What Cloudax does

Cloudax is a UK-based voice AI company that provides conversational AI platforms for enterprise contact center operations. The company's technology autonomously handles inbound and outbound phone calls, including lead qualification, appointment booking, payment processing, and CRM updates without human intervention. Target customers span nine verticals — property, legal, financial services, BPOs and contact centers, utilities, automotive, travel and hospitality, e-commerce, and payroll services — with named enterprise customers including Parasol Group (250,000+ contractors, ~£800M turnover), Emergency Hero (~30,000 annual call-outs), and Worldpay, plus mid-market logos such as Mobysoft, Newstel, TelXL, and Pure Financial Solutions.

The platform is built on an ultra-low latency voice AI stack that the company claims delivers P90 end-to-end latency under 0.9 seconds on production traffic. The technology combines streaming ASR, real-time hybrid retrieval (vector + keyword + graph) with reported 96% factual accuracy, LLM reasoning via OpenAI models routed per turn, and streaming TTS, engineered for sub-second conversational response. Cloudax Connect is the core platform with Operator, a built-in AI assistant that builds voice agents from plain English descriptions, supporting 50 monolingual languages and 10 simultaneous languages in a single agent. Inbound and Outbound modules handle end-to-end call management and scale campaigns at 10,000+ calls per hour, with 40+ vertical-specific integrations spanning CRM, CCaaS, property management, case management, dealer management, utilities billing, and travel GDS systems.

Cloudax operates a custom-priced enterprise subscription model with usage-based elements for high-volume outbound campaigns, sold through direct enterprise field sales (free consultation, live demo motion) and strategic channel partnerships with Gamma (FTSE 250 UC provider with 1,500+ channel partners) and Avoira (UK telecoms heritage, largest UK speech analytics deployment). The platform is positioned for regulated UK and European buyers with ISO 27001, Cyber Essentials, GDPR, and EU AI Act compliance. Founded in 2021, headquartered in London with a Manchester office, the company has 11-50 employees, is backed by EWOR, and is privately held.

Name

Cloudax

Legal name

Cloudax Ltd.

Website

https://cloud.ax

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloudax is a UK-based voice AI company providing ultra-low latency conversational AI platforms for enterprise contact centers. It autonomously handles inbound and outbound calls across nine verticals including property, legal, financial services, and utilities, serving enterprise customers via direct sales and channel partnerships.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Voice AI platform
• Conversational AI software
• Contact center automation
• Inbound call handling
• Outbound campaign management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Voice AI Platform Subscription: Cloudax operates on a subscription model for access to the voice AI platform, with pricing not publicly disclosed. The platform handles both inbound call answering and outbound campaign execution. Enterprise customers typically require custom pricing based on call volume, concurrent capacity, and integration complexity. The company emphasizes 'no commitment' and 'free consultation' indicating a sales-driven pricing motion rather than self-serve tiers.
2. Outbound Campaign Usage: Outbound capabilities allow enterprises to run campaigns at scale (10,000+ calls per hour), with usage measured by call volume and campaign execution. This suggests a usage-based or consumption element to pricing, particularly for high-volume outbound operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cloudax provides an ultra-low latency conversational AI platform that autonomously handles inbound and outbound phone calls for enterprises. The platform qualifies leads, books appointments, takes payments, and syncs outcomes to CRM systems, enabling 24/7 call answering without human agents. It also runs AI-powered outbound campaigns at scale with thousands of concurrent calls for sales, surveys, debt collection, and notifications.

Product overview

Cloudax is an Always Connected Conversational AI Platform offering ultra-low latency voice AI. The product portfolio consists of Cloudax Connect as the core platform for building and deploying agents, with Inbound and Outbound as the two primary modules. Cloudax Connect features Operator, a built-in AI assistant that constructs agents from plain English descriptions. Inbound handles end-to-end inbound call management including qualification, routing, booking, and CRM sync. Outbound manages AI-powered outbound campaigns at scale with thousands of concurrent calls. Both modules share the same platform infrastructure including analytics, integrations, and multi-language support.

Differentiator

Problem solved

Functional benefit

Brands

• Cloudax Connect: The conversational AI platform for building, configuring and deploying voice agents, chat agents, inbound and outbound campaigns from one platform.

Products and services

• Cloudax Connect The core conversational AI platform for building, configuring, and deploying voice and chat agents. Features Operator, a built-in AI assistant that constructs agents from plain English descriptions, and handles inbound, outbound, voice, and chat from one platform for enterprise customers.
• Inbound End-to-end inbound voice AI handling for enterprises. Qualifies leads, routes calls, books appointments, takes payments, and syncs outcomes to CRM systems without a human on the line, answering every call 24/7/365.
• Outbound Conversational AI outbound campaigns at scale for enterprises. Upload contacts, set retry rules, control daily pacing, and run thousands of concurrent calls (10,000+ calls per hour) for sales, surveys, debt collection, and critical notifications.

Quantifiable outcome

• 73% more new business captured
• +7 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability8 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• GammacoreStrategic or Co-development Partner · 18 May 2026Cloudax partnered with Gamma (FTSE 250, 2,200+ employees) to bring voice AI to enterprise UC customers. Cloudax took the main stage at Gamma's GX Summit 2026 in Westminster as part of Gamma's AI strategy vision. Cloudax integrates with existing Gamma services — SIP trunks, Horizon, Microsoft Teams Direct Routing — without rip-and-replace. The partnership targets Gamma Enterprise's direct enterprise customers and Gamma Business's 1,500+ channel partners. Cloudax ran a live voice AI deployment at the summit, answering attendee questions on sessions and venue logistics.
• AvoiracoreStrategic or Co-development Partner · 18 March 2026Cloudax partnered with Avoira to accelerate enterprise adoption of voice AI, pairing 50 years of UK telecoms heritage with Cloudax's voice AI platform. Avoira operates the largest speech-analytics deployment in the UK, having analyzed over 80 million calls. The partnership focuses initially on insurance, with a wider roadmap across financial services and customer operations. Avoira's team is trained on Cloudax Connect platform. Avoira selected Cloudax based on latency (sub-second turn-taking), voice realism (95% across uncanny valley), speed of execution (weeks deployment), and production-readiness for regulated industries.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bland AI: Developer-focused voice AI platform for building and deploying inbound/outbound AI phone agents. Targets enterprise outbound campaigns and call center automation with similar latency and scale claims to Cloudax.
• Synthflow: No-code voice AI agent platform aimed at SMB and mid-market for inbound call handling, appointment booking, and lead qualification. Overlaps directly with Cloudax's Operator-style agent-building and inbound use cases.
• Retell AI: Conversational voice AI platform for building production-grade voice agents with sub-second latency. Competes with Cloudax on the same core technical benchmarks (latency, turn-taking) and enterprise inbound/outbound use cases.
• Vapi: Developer platform for building voice AI agents with strong focus on latency engineering, telephony integration, and developer tooling. Overlaps with Cloudax on technical architecture and enterprise call automation.
• PolyAI: UK-based enterprise voice AI platform for customer service and contact center automation. Competes head-to-head with Cloudax in regulated industries (financial services, hospitality, healthcare) on latency, voice realism, and enterprise deployment depth.
• Sierra: Enterprise AI agent platform co-founded by Bret Taylor focused on customer experience automation. Competes with Cloudax in the same enterprise AI agent category with comparable customer-base ambitions.
• Decagon: Enterprise AI agent platform for customer support automation spanning chat and voice. Targets large enterprise customer experience teams with multi-modal AI agents — directly comparable to Cloudax's enterprise customer service positioning.

Broad incumbents

• Five9: Cloud contact center platform adding AI agent capabilities. Cloudax lists Five9 as a CCaaS integration partner but represents a potential bundling threat as Five9 expands its native voice AI feature set.
• Genesys: Global CCaaS incumbent with native conversational AI capabilities being added to its platform. Cloudax integrates with Genesys but also competes against it as enterprise customers evaluate native vs. best-of-breed voice AI layers.
• Amazon Connect: AWS's cloud contact center offering with native Lex-based conversational AI. Competes with Cloudax in enterprise customer service automation and offers bundling advantages from the broader AWS ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cloudax

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudax