as part of a national organization with diversified service lines.
Direct peers
- CAMBA: Large Brooklyn-based nonprofit providing housing, supportive services, and case management across NYC. Directly comparable to Breaking Ground in operating affordable/supportive housing and partnering with NYC agencies (DHS, HRA) to serve homeless and low-income populations.
- Housing Works: NYC nonprofit providing housing, healthcare, and supportive services for people experiencing homelessness and living with HIV/AIDS. Comparable to Breaking Ground's HIV/AIDS supportive housing work (HASA-funded units) and broader PSH model.
- Project Renewal: NYC nonprofit operating shelters, transitional housing, permanent supportive housing, and outreach programs for individuals experiencing homelessness. Direct peer to Breaking Ground across the full continuum of outreach -> transitional -> PSH services.
- Win (formerly Women in Need): NYC's largest provider of shelter, transitional, and permanent supportive housing for homeless families. Directly comparable to Breaking Ground in service portfolio (shelter, transitional, PSH), NYC government funding model, and target populations.
- HELP USA: NYC-based nonprofit supportive housing developer and operator serving homeless and low-income populations. Directly comparable to Breaking Ground in operating model (permanent supportive housing, on-site services, transitional programs), funding sources (HUD, city contracts), and geographic footprint.
- The Doe Fund: NYC nonprofit providing paid transitional work-shelter, supportive housing, and workforce programs for homeless and formerly incarcerated individuals. Comparable model focused on very low-income and chronically homeless NYC populations, with similar government funding mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Breaking Ground social profiles
Digital presenceBreaking Ground compliance and trust
Trust signalCompliance12 records
Breaking Ground financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breaking Ground leadership team
Management profileNumber of profiles
Profiles1 record
Breaking Ground funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breaking Ground M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breaking Ground
What does Breaking Ground do?
Breaking Ground is a nonprofit 501(c)(3) supportive and affordable housing developer and operator serving homeless and vulnerable New Yorkers. It develops, owns, and manages nearly 4,500 units of permanent supportive housing across 21 residences plus 171 Scatter Site apartments, operates 738 units of transitional housing through Safe Haven sites, and runs 24/7 Street to Home outreach programs in Brooklyn, Queens, and Midtown Manhattan. Services wrap around housing include case management, medical and mental health services, and skills-building programs.
Is Breaking Ground a public or private company?
Breaking Ground is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Breaking Ground founded?
Breaking Ground was founded in 1990. It employs 501 to 1,000 people.
Where is Breaking Ground based?
Breaking Ground is headquartered in New York, United States, in the North America region.
How does Breaking Ground make money?
Four revenue lines are on record. Government Contracts and Subsidies are the primary driver. The others are private Philanthropy and Donations, rental Income and fee for Service - Tenant Success Service.
Who are Breaking Ground's main competitors?
Common Ground / Core supportive housing peers (urban national) is listed as an others. Broad incumbents are Related Companies (Affordable Housing Division), Enterprise Community Partners and Volunteers of America - Greater New York. Direct peers are CAMBA, Housing Works, Project Renewal, Win (formerly Women in Need), HELP USA and The Doe Fund.
Does Breaking Ground have an API?
No public API is recorded for Breaking Ground.
What industry is Breaking Ground in?
Breaking Ground's product category is Supportive and Affordable Housing Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 62422 and its SIC code is 6513.