School Device Coverage

What School Device Coverage does

School Device Coverage (SDC) is a US-based insurance platform that provides accidental damage, loss, theft, and (optionally) mechanical failure coverage for K-12 school-issued laptops, iPads, Chromebooks, and other ed-tech devices distributed through district 1:1 programs. Operating as a division of U-PIC Insurance Services, Inc. (founded 1989, headquartered in Westlake Village, California), SDC offers three coverage tiers — Standard, Lost & Theft, and ADP+ — and three enrollment models: District Buy (district-funded bulk coverage), Parent Buy (opt-in parent-funded coverage), and Hybrid Buy (cost-shared). The platform runs a web-based portal supporting self-serve sign-up and claims filing for parents and teachers, alongside a dedicated district administrator dashboard for fleet enrollment, claims tracking, and repair coordination. All policies are underwritten by The Continental Insurance Company and administered by U-PIC, which holds SOC 2 Type-2 certification.

The company's go-to-market blends enterprise field sales for K-12 district administrators (driven by trade show presence at FETC, CUE, ISTE, TCEA, and CITEd, plus district referrals and inbound quote requests) with a direct-to-consumer self-serve flow for parents and teachers. Revenue is generated through one-time insurance premiums per device per coverage term — no monthly recurring charges — with pricing customized per district based on device type, age, fleet size, and program type; premiums are set via a proprietary risk-pooling algorithm grounded in 30+ years of U-PIC insurance data. Repairs are fulfilled through a network of local repair facilities and mail-in depot partners (Chromebook Parts, eTech Parts, iDoc Repair, iResQ). Distribution is exclusively within the United States, and operations are supported by a small team (11-50 employees) including a Business Development Director, sales support, and solutions engineers serving districts nationwide.

Name

School Device Coverage

Legal name

School Device Coverage

Website

https://schooldevicecoverage.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

School Device Coverage provides one-time insurance for K-12 school-issued laptops, Chromebooks, and iPads, serving US school districts, parents, and teachers through District Buy, Parent Buy, and Hybrid Buy programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. One-Time Device Insurance Premium: School Device Coverage generates revenue through one-time insurance premium payments collected at the onset of coverage for the entire coverage term. There are no monthly recurring charges. Premiums are determined based on device type, age, and district-level risk pooling, not individual claims history. Coverage is sold directly to parents and to school districts for bulk (district buy) programs. The one-time premium model eliminates renewal friction and provides cost certainty for families and districts.
2. District Program Premiums: Districts can purchase coverage for their entire device fleet under a single policy (District Buy), or districts can offer parents the option to purchase individual coverage (Parent Buy), or use a hybrid of both. All program types use a one-time premium model where the district or parent pays a single upfront premium per device for the entire coverage term. Coverage is backed by The Continental Insurance Company and administered by U-PIC Insurance Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

School Device Coverage sells K-12 device insurance policies that protect school-issued laptops, iPads, Chromebooks, and other ed-tech electronics against accidental damage, loss, and theft under 1:1 school programs. Coverage is delivered in three tiers (Standard Coverage, Lost & Theft Coverage, ADP+ Coverage including mechanical failure) and three enrollment programs (District Buy, Parent Buy, Hybrid Buy). Policies are underwritten by The Continental Insurance Company and administered by parent U-PIC Insurance Services, with claims fulfilled via a nationwide network of local repair facilities.

Product overview

School Device Coverage is an insurance platform offering three tiers of coverage — Standard Coverage, Lost & Theft Coverage, and ADP+ Coverage — to protect school-issued laptops, iPads, Chromebooks, and other electronics distributed through K–12 1:1 programs. The company operates three enrollment programs: District Buy (district-wide bulk purchase managed by the district), Parent Buy (opt-in purchase managed by parents), and Hybrid Buy (a blend of both). All coverage is underwritten by The Continental Insurance Company and administered by U-PIC Insurance Services, Inc., with claims processed within 5–7 business days for loss/theft and upon repair invoice for damaged devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Coverage Insurance for school-issued devices covering accidental damage, theft, and loss; excludes mechanical failure unrelated to accidental damage. Sold to K-12 schools, parents, and teachers through School Device Coverage's self-serve portal and district programs.
• Lost & Theft Coverage Entry-level insurance for school-issued devices covering loss and theft only; no coverage for accidental damage or mechanical failure. Sold to K-12 families and districts as a lower-premium alternative to Standard Coverage.
• ADP+ Coverage Premium-tier insurance for school-issued devices covering accidental damage, theft, loss, and mechanical failure; available only for devices five years old or younger. Sold to K-12 families and districts seeking the broadest protection.
• District Buy Program Enrollment program in which a school district buys insurance coverage for its entire fleet of 1:1 school-issued devices under a single policy. Designed for K-12 district administrators managing large device fleets.
• Parent Buy Program Enrollment program in which parents opt in to purchase individual coverage for a student's school-issued device. Designed for parents and guardians who want device protection without requiring district-wide funding.
• Hybrid Buy Program Combined enrollment program where parents are offered insurance first and the district covers any remaining devices, enabling cost-sharing between the district and families. Designed for K-12 districts that want to share insurance costs with families.

Quantifiable outcome

• Claims processed in 5-7 business days for loss/theft; damaged device payments released upon receipt of repair invoice
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• U-PIC Insurance Services, Inc.coreOthersSchool Device Coverage is owned and operated by U-PIC Insurance Services, Inc., one of the largest and most established parcel insurance providers in the United States. U-PIC administers the coverage and claims process. School Device Coverage is a division of U-PIC. U-PIC is SOC 2 Type-2 certified and has over 35 years of experience in the insurance industry. The company also provides custom API integration capabilities, complimentary risk management assessments, and custom reporting solutions for school districts.
• The Continental Insurance CompanycoreOthersThe insurance coverage provided by School Device Coverage is underwritten by The Continental Insurance Company. The underwriter provides the financial backing and risk-bearing capacity for the device insurance policies sold to schools and families. The relationship indicates a stable, established insurance carrier backing the product.
• Chromebook Parts (ChromebookParts.com)coreImplementation/ SI/ Consulting PartnerChromebook Parts is a repair partner providing top-quality replacement parts, expert repairs, and IT asset management services for Chromebooks. The company focuses on quality, affordability, and exceptional customer service, serving school districts and businesses. SDC relies on Chromebook Parts as a key repair facility partner for device repairs under its insurance coverage.
• eTech PartscoreImplementation/ SI/ Consulting PartnereTech Parts is a leading wholesale repair parts supplier for smartphones, tablets, Chromebooks, and other electronic devices. They offer a wide range of products including screens, batteries, and tools, supporting repair businesses and DIY enthusiasts. As an SDC repair partner, eTech Parts supplies parts for device repairs covered under insurance claims.
• iDoc RepaircoreImplementation/ SI/ Consulting PartneriDoc Repair specializes in comprehensive electronic device repair services across education, enterprise, retail, and government sectors. They handle repairs for laptops, gaming systems, POS devices, and industrial tools, extending technology lifecycle with minimal disruption. iDoc Repair serves as an SDC repair partner providing device repairs for covered claims.
• iResQcoreImplementation/ SI/ Consulting PartneriResQ provides extensive repair services for Apple, Microsoft, and Chromebook devices to individuals, school districts, corporations, and government agencies. The company offers certified technicians, fast turnaround, and excellent customer service. iResQ is U.S.-based, veteran-operated, woman-owned, and ISO 9001 certified. They serve as a key SDC repair partner for device repairs.
• AmazonminorStrategic or Co-development PartnerAmazon is a partner/client of U-PIC Insurance Services, the parent company of School Device Coverage. U-PIC has established partnerships with top brands like Amazon and DHL to offer insurance coverage. Amazon uses U-PIC shipping insurance for parcel protection.
• DHL eCommerceminorStrategic or Co-development PartnerDHL eCommerce is a partner of U-PIC Insurance Services, the parent company of School Device Coverage. U-PIC has partnered with DHL alongside Amazon to offer shipping insurance for parcels. This partnership is associated with the U-PIC Shipping Insurance division rather than School Device Coverage specifically.
• FETC (Future of Education Technology Conference)minorGTM or Marketing PartnerFETC (Future of Education Technology Conference) is listed as a tradeshow partner. School Device Coverage participates as a sponsor/exhibitor at this major K-12 education technology conference, using the event to reach district administrators and decision-makers.
• CUE (Computer-Using Educators)minorGTM or Marketing PartnerCUE is a tradeshow partner listed on School Device Coverage's partners page. CUE is a prominent K-12 education technology organization that holds conferences and events for educators and administrators.
• ISTE (International Society for Technology in Education)minorGTM or Marketing PartnerISTE is listed as a tradeshow partner. ISTE is a major global nonprofit organization focused on educational technology and hosts the ISTE Conference, a leading event for K-12 edtech decision-makers.
• TCEA (Texas Computer Education Association)minorGTM or Marketing PartnerTCEA is listed as a tradeshow partner. TCEA is a Texas-based organization providing professional development and conferences for educational technology professionals in K-12 schools.
• Education WeekminorGTM or Marketing PartnerEducation Week is listed as a company supported by School Device Coverage. Education Week is a leading K-12 education publication that SDC supports, indicating earned media or advertising presence in the education industry.
• EdTech MagazineminorGTM or Marketing PartnerEdTech Magazine (K-12 edition) is listed as a company supported by School Device Coverage. EdTech Magazine covers technology in education, and SDC's support indicates a media/advertising presence in the K-12 edtech publication space.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Securranty: Securranty is a direct competitor offering device protection plans for K-12 schools, students, and parents, with similar accidental damage, theft, and loss coverage. It serves the same buyer personas (districts, parents, teachers) with a comparable product set.
• Worth Ave. Group: Worth Ave. Group specializes in student and school device insurance, providing accidental damage and theft coverage for laptops, Chromebooks, and tablets in K-12 environments. It is one of the most established direct competitors in the school device insurance niche.
• Insurance4School: Insurance4School focuses specifically on device insurance for K-12 schools, offering coverage for Chromebooks, laptops, and tablets against damage, loss, and theft. It targets the same districts and parents as SDC with a similar one-time premium model.

Others

• U-PIC Shipping Insurance: U-PIC Shipping Insurance is the parent and sister brand of School Device Coverage under U-PIC Insurance Services. While it sells parcel/shipping insurance rather than device insurance, it shares the same administrative, underwriting, and claims infrastructure, making it a directly comparable operational peer.

Broad incumbents

• AppleCare+ for Education: AppleCare+ covers accidental damage for Apple devices including iPads and MacBooks commonly deployed in K-12 1:1 programs. As an OEM-backed product, it competes on bundle convenience and procurement integration, representing a broad incumbent threat to SDC.
• Lenovo Accidental Damage Protection: Lenovo's Accidental Damage Protection is a warranty add-on offered to education customers for ThinkPad and Chromebook devices. As an OEM product, it competes directly for the accidental damage budget that SDC targets within district procurement workflows.
• HP Care Pack: HP Care Pack services include accidental damage protection options available to K-12 and education customers purchasing HP Chromebooks and laptops. It represents an OEM-driven alternative to third-party device insurance for school districts.
• Dell Accidental Damage Service: Dell's Accidental Damage Service provides repair coverage for Dell laptops and Chromebooks used in education. It competes for the same district budget as SDC, leveraging OEM procurement integration as a key advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights4 records

Customer concentration

• Xx.com/sdc_insurance
• YouTubeyoutube.com/watch?v=CRg2CPpp4Ac
• Facebookfacebook.com/schooldevicecoverage
• LinkedInlinkedin.com/company/school-device-coverage
• Instagraminstagram.com/schooldevice

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Device Coverage