Radar
Radar is a New York-based location infrastructure platform providing geofencing, maps, routing, fraud detection, and trip tracking via SDKs and APIs to gaming, retail, restaurant, logistics, and financial services enterprises. The company has raised $85.5M from Accel and Insight Partners.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Radar does
Radar (Radar Labs, Inc.) is a New York-based location data infrastructure company, founded in 2016 by CEO Nick Patrick and COO Coby Berman, that provides an all-in-one platform for geofencing, maps, routing, fraud detection, and trip tracking. The company's SDKs and REST APIs ingest location signals across GPS, Wi-Fi, IP, and device sensors, serving as a unified "Location OS" that enterprise and developer teams use to fight fraud, optimize logistics operations, and engage customers based on physical presence. Underlying infrastructure runs on AWS with MongoDB as an authorized sub-processor, and the company reports 1 billion+ API requests per day across 300 million+ installed devices in 1,000+ apps.
The product surface is organized into two core platforms — Geofencing (with trips, places, beacons, fraud, and campaign management) and Maps (base maps, geocoding, search, routing) — and three solution modules: Protect (fraud detection and geo-compliance), Optimize (arrival detection and live tracking), and Engage (geofenced marketing). Cross-platform SDKs cover iOS, Android, React Native, Web, Cordova, Capacitor, Flutter, and MAUI, and the Maps product is built as an extension of MapLibre GL JS with a dedicated migration SDK for Google Maps customers. Radar holds SOC 2 Type II, GDPR, CCPA/CPRA, and EU-U.S. Data Privacy Framework certifications.
Radar operates a freemium go-to-market: a free tier with capped API calls, Monthly Tracked Users (MTUs), and geofences drives developer adoption, with overage prompting upgrade to quote-based Enterprise contracts. Enterprise plans unlock satellite and hybrid map styles, higher MTU limits, and dedicated support, and are sold via direct field sales alongside the self-serve motion. Customer base spans Fortune 500 brands and high-growth startups across gaming (Bet365, Sleeper, Six Flags), restaurants (Yum Brands, Raising Cane's, Panera, Dairy Queen), retail (DICK'S Sporting Goods, Ralph Lauren, Abercrombie & Fitch), logistics (GoPuff, HDSupply), financial services (RBC, Allstate), travel (Tripadvisor, Peet's Coffee), and government (Caltrans). The company has raised $85.5M from Accel, Insight Partners, and other investors and employs 101–250 staff.
Radar firmographics
Firmographics- Name
- Radar
- Legal name
- Radar Labs, Inc.
- Website
- https://radar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Radar is a New York-based location infrastructure platform providing geofencing, maps, routing, fraud detection, and trip tracking via SDKs and APIs to gaming, retail, restaurant, logistics, and financial services enterprises. The company has raised $85.5M from Accel and Insight Partners.
- Ownership category
- akta.pro rank
Radar industry classification
Industry- Product category
- Location Infrastructure Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Geocoding, Search & Place Data Platforms (BPAMANAC), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Radar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Radar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Free Tier: Free version of the Services with a set limit of API calls, MTUs (Monthly Tracked Users), and geofences. Used to acquire developers and drive adoption. Overage triggers upgrade prompts to paid Enterprise account.
- Enterprise Plan: Paid Enterprise account for customers exceeding free tier limits. Includes satellite and hybrid map styles, higher API call and MTU limits, and dedicated support. Quote-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with limited API calls, MTUs, and geofences for developers and small projects. |
| Subscription | Annual | Full-featured enterprise plan for high-volume customers requiring higher limits and enterprise-grade support. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Radar product offering
Product offeringCore offering
Radar provides an all-in-one location infrastructure platform consisting of a Geofencing Platform for hyper-accurate location tracking and geofencing, and a Maps Platform offering customizable maps, geocoding, search, and routing APIs. The platform is delivered via cross-platform SDKs and REST APIs, organized into three solution areas: Protect (fraud detection and geo-compliance), Optimize (real-time tracking and route optimization), and Engage (location-based marketing and customer engagement). It serves as a cost-effective alternative to Google Maps Platform and Mapbox while adding geofencing and fraud detection capabilities.
Product overview
Radar is an all-in-one location platform offering two core products: the Geofencing Platform and the Maps Platform. The Geofencing Platform provides hyper-accurate location tracking, geofencing, trip management, place search, fraud detection, and campaign capabilities. The Maps Platform serves as a cost-effective alternative to Google Maps, offering base maps, geocoding, autocomplete, search, and routing APIs. These products are organized into three solution areas: Protect (fraud detection and compliance), Optimize (operations and logistics), and Engage (marketing and engagement). Radar provides cross-platform SDKs for iOS, Android, React Native, Web, and other frameworks, along with a comprehensive REST API for backend integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Geofencing Platform Hyper-accurate location tracking and geofencing platform that enables businesses to create virtual boundaries, monitor user locations in real-time, and trigger events when users enter or exit designated areas. Supports trips, places, regions, beacons, fraud detection, and campaign management.
- Maps Platform Cost-effective alternative to Google Maps Platform and Mapbox, providing customizable base maps, geocoding (forward/reverse), address autocomplete, search, and routing APIs. Supports multiple styles including default, light, dark, satellite, and hybrid views.
- Protect Fraud detection and geo-compliance solution that stops fraud, verifies user location, and ensures regulatory compliance across different jurisdictions. Includes mock location detection, VPN/proxy detection, and device integrity checks.
- Optimize Operations optimization solution for tracking pickups, deliveries, and field operations with real-time visibility. Includes arrival detection, live tracking, and workforce management capabilities.
- Engage Location-based marketing and customer engagement solution enabling businesses to reach users at the right moment based on their physical location. Supports geotargeted notifications and contextual marketing campaigns.
- Geocoding APIs Forward geocoding (address to coordinates), reverse geocoding (coordinates to address), and IP geocoding APIs for location resolution with confidence levels (exact, interpolated, fallback).
- Routing APIs Route distance calculation, matrix routing (up to 625 routes), route matching (snap points to roads), directions, and route optimization APIs supporting car, truck, foot, and bike modes.
- Search APIs Autocomplete for partial addresses and place names, search for places near locations, search for geofences, and search for users. Supports filtering by chains, categories, and metadata.
- iOS SDK Native iOS SDK for integrating location tracking and geofencing into iOS applications.
- Android SDK Native Android SDK for integrating location tracking and geofencing into Android applications.
- React Native SDK Cross-platform React Native SDK for integrating location features into React Native applications.
- Web SDK JavaScript SDK for web applications to integrate Radar location services including geofencing, tracking, and map display.
- Maps Migration SDK SDK for migrating from Google Maps to Radar Maps, enabling existing Google Maps implementations to transition to Radar Maps platform.
- Location OS Unified location operating system combining geofencing, maps, fraud detection, routing, and trip tracking under a single location intelligence layer.
Quantifiable outcome
- 14.7% increase in foot traffic over 90 days attributed to geotargeted mobile advertising campaign (general industry benchmark from Techbullion article)
- +1 more outcomes
Companies that use Radar
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles2 records
Radar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature10 records
Radar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MapLibre GL JScoreRadar Maps is built as an extension of the MapLibre GL JS open-source library. Radar Maps leverages MapLibre for core map rendering functionality, and the Radar SDK integrates directly with MapLibre. The partnership enables cross-compatibility with Leaflet, MapLibre Native for iOS/Android, and Google Maps migration.
- OpenStreetMapcoreRadar's map data is sourced from OpenStreetMap (OSM). OSM provides the underlying geospatial data powering Radar's Maps platform, enabling global map coverage including US, Canada, UK, and 185+ other countries.
- Segment (Twilio Segment)coreSegment is listed as a third-party analytics tool used by Radar. Segment uses cookies and similar technologies to collect internet log information and usage data to compile statistical reports on user activity, supporting Radar's marketing and analytics functions.
- Google AnalyticscoreGoogle Analytics is used as a third-party analytics tool by Radar to collect standard internet log information and usage data, supporting marketing analytics and service improvement efforts.
- AmplitudecoreAmplitude is listed as a third-party analytics tool used by Radar to compile statistical reports on user activity and improve services and product offerings.
- TrustArcminorTrustArc is an alternative dispute resolution provider that Radar uses to resolve privacy complaints. Radar has committed to refer unresolved privacy or data use complaints to TrustArc Inc., providing consumers with free dispute resolution.
- Amazon Web Services (AWS)coreAWS is Radar's primary cloud infrastructure provider. All Radar data is stored in AWS datacenters, which maintain physical security measures such as keycard requirements, physical access logs, monitoring, and security personnel. AWS provides the underlying compute and storage for Radar's global platform.
- MongoDBcoreMongoDB is listed as an Authorized Sub-Processor in Radar's DPA. MongoDB provides the database infrastructure for Radar's data storage and processing operations as part of the cloud services stack.
Scale indicators7 records
Recent moves3 records
Expansion highlights6 records
Radar competitors and assessment
Company assessmentBroad incumbents
- TomTom: TomTom is an established map and location technology provider serving automotive, fleet, and consumer use cases. It competes broadly with Radar's routing, geocoding, and tracking capabilities as part of a wider portfolio.
- Google Maps Platform: Google Maps Platform is the dominant mapping and location API provider for which Radar's Maps product is explicitly an alternative. It serves the same developer and enterprise base but within a much broader Google Cloud portfolio.
- HERE Technologies: HERE Technologies is an established location platform offering maps, geocoding, routing, and location services across automotive, logistics, and enterprise. It overlaps Radar's Maps and Optimize offerings from a much larger, broader portfolio.
Direct peers
- Foursquare: Foursquare is a location data platform offering geofencing, POI/places data, and location-based audience analytics. It overlaps directly with Radar on geofencing and places APIs and competes for the same enterprise marketing and analytics buyers.
- GroundTruth: GroundTruth offers location-based marketing, geofencing, and visit attribution for enterprise brands. It competes with Radar's Engage solution for retail and QSR foot-traffic and geo-conquesting budgets.
- Near: Near provides real-world intelligence derived from location data, including geofencing and audience analytics. It is comparable to Radar's enterprise Engage/Protect offerings for advertisers and data-driven marketers globally.
- PlaceIQ: PlaceIQ provides location data, geofencing, and audience targeting for enterprise marketing. It is comparable to Radar in combining location intelligence with audience activation across retail, QSR, and consumer verticals.
- Mapbox: Mapbox provides developer-focused maps, geocoding, routing, and location SDKs/APIs and is one of Radar's named direct competitors. Radar explicitly positions its Maps product as a cost-effective alternative to Mapbox and ships a migration SDK to convert Mapbox implementations.
Emerging players
- Incognia: Incognia provides location-based identity and fraud detection using device signals for fintech and consumer apps. It overlaps Radar's Protect/fraud-detection capabilities for a more focused set of fraud-prevention use cases.
- GeoLocs: GeoLocs is a focused geolocation compliance provider for the iGaming sector. Radar explicitly cites it as a competitor in gaming geolocation, making it a directly comparable emerging player in Radar's Protect vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Radar social profiles
Digital presenceRadar compliance and trust
Trust signalCompliance4 records
Radar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radar leadership team
Management profileNumber of profiles
Profiles3 records
Radar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radar
What does Radar do?
Radar provides an all-in-one location infrastructure platform consisting of a Geofencing Platform for hyper-accurate location tracking and geofencing, and a Maps Platform offering customizable maps, geocoding, search, and routing APIs. The platform is delivered via cross-platform SDKs and REST APIs, organized into three solution areas: Protect (fraud detection and geo-compliance), Optimize (real-time tracking and route optimization), and Engage (location-based marketing and customer engagement). It serves as a cost-effective alternative to Google Maps Platform and Mapbox while adding geofencing and fraud detection capabilities.
Is Radar a public or private company?
Radar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Radar founded?
Radar was founded in 2016. It employs 101 to 250 people.
Where is Radar based?
Radar is headquartered in New York, United States, in the North America region.
How does Radar make money?
Two revenue lines are on record. Free Tier is the primary driver. The others are enterprise Plan.
Who are Radar's main competitors?
Broad incumbents on record are TomTom, Google Maps Platform and HERE Technologies. Direct peers are Foursquare, GroundTruth, Near, PlaceIQ and Mapbox. Emerging players are Incognia and GeoLocs.
Does Radar have an API?
Yes. Radar offers a REST API with JSON responses for location-based products and services including geocoding (forward, reverse, IP), search (autocomplete, places, geofences, users), routing (distance, matrix, route match, directions, optimize route), and data management (users, trips, geofences, events, beacons). API endpoints have authentication levels of 'Publishable' (safe for client-side use with publishable API keys) and 'Secret' (server-side only with secret API keys). Rate limits vary: 1 request/second per device for track, 10 requests/second for geocoding, 150 requests/second for search places. The API uses standard HTTP response codes and supports both test and live API keys. Developer documentation is at docs.radar.com.
What industry is Radar in?
Radar's product category is Location Infrastructure Software. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 519290.