Unity Dance Troupe

What Unity Dance Troupe does

Unity Dance Troupe was a Christian dance ministry founded in 2008 in Cleveland, Tennessee, that produced and toured professional, Broadway-style theatrical dance performances to churches, universities, community theaters, and international audiences. Its core products were original full-length productions including Prism: A Journey Through Personhood, The Veil: Story of Creation, Scrooge, Dreamer: The Diary of Joseph, FOG (adapted from Job), Condemnation meets Grace, and Rescued, each built around a faith-based narrative and performed by a company of trained dancers, technicians, and creatives. The organization operated with a small team (11-50 employees) and reached approximately 100,000 people domestically and internationally over its 14-year lifespan, with documented performances in Tennessee, Georgia, Florida, Belgium, and Colombia.

The business model combined transaction revenue (ticketed performances), booking/performance fees for venue engagements, merchandise sales ($4-$45 unit pricing on apparel and accessories through an online shop), and previously tax-deductible donations collected via EasyTithe under its 501c3 status. Marketing and distribution ran primarily through organic social channels (Facebook, Instagram, Vimeo, YouTube), direct booking inquiries via [email protected], and a sponsor ecosystem (Caldwell Paving, McCartney, Simply Bank, Prater Investments, and others). There was no proprietary technology platform; the entity functioned as a performing-arts touring company with a ministry overlay.

In 2022, co-leaders Deanna Crook and Madyson Tinsley formally dissolved Unity Dance Troupe for the foreseeable future, citing the personal investment required and the wishes of company members. The 501c3 status lapsed, making donations no longer tax-deductible. The mission, productions, and community have continued through UDS Junior Company, a youth dance company operating under Unity Dance Studios, which was transitioned to new ownership under Grace Griffith, Lauren Williams, and Alyssa Luff.

Name

Unity Dance Troupe

Legal name

Unity Dance Troupe

Website

https://unitydancetroupe.com

Company type

Private

Founded year

2008

Operating status

Closed

Headcount range

11–50 employees

Short description

Unity Dance Troupe was a Cleveland, Tennessee-based Christian dance ministry that produced and toured Broadway-style theatrical productions to churches, universities, and theaters in the US, Belgium, and Colombia. The organization dissolved in 2022, with its mission continuing through UDS Junior Company at Unity Dance Studios.

Ownership category

akta.pro rank

Product category

Performing Arts (Dance)

NAICS

Dance Companies (711120), Independent Artists, Writers, and Performers (711510), Other Performing Arts Companies (711190)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Dance Festivals & Dance Series (MPAGADAJ), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Performing arts productions
• Dance ministry services
• Touring dance company
• Theatrical dance performances
• Christian dance troupe

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue generated from ticketed theatrical performances and productions including Prism, The Veil, Scrooge, Dreamer, FOG, and Rescued.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, sweatshirts, tank tops, joggers, phone cases, insulated bottles, and vinyl stickers through the company shop.
3. Donations: The organization previously accepted tax-deductible donations as a 501c3 non-profit. They have since dissolved the non-profit status, making donations no longer tax-deductible.
4. Booking/Performance Fees: Revenue from booking the touring company for performances at various venues including churches, universities, and theaters.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Unity Dance Troupe produced and toured professional, Broadway-style theatrical dance performances with a Christian ministry theme. The troupe offered multiple signature productions including Prism, The Veil, Scrooge, Dreamer, FOG, Condemnation meets Grace, and Rescued, performing at churches, universities, and theaters domestically and internationally. The organization also sold branded merchandise and accepted donations through an online platform.

Product overview

Unity Dance Troupe is a Christian dance ministry that produces professional theatrical dance productions for touring. The company offers multiple signature productions including 'Prism: A Journey Through Personhood,' 'The Veil: Story of Creation,' 'Scrooge,' 'Dreamer: The Diary of Joseph,' 'FOG,' 'Condemnation meets Grace,' and 'Rescued.' The organization also operates through Unity Dance Studios (now owned by Grace Griffith, Lauren Williams, and Alyssa Luff), which houses the UDS Junior Company. The company sells merchandise through an online shop and accepts donations via EasyTithe. Unity Dance Troupe has dissolved for the foreseeable future, with their mission continuing through the UDS Junior Company at Unity Dance Studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Touring Dance Productions
• Prism: A Journey Through Personhood
• The Veil: Story of Creation
• Scrooge
• Dreamer: The Diary of Joseph

Quantifiable outcome

• Ministered to approximately 100,000 people domestically and internationally over 14 years

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• LaSatwersminorOthersLogo sponsor displayed on the sponsors page. Nature of sponsorship not specified in detail.
• Caldwell PavingminorOthersLogo sponsor and special thanks recipient. Provided logo horizontal artwork for sponsorship recognition.
• McCartneyminorOthersLogo sponsor displayed on the sponsors page.
• Boundless Moving & StorageminorOthersListed in Special Thanks section as a supporting partner.
• Inman Climate Controlled StorageminorOthersListed in Special Thanks section as a supporting partner providing storage services.
• Matthew Barnes PhotographyminorOthersListed in Special Thanks section. Credited for website photography along with Arlyne VanHook and Laura Mantooth.
• Caldwell Design & EngineeringminorOthersListed in Special Thanks section as a supporting partner.
• Simply BankminorOthersListed in Special Thanks section as a financial/banking partner.
• Unity Dance StudioscoreStrategic or Co-development PartnerThe mission and vision of Unity Dance Troupe continues through UDS Junior Company, which is part of Unity Dance Studios. Unity Dance Studios has transitioned ownership to Grace Griffith, Lauren Williams, and Alyssa Luff. The studios serve as the ongoing vehicle for the ministry's mission.
• UDS Junior CompanycoreStrategic or Co-development PartnerThe UDS Junior Company carries on the mission of opening eyes and mending broken hearts through dance, continuing the ministry's legacy after the dissolution of Unity Dance Troupe.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ballet Magnificat!: Christian ballet company based in Jackson, MS, producing narrative dance-theatre productions with a ministry focus. The closest analog to Unity Dance Troupe in combining professional dance performance with faith-based programming and touring.
• Ad Deum Dance Company: Houston-based contemporary dance company that integrates Christian worldview into professional touring productions. Directly comparable in mission-driven dance ministry and audience development model.
• Alvin Ailey American Dance Theater: Major professional touring dance company producing a repertoire of narrative and contemporary works. Analogous in operating model as a touring dance troupe with a signature production catalog and broad audience reach.
• Pilobolus: Touring dance company known for innovative, narrative-driven choreography and a small ensemble model. Comparable in producing original works for touring and special engagements at theaters and festivals.
• Momix: Touring dance company producing theatrical, narrative-driven productions for theaters and presenter venues. Similar in scale of ensemble and reliance on touring ticket revenue and bookings.
• Martha Graham Dance Company: Legacy dance company with a repertoire of narrative works touring nationally and internationally. Analogous operating model of producing dance-theatre productions for live audiences.
• Complexions Contemporary Ballet: Contemporary dance company that tours extensively with a repertoire blending ballet, contemporary, and theatrical works. Comparable as a touring contemporary dance ensemble with mixed-genre productions.
• Hubbard Street Dance Chicago: Contemporary dance company with a sizable touring operation across US venues. Comparable in ensemble size and reliance on presenter-booked touring revenue.
• Mark Morris Dance Group: Touring dance company known for musicality-driven productions performed at theaters and festivals. Similar operating model of touring ensemble productions for live audiences.
• Diavolo | Architecture in Motion: Touring dance company that stages large-scale theatrical productions using custom architectural structures. Comparable in producing narrative-driven, theatrical dance experiences for touring audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGSYbuX4GJoi9_RuznvpzrA?view_as=subscriber
• Facebookfacebook.com/unitydancetroupe
• Instagraminstagram.com/unitydancetroupe
• Xx.com/unitydance
• LinkedInlinkedin.com/company/unity-dance-troupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Dance Troupe