Ourcart

Name

Ourcart

Legal name

Ourcart Ltd.

Website

https://ourcart.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Purchase Intelligence Platform

NAICS

Credit Bureaus (561450)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Receipt validation software
• Purchase intelligence platform
• Consumer data analytics
• Digital cashback rebates
• CPG marketing technology

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription/Service Fees: Ourcart provides a cloud-based platform for CPG brands to run purchase-based campaigns, incentives, and consumer intelligence programs. Services are delivered through integration between Ourcart's systems and client systems. The company operates as a SaaS platform with subscription or per-campaign pricing for receipt processing, fraud prevention, and consumer data services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Ourcart operates a B2B SaaS purchase intelligence platform that validates in-store retail purchases by processing consumer-submitted receipts through AI-powered OCR and fraud detection. CPG brands, loyalty programs, and marketing agencies use the platform to run digital cashback rebate campaigns, capture consented first-party consumer data, and obtain SKU-level, retailer-level, and basket-level purchase analytics. The platform converts raw receipt proof into verified, structured purchase intelligence without requiring retailer POS integrations.

Product overview

Ourcart is a unified purchase intelligence platform that combines real-world purchase data with digital insights for CPG brands. The platform operates as an integrated system comprising four core products: Consumer Promotions & Insights (digital cashback rebate programs for shopper acquisition), Receipt Processing (AI-powered receipt validation and data extraction), Consumer Panels (opt-in buyer database building), and Fraud Detection & Prevention (pre-payout validation system). These products share a common data foundation of verified receipt capture and validation, connecting digital campaign activity to confirmed in-store purchases. The platform is delivered through two solution tracks: For CPG Brands and For Loyalty Programs. Ourcart processes receipts from any retailer without POS integrations, generating clean, structured, SKU-level first-party purchase data that brands own and can use for retail measurement, attribution, and consumer relationship building.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Promotions & Insights Digital cashback rebate platform that enables CPG brands to acquire new shoppers, drive in-store trial, and capture first-party consented consumer data at the point of purchase by validating consumer-submitted receipts against promotional offers.
• Receipt Processing for Purchase Validation AI-powered receipt validation and data extraction service that processes receipt images from any retailer and converts them into clean, structured SKU-level, retailer-level, and basket-level purchase intelligence with 99% data extraction accuracy.
• Fraud Detection & Prevention Pre-payout validation system that detects and prevents AI-generated fake receipts, duplicate submissions, and coordinated abuse across campaigns using perceptual hashing, device fingerprinting, and adaptive anomaly detection, achieving a 98% reduction in large-scale fraud.
• For CPG Brands Verified purchase intelligence solution bundle for CPG brands to measure in-store performance, optimize retail promotions, and build first-party consumer data assets through the Receipt Processing, Consumer Promotions, Consumer Panels, and Fraud Detection products.
• For Loyalty Programs Purchase validation and data capture solution bundle for loyalty platforms and partners requiring accurate, fraud-resistant receipt data at scale to power loyalty reward fulfillment and member engagement programs.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catalina: Catalina is a leading shopper marketing and loyalty platform that runs purchase-based digital promotions for CPG brands. While listed as an Ourcart customer, Catalina operates overlapping receipt-driven promotion capabilities, making it a direct comparable in purchase-based marketing infrastructure.
• Ibotta: Ibotta operates a cashback receipt-validation platform serving CPG brands and shoppers at major U.S. retailers. It is one of the most direct competitors to Ourcart's digital cashback and verified-purchase model in the CPG promotion space.
• Shopmium: Shopmium runs digital receipt-based cashback and sampling campaigns for CPG brands across European markets. It mirrors Ourcart's core mechanic of validating in-store purchases via receipt submission for promotional rewards.
• Checkout 51: Checkout 51 is a receipt-based cashback platform for CPG brands and shoppers in North America. It competes head-to-head with Ourcart on retailer-agnostic receipt validation and digital rebate fulfillment.

Broad incumbents

• NielsenIQ: NielsenIQ is the global market research and consumer intelligence incumbent, also an Ourcart partner. It competes broadly by offering CPG brands panel-based purchase measurement and analytics that overlap with Ourcart's verified-purchase intelligence value proposition.
• Coupons.com (by Quotient / Neptune Retail Solutions): Coupons.com, part of Neptune Retail Solutions, is a long-established digital coupon and promotional platform for CPG brands. It competes broadly with Ourcart on digital-to-offline promotional mechanics and CPG-first data capture.
• Rakuten Rewards: Rakuten Rewards operates a large cashback and loyalty platform with first-party shopper data. While primarily D2C-facing, it competes for CPG brand attention in the verified-purchase and consumer-data intelligence category where Ourcart plays.
• Vericast (HARLAN): Vericast is a marketing-services incumbent offering CPG brands promotion, media, and analytics products. It competes broadly with Ourcart on CPG shopper marketing budgets and promotional measurement.
• Inmar Intelligence: Inmar Intelligence operates digital promotions, rebates, and media solutions for CPG brands and retailers. Its receipt-driven and rebate-management offerings overlap directly with Ourcart's core value proposition.

Emerging players

• Receipt Hero: Receipt Hero is a receipt-aggregation and data platform offering consumers and brands digital receipt capture and analytics. It is an emerging, more consumer-anchored competitor with overlapping OCR-and-receipt-intelligence technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Ourcart_cpg
• YouTubeyoutube.com/@Ourcart-Official
• Facebookfacebook.com/ourcartapp
• LinkedInlinkedin.com/company/ourcart
• Instagraminstagram.com/ourcart_cpg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourcart