Sierra Nevada REALTORS

What Sierra Nevada REALTORS does

Sierra Nevada REALTORS (SNR) is a private, non-profit professional trade association headquartered in Reno, Nevada, with a secondary office in Carson City. SNR serves the National Association of REALTORS-affiliated real estate professionals across six Northern Nevada counties (Carson, Churchill, Douglas, Lyon, Storey, and Washoe, excluding Incline Village). The association supports 3,000+ REALTOR members and 650+ Affiliate partners with a full ecosystem of services including continuing education (50+ CE classes and 30 POST-Licensing sessions annually), dispute resolution (Ombudsman, Mediation, Ethics, Arbitration), a member-only Legal Hotline, market reports via NNRMLS/Domus Analytic, FOREWARN public-records checks, lockbox access through Supra eKey, and standardized SNR real estate forms. Revenue is generated primarily through annual membership dues (Primary, Secondary In-State, Secondary Out-of-State tiers, plus $800 application fees, $100 Supra eKey setup, and optional add-ons such as Supra eKey Mobile and a $750 Broker Office Set-Up Fee), pay-as-you-go education and event fees, REALTOR Store merchandise sales, tiered Affiliate Partner sponsorships (Platinum and Core), and grant-funded advocacy initiatives. The organization is led by CEO April LaBrie with approximately 10–15 staff and a volunteer Board of Directors; operations are run through a WordPress website and the RAPAMS member portal, with regional advocacy and political action (SNRPAC) anchored in formal NAR and Nevada REALTORS affiliations.

Name

Sierra Nevada REALTORS

Legal name

Sierra Nevada REALTORS

Website

https://snr.realtor

Company type

Private

Operating status

Operating

Short description

Sierra Nevada REALTORS is a non-profit regional trade association serving 3,000+ REALTOR members and 650+ Affiliate partners across six Northern Nevada counties, providing continuing education, advocacy, MLS-integrated market data, dispute resolution, legal hotlines, and standardized real estate forms.

Ownership category

akta.pro rank

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues collected from REALTORS and Affiliate members. Includes various tiers: Primary Member, Secondary Member (In-State), Secondary Member (Out-of-State). Additional fees include Supra eKey setup ($100) and Broker Office Set-Up Fee ($750)
2. Education and Training: Continuing education courses and POST-Licensing sessions offered at discounted rates for members. Revenue from course registrations and associated fees.
3. REALTOR Store: Sale of real estate supplies including listing materials, open house supplies, and advertising materials through two REALTOR Stores accessible via member portal

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sierra Nevada REALTORS (SNR) is a regional real estate trade association serving licensed REALTOR professionals across six Northern Nevada counties (Carson, Churchill, Douglas, Lyon, Storey, and Washoe). The organization delivers annual membership services, continuing education classes (50+ CE and 30 POST-Licensing sessions per year), advocacy at local/state/national levels, dispute resolution, market statistics reports, legal hotlines, and networking events to its 3,000+ REALTOR and Affiliate members.

Product overview

Sierra Nevada REALTORS (SNR) operates as a professional association providing a comprehensive ecosystem of services for real estate professionals across Northern Nevada. The core offerings center on SNR Forms for real estate transactions, Dispute Resolution Services (including Ombudsman, Mediation, Ethics Complaints, and Arbitration), SNR Education (50+ continuing education classes and 30 POST-Licensing sessions), and Market Reports with Domus Analytic products through NNRMLS. The association also provides Legal Hotline access, membership administration (New Member Application, Office Transfer, Reinstatement, Brokerage Office Setup), and advocacy programs (SNRPAC and Government Affairs Committee). Additional services include FORE WARN public records checks, the REALTOR Store for supplies, Pre-Licensing through The CE Shop partnership, and the Sierra Nevada REALTORS Foundation for community initiatives. The 650+ member association serves six counties with support for both REALTOR and Affiliate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• SNR Forms Real estate transactional forms created and maintained by real estate professionals, legal counsel, and association staff, distributed to members to conduct business transactions in Northern Nevada.
• SNR Education (Continuing Education & POST-Licensing) Continuing education program offering 50+ CE classes and 30 POST-Licensing sessions annually at member-discounted rates, plus an annual education event providing 18 hours of CE in 3 days for licensed REALTORS.
• Dispute Resolution Services Member-facing services including Ombudsman, Mediation, Ethics Complaints, and Arbitration to resolve disputes between parties in real estate transactions and alleged Code of Ethics violations.
• Market Reports Monthly market statistics snapshots covering six Northern Nevada counties based on MLS data, with Domus Analytic products available through NNRMLS Launchpad desktop for custom market analytics.
• Legal Hotline Exclusive member-access legal advice service for REALTOR members on real estate matters, with dedicated phone lines and email support for immediate consultation.
• License Renewal Services Guidance and resource access for Nevada real estate license renewal through Continuing Education, POST-Licensing, and Pre-Licensing pathways for SNR members.
• REALTOR Store Supply store offering listing materials, open house supplies, and advertising materials for REALTOR members, accessible online through the member portal or for pickup at the Reno office.
• Affiliates Program Partnership platform connecting 650+ REALTOR and Affiliate members, providing business partners (lenders, title companies, home warranty, insurance providers) exposure and access to real estate professionals in Northern Nevada.
• SNRPAC (Political Action Committee) Political action committee promoting election of pro-REALTOR candidates, conducting candidate interviews, and advocating for private property rights in Northern Nevada.
• Sierra Nevada REALTORS Foundation Non-profit foundation engaging in community initiatives, scholarships, and programs supporting local non-profits and raising awareness of community causes in Northern Nevada.

Quantifiable outcome

• 50+ Continuing Education classes annually at member discount rates
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and platinum.

• Incline Village REALTORScoreStrategic or Co-development Partner · 27 May 2026Recipient of $139,500 Issues Mobilization Grant for Lake Tahoe short-term rental study. SNR provided additional funding for this multistate research initiative.
• South Tahoe Association of REALTORScoreStrategic or Co-development Partner · 27 May 2026Co-funder of Lake Tahoe short-term rental impact study, contributing to the multistate research initiative.
• RRC AssociatescoreStrategic or Co-development Partner · 27 May 2026Research consulting firm conducting Lake Tahoe short-term rental impact study in Nevada and California.
• AEG ConsultantscoreStrategic or Co-development Partner · 27 May 2026Consulting firm providing expertise for Lake Tahoe short-term rental impact study.
• First Centennial TitleplatinumGTM or Marketing Partner2026 Partner providing title and settlement services to SNR members. Listed among Platinum Partners supporting the association.
• Guild MortgageplatinumGTM or Marketing Partner2026 Partner providing mortgage lending services. Listed among Platinum Partners supporting the association and community.
• Movement MortgagecoreGTM or Marketing Partner2026 Partner providing mortgage lending services with dedicated loan officer Sheri Cook representing the company.
• PrimeLendingcoreGTM or Marketing Partner2026 Partner providing mortgage lending services in Northern Nevada region.
• Stewart TitlecoreGTM or Marketing Partner2026 Partner providing title insurance services with Northern Nevada office location.
• CMG Home LoanscoreGTM or Marketing Partner2026 Partner providing mortgage lending services with Reno office.
• First American TitlecoreGTM or Marketing Partner2026 Partner providing title insurance and settlement services with Reno office.
• Great Northwest Credit UnioncoreGTM or Marketing Partner2026 Partner providing credit union services with Sparks NV branch location.
• Core Title NevadacoreGTM or Marketing Partner2026 Partner providing title and escrow services in Nevada.
• OMG LendingcoreGTM or Marketing Partner2026 Partner providing mortgage lending services with Reno NV branch.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational parent organization providing governance, Code of Ethics, advocacy resources, and member benefits program for SNR and its members.
• Nevada REALTORScoreStrategic or Co-development PartnerState-level REALTOR association providing advocacy, education standards, and legal resources for Nevada real estate professionals.
• SupracoreTechnology or IntegrationProvides key lockbox systems for member access to properties. Members obtain Supra eKey through SNR.
• The CE ShopcoreStrategic or Co-development PartnerOnline pre-licensing education provider for Nevada real estate licensing, partnered with SNR for new agent education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of REALTORS (NAR): National parent trade association governing Code of Ethics, MLS standards, advocacy, and member benefits for over 1.5 million members. SNR's value proposition is partly built on the NAR membership benefits program and Code of Ethics framework it inherits.
• Nevada REALTORS: State-level REALTOR association providing advocacy, education standards, and legal resources for Nevada real estate professionals. SNR is a local chapter under Nevada REALTORS, which itself operates statewide with broader policy reach and education infrastructure.
• California Association of REALTORS (C.A.R.): State-level REALTOR association in California offering analogous services to Nevada REALTORS, and parent to local chapters comparable to SNR. Comparable in structure, governance, and revenue mix but operates at much larger scale.

Direct peers

• Greater Las Vegas Association of REALTORS (GLVAR): Largest local REALTOR association in Nevada, serving the Las Vegas metro. Operates the same model of dues, education, MLS access, advocacy, and affiliate partnerships that SNR does, but at substantially larger scale in a different Nevada geography.
• Greater Phoenix Association of REALTORS: Local REALTOR association in the Phoenix metro delivering education, advocacy, MLS access, and member services to real estate professionals. Operates the same membership-driven association model as SNR in a high-growth Sun Belt metro.
• Houston REALTORS Information Service (HAR): Large metropolitan REALTOR association combining MLS, education, advocacy, and member services for Houston-area agents. Operates the same multi-revenue membership model SNR uses, scaled to a much larger metro.

Regional players

• South Tahoe Association of REALTORS: California-side REALTOR association serving the South Lake Tahoe market. Partnered with SNR and Incline Village REALTORS on the multistate Lake Tahoe short-term rental study, making them a comparable local association across a regional border.
• Incline Village REALTORS: Local REALTOR association operating in the Lake Tahoe area that SNR explicitly does not serve. They co-funded the Lake Tahoe short-term rental study with SNR and share a multistate research partnership despite serving distinct geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SierraNevadaREALTORS
• Facebookfacebook.com/sierranevadarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Nevada REALTORS