CN Rood
CN Rood is a Netherlands-based, employee-owned value-added distributor and knowledge partner for test and measurement equipment. Operating across Benelux, Nordics, and Baltics, it distributes 100+ industry brands and provides consultancy, in-house calibration, and training services.
- Company typePrivate
- Founded1938
- HeadquartersZoetermeer, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CN Rood does
CN Rood is a Netherlands-based, employee-owned value-added distributor and technical knowledge partner for test and measurement equipment, serving customers across Benelux, Nordics, and Baltics. Founded in 1938 and headquartered in Zoetermeer with operating entities in Belgium (Zellik) and Sweden, the company sells, integrates, calibrates, and supports equipment from more than 100 vendor brands, including Tektronix, Keysight, NI, EXFO, HIOKI, Sumitomo, Data Physics, Pickering, and Meinberg. It is structured around four core service pillars: consultancy and custom builds, test and measurement products, maintenance/repair/calibration (with ISO/IEC 17025 accredited laboratories in Zoetermeer and Zellik), and education and training delivered by CN Rood engineers and manufacturer experts.
The business model is a sales-led, technical distribution model in which account managers serve dedicated industry verticals and geographic territories, supported by field application engineers and an in-house service organization. Revenue is generated through a combination of hardware resale across categories such as oscilloscopes, signal generators, RF, network, semiconductor, battery, fiber, timing, and biomedical test, alongside higher-margin recurring and project-based services (calibration, custom integration, training). A proprietary e-commerce storefront supplements direct field sales, and three acquired subsidiaries (T&M Systems 2015, ABtronix 2022, Havé Test Solutions 2024) extend the portfolio.
The company serves ten named verticals, including Academic & Research, Aerospace/Defence/Government, Automotive & Transportation, Datacenters, Electronic Design & Production, Energy/Power Distribution & Quality, Healthcare, Installation & Maintenance, Semiconductor Industry, and Telecommunication. Visible customers include ULB, VRT, ATSpace, TU Delft, NHL Stenden, SMART Photonics, LCL Data Centers, ConstrucThor, Formula Electric Belgium, and Battolyser. The customer base is primarily enterprise, government, and education, with no public financial reporting.
CN Rood firmographics
Firmographics- Name
- CN Rood
- Legal name
- C.N. Rood BV
- Website
- https://cnrood.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CN Rood is a Netherlands-based, employee-owned value-added distributor and knowledge partner for test and measurement equipment. Operating across Benelux, Nordics, and Baltics, it distributes 100+ industry brands and provides consultancy, in-house calibration, and training services.
- Ownership category
- akta.pro rank
CN Rood industry classification
Industry- Product category
- Test and Measurement Equipment Distribution
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electronic and Precision Equipment Repair and Maintenance (811210), Other Scientific and Technical Consulting Services (541690), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Services-Testing Laboratories (8734), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)
Keywords
Where CN Rood is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
CN Rood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Test & Measurement Equipment Sales: CN Rood generates primary revenue through the sale of test and measurement equipment from partnered brands including Tektronix, Keysight, NI, EXFO, and others. Equipment ranges from oscilloscopes and signal generators to complete turn-key test systems.
- Maintenance, Repair & Calibration Services: CN Rood operates in-house service and calibration laboratories in Zoetermeer (NL) and Zellik (BE), providing repair, maintenance, and calibration services. This includes ISO/IEC 17025 accredited calibration where applicable.
- Education & Training Services: CN Rood offers product training, onboarding/start-up training, technology training, and organizes seminars and workshops. Training is delivered by CN Rood experts or manufacturers at various locations.
- Consultancy & Custom Builds: CN Rood provides technical consultancy services including test requirement definition, product selection, environment setup, and custom-built test systems. They act as technical knowledge partner for system integration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CN Rood product offering
Product offeringCore offering
CN Rood is a value-added distributor and knowledge partner for high-quality test and measurement equipment across the Benelux, Nordics and Baltics. The company distributes instruments from 100+ leading brands (Tektronix, Keysight, NI, EXFO, HIOKI, Sumitomo, etc.) and wraps the supply with four core services: technical consultancy and custom test system builds, in-house repair and ISO/IEC 17025 accredited calibration, and product/technology training. The offering spans the full technology lifecycle from development and validation through production, installation and ongoing operation.
Product overview
CN Rood is a value-added distributor and knowledge partner for high-quality test and measurement solutions across the Benelux, Nordics, and Baltics. The company operates a multi-tier product and service model consisting of four core services: Consultancy & Custom Builds (technical advisory, system integration, and test automation), Test & Measurement Products (distribution of equipment across 26 product categories including oscilloscopes, signal generators, RF test equipment, network testers, timing/synchronization tools, semiconductor testers, battery testers, power quality analyzers, and fiber optic equipment), Maintenance, Repair & Calibration (in-house service laboratories with ISO/IEC 17025 accreditation), and Education & Training (product and technology training programs). The product portfolio spans diverse measurement domains—from electronic design validation and power analysis to fiber optic deployment and biomedical testing—with equipment sourced from brand partners including Tektronix, EXFO, NI, Keysight, HIOKI, Sumitomo, Data Physics, Pickering, and others. CN Rood combines equipment distribution with deep technical expertise, providing application-focused consultancy and lifecycle support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultancy & Custom Builds
- Test & Measurement Products
- Maintenance, Repair & Calibration
- Education & Training
Quantifiable outcome
- Testing time drastically reduced while measurement accuracy increased (customer testimonial from R&D Engineering Lead)
Companies that use CN Rood
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles10 records
CN Rood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
CN Rood partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- TektronixflagshipCN Rood is a full solution provider for the entire Tektronix and Keithley portfolio including oscilloscopes, signal sources, digital multimeters, SMUs, spectrum analyzers, power analyzers and more. They offer technical advice, financing options, service repairs and calibration.
- EXFOflagshipEXFO Platinum Partner. EXFO designs innovative test, monitoring, and analytics solutions for the global communications industry. CN Rood distributes their fiber optic, 5G, and network testing solutions.
- NI (National Instruments)flagshipCN Rood is a full products supplier of all NI software and hardware products and services. They maintain in-house stock of popular NI products for short delivery times.
- RTDS TechnologiescoreCN Rood offers RTDS Technologies' state-of-the-art real-time digital simulators for power system testing. Provides consultation, installation, maintenance and training services.
- Sumitomo ElectriccoreAuthorized Service Partner for Sumitomo fusion splicers. CN Rood supplies and services Sumitomo's AI-assisted fusion splicers for telecom, FTTx, data centers and industrial applications.
- HIOKIcoreCN Rood is a specialized partner for all HIOKI Electrical Measuring Instruments including data recording equipment, LCR meters, power meters, battery testers and field measuring instruments.
- Data PhysicscoreCN Rood distributes Data Physics noise and vibration testing systems including shaker systems, power amplifiers, dynamic signal analyzers, and vibration controllers.
- Keysight TechnologiesflagshipKeysight Authorized Premium Distributor. CN Rood distributes Keysight's full range of electronic test and measurement equipment.
- Delta ElektronikacoreCN Rood distributes Delta Elektronika power supplies, serving various industries including racing teams and academic institutions.
- MPI Advanced Semiconductor TestcoreCN Rood distributes MPI's advanced semiconductor test equipment including probe stations for mmW and THz on-wafer measurements.
- MeinbergcoreCN Rood distributes Meinberg timing and synchronization systems including NTP servers, PTP grandmasters, and GNSS-synchronized reference clocks.
- EA Elektro AutomatikcoreCN Rood distributes EA Elektro Automatik power supplies and electronic loads for various testing applications.
- Audio PrecisioncoreCN Rood distributes Audio Precision audio analyzers for testing audio equipment and personal sound calibration.
- Pico TechnologycoreCN Rood has expanded support for Pico Technology across the Nordics. Distributes USB oscilloscopes and PicoVNA products.
- Keysight Technologies (Strategic Partnership)flagshipStrategic partnership announced in March 2026 for enhanced collaboration in test and measurement solutions.
- MikrodustcorePartnership announced May 2026 to expand advanced electronics test solutions across Europe.
- Salland EngineeringcoreCN Rood expanded semiconductor test portfolio with Salland Engineering solutions.
- VirincocorePartnership announced February 2023 for data acquisition and test management software integration.
- Gantner InstrumentscorePartnership announced September 2023 for data acquisition solutions.
- Softing IT NetworkscoreCN Rood became distributor of Softing IT Networks measurement equipment for fiber and copper networks in April 2023.
- Electro RentminorPartnership since May 2023 to offer rental services in the Nordics and Baltic regions.
- AIM-TTicoreCN Rood appointed Master Distributor for BeNeLux, Nordics & Baltics in January 2023.
- FTTH Council EuropeminorCN Rood joined FTTH Council Europe in January 2025.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
CN Rood competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CN Rood social profiles
Digital presenceCN Rood financial estimates
Financial estimateRevenue estimate
Valuation estimate
CN Rood leadership team
Management profileNumber of profiles
Profiles6 records
CN Rood subsidiaries and ownership
Company hierarchySubsidiaries3 records
CN Rood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CN Rood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CN Rood
What does CN Rood do?
CN Rood is a value-added distributor and knowledge partner for high-quality test and measurement equipment across the Benelux, Nordics and Baltics. The company distributes instruments from 100+ leading brands (Tektronix, Keysight, NI, EXFO, HIOKI, Sumitomo, etc.) and wraps the supply with four core services: technical consultancy and custom test system builds, in-house repair and ISO/IEC 17025 accredited calibration, and product/technology training. The offering spans the full technology lifecycle from development and validation through production, installation and ongoing operation.
Is CN Rood a public or private company?
CN Rood is a private company. It is classified as management employee owned and is currently operating.
When was CN Rood founded?
CN Rood was founded in 1938. It employs 11 to 50 people.
Where is CN Rood based?
CN Rood is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does CN Rood make money?
Four revenue lines are on record. Test & Measurement Equipment Sales are the primary driver. The others are maintenance, Repair & Calibration Services, education & Training Services and consultancy & Custom Builds.
Does CN Rood have an API?
No public API is recorded for CN Rood.
What industry is CN Rood in?
CN Rood's product category is Test and Measurement Equipment Distribution. Its primary akta.pro industry code is IMAGAGAH, Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics). Its NAICS code is 334515 and its SIC code is 8734.