Cliento
Cliento is a Sweden-based SaaS provider of cloud booking, POS, and customer management software for SMB service businesses, including salons, clinics, and auto workshops, monetizing via monthly subscriptions and Swedish-native integrations (Fortnox, Swish, Klarna, Nets).
- Company typePrivate
- Founded1999
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cliento does
Cliento is a Sweden-based, cloud-native SaaS provider of booking, point-of-sale (POS), and customer management software for service SMBs. The core product is an online booking system (Bokningssystem) with drag-and-drop calendar, multi-resource scheduling, customer register, and an embeddable JavaScript booking widget, distributed via web (app.cliento.com), an iOS app, and an SEO-optimized booking page with Google Business Profile integration. The platform is built around deep native integrations with the Swedish business infrastructure — Fortnox (accounting), Swish, Klarna, Nets card terminals, Stripe, Epassi, and Benify — and includes compliance-anchored modules such as a Skatteverket-certified cloud POS (Kassaregister), a Swedish Patient Data Act-compliant Patient Journal, and a Transportstyrelsen-integrated vehicle booking module for auto workshops.
The company operates a product-led, self-serve go-to-market with a 30-day free trial and no credit card requirement, monetizing through tiered monthly subscriptions (Bas 299 SEK, Plus 499 SEK, Max 799 SEK) plus usage-based and add-on fees (POS, Fortnox integration, SMS, vehicle registry lookups, card terminal rentals, online payment processing). Customer segmentation is vertical-led, with named industry offerings for hairdressers, barbers, beauty salons, skin therapists, massage, medical foot care, yoga/fitness, and automotive workshops; primary named enterprise logos include BABOR, Akademiska sjukhuset, Kry, KAO, and Samotsoh, with the long tail consisting of SMB subscriptions. The firm is privately held, headquartered in Stockholm (Sveavägen 9), operates exclusively in Sweden, and is supported by a public REST API (v2) and Zapier-based ecosystem extensions. Separately, source records indicate Cliento, Inc. completed the acquisition of US-based Cora Photography Companies, LLC. in 2021/2023, though financial terms are undisclosed and operational integration with the Swedish SaaS business is not clearly evidenced in the available data.
Cliento firmographics
Firmographics- Name
- Cliento
- Legal name
- Cliento
- Website
- https://cliento.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cliento is a Sweden-based SaaS provider of cloud booking, POS, and customer management software for SMB service businesses, including salons, clinics, and auto workshops, monetizing via monthly subscriptions and Swedish-native integrations (Fortnox, Swish, Klarna, Nets).
- Ownership category
- akta.pro rank
Cliento industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where Cliento is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cliento business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Booking System: Monthly subscription tiers (Bas, Plus, Max) providing access to booking calendar, customer management, and online booking features. Priced per month with optional add-ons for additional resources and features.
- POS/Cash Register Add-on: Optional monthly add-on for cash register functionality (299 SEK/month), including inventory management, digital receipts, and integration with accounting software.
- SMS Services: Pay-per-use SMS for booking confirmations, reminders, and marketing campaigns. Pricing varies by plan tier (95 öre to 1.25 SEK per SMS).
- Card Terminal Rental: Integrated card terminal from Nets offered as optional monthly rental (from 299 SEK/month).
- Fortnox Integration: Accounting automation integration with Fortnox as optional add-on (99 SEK/month).
- Online Payment Processing: Online payment via card, Swish, and Klarna with 99 SEK/month fee. Supports advance payments and e-commerce.
- Vehicle Registry Search: Per-search fee for vehicle registration lookup and vehicle data (3 SEK per search).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bas - Basic booking for small businesses with up to 2 resources |
| Subscription | Monthly | Plus - Enhanced features for growing businesses with up to 5 resources |
| Subscription | Monthly | Max - Full-featured plan for established businesses with up to 10 resources |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cliento product offering
Product offeringCore offering
Cliento provides a cloud-based booking and point-of-sale SaaS platform for Swedish service businesses, combining an online booking calendar, customer register, payment processing (card, Swish, Klarna), and optional Skatteverket-certified cash register into a single subscription product. The platform is delivered via web app, iOS mobile app, and an embeddable JavaScript booking widget, and is tailored by vertical (hairdressers, beauty, massage, healthcare, yoga, automotive). Deep native integrations with Fortnox accounting, Nets card terminals, Klarna, Swish, Stripe, and the Swedish vehicle registry form the operational backbone.
Product overview
Cliento is a comprehensive service business management platform consisting of a core booking system (Bokningssystem) integrated with an optional POS register (Kassaregister). The platform is modular with add-on modules including customer management (Kundregister), patient journaling (Journal), online booking widgets, and industry-specific solutions. All subscription tiers include calendar, customer register, staff time tracking, and SMS capabilities. Optional paid add-ons include POS, invoicing, class booking, vehicle booking, and healthcare journal modules. The platform supports multiple industries including hairdressing, beauty, massage, healthcare, and automotive services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cliento Bokningssystem (Booking System) A cloud-based booking system for service businesses including an online booking calendar, customer management, drag-and-drop scheduling, SMS reminders, payment integration, and Google Business sync. Sold to salons, clinics, workshops, and other appointment-based service businesses in Sweden.
- Cliento Kassaregister (POS System) A cloud-based, web-based POS system fully integrated with the booking system, featuring inventory management, digital receipts via email/SMS, gift card and wellness card support, multi-company support, and integrated Nets card terminals. Certified and approved by Skatteverket (Swedish Tax Agency) as a compliant control unit.
- Cliento iOS App Mobile booking app for iPhone and iPad allowing service businesses to manage bookings and schedules on the go, with push notifications for new bookings.
- Onlinebokning (Online Booking Widget) An embeddable JavaScript widget that lets customers book appointments directly on a business's own website, with custom styling via CSS variables, service filtering, and VIP booking modes.
- Cliento Journal (Patient Journal) Patient journal module with templates, file attachments, signing workflow, access logging, and emergency access features, designed for Swedish healthcare and medical pedicure providers.
- Cliento for Hairdressers Booking system tailored for hairdressers and beauty salons with features for color recipes, customer notes, and salon-specific scheduling.
- Cliento for Barbers Booking system for barbershops with multi-barber scheduling, service-specific colors, and automated SMS reminders.
- Cliento for Beauty Salons Booking system for beauty salons serving lash technicians, nail technicians, cosmetic tattoo artists, and skin therapists.
- Cliento for Massage Therapists Booking system for massage therapists with automated reminders and customer management.
- Cliento for Skin Therapists Booking system for skin therapists with customer history tracking and personalized treatment notes.
- Cliento for Medical Pedicure Booking system for medical pedicure clinics with automated SMS reminders and patient communication features.
- Cliento for Yoga Studios Booking system for yoga studios with class booking for multiple participants, drop-in booking, courses, and workshops.
- Cliento for Auto Workshops Booking system for automotive workshops with vehicle registration lookup via the Swedish vehicle registry, work orders, combined invoices for multiple vehicles, and vehicle-specific service history.
Quantifiable outcome
- 30-day free trial with free migration of customer registers and reviews from competing systems
- +2 more outcomes
Companies that use Cliento
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Cliento technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature9 records
Cliento partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- FortnoxcoreFortnox is the primary accounting software integration for Cliento. The partnership enables automatic bookkeeping transfer from Cliento's POS and booking system directly to Fortnox, eliminating manual data entry. Cliento also supports creating invoices through Fortnox directly from the POS, and can send reminders and debt collection through Fortnox Fakturaservice.
- NetscoreNets provides integrated card terminals for Cliento's POS system. The integration allows automatic payment processing with funds routed directly to the correct business account. Supports all card types including Apple Pay and Samsung Pay. Available terminals include Lane 3000 (wired) and Move 3500 (wireless).
- KlarnacoreKlarna is integrated as a payment option for both online booking payments and in-store POS transactions. Enables customers to pay via invoice, installments, or direct payment.
- SwishcoreSwish is integrated as a payment method for online and in-store payments, the dominant mobile payment solution in Sweden. Supports both consumer-to-business and business-to-consumer payments.
- StripecoreStripe handles card payments for Cliento's online booking system, providing secure card processing as an alternative to Swedish-native payment methods.
- Google (Google Business Profile)coreGoogle Business Profile integration allows businesses to sync their Cliento booking page with their Google presence, improving local search ranking and allowing customers to book directly from Google search results.
- Swedish Vehicle Registry (Transportstyrelsen)coreIntegration with Swedish vehicle registry enables auto repair shops to automatically fetch vehicle owner information, specifications, and tire/wheel dimensions using registration numbers, streamlining the booking and service process.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cliento competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha is a global beauty and wellness booking marketplace with integrated payments and POS. It targets the same hair/beauty/wellness SMB customers as Cliento and pressures pricing with a freemium marketplace model.
- Salonized: Salonized is a European cloud-based booking and POS platform for hair and beauty salons. It overlaps directly with Cliento's primary hair/beauty vertical and competes for the same SMB customer segment, with similar SaaS + POS + payment offering.
- Vagaro: Vagaro is a cloud-based booking, POS and business management platform for salons, spas, fitness and wellness providers. It targets the same SMB service-business verticals as Cliento and competes on integrated booking + payments.
- Booksy: Booksy is a global booking SaaS for beauty, barber and wellness service providers, offering scheduling, payments and POS. Like Cliento it serves SMB service providers with mobile-first booking, but operates at much greater scale across many countries.
- Treatwell: Treatwell is a European online marketplace connecting consumers with hair and beauty professionals, with integrated booking and payments. It is a marketplace-style peer competing for the same end-customers Cliento's salon clients serve.
- Zenoti: Zenoti is a cloud-based SaaS for spas, salons and medspas with booking, POS, marketing and inventory. It is comparable to Cliento in vertical SaaS depth but operates at much larger scale and a higher price point, focused on multi-location chains.
- Phorest: Phorest is a salon SaaS platform with booking, POS, client management and marketing for hair and beauty businesses. Like Cliento it pursues a vertical-SaaS-plus-attach strategy in the same salon segment.
- Bokadirekt: Bokadirekt is the leading Swedish online booking marketplace for salons, clinics and local services. It is Cliento's most direct head-to-head competitor in the Swedish SMB booking market, operating a marketplace model where Cliento is more of a SaaS booking/POS platform.
Broad incumbents
- Mindbody: Mindbody is an established SaaS platform for fitness, wellness and beauty businesses with booking, payments and marketing. It is a broad incumbent in adjacent verticals (fitness/wellness) where Cliento also operates, and competes for larger multi-location customers.
- Square Appointments: Square Appointments is Block's integrated booking + POS product for service SMBs, with payments, invoicing and online booking. It is a broad incumbent competitor combining payments and scheduling that overlaps with Cliento's booking + POS + payments stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Cliento social profiles
Digital presenceCliento compliance and trust
Trust signalCompliance1 record
Cliento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cliento leadership team
Management profileNumber of profiles
Cliento subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cliento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cliento M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cliento
What does Cliento do?
Cliento provides a cloud-based booking and point-of-sale SaaS platform for Swedish service businesses, combining an online booking calendar, customer register, payment processing (card, Swish, Klarna), and optional Skatteverket-certified cash register into a single subscription product. The platform is delivered via web app, iOS mobile app, and an embeddable JavaScript booking widget, and is tailored by vertical (hairdressers, beauty, massage, healthcare, yoga, automotive). Deep native integrations with Fortnox accounting, Nets card terminals, Klarna, Swish, Stripe, and the Swedish vehicle registry form the operational backbone.
Is Cliento a public or private company?
Cliento is a private company. It is classified as unknown and is currently operating.
When was Cliento founded?
Cliento was founded in 1999. It employs 11 to 50 people.
Where is Cliento based?
Cliento is headquartered in Milwaukee, United States, in the North America region.
How does Cliento make money?
Seven revenue lines are on record. Subscription - Booking System is the primary driver. The others are POS/Cash Register Add-on, SMS Services, card Terminal Rental, fortnox Integration, online Payment Processing and vehicle Registry Search.
Who are Cliento's main competitors?
Direct peers on record are Fresha, Salonized, Vagaro, Booksy, Treatwell, Zenoti, Phorest and Bokadirekt. Broad incumbents are Mindbody and Square Appointments.
Does Cliento have an API?
Yes. Cliento provides a public REST API (v2) for integration with their booking widget. The API allows fetching settings, reference data (services and resources), available booking slots, and customer reviews. Base URL format: https://cliento.com/api/v2/partner/cliento/{id}/. Endpoints include: GET /settings/ (fetch widget settings and features), GET /ref-data/ (fetch services, resources and mappings), GET /resources/slots (fetch available slots with date range and filters), GET /reviews/ (fetch reviews with paging and star rating filter). The booking widget is implemented using JavaScript. Developer documentation is at developers.cliento.com.
What industry is Cliento in?
Cliento's product category is Appointment Scheduling Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its NAICS code is 54151 and its SIC code is 7370.