Fun Express
Fun Express (FunEx) is an Irvine, California-based authorized reseller that provides U.S. corporations and their employees with discounted tickets to theme parks, attractions, movies, hotels, cruises, and other leisure services via its FunEx.com e-commerce platform.
- Company typePrivate
- Founded1994
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Fun Express does
Fun Express, Inc. (dba FunEx) is a privately held, Irvine, California-based corporate employee benefits platform that aggregates discounted leisure and travel inventory and resells it to employees of U.S. corporations. Founded in 1994 and operating for over 30 years, the company runs a B2B2C marketplace spanning theme park tickets (Universal Studios, Disney, SeaWorld, Six Flags, LEGOLAND, Knott's Berry Farm), movie tickets (AMC, Regal, Cinemark), hotels, rental cars, cruises, concerts, sports events, gift cards, shopping deals, gym and fitness memberships, city passes, and international travel. Headcount is reported at 51–100 employees, and the firm serves a roster of large enterprise customers including Netflix, Amazon, Chick-fil-A, Costco, Sam's Club, Skechers, Panasonic, Johnson & Johnson, Experian, and several California hospitals and universities, alongside "millions" of individual consumers.
The underlying technology is a standard e-commerce storefront at FunEx.com with digital ticket delivery via email, a price-match guarantee, refundable ticket options, and a loyalty-point conversion feature. No public APIs, SDKs, mobile apps, or developer-facing integrations are disclosed. Distribution is domestic-only (U.S.), with hotel and travel inventory sourced through an Expedia affiliate layer. The platform supports both corporate registration (free for employers) and individual sign-up, with customer service staffed via phone, text, email, and live chat 5am–11pm PST seven days a week. There is no evidence of proprietary AI/ML systems, patents, or technology acquisitions.
Revenue is generated primarily through transaction-based markups on ticket resales (FunEx acts as an authorized reseller purchasing at negotiated rates), affiliate commissions from Expedia for hotels/cars/cruises, and corporate subscription-style enrollment fees implicit in the employee benefits package structure. Pricing varies by attraction and ticket type, with advertised discounts up to 55% off theme parks, 60% on hotels, 35% on rental cars, 40% on cruises, and 52% on movie tickets. The company is founder/owner-operated with no disclosed external funding, parent company, subsidiaries, or M&A activity.
Fun Express firmographics
Firmographics- Name
- Fun Express
- Legal name
- Fun Express, Inc.
- Website
- https://funex.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fun Express (FunEx) is an Irvine, California-based authorized reseller that provides U.S. corporations and their employees with discounted tickets to theme parks, attractions, movies, hotels, cruises, and other leisure services via its FunEx.com e-commerce platform.
- Ownership category
- akta.pro rank
Fun Express industry classification
Industry- Product category
- Discounted Tickets & Corporate Employee Benefits
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure & Active Travel Agencies (THAKABAD)
Keywords
Where Fun Express is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fun Express business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations, Others
Revenue model
- Ticket Sales Commission: FunEx earns revenue through ticket sales to individuals and corporate employees. They act as an authorized reseller for major attractions, purchasing tickets at negotiated rates and selling to end customers at discounted prices with margin built in. Transaction-based revenue model.
- Corporate Employee Benefits Subscriptions: B2B revenue from companies that register to provide employee benefits. Companies pay to provide their workforce access to discounted entertainment tickets and perks.
- Hotels and Travel Booking: Commission from hotel bookings, rental cars, cruises, and travel services. These affiliate products offer up to 60% savings on hotels, 35% on rental cars, and 40% on cruises.
- Loyalty Point Conversion: FunEx allows users to convert points from third-party loyalty or rewards programs into credit usable for purchases on the FunEx website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Theme Park Discount Tickets |
| One time/ perpetual license | Pay-as-you-go | Annual Passes and Season Passes |
| Transaction based/ take rate | Pay-as-you-go | Hotels and Travel |
| Transaction based/ take rate | Pay-as-you-go | Movie Tickets |
| One time/ perpetual license | Pay-as-you-go | FunEx eGift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fun Express product offering
Product offeringCore offering
Fun Express (FunEx) sells discounted admission tickets to theme parks, water parks, amusement parks, museums, zoos, aquariums, and movie theaters, alongside discounted hotel bookings, rental cars, cruises, and international travel packages. The company operates a corporate employee benefits platform where US companies enroll their workforce at no cost to access savings of up to 55% on attractions, up to 60% on hotels, up to 35% on rental cars, and up to 40% on cruises. It also sells directly to individual consumers through FunEx.com and offers its own FunEx eGift Cards in fixed denominations.
Product overview
Fun Express operates a B2B employee benefits platform that provides a comprehensive marketplace of discounted leisure and travel services to employees of US corporations. The platform aggregates multiple product categories under a unified membership-based model: discount tickets (theme parks, water parks, amusement parks, museums, zoos, aquariums, movie theaters, concerts, and sporting events), travel services (hotels with up to 60% savings, rental cars up to 35% off, cruises up to 40% off, and international destinations up to 55% off), and retail savings (shopping deals, local deals, gym and fitness programs). The portfolio also includes branded FunEx eGift Cards and specialty offerings like city passes, tours, and seasonal Perks of the Month. The core value proposition is a no-cost platform for corporate partners that delivers substantial savings on entertainment and travel, backed by 30+ years of industry partnerships and guaranteed lowest prices. Attraction-specific products are sold as individual tickets, multi-day passes, annual passes, and express/skip-the-line options, with seasonal events like Halloween Horror Nights offered as separate ticketed experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Discount Tickets (Theme Parks & Attractions) Discounted admission tickets to theme parks, water parks, amusement parks, museums, zoos, aquariums, and entertainment venues across the United States, sold to individual consumers and employees of registered US corporations.
- Hotels Discounted hotel bookings and travel accommodations offering savings of up to 60% on stays worldwide, delivered through an Expedia affiliate integration.
- Rental Cars Discounted car rental services for travelers, offering savings of up to 35% on vehicle rentals through an Expedia-powered booking flow.
- Cruises Discounted cruise vacation packages offering savings of up to 40% on cruise lines and sea adventures.
- Movie Tickets Discounted movie theater tickets for major chains including AMC, Regal, and Cinemark, with savings of up to 52% (Regal Cinemas from $3.85).
- Gym & Fitness Discounted fitness programs and gym memberships sold to employees as part of workplace wellness benefits.
- Sports Tickets Discounted tickets to sporting events and games.
- Concerts Discounted tickets to live concerts and music events.
- Shopping Deals Everyday savings on popular brands and stores including groceries, electronics, apparel, and consumer goods.
- Gift Cards Discounted gift cards for various brands and retailers, offered as part of the perks catalog.
- FunEx eGift Card Electronic gift card issued by Fun Express redeemable for purchases at participating attractions on FunEx.com in denominations of $25, $50, $100, and $200. Non-refundable, cannot be redeemed for cash, no expiration but may incur a $5 annual maintenance fee after the first year.
- International Travel Discounted international travel bookings offering exclusive savings for adventures and destinations outside the United States.
- Local Deals Local offers and discounts from businesses in the user's geographic area, surfaced through the FunEx platform.
- City Passes & Tours Discounted city pass tickets and guided tours offering savings of up to 44% for travelers exploring major destinations.
- Perks of the Month Rotating monthly selection of special perks and deals offered to FunEx members and corporate employees.
- Corporate Employee Benefits Program Free corporate enrollment program that gives US employers a no-cost channel to offer employees discounted tickets to theme parks, attractions, movies, gyms, and travel inventory as part of their employee benefits package.
Quantifiable outcome
- Up to 55% off retail prices on entertainment tickets
- +3 more outcomes
Companies that use Fun Express
Customer profileNamed customers27 records
Segments2 records
Ideal customer profiles2 records
Fun Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fun Express partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Universal Studios HollywoodcoreAuthorized reseller of Universal Studios Hollywood tickets. FunEx is one of the largest sellers of discount Universal Studios Hollywood tickets in the country, offering savings up to 47% off gate prices. Tickets include general admission, 2-day passes, Universal Express, and annual passes.
- Disney (Disneyland, Walt Disney World)coreAuthorized reseller offering Disneyland and Walt Disney World tickets with savings up to $100 on Disney World and $55 on Disneyland.
- SeaWorldcoreAuthorized ticket seller for SeaWorld parks with savings up to 55%.
- Six FlagscoreAuthorized reseller of Six Flags tickets with exclusive pricing.
- LEGOLANDcoreAuthorized ticket seller for LEGOLAND parks with savings up to 62%.
- Knott's Berry FarmcoreAuthorized reseller of Knott's Berry Farm and Soak City tickets.
- AMC TheatrescoreAuthorized ticket seller for AMC Theatres movie tickets.
- Regal CinemascoreAuthorized ticket seller for Regal Cinemas with tickets from $3.85.
- Cinemark TheatrescoreAuthorized reseller of Cinemark Theatres tickets.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fun Express competitors and assessment
Company assessmentDirect peers
- PerkSpot: Corporate employee discount and perks platform with HRIS-integrated access to discounts across entertainment, travel, electronics, and consumer goods — competing for the same HR buyer.
- Plum Benefits: Employee discounts and perks marketplace targeting HR and corporate benefits buyers; directly comparable business model of aggregating discounted entertainment and lifestyle offers for corporate employees.
- Working Advantage: Member discount program providing entertainment and travel deals (including theme park tickets) through employer and association partnerships — a long-standing comparable in this category.
- Undercover Tourist: Authorized discount ticket reseller specializing in theme park tickets (Disney, Universal, SeaWorld) with a similar supplier-authorized value proposition targeting consumers and corporate buyers.
- Entertainment Benefits Group (EBG): Direct competitor operating employee discount platforms (TicketsatWork, Plum Benefits, Working Advantage) with similar B2B2C entertainment and travel perks offerings to corporate clients.
- Tickets at Work: Closest direct competitor — a B2B employee benefits platform offering discounted theme park, movie, hotel, and event tickets to employees of US corporations through a similar registered-employer model.
Broad incumbents
- Expedia: Global OTA that powers FunEx's hotel, car, and cruise inventory via affiliate; competes indirectly as a direct consumer travel channel and indirectly through its affiliate economics that FunEx relies on.
- AAA: Large incumbent membership organization offering discounted theme park tickets, travel, hotels, and entertainment to member households — overlapping with FunEx's discount entertainment category via a broader auto/insurance portfolio.
- Costco Travel: Incumbent travel and ticket provider leveraging Costco's membership base; offers theme park, hotel, and travel packages and competes with FunEx for entertainment-spend share among employees of Costco-affiliated corporate partners.
Emerging players
- Goldstar: Discount event ticketing marketplace specializing in theater, concerts, sports, and attractions; competes for the same entertainment ticket wallet but lacks FunEx's broad B2B employee-benefits angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fun Express social profiles
Digital presenceFun Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fun Express leadership team
Management profileNumber of profiles
Fun Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fun Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fun Express
What does Fun Express do?
Fun Express (FunEx) sells discounted admission tickets to theme parks, water parks, amusement parks, museums, zoos, aquariums, and movie theaters, alongside discounted hotel bookings, rental cars, cruises, and international travel packages. The company operates a corporate employee benefits platform where US companies enroll their workforce at no cost to access savings of up to 55% on attractions, up to 60% on hotels, up to 35% on rental cars, and up to 40% on cruises. It also sells directly to individual consumers through FunEx.com and offers its own FunEx eGift Cards in fixed denominations.
Is Fun Express a public or private company?
Fun Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fun Express founded?
Fun Express was founded in 1994. It employs 51 to 100 people.
Where is Fun Express based?
Fun Express is headquartered in Irvine, United States, in the North America region.
How does Fun Express make money?
Four revenue lines are on record. Ticket Sales Commission is the primary driver. The others are corporate Employee Benefits Subscriptions, hotels and Travel Booking and loyalty Point Conversion.
Who are Fun Express's main competitors?
Direct peers on record are PerkSpot, Plum Benefits, Working Advantage, Undercover Tourist, Entertainment Benefits Group (EBG) and Tickets at Work. Broad incumbents are Expedia, AAA and Costco Travel. Goldstar is listed as an emerging player.
Does Fun Express have an API?
No public API is recorded for Fun Express.
What industry is Fun Express in?
Fun Express's product category is Discounted Tickets & Corporate Employee Benefits. Its primary akta.pro industry code is THAKABAD, Adventure & Active Travel Agencies. Its NAICS code is 561510 and its SIC code is 7900.