De Tomaso Automobili
- Company typePublic
- Founded1959
- HeadquartersModena, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
De Tomaso Automobili firmographics
Firmographics- Name
- De Tomaso Automobili
- Legal name
- De Tomaso Automobili Limited
- Website
- https://detomaso-automobili.com
- Company type
- Public
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where De Tomaso Automobili is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
De Tomaso Automobili business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ultra-Luxury Vehicle Sales: De Tomaso generates revenue primarily through the sale of bespoke, hand-crafted ultra-luxury sports cars. Each vehicle is individually commissioned with tailored finishes and aesthetic options. The P72 is priced at approximately €1,600,000 (approximately $1.8 million) before options, with only 72 units produced. The P900 track hypercar is limited to 18 units.
- Cryptocurrency Payment Processing: Starting June 2025, De Tomaso accepts Bitcoin (BTC) as payment for select future flagship models, targeting high-net-worth collectors who value global accessibility and digital payment options.
- Merchandise and Accessories: The DT Store sells branded merchandise and accessories, subject to standard e-commerce terms and conditions. Products are shipped from the German operations in Kösching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | De Tomaso P72 - Ultra-luxury grand tourer limited to 72 bespoke commissions |
| One time/ perpetual license | Pay-as-you-go | De Tomaso P900 - Track-focused hypercar limited to 18 units |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
De Tomaso Automobili product offering
Product offeringCore offering
De Tomaso Automobili manufactures and sells ultra-luxury, hand-crafted sports cars on a strictly limited-production basis. Its flagship P72 grand tourer (limited to 72 individually commissioned units at €1,600,000+ each) is built around an all-carbon fiber monocoque chassis and a 5.0L supercharged V8 paired exclusively with a 6-speed manual transmission, with a fully analog interior free of screens or digital aids. The forthcoming P900 adds a track-only 7.0L naturally aspirated V12 (18 units), reinforcing the brand's positioning around bespoke craftsmanship, mechanical purity, and 1960s-inspired design heritage.
Product overview
De Tomaso Automobili is a luxury Italian hypercar manufacturer offering a portfolio of ultra-exclusive vehicles. The current product line includes the P72 (700HP supercharged V8 grand tourer, limited to 72 units) and the P900 (900HP naturally aspirated V12 track hypercar, limited to 18 units). Both vehicles feature analog-only driving experiences with no screens. The company also maintains a legacy models archive featuring the Pantera, Mangusta, Vallelunga, and P70. Customers commission their vehicles through an online configurator and work directly with the atelier on bespoke specifications. The P72 is currently sold out with deliveries underway, while the P900 is in development for track use. The company was acquired by Norman Choi in 2014 and completed a business combination with OIO Group in April 2026, now listed on Nasdaq.
Differentiator
Problem solved
Functional benefit
Products and services
- De Tomaso P72 Ultra-luxury analog grand tourer featuring a hand-assembled 5.0L supercharged V8 producing 700hp and 820Nm of torque, paired exclusively with a 6-speed manual transmission. Built on an all-carbon fiber monocoque chassis with no screens, no drive modes, and no electronic driver aids. Limited to 72 individually commissioned units, each bespoke-specified through the online configurator.
- De Tomaso P900 Track-focused hypercar featuring a 7.0L naturally aspirated 65-degree V12 producing 900hp at 9,500 rpm with a 10,200 rpm redline, developed in collaboration with ItalTecnica. Features gear-driven cascade distribution, dual overhead camshafts per bank, four titanium valves per cylinder, and eight-stage dry sump lubrication. Limited to 18 units configured exclusively for track use.
- DT Store Branded Merchandise and Accessories Branded merchandise and accessories sold through the company-owned DT Store (Shopify-powered), fulfilled from the German operations in Kösching. Includes pricing in EU VAT with delivery charges added at checkout and standard e-commerce terms.
Quantifiable outcome
- First customer P72 delivery achieved in June 2026, seven years after concept debut
- +2 more outcomes
Companies that use De Tomaso Automobili
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
De Tomaso Automobili technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
De Tomaso Automobili partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ItalTecnicacoreStrategic technical collaboration with Italian powertrain specialists ItalTecnica for development of the P900's 7.0L naturally aspirated V12 engine. ItalTecnica, led by Carlo Cavagnero, carries the legacy of Claudio Lombardi's engine architecture philosophy from Formula 1's naturally aspirated era. The partnership develops a 900hp V12 with 10,200 rpm redline, gear-driven distribution, and sub-200kg weight for exclusive track use.
- Environmental Solutions Asia (ESA)coreJoint development program with ESA, a subsidiary of ESGL Holdings Limited, to research sustainable automotive materials using circular multi-walled carbon nanotubes (MWCNTs) produced from plastic waste. The P72 hypercar serves as the reference platform for developing ultra-luxury vehicle components with sustainable materials. This partnership supports De Tomaso's environmental sustainability initiatives while leveraging innovative material science.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
De Tomaso Automobili competitors and assessment
Company assessmentDirect peers
- Pagani Automobili: Italian ultra-luxury hypercar manufacturer producing the Zonda and Huayra in extremely limited volumes (often fewer than 100 units per model). Closely comparable to De Tomaso on bespoke commissioning, Italian craftsmanship, analog driving purity, and multi-million-euro ASPs.
- Koenigsegg Automotive: Swedish manufacturer of low-volume hypercars (Jesko, Gemera, CC850) priced at multi-million-euro levels with bespoke customer programs and proprietary powertrain engineering. Directly comparable on low-volume ultra-luxury positioning and performance focus.
- Hennessey Special Vehicles: American hypercar manufacturer producing the Venom F5 in extremely limited units (24 cars) with bespoke customer commissioning. Comparable on low-volume hypercar positioning, multi-million-dollar pricing, and analog performance focus.
- Automobili Pininfarina: Italian design-led ultra-luxury hypercar maker (Battista electric hypercar), producing limited-edition vehicles through bespoke commissioning. Comparable on Italian heritage, ultra-low volumes, and curated HNW customer experience.
- Bugatti Automobiles: French ultra-luxury hypercar maker (Chiron, Tourbillon) under Volkswagen Group ownership, producing W16-powered hypercars in the multi-million-euro price tier with extensive bespoke programs. Comparable on price band and ultra-low-volume positioning.
Broad incumbents
- Lamborghini: Volkswagen Group-owned Italian luxury sports car maker with limited-series programs (Sián, Revuelto) alongside core models. Comparable on ultra-luxury positioning and limited-run flagship programs, but with substantially higher annual production.
- Ferrari N.V. Iconic Italian luxury and sports car manufacturer with broader portfolio including limited Icona series (Daytona SP3). Comparable on Italian heritage, bespoke commissioning programs, and HNW client base, but with significantly higher volumes and broader product range.
- Lotus Cars: British sports car manufacturer under Geely ownership producing limited-edition hypercars (Evija) alongside broader sports car lineup. Comparable on engineering-driven heritage and limited-run hypercar programs, though positioned more broadly in sports cars.
- Aston Martin Lagonda: British luxury sports car manufacturer with broader portfolio (DB12, Vantage, Valkyrie) and a limited-edition hypercar program (Valkyrie). Comparable on bespoke commissioning and HNW customer base, but with much higher production volumes and a wider model range.
Emerging players
- Rimac Automobili: Croatian electric hypercar manufacturer (Nevera) producing 150 units at multi-million-euro pricing with bespoke customer programs. Comparable on ultra-low-volume hypercar positioning but contrasts with De Tomaso through electric-only powertrain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
De Tomaso Automobili social profiles
Digital presenceDe Tomaso Automobili financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Tomaso Automobili leadership team
Management profileNumber of profiles
Profiles1 record
De Tomaso Automobili funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Tomaso Automobili M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Tomaso Automobili
What does De Tomaso Automobili do?
De Tomaso Automobili manufactures and sells ultra-luxury, hand-crafted sports cars on a strictly limited-production basis. Its flagship P72 grand tourer (limited to 72 individually commissioned units at €1,600,000+ each) is built around an all-carbon fiber monocoque chassis and a 5.0L supercharged V8 paired exclusively with a 6-speed manual transmission, with a fully analog interior free of screens or digital aids. The forthcoming P900 adds a track-only 7.0L naturally aspirated V12 (18 units), reinforcing the brand's positioning around bespoke craftsmanship, mechanical purity, and 1960s-inspired design heritage.
Is De Tomaso Automobili a public or private company?
De Tomaso Automobili is a public company. It is classified as public and is currently operating.
When was De Tomaso Automobili founded?
De Tomaso Automobili was founded in 1959. It employs 11 to 50 people.
Where is De Tomaso Automobili based?
De Tomaso Automobili is headquartered in Modena, Italy, in the Europe region.
How does De Tomaso Automobili make money?
Three revenue lines are on record. Ultra-Luxury Vehicle Sales are the primary driver. The others are cryptocurrency Payment Processing and merchandise and Accessories.
Who are De Tomaso Automobili's main competitors?
Direct peers on record are Pagani Automobili, Koenigsegg Automotive, Hennessey Special Vehicles, Automobili Pininfarina and Bugatti Automobiles. Broad incumbents are Lamborghini, Ferrari N.V., Lotus Cars and Aston Martin Lagonda. Rimac Automobili is listed as an emerging player.
Does De Tomaso Automobili have an API?
No public API is recorded for De Tomaso Automobili.