elastic.io
elastic.io is a Bonn, Germany-based low-code hybrid integration platform-as-a-service (iPaaS) with 250+ pre-built connectors, serving European enterprises, SaaS vendors seeking embedded integration, and SMBs needing cloud-to-ground data synchronization via its VPN Agent and ISO 27001-certified, Germany-hosted platform.
- Company typePrivate
- Founded2013
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What elastic.io does
elastic.io is a private, Bonn, Germany-headquartered provider of a hybrid integration platform-as-a-service (iPaaS) built on a microservices architecture. Its core product is a low-code Integration Designer with a catalog of 250+ pre-built connectors spanning CRM, ERP, eCommerce, marketing automation, databases, data warehouses, BI, messaging protocols, and EDI/EDIFACT, supplemented by a proprietary VPN Agent for hybrid cloud-to-ground integration, a JSONata transformation engine, content-based routing, Node.js and Java SDKs for custom connector development, and a REST Integration Management API (api.elastic.io). The platform is hosted in Germany, holds ISO 27001 certification, and is positioned for GDPR-compliant workloads; reported technical claims include 4+ million transactions per minute throughput, 10 millisecond average processing latency, 99.99% uptime, and 2 billion+ automation tasks running monthly across the customer base.
The company monetizes via a tiered subscription stack — Professional (€25/month annual), Startup (€199/month annual), Enterprise (€999/month annual), and Self-Hosting (€249/month standard or €1,249/month with multi-tenancy) — alongside custom-priced White-label/OEM licensing for SaaS vendors embedding the platform under their own brand. Go-to-market spans three motions: product-led growth via a 14-day no-credit-card free trial, enterprise field sales with dedicated demos and custom pricing, and an OEM/embedded channel targeting SaaS vendors. Customer evidence includes Deutsche Telekom, Tata Consultancy Services, Krombacher, Star2Star, WWF, Mambu, AppDirect, Riversand, PDI, VirtuaGym, Fabric House, and Apora across telecommunications, IT services, beverage, healthcare, retail, banking-SaaS, and non-profit verticals, primarily in Europe with stated operations in North America and South Asia.
elastic.io was founded in 2012/2013, operates with 11-50 employees, and discloses two prior cohort appearances (2014, 2016 VentureOut) with no disclosed funding dollars. No dilutive venture financing, acquisitions, or leadership changes are reported in the supplied material. The company currently identifies Fabian von Kuenheim as Chairman of the Board. The iPaaS market in which it competes is reported to be growing from $3.4B in 2021 to $37.9B in 2031 at 27.5% CAGR.
elastic.io firmographics
Firmographics- Name
- elastic.io
- Legal name
- elastic.io
- Website
- https://elastic.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- elastic.io is a Bonn, Germany-based low-code hybrid integration platform-as-a-service (iPaaS) with 250+ pre-built connectors, serving European enterprises, SaaS vendors seeking embedded integration, and SMBs needing cloud-to-ground data synchronization via its VPN Agent and ISO 27001-certified, Germany-hosted platform.
- Ownership category
- akta.pro rank
elastic.io industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Workflow-Oriented Integration & Orchestration (HDAEAIAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Application Integration & API/Middleware Services (BPAEAAAF)
Keywords
Where elastic.io is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
elastic.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Professional Tier: Entry-level subscription at €25/month (billed annually) with 1 user, 10 active steps, 60,000 messages, 6 webhooks per minute. Includes basic support and pre-built connectors.
- Subscription - Startup Tier: Mid-market subscription at €199/month with 5 users, 70 active steps, 500,000 messages, 60 webhooks per minute. Includes email and in-platform support.
- Subscription - Enterprise Tier: Enterprise subscription at €999/month with 50 users, 420 active steps, 3,000,000 messages, 300 webhooks per minute. Includes unlimited production workspaces, SSO, 12-hour German business hours support response, and dedicated onboarding.
- White-label/OEM Licensing: Custom-priced white-label and OEM embedding arrangements for SaaS businesses wanting to embed integration capabilities under their own brand, including multi-tenancy for self-hosting customers.
- Self-Hosting Subscription: Self-hosting option at €249/month (monthly billing) or €1,249/month with multi-tenancy capabilities for customers wanting to deploy on their own infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level Professional tier for small teams starting with iPaaS |
| Subscription | Annual | Startup tier for growing teams with moderate integration needs |
| Subscription | Annual | Enterprise tier for large organizations with comprehensive integration requirements |
| Subscription | Annual | White-label/OEM tier for SaaS companies embedding integration under their own brand |
| Subscription | Monthly | Self-hosting option for organizations deploying on their own infrastructure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
elastic.io product offering
Product offeringCore offering
elastic.io sells a low-code Integration Platform as a Service (iPaaS) that lets businesses connect cloud applications, on-premises systems, and partner networks through visual workflows, 250+ pre-built connectors, generic REST/SOAP/OData/EDI protocol adapters, and a VPN Agent for hybrid cloud-to-ground connectivity. The platform is offered in three commercial forms: the core iPaaS Platform (multi-tier SaaS subscriptions), the Enterprise Integration Platform (large-scale deployments with ESB, B2B gateway, and API management capabilities), and Embedded Integration for SaaS (white-label/OEM embedding for software vendors to ship integration under their own brand).
Product overview
elastic.io offers a unified low-code Integration Platform as a Service (iPaaS) portfolio consisting of three core products: the elastic.io iPaaS Platform as the central integration platform, the Enterprise Integration Platform for large-scale enterprise deployments, and Embedded Integration for SaaS enabling white-label embedding of integration capabilities. The portfolio includes a library of 250+ pre-built connectors, the Integration Designer visual flow builder, VPN Agent for hybrid connectivity, Integration Management REST API, and SDKs for Node.js and Java. The platform supports cloud-to-cloud, cloud-to-ground, and hybrid integration scenarios, processing over 4 million transactions per minute. Pricing tiers include Professional, Startup, Enterprise, White-label, and Self-Hosting options.
Differentiator
Problem solved
Functional benefit
Products and services
- elastic.io iPaaS Platform
Quantifiable outcome
- 80% less time per integration project compared to traditional coding approaches
- +5 more outcomes
Companies that use elastic.io
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
elastic.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration141 records
Feature10 records
elastic.io partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Integration Partner Programminorelastic.io operates an Integration Partner Program for technology partners and implementation specialists who resell or deploy the elastic.io iPaaS platform for end customers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
elastic.io competitors and assessment
Company assessmentDirect peers
- Workato: Workato is the closest direct iPaaS competitor, offering a low-code enterprise integration and workflow automation platform with similar subscription tiers, app connectors, and recipe-based flow design. It competes head-to-head with elastic.io for mid-market and enterprise integration deals in Europe and globally.
- Tray.io (Tray.ai): Tray.io is a direct low-code iPaaS competitor with a Merlin builder, broad SaaS connectors, and an API-led approach that overlaps almost one-for-one with elastic.io's Integration Designer and 250+ connector library for the same enterprise buyer.
- Boomi: Boomi (now SAP-backed) is a long-established iPaaS that competes with elastic.io on cloud-to-ground and ERP-centric integration, targeting the same enterprise and SaaS-vendor segments with hybrid connectivity and a large connector catalog.
- Make (formerly Integromat): Make is a direct low-code visual integration platform with app connectors and per-operation pricing, serving the same self-serve SMB and pro-developer customer as elastic.io's Professional and Startup tiers.
Broad incumbents
- MuleSoft: MuleSoft, owned by Salesforce, is the broad incumbent in the API-led enterprise integration market and competes with elastic.io's Enterprise Integration Platform on large-scale hybrid cloud-to-ground deployments, especially inside Salesforce/SAP customer environments.
- Zapier: Zapier is the broad incumbent in SMB and SaaS-vendor workflow automation with thousands of app integrations, competing with elastic.io on the long tail of lighter-weight use cases and as a benchmark alternative for SaaS vendor customer integration requests.
- Microsoft Power Automate: Microsoft Power Automate is a broad incumbent embedded in the Microsoft 365 / Dynamics ecosystem, providing iPaaS-style workflow and API integration that competes with elastic.io inside Microsoft-centric enterprises and SaaS vendors.
Emerging players
- n8n: n8n is a fast-growing open-source workflow automation and iPaaS with a node-based visual builder and AI-agent features, competing with elastic.io's professional-developer audience and offering a self-hosted deployment option similar to elastic.io's €249/month self-hosting tier.
- Pipedream: Pipedream is an emerging developer-focused integration platform with code-level workflows and a large connector library, overlapping with elastic.io's Node.js SDK-based custom connector story and serving SaaS builders that want API-first orchestration.
- IFTTT: IFTTT is an early consumer and prosumer automation platform whose small-business use cases overlap the lighter end of elastic.io's Professional tier, particularly for marketing and IoT integrations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
elastic.io social profiles
Digital presenceelastic.io compliance and trust
Trust signalCompliance3 records
elastic.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
elastic.io leadership team
Management profileNumber of profiles
Profiles1 record
elastic.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
elastic.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about elastic.io
What does elastic.io do?
elastic.io sells a low-code Integration Platform as a Service (iPaaS) that lets businesses connect cloud applications, on-premises systems, and partner networks through visual workflows, 250+ pre-built connectors, generic REST/SOAP/OData/EDI protocol adapters, and a VPN Agent for hybrid cloud-to-ground connectivity. The platform is offered in three commercial forms: the core iPaaS Platform (multi-tier SaaS subscriptions), the Enterprise Integration Platform (large-scale deployments with ESB, B2B gateway, and API management capabilities), and Embedded Integration for SaaS (white-label/OEM embedding for software vendors to ship integration under their own brand).
Is elastic.io a public or private company?
elastic.io is a private company. It is classified as unknown and is currently operating.
When was elastic.io founded?
elastic.io was founded in 2013. It employs 11 to 50 people.
Where is elastic.io based?
elastic.io is headquartered in Bonn, Germany, in the Europe region.
How does elastic.io make money?
Five revenue lines are on record. Subscription - Professional Tier is the primary driver. The others are subscription - Startup Tier, subscription - Enterprise Tier, white-label/OEM Licensing and self-Hosting Subscription.
Who are elastic.io's main competitors?
Direct peers on record are Workato, Tray.io (Tray.ai), Boomi and Make (formerly Integromat). Broad incumbents are MuleSoft, Zapier and Microsoft Power Automate. Emerging players are n8n, Pipedream and IFTTT.
Does elastic.io have an API?
Yes. The elastic.io iPaaS provides a REST API (api.elastic.io) for integration management, allowing developers to programmatically create flows, users, start flows, and manage integrations. The platform supports webhooks for triggering flows. An SDK is available for Node.js and Java, with documentation at api.elastic.io/docs/v2. Authentication uses OAuth2 and API keys. The API enables creating custom connectors, managing integration workflows, and embedding integration capabilities into SaaS products. Developer documentation is at api.elastic.io/docs/v2.
What industry is elastic.io in?
elastic.io's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 5415 and its SIC code is 7373.