TAP Sleep Care

What TAP Sleep Care does

TAP Sleep Care (legal entity: Airway Management, Inc.) is a Dallas-Fort Worth-based medical device company founded in 1996 by Dr. W. Keith Thornton that designs, manufactures, and distributes oral appliance therapy (OAT) devices for snoring and obstructive sleep apnea (OSA). The company's product portfolio spans a precision-fit trial device (myTAP, fitted in 15 minutes), a custom device family (Nylon flexTAP, flexTAP, dreamTAP, TAP 3), and hybrid combination-therapy systems (myTAP PAP and customTAP PAP) that integrate oral appliances with nasal pillow CPAP interfaces for severe OSA. Core proprietary technology includes the patented Single-Point Midline Adjustment Mechanism (which advances the jaw from the front rather than pushing from the sides), Vertex Technology with 45-degree post angulation, and the world's first FDA-cleared 3D-printed single-point midline oral appliance (Nylon flexTAP) made from medical-grade nylon.

The company generates revenue primarily through one-time device sales, distributed across multiple channels: direct sales to a network of 15,000+ prescribing clinicians (dentists and sleep medicine physicians), 100+ licensed partner dental labs that fabricate custom appliances, eight-plus online retail partners for direct-to-consumer myTAP sales with prescription, a federal healthcare channel via MellingMedical serving VA and DoD, and international distribution through Scheu Dental in Europe. Custom devices are PDAC-verified for Medicare reimbursement under HCPCS code E0486 and covered by most major medical insurance plans. Airway Management is ISO 13485 certified since 2013, FDA-cleared across the product line, and operates with 11–50 employees from its Farmers Branch, TX headquarters. No external venture or private equity funding rounds are disclosed, and the company is founder-operated with Dr. Thornton as Chief Innovation Officer and Charles Collins as CEO.

Name

TAP Sleep Care

Legal name

Airway Management

Website

https://tapintosleep.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

TAP Sleep Care (Airway Management, Inc.) is a Dallas-Fort Worth medical device company that designs and distributes FDA-cleared oral appliance therapy devices for snoring and obstructive sleep apnea, serving 15,000+ prescribing clinicians, 100+ dental labs, federal healthcare, and direct-to-consumer channels across North America and Europe.

Ownership category

akta.pro rank

Product category

Dental Sleep Medicine Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Dental Equipment & Supplies (3843)

akta.pro primary industry

Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

akta.pro secondary industries

Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA), Sleep Medicine Clinic (HLAKANAB), Sleep Surgery & Snoring (ENT) (HLAKAMAH)

Keywords

• Oral appliance therapy
• Sleep apnea devices
• Mandibular advancement devices
• Dental sleep medicine
• Snoring treatment devices

Headquarters

HQ city

Farmers Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Oral Appliance Device Sales: TAP Sleep Care generates revenue through the sale of oral appliance devices including myTAP (trial/pre-fabricated), customTAP family (Nylon flexTAP, flexTAP, dreamTAP, TAP 3), and hybrid therapy devices (myTAP PAP, customTAP PAP). Devices are sold through dental providers, partner labs, online retailers, and government contracting channels.
2. Professional Services and Training: Revenue from CE courses, training programs, and provider certification for dentists and healthcare professionals looking to offer TAP therapy in their practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

TAP Sleep Care designs, manufactures, and distributes FDA-cleared oral appliance therapy devices for the treatment of snoring and obstructive sleep apnea (OSA). Its portfolio spans boil-and-bite trial devices (myTAP), custom-fabricated lab-made appliances (Nylon flexTAP, flexTAP, dreamTAP, TAP 3), and hybrid combination therapy systems that pair oral appliances with nasal pillow CPAP masks (myTAP PAP, customTAP PAP). Devices are sold to dental and sleep medicine providers, partner dental labs, online retailers, and federal healthcare channels.

Product overview

TAP Sleep Care offers a comprehensive portfolio of oral appliance therapy devices for snoring and obstructive sleep apnea (OSA), ranging from trial devices to custom-fabricated solutions. The product lineup includes: myTAP (boil-and-bite precision-fit trial device), customTAP family (Nylon flexTAP, flexTAP, dreamTAP, TAP 3), hybrid PAP combination therapy devices (myTAP PAP, customTAP PAP), and accessories (AM Aligner, Mouth Shield). The portfolio spans from single-patient trial devices to premium custom lab-made devices with various materials (nylon, ThermAcryl, AccuTherm, Triple Laminate), addressing mild to severe OSA across different patient preferences and clinical needs.

Differentiator

Problem solved

Functional benefit

Products and services

• myTAP A precision-fit boil-and-bite oral appliance for snoring and mild to moderate obstructive sleep apnea, adjustable in 1/3mm increments up to 22mm with a built-in adjustment dial, fitted in approximately 15 minutes. Sold directly online (with prescription) and through providers.
• Nylon flexTAP World's first FDA-cleared 3D-printed single-point midline oral appliance made from digitally printed medical-grade nylon with Vertex Technology, no metal parts, BPA-free. Lab-fabricated by partner dental labs for mild to moderate OSA.
• flexTAP Premium lab-made custom oral appliance with Vertex Technology, no metal parts, blue ThermAcryl liner, and self-adjuster for at-home ease. Designed for patients with mild to moderate OSA.

Quantifiable outcome

• 86% reduction in Apnea-Hypopnea Index (from 25.4 to 3.6 events per hour) achieved in two nights with myTAP + Mouth Shield
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MellingMedicalcoreChannel Partner/ Reseller/ Distributor · 29 April 2026Strategic partnership with Service-Disabled Veteran-Owned Small Business to supply myTAP and myTAP PAP devices to federal healthcare providers serving US veterans and active-duty military personnel. Leverages MellingMedical's federal contracting infrastructure to navigate VA and DoD procurement framework. Aligns with 2025 VA and DoD Clinical Practice Guidelines recommending oral appliance therapy as first-line treatment for mild to moderate OSA.
• Scheu DentalcoreChannel Partner/ Reseller/ DistributorInternational partnership with Scheu to provide TAP product access in European countries, expanding TAP's global footprint beyond US market.
• Great Lakes Dental TechnologiescoreChannel Partner/ Reseller/ DistributorDistribution partnership making Nylon flexTAP available through Great Lakes Dental Technologies' extensive lab network, enabling broader access for dental providers.
• Sleep DoctorminorChannel Partner/ Reseller/ DistributorOnline retail partner for myTAP and myTAP PAP direct-to-consumer sales with prescription requirement.
• CPAP.comminorChannel Partner/ Reseller/ DistributorOnline retail partner for myTAP and myTAP PAP direct-to-consumer sales with prescription requirement.
• Empower SleepminorChannel Partner/ Reseller/ DistributorVirtual sleep consultation and treatment partner offering myTAP and myTAP PAP with prescription.
• SleeplayminorChannel Partner/ Reseller/ DistributorOnline retail partner for myTAP and myTAP PAP direct-to-consumer sales with prescription requirement.
• Apria DirectminorChannel Partner/ Reseller/ DistributorHome medical equipment retailer partner for myTAP and myTAP PAP online sales with prescription.
• zSleepClub (SDD Academy)minorImplementation/ SI/ Consulting PartnerOnline CE provider offering pre-recorded sleep cloud-based continuing education programs for dental sleep medicine training.
• Spencer Study ClubminorImplementation/ SI/ Consulting PartnerDental sleep medicine and TMD training led by Dr. Jamison Spencer, offering CE courses that include TAP product training.
• Nierman Practice ManagementminorImplementation/ SI/ Consulting PartnerOnline dental CE platform offering TAP-related courses and practice management training for dental sleep medicine.
• Airway LabscoreChannel Partner/ Reseller/ DistributorIn-house dental lab serving as primary go-to partner for custom TAP device fabrication. Provides precise, consistent manufacturing and dependable turnaround for successful patient outcomes.
• Partner Dental Labs (100+)coreChannel Partner/ Reseller/ Distributor100+ licensed dental labs worldwide authorized to fabricate custom TAP oral appliances. Manufacturing labs require FDA registration; distributing labs work through Airway Labs.
• DynaFlexminorChannel Partner/ Reseller/ DistributorExclusive provider of milled dreamTAP trays, offering extremely accurate, crystal clear and impressively strong milled devices through DynaFlex's dental lab network.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Oventus Medical: Oventus Medical offers oral appliances for OSA, including the O2Vent product line featuring airway channels for nasal breathing, directly competing with TAP's Mouth Shield-enabled devices. Both target the CPAP-intolerant segment with custom and trial devices.
• SomnoMed: SomnoMed manufactures and distributes custom-fitted mandibular advancement devices (SomnoDent) for OSA and snoring, competing head-to-head with TAP in the dental sleep medicine channel. Both companies emphasize clinical evidence, Medicare reimbursement, and global lab partnerships.
• ProSomnus Sleep Technologies: ProSomnus is a leading maker of precision oral appliance therapy devices for OSA, directly competing with the customTAP family across similar patient and provider segments. Both companies serve dentists and sleep physicians with titratable mandibular advancement devices reimbursed under HCPCS E0486.

Emerging players

• ZQuiet: ZQuiet markets prefabricated boil-and-bite mandibular advancement devices for snoring and mild OSA, occupying the same consumer-facing entry-level price tier as myTAP. Both compete for direct-to-consumer demand via online retail.
• Vivos Therapeutics: Vivos Therapeutics offers the Vivos System for treating OSA and related conditions through dental providers, overlapping with the dental sleep medicine channel TAP serves. Both target dentist-prescribed treatment for sleep-disordered breathing, though Vivos emphasizes long-term remodeling versus TAP's mandibular advancement.
• Apnea Sciences (SnoreRx): Apnea Sciences markets SnoreRx and similar boil-and-bite mandibular devices for snoring and mild OSA, directly competing with myTAP at the trial/entry-level price point. Both sell direct-to-consumer online with prescription.

Broad incumbents

• ResMed: ResMed is the global leader in CPAP and broader sleep-disordered breathing treatment, and acquired Whole You (a custom oral appliance competitor) in 2019. While primarily a CPAP incumbent, ResMed competes with TAP for the same OSA patient population and is reshaping the alternative therapy landscape.
• Philips Respironics: Philips Respironics is one of the two dominant CPAP/APAP manufacturers globally and historically defined the standard-of-care OSA treatment that TAP serves as an alternative to. Philips' sleep & respiratory portfolio overlaps with the patient base served by TAP devices.

Regional players

• DynaFlex: DynaFlex is a dental laboratory and custom OAT manufacturer that produces milled dreamTAP trays exclusively for TAP Sleep Care under a partnership, while also manufacturing its own competing oral appliances. This dual role creates partial overlap as both a channel partner and a peer competitor in the dental lab space.

Others

• Great Lakes Dental Technologies: Great Lakes Dental Technologies is a dental lab distributor and manufacturer that partners with TAP to distribute Nylon flexTAP through its lab network. While primarily a channel partner, it also serves comparable dental sleep medicine customers with adjacent products and competes for dental lab services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiBUZ5J_w3geCr45MhQAvdA?view_as=subscriber
• Facebookfacebook.com/TAPIntoSleep
• LinkedInlinkedin.com/company/tapintosleep
• Instagraminstagram.com/tapsleepcare
• Xx.com/tapintosleep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAP Sleep Care