Midway Dental Supply

What Midway Dental Supply does

Midway Dental Supply is an independent, privately-held dental supply company founded in 1984 and headquartered in Livonia, Michigan. The company operates with 51-100 employees and distributes dental supplies to dental practices, functioning as a regional alternative to national dental distribution conglomerates such as Henry Schein (which operates 50+ distribution centers and 3,200+ supplier partnerships). The firm is led by Dawn Metcalf, who serves as Co-Owner and President, indicating a closely-held ownership structure with no public shareholders or institutional backers disclosed in the available data.

The input data does not disclose specific product lines, technology platforms, supplier relationships, pricing models, or distribution infrastructure for Midway Dental Supply. Unlike Henry Schein — which has built a vertically integrated ecosystem spanning 300,000+ products, the Dentrix practice management software suite, financial services, marketing automation (Henry Schein One), and continuing education (Viva Learning) — Midway appears positioned as a traditional independent dental supply distributor without a documented technology platform, e-commerce presence, or value-added services in the scraped source material. The company's website (midwaydental.com) exists, but specific e-commerce functionality, product catalog depth, or digital ordering capabilities are not described in the available evidence.

From a revenue model standpoint, the company likely generates income through traditional B2B distribution margins on dental consumables and small equipment sold to regional dental practices, though contract structures, pricing transparency, and customer acquisition channels are not disclosed. The privately-held status and small employee base relative to industry leaders suggest a relationship-driven, localized go-to-market motion rather than the broad multi-channel strategy (e-commerce, direct sales, financial services, events) employed by national competitors. Detailed revenue figures, customer counts, segment mix, and supplier partnerships are not present in the input data, materially limiting the depth of analysis possible.

Name

Midway Dental Supply

Legal name

Henry Schein, Inc.

Website

https://midwaydental.com

Company type

Public

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Midway Dental Supply is an independent, privately-held dental supply distributor founded in 1984, headquartered in Livonia, Michigan. The company serves dental practices with 51-100 employees under Co-Owner & President Dawn Metcalf, operating as a regional alternative to national dental distribution conglomerates.

Ownership category

akta.pro rank

Product category

Dental Supply Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental supplies
• Dental equipment distribution
• Dental practice products
• Infection control supplies
• Preventive dentistry products

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Dental Supplies Distribution: Henry Schein distributes over 300,000 dental products including supplies, small equipment, anesthetics, restorative materials, infection control products, surgical gloves, impression materials, and preventive dentistry products. Revenue is generated through product sales with 98% of products maintained in stock and next-day delivery for most orders.
2. Dental Equipment Sales: Sales of dental equipment including digital imaging, CAD/CAM systems, sterilization equipment, air management, treatment room equipment, software and hardware for dental practices.
3. Practice Management Software: Licensing and subscription revenue from practice management software solutions including Dentrix, Dentrix Ascend, Dentrix Enterprise, and specialty software for endodontics, periodontics, and oral surgery.
4. Business Services: Comprehensive practice services including fee analysis, OSHA/HIPAA compliance training, CPR training, lease negotiation, human resources support, consulting, dental practice transitions, recruitment and placement, insurance management, and teledentistry services.
5. Financial Services: Revenue from financial services including project financing, equipment leasing, debt refinancing, working capital loans, commercial real estate loans, credit card processing, and patient financing programs.
6. In-Office Service & Repairs: Equipment protection plans (Equipment Protection System), professional repair services (ProRepair), DIY repair support (ProScore), and outlet center for discounted equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Midway Dental Supply is an independent dental supply company headquartered in Livonia, Michigan. The company distributes dental supplies and equipment to dental practices, operating as an independent alternative to large national dental supply distributors. Founded in 1984, it serves dental professionals with dental product distribution services.

Product overview

Henry Schein operates as a comprehensive dental supply and technology platform offering over 300,000 products across supplies, equipment, and digital technology. The portfolio includes the core supplies and equipment business with 50+ distribution centers and 3,200+ supplier partnerships, the Henry Schein Brand private label line, and Dental Technology solutions (Digital Imaging, CAD/CAM, Digital Restorations). The practice management software suite includes Dentrix, Dentrix Ascend (cloud-based), and Dentrix Enterprise for multisite organizations, complemented by specialty solutions (OMSVision, EndoVision, PerioVision), Jarvis Analytics, and TechCentral IT support. Henry Schein One provides marketing services while eAssist and Unitas handle billing and insurance. Financial Services offers equipment financing, patient financing, and practice loans. The ecosystem is completed with Thrive loyalty programs, Viva Learning CE platform, teledentistry, and in-office repair services.

Differentiator

Problem solved

Functional benefit

Brands

• Henry Schein Brand: Company's own branded product line offering dental supplies and equipment
• Henry Schein Thrive
• Henry Schein Thrive Rewards
• Henry Schein Thrive Signature
• Henry Schein Thrive Service Plus
• Henry Schein Cares
• Henry Schein One
• Henry Schein Financial Services
• Practice Green
• Prevention is Power
• Dentrix
• Dentrix Ascend
• Dentrix Enterprise
• Viva Learning
• Henry Schein Dental Business Institute
• TechCentral
• QuickPass ProEdge
• eAssist
• Unitas
• Henry Schein Orthodontics
• Henry Schein Integrated Design Studio

Quantifiable outcome

• 9 in 10 orders arrive next day with 99% same-day processing and shipping
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

20 partnerships are on record, tiered major and core.

• Solventum (formerly 3M)majorTechnology or IntegrationFeatured supplier of dental products including infection control, restorative materials, and preventive products. 3M (now Solventum) is a major supplier to Henry Schein's dental distribution network.
• Dentsply SironamajorTechnology or IntegrationFeatured supplier of dental equipment, CAD/CAM products, and restorative solutions. Major equipment and technology supplier.
• Colgate-Palmolive (Colgate Professional)majorTechnology or IntegrationFeatured supplier of professional dental products including preventive and restorative materials.
• HuFriedyGroupcoreTechnology or IntegrationFeatured supplier of dental instruments including hand instruments and surgical tools.
• KerrcoreTechnology or IntegrationFeatured supplier of dental restorative materials, impression materials, and rotary instruments.
• GC AmericacoreTechnology or IntegrationFeatured supplier of dental materials including preventive products like GC MI Paste Plus.
• eAssist Dental SolutionscoreImplementation/ SI/ Consulting PartnerInsurance management and dental billing solutions partner integrated into Henry Schein's practice services. Helps practices with collections protection and dental billing cycle management.
• UnitascoreImplementation/ SI/ Consulting PartnerPPO revenue assessment and insurance management partner. Helps dental practices evaluate reimbursement levels and negotiate PPO contracts before commitment.
• SprintRay (Midas 3D Printer)coreTechnology or Integration3D dental printing technology featured in Henry Schein's digital dentistry portfolio. Midas 3D printer showcased for same-day crown production.
• Clinician's ChoicecoreTechnology or IntegrationFeatured supplier of dental products and solutions.
• CranberrycoreTechnology or IntegrationFeatured supplier of dental products.
• SeptodontcoreTechnology or IntegrationFeatured supplier of dental anesthesia and anesthetic products.
• Premier Dental Products CompanycoreTechnology or IntegrationFeatured supplier of dental products.
• NordentcoreTechnology or IntegrationFeatured supplier of dental instruments.
• MetrexcoreTechnology or IntegrationFeatured supplier of infection control products and dental disinfectants.
• Henry Schein OrthodonticscoreTechnology or IntegrationProprietary specialty brand focused on orthodontic products and solutions including Smilers Clear Aligners.
• Ortho TechnologycoreTechnology or IntegrationFeatured supplier of orthodontic products.
• Young DentalcoreTechnology or IntegrationFeatured supplier of dental products.
• Henry Schein OnecoreImplementation/ SI/ Consulting PartnerMarketing solutions partner offering integrated dental marketing services and practice marketing tools.
• ADA Foundation (Give Kids a Smile)coreStrategic or Co-development PartnerSocial impact partnership supporting Give Kids a Smile program for providing dental care to underserved children.

Scale indicators7 records

Recent moves1 record

Broad incumbents

• Henry Schein: Largest North American dental distributor with 300,000+ products, 50+ distribution centers, integrated practice management software (Dentrix), and full-service offerings. Direct competitor to Midway but operating at massively greater scale and breadth.
• Patterson Companies: Major dental and animal health distributor competing head-to-head with Henry Schein across supplies, equipment, and technology. Comparable to Midway in core distribution business but with national scale, software (Dolphin, Fuse), and service breadth Midway lacks.

Direct peers

• Benco Dental: Private, family-owned dental distributor and the closest analog to Midway in ownership model and customer orientation, though significantly larger. Direct competitor serving independent dental practices across the US.
• Burkhart Dental: Private, independent dental supply company similar in positioning to Midway—mid-sized, family/privately held, focused on serving dental practices with supplies, equipment, and service. Highly comparable business model.
• Darby Dental Supplies: Independent dental supply distributor serving practices with consumables, equipment, and technology. Direct competitor to Midway in the dental distribution space.
• Goetze Dental: Family-owned independent dental supply company with comparable size and regional distribution model to Midway; competes in similar customer segment of independent dental practices.
• Safco Dental Supply: Independent dental supply company serving practices with consumables, small equipment, and merchandise. Similar mid-size independent positioning to Midway.

Regional players

• Atlanta Dental Supply: Independent dental supply distributor with strong Southeastern US presence; serves as a useful regional comparison for how an independent distributor like Midway can defend a geographic base against national players.
• SmartPractice: Private dental supply and marketing company serving dental practices, with a focus on patient communication and practice growth tools. Adjacent peer given overlapping customer base of independent dental practices.

Emerging players

• Net32: Online dental supply marketplace offering price comparison across distributors. Represents the digital-native distribution model Midway would need to monitor as e-commerce reshapes dental supply procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/hscheindental?lang=en
• YouTubeyoutube.com/@HenryScheinDental
• Facebookfacebook.com/henryscheindental
• LinkedInlinkedin.com/company/henry-schein
• Instagraminstagram.com/hscheindental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway Dental Supply