Domus Analytics

What Domus Analytics does

Domus Analytics is a privately held, founder-owned SaaS company headquartered in Reno, Nevada, that provides real estate market statistics and analytics solutions to Multiple Listing Services (MLSs), REALTOR Associations, brokerages, individual agents, appraisers, and economists. The company originated as a side project around 2012 when Silicon Valley data analytics professionals Ed and Amy Gianos were asked by a real estate agent friend to evaluate market statistics vendors for a local association. After several years of part-time development, the founders transitioned to full-time operations in 2015 with a major cloud-based platform upgrade, and completed another significant platform upgrade in 2025.

The company's technology stack is a cloud-based SaaS platform hosted on AWS, ingesting MLS data via RESO API integrations and maintaining RESO Data Dictionary compliance. The platform processes data through a data warehouse with built-in audit trails, supports historical data recasting when methodologies change, and delivers interactive dashboards rather than static PDF reports. The product portfolio is split into two lines: Domus Public (Market Infographic, Market Snapshot, Market Review, and Data Audit) targeted at Associations and MLSs, and Domus for Members (Market Insights, Pricing Insights) targeted at the membership base. Proprietary technical differentiators include data transparency with audit trails, semi-custom deployment flexibility, and system-agnostic MLS platform integration.

Domus operates a direct enterprise sales motion targeting MLSs and Associations as anchor accounts, offering live demos built on prospective client data at no charge, structured deployment collaboration, and tiered subscription licensing (Standard and Large Public License tiers based on market complexity). A Public + Member Site License extension monetizes the full membership of each anchor client on a per-member, per-month basis, creating a bottom-up adoption layer. Additional revenue streams include standalone Data Audit professional services and Custom Licensing arrangements. The company is self-funded and bootstrapped, with no external venture capital or private equity backing disclosed, and relies on a small core team supplemented by on-demand consultants.

Name

Domus Analytics

Legal name

Domus Analytics

Website

https://domusanalytics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Domus Analytics is a bootstrapped, founder-owned SaaS company that provides cloud-based real estate market statistics and interactive analytics dashboards to MLSs, REALTOR Associations, brokers, agents, and appraisers. Its platform ingests MLS data via RESO APIs and offers tiered subscription licensing with member-site extensions.

Ownership category

akta.pro rank

Product category

Real Estate Analytics Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate analytics
• Market statistics software
• MLS data dashboards
• Property market insights
• RESO data integration

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Public License Subscription: Subscription-based licensing for Associations and MLSs to deploy Domus Analytics Public dashboards for the public and their members. Deployment tier based on market size and complexity (Standard or Large). May also include access to advanced Member dashboards for Staff & Leadership.
2. Public + Member Site License: Extended license providing full suite of Public and Member dashboards to all members of an Association or MLS. Priced per member, per month and scales with membership size, adjusted annually.
3. Data Audit Services: Standalone data auditing service where the company examines client data and provides discrepancies and recommendations. If client purchases a Domus product Suite, the audit fee is credited back.
4. Custom License: Custom licensing arrangements for clients with non-standard requirements. Contact-based pricing to accommodate unique needs not met by standard product tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Domus Analytics provides a cloud-based SaaS platform that delivers real estate market statistics and analytics through two product lines. Domus Public offers embeddable dashboards and reports for Associations and MLSs to publish to members and the public, while Domus Member extends comprehensive analytics to individual REALTORS and brokers via Site Licensing. The platform ingests MLS data through RESO API integrations, processes it through an audited data warehouse, and serves interactive dashboards, infographics, and pricing analysis tools updated nightly.

Product overview

Domus Analytics is a SaaS platform providing real estate market statistics solutions for MLSs, Associations, Brokers, REALTORS, Appraisers, Economists, and anyone needing real estate market information. The offering is structured as a platform-plus-modules architecture with two main product lines: Domus Public (for Associations/MLSs) and Domus for Members. The Public line includes Domus Market Infographic (1-page market summaries), Domus Market Snapshot (high-level embeddable dashboard with optional map), Domus Market Review (13-month interactive reports), and Domus Data Audit (data quality auditing service). The Member line includes Domus Market Insights (flagship comprehensive analytics with 12 standard filters, 24+ metrics, and 5 chart types) and Domus Pricing Insights (hyper-local pricing analysis). Deployment is cloud-based with Standard and Large tiers based on market size and complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• Domus Market Infographic A one-page attractive market summary designed for posting online or printing, with multiple designs, graphics, and photos to choose from. Used for marketing, PR, listing presentations, open houses, and embedding on Association/MLS websites.
• Domus Market Snapshot A high-level embeddable view of the real estate market for Association or MLS websites, now available with a map interface. Provides minimum filtering with no drill-through capability, designed to answer quick questions and direct members to their agent for more detailed analysis.
• Domus Market Review An interactive dashboard providing current results, trends, and comparisons over 13-month and year-over-year time frames. Updated early in the month and easily prints to 8.5x11 output, replacing dozens of static PDF documents.
• Domus Data Audit A data auditing service that reviews current market statistics and provides discrepancies and recommendations. The entire audit fee is credited back to the client if they purchase a Domus product suite.
• Domus Market Insights The flagship analytics product providing an intuitive, easy-to-use interface for comprehensive market analysis. Enables users to compare trends across multiple areas, filter by market segments, review any time period, and analyze price distributions with print and share capabilities. Includes 12 standard filters, over 24 metrics, and 5 different chart types.
• Domus Pricing Insights A hyper-local analysis tool providing recent pricing, current inventory, and market activity data to help agents see how a specific listing is priced relative to the rest of the market.

Quantifiable outcome

• Data is updated nightly, providing most current economic status of the market
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Park City Board of REALTORScoreStrategic or Co-development PartnerLong-standing client relationship with MLS Director Bob Bemis. Collaborated on methodology improvements for Days on Market calculations, specifically around New Construction data. Bob's weekly market reports using Domus identified issues with DOM calculations being skewed by New Construction listings, leading to product improvements that became company standard.
• Solid Source RealtyflagshipStrategic or Co-development PartnerLauren Tuey, a REALTOR and in-house trainer at Solid Source Realty, has been a power user since Domus's earliest days with first client Sierra Nevada Realtors. Represented the 'voice of the user' at NAR Expo booth, providing real-world perspective on product usage and adoption. Demonstrates how agents can integrate Domus into their business for client acquisition and retention.
• Sierra Nevada RealtorsflagshipStrategic or Co-development PartnerDomus Analytics's very first client. The founders originally helped this association evaluate market stats vendors, which led to building what would become the backbone of Domus's industry-leading analytics. This partnership positioned the Association as economic thought-leaders in the local market with rapid adoption across stakeholders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Altos Research: Provides real estate market statistics, trends, and analytics for MLSs, brokers, and agents — the closest direct competitor to Domus Analytics in the MLS market-stats niche.
• ShowingTime (Zillow Group): Now part of Zillow Group, ShowingTime provides MLS and broker market statistics, showing management, and listing activity analytics — directly competing with Domus's Public License product line.
• RPR (Realtors Property Resource): NAR-owned data and analytics platform offering REALTORS market stats, valuations, and reports; comparable to Domus's Member-tier products and a strong default option for Association/MLS members.
• HouseCanary: Residential real estate analytics company providing market valuations, forecasts, and data products to MLSs, lenders, and institutional investors — overlapping with Domus's market-insights and pricing analytics.

Broad incumbents

• CoreLogic: Large incumbent providing property data, analytics, and MLS platform services across the US real estate ecosystem; competing with Domus for MLS enterprise contracts as part of a much broader product portfolio.
• Black Knight / ICE Mortgage Technology: Major real estate data, MLS, and analytics platform provider serving MLSs, lenders, and agents with broad product suites that include market statistics capabilities competitive with Domus.
• Zillow Group: Parent of ShowingTime and Trulia, Zillow operates a massive consumer-facing real estate data and analytics platform; competes indirectly with Domus by offering market intelligence at scale to MLSs and agents.
• Redfin: Brokerage and data platform publishing market statistics and housing trends for consumers and partners; adjacent competitor with overlapping market-data capabilities but different primary business model.

Emerging players

• Local Logic: Location and market-intelligence analytics provider for real estate; emerging competitor bringing AI-driven neighborhood analytics to MLS and brokerage customers — an evolving threat in Domus's niche.
• Parcl Labs: Real estate market data and analytics startup providing housing market metrics and APIs; emerging player introducing developer-friendly, API-first analytics that could pressure traditional dashboard-only vendors like Domus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/pub/ed-gianos/0/7b5/426
• Xx.com/AnalyticsDomus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domus Analytics