Web Courseworks
Web Courseworks (now Forj LMS) is a Madison-based vertical SaaS company providing a subscription learning management and member community platform purpose-built for associations and professional networks offering continuing education, certification, and peer engagement.
- Company typePrivate
- Founded1999
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Web Courseworks does
Web Courseworks is a privately held learning technology company founded in 1999 and headquartered in Madison, Wisconsin, that in 2023 merged with Forj and now operates under the Forj LMS brand. The company is purpose-built for associations and professional networks, providing a subscription-based learning management system (LMS) platform to deliver continuing education, certification programs, social learning, and member community engagement.
The platform is organized around three integrated product modules: Forj Learn, the core LMS for continuing education and certification; Forj Connect, a peer-to-peer and group communications layer for member community; and Journey by Forj, a next-generation experience layer that combines learning and community into a single personalized member journey. The company's stated technical differentiation rests on automating administrative processes that remain manual in competing LMS platforms and on unifying learning with community functionality rather than offering them as siloed products.
Forj generates revenue through subscription-based SaaS contracts sold via an enterprise field-sales motion, with 'Request a Demo' and 'Contact Us' calls to action directed at association decision-makers. Pricing is not publicly disclosed and is quote-based per deployment. The company employs 11–50 people and is led by CEO Amber Winter and CTO Mark Sehmer. Marketing and distribution operate globally in scope, though no specific international offices or named customer accounts are disclosed in available material.
Web Courseworks firmographics
Firmographics- Name
- Web Courseworks
- Legal name
- Forj
- Website
- https://webcourseworks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Web Courseworks (now Forj LMS) is a Madison-based vertical SaaS company providing a subscription learning management and member community platform purpose-built for associations and professional networks offering continuing education, certification, and peer engagement.
- Ownership category
- akta.pro rank
Web Courseworks industry classification
Industry- Product category
- Learning Management System
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where Web Courseworks is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
Web Courseworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Learning Management System (SaaS): Subscription-based LMS services for associations and professional networks, providing continuing education, certification, and social learning capabilities on a scalable platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Web Courseworks product offering
Product offeringCore offering
Forj (formerly Web Courseworks) provides a SaaS learning management system purpose-built for associations and professional networks. Its core product, Forj Learn, delivers continuing education, certification, and social learning, complemented by Forj Connect for peer-to-peer community communications and Journey by Forj, a next-generation integrated community-and-learning experience platform.
Product overview
Forj (formerly Web Courseworks) offers a unified platform approach combining learning management and community features. The core offering is Forj Learn, a learning management system that provides association-focused education capabilities. This core platform is augmented by Forj Connect for peer-to-peer communications and Journey by Forj for integrated community and learning experiences. The platform emphasizes community-driven learning, automating administrative processes while delivering member learning experiences, all within a single personalized platform.
Differentiator
Problem solved
Functional benefit
Brands
- Forj Learn: A flexible and scalable learning management system (LMS) for associations that facilitates continuing education, certification, and social learning.
- Forj Connect
- Journey by Forj
Products and services
- Forj Learn Forj Learn is a flexible and scalable learning management system designed for associations and professional networks. It facilitates continuing education, certification, and social learning, and was engineered to automate administrative processes that remain manual in other LMS platforms.
- Forj Connect Forj Connect enables peer-to-peer and group communications within the Forj platform, allowing association members to connect and interact as part of the integrated community experience.
- Journey by Forj Journey by Forj is a next-generation platform module that creates a seamless community and learning experience, connecting learning and community in a single personalized experience for association members.
Companies that use Web Courseworks
Customer profileSegments1 record
Ideal customer profiles1 record
Web Courseworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Web Courseworks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Web CourseworkscoreForj and Web Courseworks merged in 2023 to pool the expertise and technology of the two companies, creating new learning capabilities for clients and their members. This merger combined Forj's community platform expertise with Web Courseworks' e-learning experience to create an integrated learning and community platform.
Expansion highlights3 records
Web Courseworks competitors and assessment
Company assessmentEmerging players
- TalentLMS: TalentLMS is a cloud LMS with association and member-based organization adoption, offering flexible course delivery at lower price points than enterprise LMS vendors, making it a frequent competitive substitute for Forj Learn.
- LearnDash: LearnDash is a widely adopted WordPress-based LMS used by associations and membership organizations for online courses, providing a lower-cost alternative for the same continuing-education buyer.
Broad incumbents
- Docebo: Docebo is a public, AI-driven enterprise LMS that increasingly sells into associations and member-based organizations as part of a broad portfolio, posing competitive pressure on Forj Learn even though it is not vertical-specialized.
- Cornerstone OnDemand: Cornerstone OnDemand is a large enterprise talent and learning platform with continuing education capabilities, competing for the same continuing-education buyer from a broader talent L&D position.
- Absorb Software: Absorb is an established enterprise LMS with strong continuing-education and association-adjacent use cases, representing a larger-scale alternative to Forj Learn for buyers evaluating LMS replacements.
Direct peers
- Cadmium: Cadmium delivers event management, learning, and abstract submission software tailored to associations, overlapping Forj's continuing education and certification use cases for association clients.
- Higher Logic: Higher Logic provides an association-focused community and engagement platform with integrated learning capabilities, directly overlapping with Forj Connect and Journey by Forj's community-plus-learning positioning.
- Personify: Personify offers a suite of association management, community, and learning products to associations and nonprofits, competing with Forj's combined learning-plus-community platform approach.
- MemberClicks: MemberClicks (now part of Personify) provides association management software with built-in learning and member engagement features, competing for the same small-to-mid association buyer that Forj targets.
- Blue Sky eLearn: Blue Sky eLearn offers Path LMS, a learning management system purpose-built for associations and continuing education providers. It is the closest direct competitor to Forj Learn in the association e-learning vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Web Courseworks social profiles
Digital presenceWeb Courseworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web Courseworks leadership team
Management profileNumber of profiles
Profiles2 records
Web Courseworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web Courseworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web Courseworks
What does Web Courseworks do?
Forj (formerly Web Courseworks) provides a SaaS learning management system purpose-built for associations and professional networks. Its core product, Forj Learn, delivers continuing education, certification, and social learning, complemented by Forj Connect for peer-to-peer community communications and Journey by Forj, a next-generation integrated community-and-learning experience platform.
Is Web Courseworks a public or private company?
Web Courseworks is a private company. It is classified as unknown and is currently operating.
When was Web Courseworks founded?
Web Courseworks was founded in 1999. It employs 11 to 50 people.
Where is Web Courseworks based?
Web Courseworks is headquartered in Madison, United States, in the North America region.
How does Web Courseworks make money?
One revenue line is on record: learning Management System (SaaS).
Who are Web Courseworks's main competitors?
Emerging players on record are TalentLMS and LearnDash. Broad incumbents are Docebo, Cornerstone OnDemand and Absorb Software. Direct peers are Cadmium, Higher Logic, Personify, MemberClicks and Blue Sky eLearn.
Does Web Courseworks have an API?
No public API is recorded for Web Courseworks.
What industry is Web Courseworks in?
Web Courseworks's product category is Learning Management System. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611710 and its SIC code is 7372.