Soho Flordis International

What Soho Flordis International does

Soho Flordis International (SFI Health) is a privately-held global natural healthcare company headquartered in Crows Nest, Sydney, Australia, founded in 2009. The company develops and commercializes clinically researched, standardized botanical extracts and nutraceutical products across three core health categories: cognitive health (including KeenMind with CDRI 08 Bacopa monnieri extract, Equazen omega-3 formulations, and Gincosan), microbiome health (the Ther-Biotic probiotic line), and general wellbeing (Ginsana with G115 Panax ginseng, Meno Vital, Legalon, Prostatonin, PURE Mg+). SFI operates 11 legal entities across Australia, USA, Switzerland, South Korea, South Africa, UK, India, and Mexico, with products sold in more than 50 countries through a dual go-to-market model.

The company's underlying technology platform is anchored on proprietary trademarked standardized extracts (CDRI 08, G115) backed by 40+ years of research and six randomized clinical trials on its flagship cognitive product. SFI's "Source to Patient" philosophy enforces batch-to-batch consistency across a six-step process spanning plant selection, cultivation, harvesting, storage, extraction, and finished-goods testing. Manufacturing operates to pharmaceutical-grade GMP/cGMP standards with US Pharmacopeia certification and SGS Food Safety System Certification exceeding ISO 22000. In addition to its own brands (KeenMind, Ginsana, Ther-Biotic, Equazen, Klaire Labs, Flordis, Legalon, Prostatonin), SFI runs SFI Health Solutions, a Contract Development and Manufacturing Organisation (CDMO) that designs, develops, and delivers natural healthcare products on behalf of leading third-party healthcare brands globally.

Revenue is generated through two streams: direct product sales via own-brand e-commerce (regional storefronts for US, Australia, South Africa, Middle East) and practitioner dispensing channels at unit price points of approximately $49-$55 per 30-60 capsule pack; and enterprise CDMO services on a contract basis. Customer segments include healthcare professionals (doctors, pharmacists, integrative practitioners) as the primary channel, individual consumers as the secondary channel, and CDMO enterprise clients as a contracted-services segment. In 2024-2025, the company consolidated its legacy acquired brands (Flordis, Klaire Labs, Equazen) into the unified SFI Health identity. Leadership comprises CEO Robert Hendriks MD and Executive Chairman and Founder Eng Liang Tan, supported by approximately 101-250 employees globally.

Name

Soho Flordis International

Legal name

Soho Flordis International Pty Ltd

Website

https://sfihealth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Soho Flordis International (SFI Health) is a privately-held global natural healthcare company headquartered in Sydney, Australia, that develops clinically researched, standardized botanical nutraceuticals across cognitive, microbiome, and wellbeing categories for healthcare professionals and consumers in 50+ countries, while also operating a CDMO business for third-party healthcare brands.

Ownership category

akta.pro rank

Product category

Nutraceuticals and Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Drug Substance–Drug Product Integrated CDMO (HLAGABAG)

Keywords

• Natural healthcare products
• Probiotic supplements
• Cognitive health supplements
• Contract manufacturing services
• Botanical extract supplements

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of nutraceutical products (probiotics, cognitive health supplements, wellbeing products) under own brands (SFI Health, Flordis, Klaire Labs, Equazen) through e-commerce and healthcare professionals.
2. CDMO Services: Contract Development and Manufacturing Organisation services designing, developing and delivering natural healthcare products for other healthcare brands worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Soho Flordis International (SFI Health) develops, manufactures, and sells clinically researched natural healthcare supplements focused on microbiome health, cognitive health, and general wellbeing, sold under proprietary brands including KeenMind, Ginsana, Ther-Biotic, Equazen, Legalon, Prostatonin, and Meno Vital. The company operates its own pharmaceutical-grade GMP/cGMP manufacturing infrastructure, sources trademarked standardized botanical extracts (CDRI 08 Bacopa monnieri, G115 Panax ginseng), and distributes products in over 50 countries via regional e-commerce sites and healthcare professionals. In parallel, the company runs SFI Health Solutions, a Contract Development and Manufacturing Organisation (CDMO) that designs, develops, and delivers natural healthcare products on behalf of other healthcare brands.

Product overview

SFI Health is a global natural healthcare company offering a portfolio of clinically researched, naturally sourced supplements and medicines. The company operates across three core health areas: Cognitive health (including KeenMind, Equazen, Gincosan for brain function and memory), Microbiome/Wellbeing (including Ther-Biotic probiotic lines, Meno Vital, Ginsana, PURE Mg+), and general health supplements. The portfolio includes sub-brands Klaire Labs (US market, known for hypoallergenic formulations) and legacy brands being consolidated into the unified SFI Health identity. Additionally, SFI Health Solutions provides contract manufacturing services (CDMO) for third-party natural healthcare brands.

Differentiator

Problem solved

Functional benefit

Brands

• Ther-Biotic: Probiotic product line including Ther-Biotic Synbiotic, Ther-Biotic Complete, Ther-Biotic Women's, Ther-Biotic Kid's, and Ther-Biotic Senior Formula
• Ginsana
• KeenMind
• Gincosan
• Equazen
• Legalon
• Prostatonin
• Meno Vital
• SFI Health Solutions
• PURE Mg+ Magnesium Energy

Products and services

• KeenMind Clinically proven natural cognitive health supplement containing Bacopa monnieri (CDRI 08 extract) that supports memory, concentration and learning retention. Suitable for adults and children over 7 years. Backed by 8 clinical trials and over 40 years of research.
• Equazen Capsules Cognitive health supplement with a balanced blend of Omega-3 and Omega-6 essential fatty acids that supports healthy brain development and cognitive function.
• Equazen Forte Brain health product supporting concentration, learning and healthy brain development in children and adolescents with Omega-3 and Omega-6 fatty acids.
• Ginsana Natural wellbeing supplement containing standardized Panax ginseng G115 extract that supports energy, endurance and physical performance.
• Gincosan Cognitive health supplement combining Panax ginseng and Ginkgo biloba that supports memory, concentration and mental performance.
• Ther-Biotic Synbiotic High-potency microbiome supplement combining 7 probiotic strains with a low FODMAP Certified prebiotic. 50 billion CFU blend supporting gut microbiome balance, immune function and respiratory health.
• Ther-Biotic Complete Comprehensive hypoallergenic microbiome supplement with broad-spectrum blend of 12 probiotic species supporting innate and acquired immunity and intestinal epithelial barrier integrity.
• Ther-Biotic Women's Formula Microbiome supplement promoting vaginal comfort and healthy bacterial and yeast balance. Contains 10 probiotic species in a 25 billion CFU blend supporting healthy acidic vaginal pH and mucosal immune response.
• Ther-Biotic Kid's (Children's Chewable) Children's chewable microbiome supplement with 8 probiotic species and 25 billion CFU that helps soothe occasional tummy troubles including constipation, diarrhea and abdominal discomfort in a sweet natural cherry flavor.
• Ther-Biotic Senior Formula Microbiome supplement designed for the aging microbiome, providing 10 Lactobacillus and Bifidobacterium probiotic species for individuals over 60.
• Meno Vital Menopause collagen and polyphenol enriched healthy ageing complex designed to support women through menopausal transition.
• PURE Mg+ Magnesium Energy Magnesium wellbeing supplement supporting energy production and healthy muscle function.
• Ther-Biotic Femme Flora Probiotic microbiome supplement for vaginal health and immunity in adults.
• Prostatonin Prostate health supplement combining African Cherry (Pruni africanae) and Stinging Nettle (Urtica dioica) extracts to provide relief of symptoms of early benign prostatic hyperplasia (BPH).
• Legalon Liver health supplement containing Milk Thistle (Silybum marianum).
• SFI Health Solutions CDMO Full-service Contract Development and Manufacturing Organisation (CDMO) service that Designs, Develops and Delivers natural healthcare products on behalf of leading healthcare brands worldwide using pharmaceutical-grade GMP/cGMP standards.

Quantifiable outcome

• 6 clinical trials demonstrating KeenMind's role in improving cognitive function
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leading Healthcare Brands (CDMO)coreStrategic or Co-development PartnerSFI Health provides CDMO (Contract Development and Manufacturing Organisation) services to many of the leading healthcare brands in the world. They design, develop and deliver natural healthcare products on behalf of these partners using pharmaceutical-grade GMP/cGMP standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Life Extension: US-based supplement company founded on clinical-research-driven positioning, selling direct to health-conscious consumers. Comparable in evidence-based messaging but operates predominantly DTC rather than through HCP dispensing.

Broad incumbents

• Nature's Way: Large-scale US botanical and vitamin supplement brand owned by Schwabe Group. Operates broadly in the same categories (probiotics, cognitive, herbal) as SFI but at much larger scale and with mass-market rather than practitioner-channel focus.
• Haleon: Global consumer health major (Centrum, Advil, Sensodyne parent) with growing presence in vitamins, minerals, and supplements. Comparable as an incumbent competing for shelf space and consumer spend in the same health categories as SFI.
• NOW Foods: Large US-based supplement manufacturer and distributor with broad portfolio across vitamins, herbs, probiotics, and specialty supplements. Comparable in product categories but competes in mass-market channels rather than clinical-grade practitioner segment.

Direct peers

• Blackmores: Leading Australian natural health company with global distribution in vitamins, minerals, and botanical supplements. Direct comparable in geography (both headquartered in Australia), category (clinically researched natural health), and channel breadth.
• Metagenics: Practitioner-channel nutraceutical company selling evidence-based supplements through healthcare professionals. Closely comparable to SFI Health in GTM model, clinical-grade positioning, and focus on microbiome and metabolic health.
• Gaia Herbs: US herbal supplement company specializing in standardized botanical extracts with traceability from seed to shelf. Comparable to SFI's standardized-extract approach and emphasis on botanical product quality.
• Integrative Therapeutics: US-based practitioner-channel supplement brand offering clinical-grade natural medicines through licensed healthcare professionals. Direct comparable to SFI Health/Klaire Labs in HCP distribution model and clinical-grade positioning.
• Swisse Wellness: Premium Australian natural health brand with global retail distribution across vitamins, probiotics, and cognitive supplements. Comparable to SFI in product categories and Australia-headquartered origin, though more retail/DTC than practitioner-channel focused.
• Standard Process: Whole-food supplement manufacturer distributing primarily through healthcare practitioners (chiropractors, integrative physicians). Highly comparable to SFI in practitioner-led distribution and clinical-grade product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sfihealthza
• LinkedInlinkedin.com/company/soho-flordis-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Flordis International