Incognia
Incognia is an AI-powered risk intelligence company that combines device intelligence, precise indoor location, and tamper detection into a persistent cross-device identity signal for fraud prevention. It serves enterprise platforms in food delivery, ride sharing, marketplaces, financial services, and gaming.
- Company typePrivate
- Founded2020
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Incognia does
Incognia is a US-based cross-device risk intelligence company that builds a persistent identity signal — Incognia ID — by fusing precise indoor-location behavior (sub-10 feet, claimed 30x more accurate than GPS), tamper-resistant device intelligence, and proprietary ML/Transformer models into a single signal that survives factory resets, app reinstalls and device swaps. Its platform is delivered to enterprise engineering teams via a lightweight mobile SDK (consuming ~0.5% battery in 24 hours) and REST APIs that return LOW/HIGH/UNKNOWN risk assessments with associated evidence; additional platform modules include the AI-Powered Browser ID (cookieless web identity), Device Intelligence, Location Identity Verification (binding device + physical address), and Device Tamper Detection.
The company monetizes via enterprise SaaS subscriptions plus usage-based SDK/API consumption, with sales conducted direct through enterprise field sales, a Proof-of-Value (POV) evaluation program that lets prospects measure ROI in monitor-only mode before purchase, and partner-driven rollouts in regional markets. Customers are large platforms in food delivery (Delivery Hero across 7 brands, Grubhub, Favor, Just Eat Takeaway, Rappi, iFood, Keeta), ride sharing and mobility (Cabify, FreeNow, 99, Porter, Turbi), P2P marketplaces and gig platforms (Upwork, Nextdoor, Zepz), and financial services (Webull Brazil, SumUp, FortBrasil, a top Brazilian retail bank); the company reports that 50%+ of top delivery platforms trust Incognia and that its technology protects 200M+ end users across 20+ countries.
Incognia is venture-backed (Series A $15.5M led by Point72 Ventures, June 2022; Series B $31M led by Bessemer Venture Partners, January 2024 — total disclosed funding $46.5M), headquartered in San Jose, California with a Delaware parent (Incognia US Inc.) and a Brazilian regional presence, and reports tripled year-over-year revenue, profitability, 170% Net Revenue Retention and the #2 global position in mobile fraud-prevention deployments by app download volume as of early 2026.
Incognia firmographics
Firmographics- Name
- Incognia
- Legal name
- Incognia US Inc.
- Website
- https://incognia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Incognia is an AI-powered risk intelligence company that combines device intelligence, precise indoor location, and tamper detection into a persistent cross-device identity signal for fraud prevention. It serves enterprise platforms in food delivery, ride sharing, marketplaces, financial services, and gaming.
- Ownership category
- akta.pro rank
Incognia industry classification
Industry- Product category
- Fraud Prevention and Identity Verification Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)
- akta.pro primary industry
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Incognia is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Incognia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS — Fraud prevention subscriptions: B2B recurring SaaS contracts with enterprise platform customers. Tripled year-over-year revenue in 2025 and achieved profitability while growing headcount <20%. Reported 170% Net Revenue Retention indicates land-and-expand expansion within accounts. Sales cycles shortened by 32%.
- Usage-based API / SDK consumption: Customers integrate the Incognia SDK and consume risk assessments via API on a per-event basis (logins, transactions, onboarding checks). Documented Proof-of-Value model lets prospects measure ROI in production in monitor-only mode before committing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Proof-of-Value (POV) — free in-production monitor-only evaluation |
| Other | Multi-year contract | Enterprise contract — quote-based |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels10 records
Incognia product offering
Product offeringCore offering
Incognia is a next-generation identity solution that combines device intelligence, location intelligence, and proprietary AI/ML models to deliver cross-device fraud prevention and risk signals. Its platform, anchored by Incognia ID, is delivered via mobile SDK and REST API and is used by enterprises for fraud prevention, frictionless authentication, location identity verification, and device tamper detection. It serves consumer-facing platforms in food delivery, ride sharing, marketplaces, financial services, mobile gaming, and iGaming.
Product overview
Incognia is a US-based cross-device risk intelligence company offering a unified AI-powered risk intelligence platform that combines device intelligence, location intelligence, and tamper detection into a single identity signal. The platform is anchored by its core product, Incognia ID — the first identity signal built to recognize the person behind the device, which combines best-in-class device intelligence and location intelligence into a persistent identity tied to real-world user behavior patterns. Layered on top of Incognia ID are platform modules including the AI-Powered Browser ID (using Incognia Transformer models for cookieless browser identity), Device Intelligence (cross-device user recognition with 0.0001% false-positive rate), Location Identity Verification (continuous device + identity binding for address verification), and Device Tamper Detection (monitoring for jailbreak, emulator, GPS spoofing, factory reset, app tampering, etc.). The platform is delivered to customer apps via an Incognia SDK (iOS/Android, integrated in minutes, consuming 0.5% battery in 24 hours) and REST APIs that return LOW/HIGH/UNKNOWN risk assessments with associated evidence. Use-case solutions built on this platform include Fraud Prevention, Frictionless Authentication, and Location Spoofing Detection, while industry-tailored packages address Food Delivery, Ride Sharing, P2P Marketplaces, and Financial Services. Together these products and solutions enable customers to prevent account takeover, block fraud farms, detect collusion, verify addresses globally, and reduce onboarding friction.
Differentiator
Problem solved
Functional benefit
Brands
- Incognia ID: The company's core identity signal product combining device intelligence and location intelligence to recognize the person behind the device; positioned as a new standard for fraud prevention.
Products and services
- Incognia ID
- AI-Powered Browser ID
- AI Rule Builder
- Device Intelligence
- Location Identity Verification Location-based identity signal combining GPS, Wi-Fi, Bluetooth and Incognia's indoor positioning technology to confirm a user's real-world presence and location legitimacy.
- Device Tamper Detection
- Indoor Positioning Signals
- Food Delivery Solution
- Ride Sharing Solution
- P2P Marketplaces Solution
- Financial Services Solution
- Mobile Gaming and iGaming Solution
Quantifiable outcome
- Webull Brazil increased automatic account approvals from 75.7% to 92.5% and reduced manual reviews
- +10 more outcomes
Companies that use Incognia
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Incognia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Incognia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major enterprise customer, industry association membership (q1 2026), mid-tier enterprise customer, flagship enterprise customer and rollout partner, operational vendor (marketing automation), operational vendor (data storage), operational vendor (background checks) and operational vendor (background checks, brazil).
- Webull Brazilmajor enterprise customerIncognia integrated risk intelligence into Webull Brazil's onboarding flow to combat promotional abuse and remote access fraud, lifting automatic account approvals from 75.7% to 92.5%.
- Nacha Payments Innovation Allianceindustry association membership (q1 2026)Incognia joined as one of 20 new members of the Nacha Payments Innovation Alliance in Q1 2026, reflecting growth of digital payments adoption and collaborative efforts across the payments industry.
- Porter (India)mid-tier enterprise customerIncognia partnered with Porter to combat multi-account order abuse on India's logistics platform using device intelligence to detect fraud at the device level.
- Cabifymajor enterprise customerIncognia partnered with Cabify to enhance safety, identity verification, and account security across Cabify's operations. Uses device and location intelligence to detect fake rides and identity manipulation.
- Upwork (Nasdaq: UPWK)major enterprise customerIncognia deployed cross-device risk intelligence on Upwork's global work marketplace to strengthen platform integrity, support compliance, and enable real-time decision-making across Upwork's global community of remote workers.
- Delivery Hero (7 brands globally)flagship enterprise customer and rollout partnerIncognia partnered with Delivery Hero brands to tackle consumer fraud at scale; six Delivery Hero brands (later expanded to 7) deployed Incognia after testing in all major regions globally. Reported 7x ROI.
- Grubhubmajor enterprise customerIncognia deployed its fraud prevention technology on Grubhub's food delivery platform as part of Grubhub's trust and safety initiative. Initial testing showed measurable results including increased order profitability and decreased care costs.
- Hubspotoperational vendor (marketing automation)Hubspot is used as a data processor for lead registration, segmentation, marketing campaigns, storage and communication with clients and partners (per Incognia's Website Privacy Policy).
- Google Driveoperational vendor (data storage)Google Drive is used as a data processor for secure and optimized data storage (per Incognia's Website Privacy Policy).
- HireRightoperational vendor (background checks)HireRight conducts background checks for Incognia Applicants in the USA and other jurisdictions (per Incognia's Background Check Policy).
- Exatooperational vendor (background checks, brazil)Exato conducts background checks for Incognia Applicants in Brazil (per Incognia's Background Check Policy).
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Incognia competitors and assessment
Company assessmentDirect peers
- BioCatch: BioCatch is a behavioral biometrics and fraud-prevention platform serving global banks and fintechs with fraud detection built on user behavior signals. Comparable to Incognia in offering AI-driven fraud risk scoring as a SaaS API for enterprise customers in financial services and digital platforms.
- Sift: Sift provides a Digital Trust & Safety platform combining device, behavior and ML signals for fraud prevention across marketplaces, fintech and on-demand platforms. Closely comparable to Incognia in target verticals (marketplaces, gig economy, fintech), risk-decisioning API/SDK model, and enterprise SaaS GTM.
- Sardine: Sardine is a device intelligence and behavior-based fraud prevention platform serving fintechs, neobanks and crypto exchanges. Directly comparable to Incognia in device + behavior signal combination, API-first delivery, and target customer profile of digital-first financial platforms.
- Prove (formerly Payfone): Prove provides identity verification and authentication using phone-centric signals (device, telecom, behavioral) for banks, fintechs and enterprises. Comparable to Incognia in combining device intelligence with identity proofing for onboarding, ATO prevention and frictionless authentication in financial services.
- Arkose Labs: Arkose Labs offers device fingerprinting, behavioral detection and bot mitigation for fraud prevention across fintech, gaming, e-commerce and on-demand platforms. Comparable to Incognia in serving marketplace, gig and fintech customers with API-based risk decisioning and tamper detection.
- Sumsub: Sumsub provides identity verification, KYC/AML and fraud prevention for fintechs, crypto, gaming and marketplaces globally. Comparable to Incognia in target verticals (fintech, marketplaces, iGaming), in serving LATAM customers, and in offering device/location-based risk signals layered into onboarding.
Broad incumbents
- iovation (TransUnion): iovation, part of TransUnion, provides device-based fraud prevention and authentication across financial services, e-commerce and online communities. A broader incumbent with overlapping device intelligence and reputation network capabilities, comparable to Incognia as a legacy device-ID alternative being displaced in mobile fraud deployments.
- ThreatMetrix / LexisNexis Risk Solutions: LexisNexis Risk Solutions (formerly ThreatMetrix) operates one of the largest digital identity networks for fraud and identity risk decisioning. A broad incumbent competitor to Incognia in device intelligence, behavior analytics and consortium-based fraud prevention for banks, fintechs and large platforms.
Emerging players
- Persona: Persona offers an identity verification platform with KYC, device signals and risk scoring for fintechs, gig platforms and consumer internet companies. Comparable to Incognia in serving fintech and marketplace customers with identity and device-based risk decisioning, though Persona focuses more on document/identity verification.
- Veriff: Veriff provides identity verification and fraud prevention for fintechs, mobility and gig platforms globally. Comparable to Incognia in serving ride-sharing and financial services customers with onboarding risk signals, though Veriff emphasizes document biometrics over location intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Incognia social profiles
Digital presenceIncognia compliance and trust
Trust signalCompliance4 records
Incognia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incognia leadership team
Management profileNumber of profiles
Profiles8 records
Incognia funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incognia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incognia
What does Incognia do?
Incognia is a next-generation identity solution that combines device intelligence, location intelligence, and proprietary AI/ML models to deliver cross-device fraud prevention and risk signals. Its platform, anchored by Incognia ID, is delivered via mobile SDK and REST API and is used by enterprises for fraud prevention, frictionless authentication, location identity verification, and device tamper detection. It serves consumer-facing platforms in food delivery, ride sharing, marketplaces, financial services, mobile gaming, and iGaming.
Is Incognia a public or private company?
Incognia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Incognia founded?
Incognia was founded in 2020. It employs 101 to 250 people.
Where is Incognia based?
Incognia is headquartered in Palo Alto, United States, in the North America region.
How does Incognia make money?
Two revenue lines are on record. Enterprise SaaS — Fraud prevention subscriptions are the primary driver. The others are usage-based API / SDK consumption.
Who are Incognia's main competitors?
Direct peers on record are BioCatch, Sift, Sardine, Prove (formerly Payfone), Arkose Labs and Sumsub. Broad incumbents are iovation (TransUnion) and ThreatMetrix / LexisNexis Risk Solutions. Emerging players are Persona and Veriff.
Does Incognia have an API?
Yes. Incognia provides a REST API that delivers an immediate LOW, HIGH or UNKNOWN risk assessment, including all associated evidence, enabling customers to make informed decisions on users at various sensitive moments. The API is paired with an SDK that can be integrated in minutes and uses device sensors (GPS, WiFi, Bluetooth, cellular) to determine real-time location. APIs are intuitive and easy to use, and the solution supports a monitor-only Proof-of-Value (POV) mode. Developer documentation is at developer.incognia.com/docs/br/v6.
What industry is Incognia in?
Incognia's product category is Fraud Prevention and Identity Verification Software. Its primary akta.pro industry code is FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 518210 and its SIC code is 7370.