What Historic Brewing does

Historic Brewing Company is a craft brewery and multi-location hospitality operator founded in 2013 by John Kennelly in Flagstaff, Arizona. The company operates three purpose-built venues across Northern Arizona: the Eastside Taproom and Production Facility (the brewing headquarters with 16 rotating taps and all production operations), the Historic Barrel House in Downtown Flagstaff (a two-concept venue combining a craft beer taproom with a cocktail lounge and a full-service restaurant offering gluten-free, vegan, and vegetarian options), and the Historic Barrel House in Williams (a full-service restaurant and bar in the Grand Canyon tourism corridor with 16 draft beers, Arizona wines, and cocktails). Head Brewer Zack Stoll leads production, and the flagship product is the Piehole Porter (Cherry Vanilla Porter, 5.5% ABV). Mainstay beers also include Oceanfront Property Arizona Lager, Salt + Lime Arizona Lager, Blue & Gold Cold IPA (NAU's official beer, 7% ABV), and Deer Lord Amber Ale, alongside seasonal and limited-release rotations.

The business operates a hybrid revenue model combining on-site draft beer sales, full-service food operations, to-go package sales in cans and bottles, private event space rentals, statewide wholesale distribution (notably Blue & Gold across Arizona retail and on-premise accounts), and targeted tourism-corridor distribution (Lone Rock Summer Ale at Lake Powell). Recent strategic activity has been partnership-led: the company maintains eight+ active community collaborations with organizations including Northern Arizona University, Arizona State Parks and Trails, the National Forest Foundation, Glen Canyon Conservancy, Kachina Peaks Avalanche Center, AMDO, Summit 4x4/Trails 4 Tatas, and KC HiLiTES, many producing co-branded cause-tied SKUs with percentage-of-sales donations. The company has also launched a Craft Beer Getaway lodging product above the Flagstaff Barrel House and a Smug Mug Club membership program.

The company is privately held under parent entity Kennelly Concepts, Inc., with no disclosed external institutional investment, no public revenue figures, and an 11-50 employee headcount. Distribution and marketing rely on Instagram, a content blog, a parent-managed newsletter, community events, and review-site presence (Restaurant Guru Recommended 2024, Williams). Operating geographies are confined to Arizona, with no global footprint.

Name

Historic Brewing

Legal name

Historic Brewing Company

Website

https://historicbrewingcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Historic Brewing Company is a craft brewery and hospitality operator founded in 2013 in Flagstaff, Arizona, running three taproom and restaurant venues across Northern Arizona with statewide wholesale distribution of select beers.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewery
• Taproom beer
• Craft beer production
• Brewpub restaurant
• Event space rentals

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Beer Sales: Direct sales of draft beer to consumers at taproom bars. Beer is poured fresh from tanks, with 16-20 rotating taps featuring mainstay favorites and seasonal/small-batch experiments.
2. Food Service: Full restaurant service at Barrel House locations in Flagstaff and Williams, offering pub food including gluten-free, vegan, and vegetarian options.
3. Package Sales: To-go beer sales in cans and bottles from all locations. Cans sold in six-packs for off-premise consumption.
4. Event Space Rentals: Private event space rentals at all three locations, with hourly rates varying by venue and day of week. Requires 100% deposit upon reservation.
5. Distribution: Statewide distribution of select beers (e.g., Blue & Gold Cold IPA) in cans and on draft at retail locations and bars/restaurants throughout Arizona.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Historic Brewing Company is a craft brewery that produces and serves a rotating lineup of craft beers (mainstay, seasonal, and limited release) at its own taproom locations in Northern Arizona. Beyond brewing, the company operates full food service, on-site and to-go package sales, private event rentals, a membership club, and a downtown lodging concept, while also distributing select canned beers statewide across Arizona.

Product overview

Historic Brewing Company is a craft brewery founded in 2013 in Flagstaff, Arizona, operating as a multi-location brewing and hospitality company. The core offerings include three distinct venues: the Eastside Taproom & Production Facility (original location and brewing headquarters with 16 rotating taps), Historic Barrel House in Flagstaff (downtown taproom plus cocktail lounge with full restaurant), and Historic Barrel House in Williams (dining room with 16 draft beers, wines, and cocktails). Their flagship product is the Piehole Porter (Cherry Vanilla Porter), alongside mainstay beers including Oceanfront Property Arizona Lager, Salt + Lime Arizona Lager, Blue & Gold Cold IPA, and Deer Lord Amber Ale. The company also operates a membership program (Smug Mug Club), private event rental services at all locations, a craft beer getaway accommodation above the Flagstaff Barrel House, and an online shop. Their product portfolio includes a rotating lineup of seasonal and limited-release beers, plus collaboration brews with community partners such as NAU (Blue & Gold), National Forest Foundation (Feller Buncher Hazy IPA), Kachina Peaks Avalanche Center (Snowpack Mountain Wit), Glen Canyon Conservancy (Lone Rock Summer Ale), Summit 4x4/Trails4Tatas (Tatas Trail Ale), KC HiLITES (Night Rider Black IPA), and Arizona State Parks (Windsor Beach Blonde Ale, Slide Rock Blonde Coffee Stout, and others).

Differentiator

Problem solved

Functional benefit

Brands

• Barrel House: Two locations in Downtown Flagstaff and Downtown Williams offering beer, cocktails, and food in a restaurant and bar setting.
• Eastside Taproom

Products and services

• Piehole Porter (Cherry Vanilla Porter)

Quantifiable outcome

• 10% of sales from Arizona State Parks collaboration brews benefit state parks
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• National Forest Foundation (NFF)coreStrategic or Co-development Partner · 1 January 2025Historic Brewing Company and National Forest Foundation created Feller Buncher Hazy IPA to benefit Coconino National Forest restoration. Proceeds support the Derffer project protecting Upper Rio Watershed and Flagstaff community by reducing wildfire risk, keeping water supplies clean, and improving forest health. Launched during National Wildfire Awareness Month.
• Northern Arizona University (NAU)flagshipStrategic or Co-development Partner · 1 January 2024Historic Brewing Company partnered with NAU to create Blue & Gold Cold IPA, NAU's official beer. The partnership celebrates Flagstaff's spirit with NAU campus and downtown themes. The Kennelly family's longstanding presence in Northern Arizona hospitality and NAU's HRM program have created talent pipeline. Blue & Gold is distributed statewide in Arizona.
• Arizona State Parks and TrailscoreStrategic or Co-development Partner · 1 January 2024Historic Brewing Company partnered with Arizona State Parks and Trails for a rotating series of park-themed custom brews. 10% of sales benefit Arizona's state parks. Collaboration engages community with state parks, outdoors, and Arizona history. Brews include Windsor Beach Blonde Ale (Lake Havasu), Kannally Ranch House Mexican Lager (Oracle), Slide Rock Blonde Coffee Stout (Slide Rock), and Rockin' River Ranch Rye IPA.
• Kachina Peaks Avalanche Center (KPAC)coreStrategic or Co-development PartnerHistoric Brewing Company partnered with KPAC to create Snowpack Mountain Wit Belgian-style wit beer. Every can sold supports KPAC's work in avalanche education, snowpack info, and hazard forecasting for the San Francisco Peaks and Kachina Peaks Wilderness. Keeps mountain community connected, informed, and safe.
• Glen Canyon ConservancycoreStrategic or Co-development PartnerHistoric Brewing Company and Glen Canyon Conservancy collaborated on Lone Rock Summer Ale, inspired by Lone Rock at Lake Powell. 10% of sales support Glen Canyon Conservancy's mission and educational programs. Partnership reflects shared passion for outdoors and protecting Northern Arizona's natural spaces.
• KC HiLiTEScoreStrategic or Co-development PartnerHistoric Brewing Company and KC HiLiTES, both Flagstaff-based small businesses, collaborate annually on beers celebrating adventure, craftsmanship, and community. Past collaborations: Mall Crawler IPL (2019), KC Daylighter Cream Ale (2023), Lights Before Lagers Helles Lager (2024), Night Rider Black IPA (2025). All sold out.
• AMDO (Arizona Mule Deer Organization)minorStrategic or Co-development PartnerHistoric Brewing Company partnered with AMDO, a 501c3 nonprofit, to create Deer Lord Amber Ale. AMDO works to enhance habitats and waterways throughout Arizona for mule deer herds and other wildlife. The beer celebrates Arizona's outdoor hunting culture.
• Summit 4x4 / Trails 4 TatasminorStrategic or Co-development PartnerHistoric Brewing Company and Summit 4x4 brewed Tatas Trail Ale to support the YRMC Foundation and breast cancer awareness through Trails 4 Tatas. A portion of every can sold supports YRMC Baskin Breast Care Center in Prescott. 'Drink Pink' campaign.
• Station 66minorChannel Partner/ Reseller/ DistributorSister company sharing the Williams location's upstairs patio event space. Station 66 provides additional menu options and services for private events at the shared venue.
• Kennelly Concepts, Inc.coreOthersParent company of Historic Brewing Company. Manages newsletter subscriptions and marketing. Also owns Station 66, Grand Canyon Brewing Company, and other hospitality concepts in Northern Arizona.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grand Canyon Brewing Company: Sister company under the same Kennelly Concepts parent, also operating a Northern Arizona brewpub and distribution. Direct comparison for taproom-and-restaurant craft beer model and shared back-office synergies.
• Mother Road Brewing Company: Flagstaff-based craft brewery operating a downtown taproom with rotating taps and full distribution across Arizona. Direct local competitor for both on-premise and statewide shelf/draft placements.
• Four Peaks Brewing Company: One of Arizona's largest and best-known craft breweries, operating a brewpub and statewide distribution. Comparable multi-venue brewpub-plus-wholesale model at greater scale.
• Lumberyard Brewing Company: Flagstaff-based brewpub housed in a historic building, serving craft beer and pub food. Direct competitor in the Flagstaff taproom market with a similar heritage/brewpub positioning.
• Dark Sky Brewing Company: Small craft brewery and taproom based in Flagstaff, AZ. Comparable neighborhood craft taproom competing for the same local customer base in Northern Arizona.
• SanTan Brewing Company: Arizona craft brewery with a brewpub and broad statewide distribution. Comparable brewpub-plus-distribution footprint and comparable portfolio of flagship and seasonal beers.
• Huss Brewing Company: Tempe-based craft brewery with a taproom and statewide Arizona distribution. Comparable craft beer portfolio with strong Phoenix-metro distribution that overlaps on statewide retail shelves.
• Arizona Wilderness Brewing Company: Gilbert, AZ craft brewery known for sustainability and outdoor-focused branding. Comparable cause-driven brand identity and Arizona taproom-and-distribution model.
• Dragoon Brewing Company: Tucson-based craft brewery with taproom and strong statewide distribution. Comparable craft portfolio competing on Arizona retail shelves and at on-premise accounts.
• Wren House Brewing Company: Phoenix-based craft brewery and taproom. Comparable rotating-tap craft model with a focus on neighborhood taproom experience and Arizona distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/historicbrewingcompany
• Xx.com/historicbrews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Historic Brewing