Santa Anita Park
Santa Anita Park is a historic Southern California thoroughbred horse racing venue in Arcadia, operating pari-mutuel wagering, electronic betting terminals, and live racing events for bettors, spectators, and horse owners/trainers.
- Company typePrivate
- Founded1934
- HeadquartersArcadia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Santa Anita Park does
Santa Anita Park, operating as the Los Angeles Turf Club, is a historic thoroughbred horse racing facility in Arcadia, California (Los Angeles County), founded in 1934 and owned by The Stronach Group. It is one of three major thoroughbred racing venues in Southern California alongside Del Mar and Los Alamitos, and hosts significant Kentucky Derby prep races including the San Felipe Stakes that award qualifying points to elite trainers such as Bob Baffert.
The venue's core product is live thoroughbred racing supported by a pari-mutuel wagering system processed through on-track betting windows and electronic terminals, including the proprietary 3X3 wagering system for multi-race exotic bets. Distribution occurs across three channels: on-track wagering, electronic betting machines, and Advance Deposit Wagering (ADW) online/phone platforms, all integrated into shared multi-track pools. Recent additions such as the 3X3 machines have triggered legal disputes with the California Department of Justice.
Santa Anita's revenue model is predominantly transaction-fee based, capturing a percentage takeout from pari-mutuel wagering pools, supplemented by admission fees, concessions, parking, and corporate event hosting. Customer segments span individual horse racing bettors (including high-volume CAW groups), racing spectators, and horse owners/trainers competing for purse money and Derby qualifying points. The business operates within a regulatory framework governed by the California Horse Racing Board, which has historically protected Southern California tracks' racing-date allocation against Northern California expansion attempts.
Santa Anita Park firmographics
Firmographics- Name
- Santa Anita Park
- Legal name
- Santa Anita Park (operating as Los Angeles Turf Club)
- Website
- https://santaanita.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Santa Anita Park is a historic Southern California thoroughbred horse racing venue in Arcadia, operating pari-mutuel wagering, electronic betting terminals, and live racing events for bettors, spectators, and horse owners/trainers.
- Ownership category
- akta.pro rank
Where Santa Anita Park is headquartered
LocationHeadquarters
- HQ city
- Arcadia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Santa Anita Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Pari-Mutuel Wagering: The track operates pari-mutuel wagering pools where a percentage (takeout) is retained by the house. Wagers include win, place, show, and exotic wagers such as the 3X3 wager for picking top three finishers across multiple races.
- Race Track Operations: Revenue generated from admission fees, concessions, parking, and corporate event hosting at the racing facility.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Santa Anita Park product offering
Product offeringCore offering
Santa Anita Park is a thoroughbred horse racing facility that hosts live racing events and offers pari-mutuel wagering to spectators and bettors. The track is a key Southern California venue for major stakes races, including Kentucky Derby prep events such as the San Felipe Stakes. Revenue is generated through pari-mutuel wagering pools, on-site admissions, concessions, parking, and corporate event hosting.
Product overview
Santa Anita Park is a single-venue thoroughbred horse racing facility offering live racing events and pari-mutuel wagering. The primary product is the horse racing venue itself, hosting racing events including prep races for the Kentucky Derby such as the San Felipe Stakes.
Differentiator
Problem solved
Functional benefit
Companies that use Santa Anita Park
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Santa Anita Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Santa Anita Park partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Stronach GroupcoreThe Stronach Group co-owns the Elite Turf Club with the New York Racing Association, which operates in conjunction with Santa Anita's racing product for high-volume computer-assisted wagering. The Stronach Group also owns other major racing venues including Gulfstream Park and Pimlico Race Course.
- Del Mar RacetrackminorSouthern California racing circuit partner; both Santa Anita and Del Mar benefit from shared wagering pools that support purse levels. The tracks collaborated in opposing Northern California racing date applications before the California Horse Racing Board.
- Los Alamitos Race CourseminorSouthern California racing circuit partner; together with Santa Anita and Del Mar, Los Alamitos represents the three major California thoroughbred venues that share wagering revenue to maintain competitive purse levels.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Santa Anita Park competitors and assessment
Company assessmentDirect peers
- Saratoga Race Course: NYRA's summer flagship venue, Saratoga draws comparable top-tier trainers and offers pari-mutuel and ADW competition that overlaps with Santa Anita's stakes-race calendar.
- Keeneland Association: A premier Kentucky thoroughbred auction house and racecourse, Keeneland competes with Santa Anita for elite yearling sales customers and high-profile racing talent during its boutique spring and fall meets.
- Del Mar Thoroughbred Club: Del Mar operates the other flagship Southern California thoroughbred meet, sharing wagering pools and competing directly with Santa Anita for top horses, trainers, and purse-funded racing dates in the same regional circuit.
- Los Alamitos Race Course: One of the three major California thoroughbred venues, Los Alamitos competes with Santa Anita for racing dates, simulcast revenue, and high-value horse populations under the same CHRB regulatory framework.
- Pimlico Race Course: Sister track under The Stronach Group alongside Santa Anita, Pimlico hosts the Preakness Stakes and shares corporate, operational, and simulcast infrastructure with the Santa Anita operation.
- Gulfstream Park: Another flagship Stronach Group venue, Gulfstream Park runs year-round Florida thoroughbred racing and serves as a direct operational and wagering counterpart to Santa Anita within the 1/ST Racing network.
- NYRA (New York Racing Association): NYRA operates Saratoga, Belmont, and Aqueduct and is the Stronach Group's joint venture partner in Elite Turf Club, making it both a simulcast partner and a competitor for high-volume CAW wagering pools feeding Santa Anita's product.
Broad incumbents
- Churchill Downs Incorporated: The publicly traded owner of the Kentucky Derby host Churchill Downs, CDI operates a national portfolio of racing, HRM, and wagering assets that overlap with Santa Anita's pari-mutuel and ADW businesses at scale.
- Belmont Park: Operated by NYRA (co-owner of the Elite Turf Club with Stronach), Belmont Park hosts the Belmont Stakes and competes for top-tier horses, Kentucky Derby prep qualifiers, and national simulcast handle against Santa Anita.
Others
- FanDuel / Flutter Entertainment: As the dominant U.S. sports betting operator, FanDuel is the primary alternative wagering product competing for California bettors' entertainment dollars and pressuring traditional pari-mutuel handle growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Santa Anita Park social profiles
Digital presenceSanta Anita Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Anita Park leadership team
Management profileNumber of profiles
Santa Anita Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Anita Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Anita Park
What does Santa Anita Park do?
Santa Anita Park is a thoroughbred horse racing facility that hosts live racing events and offers pari-mutuel wagering to spectators and bettors. The track is a key Southern California venue for major stakes races, including Kentucky Derby prep events such as the San Felipe Stakes. Revenue is generated through pari-mutuel wagering pools, on-site admissions, concessions, parking, and corporate event hosting.
Is Santa Anita Park a public or private company?
Santa Anita Park is a private company. It is classified as corporate owned and is currently operating.
When was Santa Anita Park founded?
Santa Anita Park was founded in 1934. It employs 501 to 1,000 people.
Where is Santa Anita Park based?
Santa Anita Park is headquartered in Arcadia, United States, in the North America region.
How does Santa Anita Park make money?
Two revenue lines are on record. Pari-Mutuel Wagering is the primary driver. The others are race Track Operations.
Who are Santa Anita Park's main competitors?
Direct peers on record are Saratoga Race Course, Keeneland Association, Del Mar Thoroughbred Club, Los Alamitos Race Course, Pimlico Race Course, Gulfstream Park and NYRA (New York Racing Association). Broad incumbents are Churchill Downs Incorporated and Belmont Park. FanDuel / Flutter Entertainment is listed as an others.
Does Santa Anita Park have an API?
No public API is recorded for Santa Anita Park.