What Giftify does

Giftify S.A. is a Brussels-headquartered fintech that operates a closed-loop gift card platform purpose-built for shopping centres. The company serves 500+ retail real estate customers across 18 markets in Europe, the Middle East, and Asia, including tier-1 operators such as Unibail-Rodamco-Westfield, Klepierre, Hammerson, Ingka Centres, Carmila, and Al-Futtaim. Giftify positions its product as a strategic marketing and customer-engagement asset rather than a transactional payment tool, addressing pain points such as low gift card program visibility, manual reconciliation, limited marketing integration, and difficulty driving off-peak footfall.

The platform is built on four integrated product layers: (1) the gift card experience itself, distributed via self-serve kiosks (including the RapidCard Slim vending machine), mobile POS terminals, a white-label eShop, and a consumer-facing mobile app with digital wallet integration; (2) fintech and processing infrastructure handling authorization, settlement, regulatory compliance, fraud detection, and transaction processing across Visa and Mastercard rails; (3) real-time analytics and reporting with API access for CRM, marketing automation, and BI tools; and (4) the MyPortal client management platform. Proprietary fraud detection models, behavioural and velocity analysis on structured transactional data, and API-based integrations with loyalty apps (notably Al-Futtaim's Blue Rewards) form the technical differentiation. The company is GDPR-compliant and operates as both data controller and processor under Belgian privacy regulations.

Giftify generates revenue through transaction fees on gift card load and redemption processed through its closed-loop infrastructure, supplemented by recurring platform and program management fees covering hardware (kiosks, POS), software (eShop, mobile app), compliance, reconciliation, and support services. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales targeting shopping centre management companies and retail property owners, supported by dedicated Account Managers, an extensive content-marketing and thought-leadership engine (including the annual State of the Industry report), and direct participation in retail real estate conferences and industry associations across Europe, MENA, and Asia.

Name

Giftify

Legal name

GIFTIFY S.A.

Website

https://giftify.me

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Giftify S.A. is a Brussels-based fintech that operates a closed-loop gift card platform purpose-built for shopping centres. It serves 500+ retail real estate operators across 18 markets in Europe, the Middle East, and Asia, combining gift card issuance, payment processing, fraud detection, and real-time analytics.

Ownership category

akta.pro rank

Product category

Gift Card Platform Software

SIC

Finance Services (6199)

akta.pro primary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

akta.pro secondary industries

Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL), Corporate & Client Gifting Programs (HSACANAE)

Keywords

• Closed-loop gift cards
• Shopping centre platforms
• Gift card processing
• White-label gift cards
• Retail fintech solutions

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Card Transaction Processing: Revenue generated from processing gift card load and redemption transactions across the platform. The closed-loop model ensures transactions occur within the shopping centre ecosystem.
2. Platform and Program Management: Ongoing platform management fees for operating gift card programs including hardware (kiosks, POS), software (eShop, mobile app), compliance, reconciliation and support services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Giftify operates a closed-loop gift card platform purpose-built for shopping centres, combining physical and digital gift card issuance with real-time transaction processing, fraud detection, and consumer analytics. The platform supports omnichannel distribution through self-serve kiosks, mobile POS, eShop, mobile app, and API integration, with white-label customization matching each centre's branding.

Product overview

Giftify operates as a closed-loop gift card platform designed specifically for shopping centres, consisting of four integrated product layers: (1) Gift Card Experience - physical and digital cards available via kiosks, mobile POS, eShop, and app; (2) Fintech and Processing - secure authorization, settlement, fraud detection, and compliance infrastructure; (3) Insights/Reporting - real-time analytics and data reporting with API access for external BI tools; and (4) MyPortal - client management and support platform. The ecosystem also includes the RapidCard Slim vending machine hardware, mobile POS terminals, and a consumer-facing mobile app for digital wallet integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card Program Private-label, closed-loop gift card program designed for shopping centres, enabling physical and digital card sales across multiple channels with white-label branding and real-time processing.
• Digital Gift Cards Digital gift cards that consumers can add to mobile wallets for instant issuance via app, email, or QR code activation and use for contactless payments.
• Fintech and Processing Backend technology handling secure authorization, settlement, regulatory compliance, fraud detection, and transaction processing across payment rails and local schemes.
• Insights / Reporting and Data Real-time analytics platform providing live reports on sales, card load, redemptions, and segmented customer behavior with API access for CRM, marketing automation, and BI tool integration.
• RapidCard Slim Vending Machine Self-service kiosk for purchasing gift cards, checking balances, and topping up cards, available 24/7 within shopping centres.
• Mobile POS Terminals Portable point-of-sale terminals for shopping centre info desks and roving staff to issue and process gift cards anywhere in the centre.
• Giftify Mobile App Consumer-facing mobile application allowing users to add cards to digital wallets, check balances, view transaction history, and make contactless payments.
• eShop E-commerce Platform White-label online store for purchasing physical and digital gift cards, available 24/7 with customizable branding to match the shopping centre's look and feel.
• MyPortal Customer portal for shopping centre clients to manage their gift card programs, access support, view knowledge base, and communicate with account managers.

Quantifiable outcome

• 56% year-over-year reduction in fraud-related declines in Q1 2026
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VisacoreTechnology or IntegrationVisa certified principal member for global card processing, enabling closed-loop gift cards with Visa branding and acceptance.
• MastercardcoreTechnology or IntegrationMastercard certified member for global card processing, enabling closed-loop gift cards with Mastercard branding and acceptance.
• Branche Vereniging Cadeaukaarten NederlandminorOthersIndustry association membership in Netherlands for gift card sector.
• Fédération des Acteurs du Commerce dans les TerritoiresminorOthersIndustry federation membership in France representing retail actors in territories.
• German Council of Shopping PlacesminorOthersIndustry association membership in Germany for shopping places and retail destinations.
• Gift Card & Voucher Association (GCVA)minorOthersUK-based industry association for gift cards and vouchers, providing industry standards and networking.
• The Middle East Council of Shopping Centres (MECSC)minorOthersRegional industry association for shopping centres and retailers in the Middle East and North Africa.
• Nordic Commercial Spaces & CommunitiesminorOthersNordic industry association for commercial spaces and retail communities.
• Polska Rada Centrów Handlowych (Polish Council of Shopping Centres)minorOthersPolish industry association representing shopping centre operators.
• Singapore Retailers AssociationminorOthersNational retail association in Singapore.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Swile: Swile is a French employee benefits and payment card platform that combines meal vouchers, gift cards, and corporate rewards. It is a regional peer in Europe (particularly France) where Giftify also has strong customers, competing for corporate gifting budgets that could otherwise flow through Giftify-powered shopping centre cards.

Broad incumbents

• Blackhawk Network: Blackhawk Network is a major gift card marketplace and processing business (now part of NielsenIQ's HawkCommerce) serving retailers, financial institutions, and brands. It overlaps with Giftify in retail gift card processing but is significantly larger, broader, and primarily focused on open-loop and multi-brand cards rather than closed-loop shopping centre programs.
• InComm Payments: InComm is one of the largest prepaid and gift card technology providers globally, offering card issuance, processing, and a broad retail distribution network. It competes with Giftify for shopping centre and enterprise retail customers but operates as a much larger, diversified prepaid platform across many verticals.
• Mercury Payment Services / Verifone: Verifone (and adjacent payment platforms) provides POS hardware and payment processing infrastructure used by retail tenants in shopping centres. It overlaps with Giftify at the POS and mobile terminal layer but is a much larger incumbent with a broader merchant base beyond shopping centres.
• Pluxee (Sodexo Benefits & Rewards Services): Pluxee, spun off from Sodexo in 2024, is a global employee benefits and gift card issuer serving corporations and consumers across multiple geographies. It overlaps with Giftify's B2B/corporate gifting use case and adjacent retail gift card programs, though its primary focus is employee benefits rather than shopping centre footfall.

Direct peers

• Tango Card: Tango Card (now integrated into Blackhawk Network) is a digital rewards, incentives, and gift card platform used by enterprises for employee recognition and customer rewards. It competes with Giftify's B2B/corporate gifting motion and offers a similar API-driven issuance model, though with a stronger US enterprise tilt.
• Cashstar (Blackhawk Network): Cashstar, operated within Blackhawk Network, provides digital gift card commerce and processing solutions for retailers. It is a direct functional peer to Giftify's digital gift card and e-commerce product lines, with comparable white-label storefront and digital wallet capabilities.
• Givex: Givex is a Toronto-based gift card, loyalty, and stored value platform that serves retailers and shopping centres with closed-loop and open-loop card issuance, POS integrations, and analytics. It is the closest direct competitor to Giftify, offering a near-identical product stack to the same retail real estate customer base.
• Stored Value Solutions (SVS): SVS is a US-based gift card and stored value processor serving retailers and restaurants with closed-loop card programs, fraud management, and program management. It is a direct functional peer to Giftify in the closed-loop gift card processing space, although its customer base is more weighted toward US retail.

Emerging players

• Qwikcilver (Pine Labs): Qwikcilver, now part of Pine Labs, is an India-headquartered digital gift card platform serving enterprises and retailers globally. It competes with Giftify for enterprise B2B gifting and retail gift card programs, particularly across Asia and emerging markets where Giftify's footprint is thinner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/giftify
• Xx.com/Giftifyme
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftify