What Matter Surfaces does

Matter Surfaces is a U.S. commercial flooring and entrance systems distributor, headquartered in Stoughton, Massachusetts (originally founded in 1971 as Mats Inc. in Braintree, Massachusetts by Bob and Catherine Schiffmann). The company sells commercial-grade flooring products including woven vinyl flooring (Bolon, sourced from Sweden), PVC-free sustainable flooring (Verlune), luxury vinyl tile (Formative), specialty sports and fitness flooring (Play), entrance matting and architectural grilles (Arrival, matsinc), custom logo matting, and installation accessories. Distribution is supported by regional warehouses in Massachusetts, Georgia, and Minnesota, and the company holds exclusive North American distribution rights for several international flooring brands (Bolon, PURLINE, Parador). The company sells to commercial customers across four primary verticals — hospitality, multifamily, healthcare, and education — through a specification-driven sales motion targeting the architecture and design community, supplemented by a dealer/reseller network, an account-based e-commerce storefront, and a Sourcewell cooperative purchasing channel for public-sector buyers.

The business model is one-time product sales at quote-based pricing (no public price list; "Request Pricing" is the standard entry point). GTM is sales-led and enterprise-focused, with regional sales representatives covering territories such as the Carolinas and dedicated commercial and design sales leadership pursuing architectural specifications on commercial interior projects. Customer segments are spread across hospitality, multifamily residential, healthcare, and education, with additional demand from sports/fitness facilities via the Play brand. The company maintains a sustainability narrative around recycled content, BIO-sourced vinyl, PVC-free options, and multi-zoned entrance systems that reduce maintenance costs and liability.

In 2025, Gerflor Group, a global diversified flooring conglomerate, acquired Matter Surfaces, positioning the company within a larger international flooring organization. Leadership is led by President and CEO Barry Hume, who rejoined the business in a senior capacity after an initial tenure starting in 1996. As of early 2026, Matter Surfaces had 51-100 employees and no public revenue disclosure.

Name

Matter Surfaces

Legal name

Matter Surfaces

Website

https://mattersurfaces.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Matter Surfaces is a U.S. commercial flooring and entrance systems distributor selling woven flooring, LVT, entrance matting, and specialty surfaces to hospitality, multifamily, healthcare, and education customers through architecture and design specification channels and dealer networks.

Ownership category

akta.pro rank

Product category

Commercial Flooring Distribution

NAICS

Floor Covering Retailers (449121)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Commercial flooring products
• Entrance matting systems
• Architectural specification sales
• Commercial surfacing solutions
• Sustainable commercial flooring

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Flooring Product Sales: One-time product sales of commercial flooring including woven flooring (Bolon), entrance matting systems, LVT, rubber flooring, logo matting, and related accessories. Products are sold through direct sales and dealer channels to commercial customers including architects, designers, and facility managers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Matter Surfaces distributes and supplies commercial flooring and entrance/matting solutions to architects, designers, dealers, and facility managers across the United States. Its portfolio includes proprietary matsinc entrance systems, Formative LVT, Play sports flooring, and custom logo matting, as well as exclusive North American distribution of Bolon woven vinyl flooring, Verlune PVC-free flooring, PURLINE, and Parador products. The company operates national warehousing and quote-based ordering serving hospitality, multifamily, healthcare, and education verticals.

Product overview

Matter Surfaces is a commercial flooring and entry solutions provider offering a portfolio of integrated products including Bolon (sustainable woven flooring from Sweden), Verlune (PVC-free sustainable flooring), Arrival (entrance systems), matsinc (entrance matting and specialty flooring), Logo Matting (custom branded mats), Play (sports and fitness flooring), Formative (LVT flooring), and Accessories (adhesives and nosing). The company positions itself as a partner for design flooring and entry solutions, serving segments across hospitality, multifamily, healthcare, and education. The brand evolved from Mats Inc., which was acquired by Gerflor Group, and now unifies its products and digital experiences under the Matter Surfaces brand.

Differentiator

Problem solved

Functional benefit

Brands

• matsinc: Entrance systems and high-performance matting brand under Matter Surfaces, known for foot grilles, walk-off mats, runners, modular matting tiles, roll goods, logo mats, and specialty flooring.
• Bolon
• Verlune
• Arrival
• Play

Products and services

• Bolon Sustainable woven vinyl flooring crafted in Sweden using recycled materials and BIO-sourced vinyl, offered in various colors, textures, and patterns for high-traffic commercial spaces. Distributed exclusively in North America by Matter Surfaces.
• Verlune PVC-free, sustainably-focused commercial flooring collection featuring Avatara Pro Tiles and Planks developed through global partnerships emphasizing environmentally-conscious materials and responsible sourcing.
• Arrival High-performance entrance and matting systems including architectural grilles, foot grilles, and entrance matting designed for commercial building entryways to manage dirt, moisture, and foot traffic.
• matsinc Proprietary entrance systems and high-performance matting brand offering foot grilles, walk-off mats, runners, modular matting tiles, roll goods, logo mats, and specialty flooring for diverse commercial environments.
• Logo Matting Customizable waterjet-cut and digitally printed indoor logo matting solutions ranging from small mats to wall-to-wall installations for personalized commercial branding.
• Play Specialized flooring for sports, fitness, and recreational spaces including multi-purpose sports surfaces, weight room flooring, locker rooms, pool areas, and interior and exterior sports applications.
• Formative LVT (Luxury Vinyl Tile) flooring products designed for commercial performance and sustainable design applications in commercial interiors.
• Accessories Installation accessories for commercial flooring including Purfilm Plus adhesive, Purfilm Plus Primer, MI 1400 adhesive, and Ultra Flex, High Profile, Medium Profile, and Standard nosing solutions.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gerflor GroupcoreOthers · 1 January 2025Gerflor Group acquired Matter Surfaces in 2025 as part of strategic consolidation in the U.S. flooring industry. This acquisition positions Matter Surfaces within a larger global flooring organization, expanding resources and market reach.
• SourcewellminorGTM or Marketing PartnerSourcewell is a cooperative purchasing program that enables government and educational entities to procure Matter Surfaces products through pre-negotiated contracts, facilitating purchasing for public sector customers.
• BoloncoreChannel Partner/ Reseller/ DistributorMats Inc (now part of Matter Surfaces) formed strategic partnership with Bolon, becoming the exclusive North American distributor for this design-forward Swedish woven flooring brand. This partnership strengthened the company's position in premium commercial flooring.
• PURLINEcoreChannel Partner/ Reseller/ DistributorStrategic partnership making Mats Inc/Matter Surfaces the exclusive North American distributor for PURLINE flooring products, expanding the sustainable flooring portfolio.
• ParadorcoreChannel Partner/ Reseller/ DistributorStrategic partnership established Mats Inc/Matter Surfaces as exclusive North American distributor for Parador flooring products, adding to the premium flooring offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tarkett: Global flooring manufacturer with strong commercial presence in resilient flooring, LVT, and rubber. Direct overlap with Matter Surfaces on commercial specification selling into healthcare, education, and hospitality verticals.
• Shaw Industries: One of the largest U.S. commercial and residential flooring manufacturers and distributors. Overlaps with Matter Surfaces on commercial specification selling, LVT, broadloom, and entrance matting across healthcare, education, and hospitality.
• Mohawk Industries: Largest U.S. flooring manufacturer with commercial carpet, LVT, and resilient offerings. Competes with Matter Surfaces across most commercial specification channels, with vastly greater scale.

Direct peers

• Mannington Commercial: Commercial division of Mannington Mills, producing carpet tile, LVT, rubber, sheet vinyl, and entrance systems. Closely aligned product mix and A&D specification go-to-market to the same healthcare, education, and hospitality end markets.
• Interface: Manufacturer of modular carpet tile and LVT (Interface and nora rubber) sold primarily through A&D specification into the same commercial verticals (education, healthcare, hospitality). Direct competitive overlap on commercial specification business.
• Forbo Flooring Systems: Manufacturer of resilient commercial flooring (Marmoleum, Allura LVT, Flotex) and entrance matting systems (Coral). Direct overlap on sustainable commercial resilient flooring and entrance system product lines.
• J+J Flooring Group: Commercial carpet tile and Kinetex textile composite flooring manufacturer. Sells through A&D specification and commercial flooring dealers in overlapping healthcare, education, and corporate segments.

Emerging players

• Bolon: Swedish manufacturer of design-led woven vinyl flooring. Has an exclusive North American distribution relationship with Matter Surfaces; comparable premium design positioning for commercial A&D projects.
• Bentley Mills: U.S. manufacturer of commercial carpet tile and broadloom with a premium design-led portfolio. Comparable in targeting A&D specification projects, but with a narrower product range than Matter Surfaces' full floor envelope.

Others

• Gerflor Group: Parent company of Matter Surfaces following the 2025 acquisition. Global manufacturer of commercial resilient flooring; relevant as the owner and strategic decision-maker affecting Matter Surfaces' product roadmap and exclusive distribution rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter Surfaces