Saleen
- Company typePrivate
- Founded1983
- HeadquartersCorona, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Saleen firmographics
Firmographics- Name
- Saleen
- Legal name
- Saleen Automotive, Inc.
- Website
- https://saleen.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Saleen industry classification
Industry- Product category
- High-Performance Vehicles
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
Keywords
Where Saleen is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saleen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Complete Vehicle Sales: Saleen generates primary revenue from manufacturing and selling high-performance sports cars, supercars, and trucks. Vehicles are sold through exclusive dealer network and directly from HQ with multiple performance tiers (White Label, Yellow Label, Black Label) at various price points from $66,240 to $250,000+.
- Performance Parts and Accessories: Saleen markets a broad line of performance parts including superchargers, exhaust systems, suspension components, aerodynamic body kits, and styling accessories through saleenperformance.com
- Apparel and Lifestyle Products: Saleen offers private label apparel, accessories, and merchandise through its online store featuring heritage, racing, and brand attitude
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 302 White Label - 490hp base performance |
| One time/ perpetual license | Pay-as-you-go | 302 Yellow Label - 650hp supercharged |
| One time/ perpetual license | Pay-as-you-go | 302 Black Label - 850hp maximum performance |
| One time/ perpetual license | Pay-as-you-go | Sportruck ST White Label - 400hp base truck |
| One time/ perpetual license | Pay-as-you-go | Sportruck XR White Label - 400hp off-road |
| One time/ perpetual license | Pay-as-you-go | Sportruck XR Black Label - 775hp off-road |
| One time/ perpetual license | Pay-as-you-go | S1 Race - Track-only supercar |
| One time/ perpetual license | Pay-as-you-go | S1 Street - Street-legal supercar |
| One time/ perpetual license | Pay-as-you-go | Saleen Bronco Big Oly Edition - Limited off-road |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Saleen product offering
Product offeringCore offering
Saleen manufactures and sells high-performance sports cars, performance trucks, and supercars built on Ford platforms (Mustang, F-150, Bronco) with proprietary supercharged V8 powertrains, advanced aerodynamics, and Racecraft suspension systems. The company also sells certified performance parts, aerodynamic kits, and branded apparel through its Speedlab division and saleenperformance.com e-commerce store.
Product overview
Saleen Automotive is a specialty manufacturer of high-performance vehicles with two primary vehicle lines: Signature Cars (302 sports car, Sportruck and Sportruck XR performance trucks, Bronco off-road vehicle) and Original Cars (S1 Race track car, S1 Street, S7 supercar, and upcoming S11). The company builds upon Ford platforms (Mustang, F-150, Bronco) with proprietary engineering including supercharged powertrains (up to 850hp), Saleen Racecraft suspension systems, aerodynamic bodywork, and performance calibration. Supporting the vehicle lineup is Speedlab, offering certified performance parts including patented superchargers, aerodynamic kits, and HID lighting. Saleen Colorlab provides proprietary paint options, and the company maintains direct and dealer sales channels across North America. Founded in 1984 by racing legend Steve Saleen, vehicles are handcrafted in Corona, CA.
Differentiator
Problem solved
Functional benefit
Brands
- Speedlab: Performance parts and accessories division offering superchargers, aerodynamic components, HID headlights, and lifestyle apparel.
Quantifiable outcome
- 100+ race victories by S7, beating Ferrari, Lamborghini, and McLaren combined
- +3 more outcomes
Companies that use Saleen
Customer profileSegments4 records
Ideal customer profiles4 records
Saleen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Saleen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Ford Motor CompanycoreHistorical collaboration with Ford Motor Company spanning decades. Saleen was awarded contract in 2002 to engineer, develop, and assemble the legendary Ford GT40. Saleen vehicles are built on Ford platforms (Mustang, F-150, Bronco) and include Ford factory warranty coverage.
- Titus-Will FordcoreTacoma, Washington dealership established as the first Saleen Showroom Gallery in the U.S. in August 2025. Exclusive authorized Saleen dealer for Washington state featuring dedicated Saleen showcase space.
- Crossroads Ford of Indian TrailcoreIndian Trail, North Carolina dealership opened as the first Saleen Showroom Gallery on the East Coast in September 2025. One of the exclusive Crossroads locations authorized to sell Saleen vehicles in NC.
- Olympia BeerminorLicensing agreement for the Saleen Bronco Big Oly Edition tribute to Parnelli Jones' 1971-72 Baja 1000-winning Bronco. Features iconic Olympia Beer livery under special licensing agreement celebrating desert racing heritage.
- LeMay – America's Car MuseumflagshipMulti-year exhibit 'The Birth of the American Supercar' curated by Steve Saleen showcasing evolution of U.S. performance vehicles. Features S11 design with crowdsourcing opportunity for enthusiasts to vote on final design elements.
- Long Walk StudiosflagshipPartnership to launch 'Dream to Drive' TV competition series premiering in 2026. Nationwide search for ten drivers to compete at Dream to Drive Racing Academy at iconic motorsport events, culminating in reveal at France's most famous endurance race.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Saleen competitors and assessment
Company assessmentBroad incumbents
- Pagani Automobili: Italian boutique supercar manufacturer producing ultra-low-volume, high-priced ($2M+) supercars with race-derived technology. Comparable to Saleen's S7/S11 supercar ambition and handcrafted manufacturing approach, though at vastly different scale and price points.
- SRT (Street & Racing Technology): Dodge's high-performance sub-brand producing the Challenger SRT, Charger SRT, and Viper. Saleen previously performed sub-assembly work on the Dodge Viper, and Saleen's 302 is positioned against the Challenger SRT Hellcat/Demon in the American muscle performance segment.
- Koenigsegg: Swedish boutique supercar manufacturer producing ultra-high-performance limited-edition hypercars. Comparable to Saleen's S7/S11 in supercar DNA, race-derived engineering, and low-volume handcrafted production, though at significantly higher price points.
- Brabus: German high-performance tuning house specializing in modified Mercedes-Benz vehicles, supercars, and luxury SUVs. Comparable business model as a boutique modifier creating exclusive, high-priced performance variants, though operating in the European luxury segment rather than Ford platforms.
Others
- West Coast Customs: Custom vehicle shop and TV-famous aftermarket modifier. Comparable as an enthusiast-vehicle customizer and adjacent business where Saleen's COO Amy Boylan previously served as President, providing talent flow and industry adjacency.
Direct peers
- Hennessey Performance Engineering: Texas-based performance vehicle tuner specializing in supercharged Mustangs, trucks, and the Venom supercar. Comparable in offering tiered performance packages, complete vehicle builds, and supercar-class halo products.
- Roush Performance: Ford-licensed performance modifier producing supercharged Mustangs, F-150s, and Broncos with proprietary supercharger and suspension systems. Highly comparable to Saleen's 302 and Sportruck product lines and channel strategy.
- Shelby American: Direct competitor building high-performance vehicles based on Ford Mustang and F-150 platforms. Shelby American is the most analogous tuner/manufacturer to Saleen, with similar heritage, dealer distribution model, and tiered performance product strategy.
- Callaway Cars: Boutique performance manufacturer building supercharged Corvettes and specialty vehicles. Comparable in low-volume specialty manufacturing, proprietary supercharger technology, and pricing tiers in the $70K-$200K+ range.
Emerging players
- RTR Vehicles: Vaughn Gittin Jr.'s Ford-licensed performance brand producing Mustangs, Broncos, and F-150s. Comparable in targeting enthusiast segments on Ford platforms with proprietary styling and performance packages, though at a younger brand stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saleen social profiles
Digital presenceSaleen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saleen leadership team
Management profileNumber of profiles
Profiles2 records
Saleen funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saleen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saleen
What does Saleen do?
Saleen manufactures and sells high-performance sports cars, performance trucks, and supercars built on Ford platforms (Mustang, F-150, Bronco) with proprietary supercharged V8 powertrains, advanced aerodynamics, and Racecraft suspension systems. The company also sells certified performance parts, aerodynamic kits, and branded apparel through its Speedlab division and saleenperformance.com e-commerce store.
Is Saleen a public or private company?
Saleen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saleen founded?
Saleen was founded in 1983. It employs 11 to 50 people.
Where is Saleen based?
Saleen is headquartered in Corona, United States, in the North America region.
How does Saleen make money?
Three revenue lines are on record. Complete Vehicle Sales are the primary driver. The others are performance Parts and Accessories and apparel and Lifestyle Products.
Who are Saleen's main competitors?
Broad incumbents on record are Pagani Automobili, SRT (Street & Racing Technology), Koenigsegg and Brabus. West Coast Customs is listed as an others. Direct peers are Hennessey Performance Engineering, Roush Performance, Shelby American and Callaway Cars. RTR Vehicles is listed as an emerging player.
Does Saleen have an API?
No public API is recorded for Saleen.
What industry is Saleen in?
Saleen's product category is High-Performance Vehicles. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides). Its NAICS code is 33633 and its SIC code is 3714.