Om Mushroom Superfood

Name

Om Mushroom Superfood

Legal name

Om Mushroom Superfood

Website

https://ommushrooms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Functional Mushroom Dietary Supplements

NAICS

Mushroom Production (111411), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

akta.pro secondary industries

Mushroom Farming (Button, Oyster, Shiitake) (AFAGADAJ), Mycoprotein & Fungal Proteins (Fusarium/Mycelium-Based) (AFAJAHAE)

Keywords

• Functional mushroom supplements
• Organic mushroom powders
• Mushroom capsules gummies
• Adaptogenic wellness products
• Plant-based protein blends

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through ommushrooms.com website sales of mushroom powders, capsules, gummies, beverages, and protein powders. Customers can purchase one-time or subscribe for recurring deliveries.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 15% discount plus free shipping on recurring subscription orders, creating predictable recurring revenue and customer lifetime value.
3. Wholesale/B2B Sales: Wholesale program for retailers and partners, with a dedicated partner access portal and samples portal for business customers.
4. Marketplace Sales: Products available through iHerb marketplace for customers outside the United States and Canada.
5. Affiliate Commissions: Affiliate program through Awin network generating 8% commission on customer orders referred by affiliates, with 45-day tracking period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Om Mushroom Superfood cultivates, manufactures, and sells organic functional mushroom dietary supplements in multiple formats—powders, capsules, gummies, functional beverages, and plant-based proteins—using a full-spectrum approach that combines mycelium and fruiting bodies of 10 mushroom species grown in-house at its BRCGS AA-rated Vista, California facility. The company distributes primarily through its own DTC e-commerce site with subscription, complemented by wholesale to retailers and iHerb marketplace for international customers.

Product overview

Om Mushroom Superfood offers a comprehensive portfolio of functional mushroom supplements across five primary product formats: organic mushroom powders (Turkey Tail, Chaga, Lion's Mane, Master Blend, Cordyceps, Reishi), capsules (Reishi, Cordyceps, Turkey Tail, Brain Fuel, Sleep, Lion's Mane, Chaga, Master Blend), gummies (Master Blend, Lion's Mane, Relax, Cordyceps, Brain Fuel+, Reishi), functional beverages (Hot Chocolate, Matcha Latte, Vanilla Chai Latte, Coffee Blend, Coffee Latte, Morning Blend), and plant-based proteins (Chocolate, Vanilla, Unsweetened). The product line centers on the Master Blend as a comprehensive 10-mushroom formula, with individual mushroom-specific products (Lion's Mane for focus, Cordyceps for energy, Reishi for relaxation, Turkey Tail and Chaga for immunity) allowing targeted usage. Thematic bundles combine products for specific wellness goals (Focus, Energy, Balance, Smart Start, Strong Start). The company grows 10 mushroom species in-house in Vista, California, including Lion's Mane, Reishi, Cordyceps, Turkey Tail, Chaga, Shiitake, King Trumpet, Maitake, Himematsutake, and Antrodia. All products are USDA Organic, Non-GMO Verified, and 3rd Party Lab Tested, with full-spectrum formulations combining mycelium and fruiting body.

Differentiator

Problem solved

Functional benefit

Products and services

• Turkey Tail Organic Mushroom Powder Organic Turkey Tail mushroom powder with 2,000mg efficacious dose per serving for immune and gut health; available in 50 and 100 serving sizes. For consumers seeking immune and digestive support.
• Chaga Organic Mushroom Powder Organic Chaga mushroom powder providing antioxidant support for vitality and cellular health; 30 servings per container. For wellness consumers focused on antioxidant and longevity support.
• Lion's Mane Organic Mushroom Powder Organic Lion's Mane mushroom powder delivering nootropic and neuroprotective support for memory, focus, and nerve health; 30 servings per container. For cognitive-health and focus-seeking consumers.
• Master Blend Organic Mushroom Powder Proprietary 10-mushroom blend (plus KSM-66 Ashwagandha) supporting immune health, gut health, and stress relief; 2,000mg whole mushroom powder with 400mg beta-glucans per serving. For consumers seeking comprehensive daily wellness in one formula.
• Cordyceps Organic Mushroom Powder Organic Cordyceps mushroom powder supporting endurance, recovery, natural energy, stamina, and athletic performance. For athletes and active-lifestyle consumers.
• Reishi Mushroom Capsules Reishi mushroom capsules as a natural adaptogen supporting balance and immune health; 90 capsules (30 servings) per bottle. For consumers preferring capsule format for stress and immune support.
• Master Blend Mushroom Capsules Capsule version of the 10-mushroom Master Blend plus KSM-66 Ashwagandha with 2,000mg efficacious dose, supporting immune health, gut health, and stress relief. For supplement-form-preferring wellness consumers.
• Lion's Mane Mushroom Capsules Lion's Mane capsules delivering 2,000mg whole mushroom powder per serving for memory and focus support; 180 capsules (60 servings) per bottle. For cognitive-performance consumers preferring capsules.
• Relax Mushroom Capsules Relaxation-support capsules combining 1,500mg whole-food Reishi with KSM-66 Ashwagandha, GABA, L-theanine, magnesium, and vitamins D3 and B6. For stress and sleep support consumers.
• Master Blend Mushroom Gummies Mixed-berry gummy version of the 10-mushroom Master Blend plus KSM-66 Ashwagandha with 1,000mg per serving for overall wellness. For consumers preferring gummy supplement format.
• Lion's Mane Mushroom Gummies Strawberry-flavored Lion's Mane gummies with 1,000mg per serving for memory and focus support; 60-count (30 servings) bottle. For gummy-format-preferring cognitive-health consumers.
• Relax Mushroom Gummies Blueberry-flavored relaxation gummies with 1,000mg Reishi and KSM-66 Ashwagandha per serving; 56-count (28 servings) bottle. For stress-management and sleep-support consumers.
• Cordyceps Mushroom Gummies Cherry-burst Cordyceps gummies with 1,000mg per serving for endurance and recovery support. For athletes and active-lifestyle consumers preferring gummies.
• Brain Fuel+ Mushroom Gummies Raspberry-flavored cognitive-support gummies combining Lion's Mane for focus with Reishi for balance, plus coffee berry extract. For productivity and cognitive-performance consumers.
• Mushroom Hot Chocolate Blend Functional hot chocolate combining Reishi, Lion's Mane, Chaga, and Turkey Tail with organic cocoa; 2,000mg mushroom powder, 400mg beta-glucans, and 250mg KSM-66 Ashwagandha per serving. For consumers seeking a relaxing functional cocoa beverage.
• Mushroom Matcha Latte Blend Functional mushroom matcha latte blend delivering 2,000mg whole food mushroom powder per serving for energy and focus. For consumers replacing coffee with a low-jolt functional beverage.
• Mushroom Vanilla Chai Latte Blend Functional vanilla chai latte with Lion's Mane, Chaga, Reishi, and Cordyceps; 2,000mg organic whole food mushrooms, 35mg caffeine, 30 calories per serving. For chai-latte consumers seeking a low-caffeine functional beverage.
• Mushroom Coffee Blend 100% Arabica coffee blended with Lion's Mane and Cordyceps delivering 2,000mg mushroom powder and 400mg beta-glucans per serving for energy, focus, and immune support. For coffee consumers seeking functional mushroom benefits.
• Mushroom Coffee Latte Blend Creamy oat-milk coffee latte with 100% Arabica coffee, Lion's Mane, and Cordyceps for focus, energy, and immune support. For latte consumers seeking functional mushroom benefits.
• Mushroom Morning Blend Coffee alternative combining Cordyceps, Lion's Mane, Reishi, Turkey Tail, and Chaga with maca root, rhodiola extract, and vitamin D for balance, focus, and immune support. For caffeine-sensitive consumers.
• Master Blend Plant Protein Creamy Chocolate Plant-based chocolate protein powder delivering 21g plant protein combined with the 10-mushroom Master Blend and 250mg KSM-66 Ashwagandha for muscle recovery, energy (with B12), and immune health; 16 servings (19.26 oz) container. For fitness and recovery consumers.
• Master Blend Plant Protein Creamy Vanilla Vanilla-flavored plant-based protein powder with the 10-mushroom Master Blend and KSM-66 Ashwagandha for muscle recovery and energy; 16-serving container. For fitness and recovery consumers.
• Master Blend Plant Protein Unsweetened Original Neutral-flavored unsweetened plant protein base with the 10-mushroom Master Blend for smoothies and custom recipes; supports muscle recovery and energy. For consumers wanting a versatile protein base.
• Foundational Focus Bundle Bundles Master Blend (10-mushroom foundation) with Lion's Mane for enhanced memory and clarity; available in 30-day and 60-day sizes. For new-to-Om consumers wanting focus and memory support.
• Foundational Energy Bundle Combines Master Blend with Cordyceps for enhanced energy and endurance support. For consumers seeking foundational daily energy.
• Foundational Balance Bundle Combines Master Blend with Reishi for enhanced calm and stress management. For consumers seeking foundational stress and balance support.
• Strong Start Bundle Combines Master Blend powder with Master Blend Plant Protein for comprehensive morning wellness and muscle recovery support. For fitness-oriented consumers.
• Smart Start Bundle Coffee Latte canister paired with Brain Fuel capsules for a focused morning ritual supporting memory and focus. For productivity-minded consumers.
• Rise and Relax Bundle Combines morning energy products with evening relaxation formulations for full-day energy-to-relaxation support. For consumers seeking am/pm balance.
• Gummy Starter Pack Bundle Introductory bundle of mushroom gummies for new users to sample various functional mushroom formats. For first-time gummy buyers.
• Om Mushrooms Frother Handheld electric frother for mixing Om mushroom beverage powders into hot drinks or smoothies. For beverage-format consumers.
• Pill Case Branded Om pill organizer with 6 small and 2 large compartments for daily supplement organization. For capsule-format consumers.

Quantifiable outcome

• 2,000mg whole mushroom powder per serving
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Awin (Affiliate Network)minorGTM or Marketing PartnerOm Mushrooms partners with Awin, a third-party affiliate marketing network, to manage their affiliate program. Affiliates earn 8% commission on customer orders with 45-day tracking periods. The partnership provides affiliates with banners, links, product datafeeds, and access to newsletters for promotion.
• iHerbminorChannel Partner/ Reseller/ DistributorOm Mushrooms products are available through iHerb marketplace, enabling international sales to customers outside the United States and Canada where direct shipping is not available.
• SavedByminorStrategic or Co-development PartnerOm Mushrooms partners with SavedBy to offer optional package protection for customer orders. SavedBy covers lost, damaged, or stolen packages during shipping and delivery, filing claims for replacements at no additional cost to customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Host Defense (Paul Stamets): Functional mushroom supplement brand founded by mycologist Paul Stamets. Competes directly with Om in capsules, powders, and blends, leveraging strong mycology-led brand credibility in the same channel and consumer segment.
• Organifi: Superfood greens and functional mushroom blend brand with a strong DTC subscription model. Direct overlap with Om's Master Blend positioning, target demographic, and bundle-driven retention strategy.
• Four Sigmatic: Founder-led functional mushroom brand best known for mushroom coffee and elixirs. Direct DTC competitor with overlapping product formats (powders, beverages, capsules) and target audience (health-conscious wellness consumers).
• Real Mushrooms: Functional mushroom supplement company emphasizing >30% beta-glucan content and fruiting-body-only formulations. Directly competes with Om's full-spectrum positioning on quality and efficacy narratives in capsules and powders.
• Sun Potion: Adaptogenic superfood brand offering mushroom powders, tonics, and plant-based supplements. Targets the same wellness consumer with similar SKU architecture (single-species and blend mushroom powders) and a comparable DTC-first model.
• Moon Juice: Premium adaptogen and functional mushroom brand (Magnesium, Brain Dust, etc.) positioned at the high end of wellness. Competes with Om on the adaptogen/nootropic shelf and for the same premium wellness consumer wallet.

Broad incumbents

• Gaia Herbs: Established herbal supplement manufacturer with a broad botanical portfolio including mushroom SKUs. Larger, vertically integrated incumbent operating in the same retail and DTC channels with overlapping adaptogen positioning.
• Vital Proteins: Leading collagen and wellness supplement brand owned by Nestlé Health Science. Larger incumbent in the broader wellness supplement category; competes for the same premium wellness consumer and increasingly adjacent on functional/adaptogenic blends.

Emerging players

• Life Cykel: Australian functional mushroom brand with growing North American presence. Comparable mushroom-focused product line (powders, extracts) and DTC-first approach, though smaller scale and primarily regional.
• Rritual Superfoods: Early-stage functional mushroom brand offering elixirs, tinctures, and powders. Smaller, emerging competitor with partial overlap on product formats and target use cases (focus, calm, immunity).

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWRXMAQKyvD3rlboiaMoWLA/videos
• Facebookfacebook.com/ommushrooms
• Instagraminstagram.com/ommushrooms
• Xx.com/ommushrooms
• LinkedInlinkedin.com/company/ommushroom

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Om Mushroom Superfood