Interior Crafts
Interior Crafts is a Chicago-based, family-founded custom furniture manufacturer established in 1951 that produces handcrafted upholstered seating and case goods to trade specifications for interior designers across the United States.
- Company typePrivate
- Founded1951
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Interior Crafts does
Interior Crafts, Inc. is a Chicago-based custom furniture manufacturer founded in 1951 by Vito Ursini and Jerry Seiff. The company produces upholstered seating and case goods (sofas, sectionals, chairs, chaises, daybeds, beds, benches, ottomans, dining tables, game tables, cocktail tables, consoles, desks, cabinets, mirrors, and pedestals) under one vertically integrated roof that combines upholstery, woodworking, and finishing operations. Core construction techniques include hardwood frames, doweling, mortise and tenon joinery, and eight-way hand-tied springs. Customization options include custom sizing, Customer's Own Material (COM) and Customer's Own Leather (COL) acceptance, custom wood stains, and metal leaf finishes.
The company sells exclusively to the trade, primarily interior designers and design professionals who specify its products for high-end residential client projects. Distribution is handled through a flagship showroom at the Chicago Merchandise Mart (opened 1958) and a network of independent showroom representatives across eight U.S. states (Illinois, California, Colorado, Nevada, Arizona, Texas, Washington, and Florida). Orders are accepted via written purchase orders on a custom basis, with a 50% deposit required and the balance due prior to delivery; pricing is quote-based at "designer net" in the customer's own material, with all goods shipped FOB Chicago, IL 60608. Manufacturing is conducted at the company's Cullerton Avenue facility in Chicago, where the major plant has operated since a 1968 relocation.
Interior Crafts firmographics
Firmographics- Name
- Interior Crafts
- Legal name
- Interior Crafts, Inc.
- Website
- https://interiorcraftsinc.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Interior Crafts is a Chicago-based, family-founded custom furniture manufacturer established in 1951 that produces handcrafted upholstered seating and case goods to trade specifications for interior designers across the United States.
- Ownership category
- akta.pro rank
Interior Crafts industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Furniture and Related Product Manufacturing (337), Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where Interior Crafts is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Interior Crafts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Others, Marketing or Sales
Revenue model
- Custom Furniture Sales: The company manufactures and sells custom upholstered furniture and case pieces. Orders are placed with a 50% deposit, with the balance due prior to delivery. Products are priced at designer net in customer's own material, with F.O.B. factory terms from Chicago, IL.
- Custom Wood Finishes: The company offers custom wood staining and metal leaf finishes as part of their furniture offerings, providing additional customization options for case pieces and frames.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom furniture orders with 50% deposit requirement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Interior Crafts product offering
Product offeringCore offering
Interior Crafts manufactures and sells custom residential furniture for the interior design trade, including upholstered seating (sofas, sectionals, chairs, chaises, daybeds, beds, benches, ottomans, dining chairs, stools) and wood case goods (dining tables, game tables, cocktail tables, occasional tables, consoles, desks, cabinets, mirrors, pedestals). Products are made-to-order with hardwood frames, doweling, mortise and tenon joinery, and eight-way hand-tied springs, and are offered with custom sizing, COM/COL (Customer's Own Material/Leather), and custom wood stain and metal leaf finishes. Orders are sold at designer net with a 50% deposit and shipped F.O.B. Chicago.
Product overview
Interior Crafts is a Chicago-based custom furniture manufacturer founded in 1951, operating as a single unified product offering of handcrafted, customized furniture rather than a software platform. The product portfolio centers on upholstered furniture (sofas, sectionals, chairs, chaises, daybeds, beds, benches, ottomans, dining chairs) and wood case goods (dining tables, game tables, cocktail tables, occasional tables, consoles, desks, cabinets, mirrors, pedestals). All pieces are built with traditional craftsmanship featuring hardwood frames, doweling, mortise tension, and eight-way hand-tied springs. The company offers customization options including custom sizes, COM/COL (Customer's Own Material/Leather), and various wood stains and metal leaf finishes. The products are sold through showrooms in Illinois, California, Colorado, Florida, Nevada, Arizona, Texas, and Washington, with the main corporate office and factory located in Chicago.
Differentiator
Problem solved
Functional benefit
Products and services
- Sofas and Sectionals Upholstered sofas and sectionals built with hard woods, doweling, mortise tension, and eight-way hand-tied springs, available with custom sizes and luxurious tailoring for interior designers' residential projects.
- Chairs Upholstered seating chairs including swivel, armless, and side chairs, built on hardwood frames with hand-tied springs for residential interior design projects.
- Chaises and Daybeds Upholstered chaises and daybeds with custom sizing for residential interior design projects.
- Beds Upholstered beds in various sizes including queen, built with hardwood frames and quality craftsmanship for residential interiors.
- Benches and Ottomans Upholstered benches and ottomans for living spaces, available in various styles with custom configurations for residential interiors.
- Dining Chairs and Stools Upholstered dining chairs and bar stools with hardwood frames for residential dining room and kitchen use.
- Dining Tables and Game Tables Dining tables and game tables featuring quality wood construction with a broad selection of woods and exotic veneers for residential interiors.
- Cocktail Tables and Occasional Tables Coffee tables and occasional tables in various styles featuring quality wood and veneer construction for residential living spaces.
- Consoles and Desks Console tables and desks featuring quality wood construction with exotic veneer options for entryway and residential workspace use.
- Cabinets Storage cabinets, dressers, nightstands, and armoires featuring a broad selection of woods and exotic veneers for residential interiors.
- Mirrors and Pedestals Decorative mirrors and pedestals complementing the furniture collection, built with the same quality craftsmanship for residential interiors.
- Custom Wood Stain Finishes Custom wood stain finish options available across the furniture line, with finish samples provided as representations of color for trade-specified orders.
- Metal Leaf Finishes Metal leaf finish options including gold, silver, and other metallic finishes applied to furniture pieces specified by interior designers.
Companies that use Interior Crafts
Customer profileSegments1 record
Ideal customer profiles1 record
Interior Crafts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Interior Crafts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Design Alliance LAminorShowroom representative partner in Los Angeles, California. Located at 510 W. 6th Street, Suite 1100, Los Angeles, CA 90014. Phone: 213-229-9799.
- HewnminorShowroom partner in San Francisco, California. Located at 299 Kansas Street, San Francisco, CA 94103. Phone: 415-962-7833.
- M.O.D. DesignminorShowroom representative in Denver, Colorado. Located at 601 S. Broadway, Suite W, Denver, CO 80209. Phone: 303-437-0054.
- Elan CollectionsminorShowroom partner in Las Vegas, Nevada. Located at 7711 W. Post Road, Las Vegas, NV 89113. Phone: 404-233-8645.
- Palavela HomeminorShowroom partner in Scottsdale, Arizona. Located at 2716 N. 68th Street, Suite 1, Scottsdale, AZ 85257. Phone: 480-946-1006.
- George Cameron NashminorShowroom representative with two locations in Texas. Dallas: 1025 N. Stemmons Freeway, Suite 150, Dallas, TX 75207. Phone: 214-744-1544. Houston: 5120 Woodway Drive, Suite 140, Houston, TX 77056. Phone: 713-892-5710.
- Dixon ShowroomminorShowroom partner in Seattle, Washington. Located at 5701 Sixth Avenue South, Suite 132, Seattle, WA 98108. Phone: 206-767-4454.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Interior Crafts competitors and assessment
Company assessmentDirect peers
- Hancock & Moore: Hancock & Moore is a Hickory, NC-based manufacturer of custom upholstered furniture built with eight-way hand-tied springs and hardwood frames, sold to interior designers through to-the-trade showrooms. It is the closest like-for-like peer to Interior Crafts' upholstered seating line.
- Century Furniture: Century Furniture manufactures premium custom upholstered and wood case goods for the interior design trade out of Hickory, NC. Its custom sizing, finish options, and designer channel align closely with Interior Crafts' positioning and go-to-market.
- Baker Furniture: Baker produces high-end custom furniture spanning upholstery, case goods, and dining, sold primarily through to-the-trade showrooms. Its designer-led channel and premium positioning mirror Interior Crafts' trade-focused model.
- Sherrill Furniture: Sherrill Furniture manufactures custom upholstered seating (sofas, chairs, sectionals) using eight-way hand-tied springs and hardwood frames for the designer and retail trade. Its product mix and construction techniques overlap closely with Interior Crafts' upholstered line.
- Bradington-Young: Bradington-Young specializes in custom upholstered seating (motion and stationary) for the design trade, using eight-way hand-tied springs. Comparable to Interior Crafts' chairs, sofas, and sectionals in materials and channel.
- Harden Furniture: Harden is a New York-based manufacturer of custom case goods and upholstered furniture, selling to the interior design trade with a focus on customization — directly comparable to Interior Crafts' case-goods and custom-order model.
- Hickory Chair: Hickory Chair manufactures premium custom upholstered seating and case goods for the designer trade out of Hickory, NC. Its custom sizing, COM programs, and trade-only channel closely parallel Interior Crafts' offering.
- Councill Craftsmen: Councill Craftsmen produces handcrafted custom case goods and upholstered furniture to interior designers' specifications. Its custom-order, trade-focused model and hardwood construction overlap with Interior Crafts' case goods and custom program.
Emerging players
- Maiden Home: Maiden Home is a digitally native custom-upholstery brand selling direct-to-consumer with made-to-order sofas, sectionals, and chairs. It targets a similar high-end residential customer but bypasses the designer trade, making it an adjacent threat and emerging-channel comparable.
Broad incumbents
- Restoration Hardware (RH): RH is a large publicly traded upscale home furnishings retailer with galleries across the U.S., offering premium upholstery, case goods, and interior design services. It competes with Interior Crafts for the high-end residential customer but at much greater scale and through a consumer-direct model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Interior Crafts social profiles
Digital presenceInterior Crafts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interior Crafts leadership team
Management profileNumber of profiles
Profiles2 records
Interior Crafts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interior Crafts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interior Crafts
What does Interior Crafts do?
Interior Crafts manufactures and sells custom residential furniture for the interior design trade, including upholstered seating (sofas, sectionals, chairs, chaises, daybeds, beds, benches, ottomans, dining chairs, stools) and wood case goods (dining tables, game tables, cocktail tables, occasional tables, consoles, desks, cabinets, mirrors, pedestals). Products are made-to-order with hardwood frames, doweling, mortise and tenon joinery, and eight-way hand-tied springs, and are offered with custom sizing, COM/COL (Customer's Own Material/Leather), and custom wood stain and metal leaf finishes. Orders are sold at designer net with a 50% deposit and shipped F.O.B. Chicago.
Is Interior Crafts a public or private company?
Interior Crafts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interior Crafts founded?
Interior Crafts was founded in 1951. It employs 11 to 50 people.
Where is Interior Crafts based?
Interior Crafts is headquartered in Chicago, United States, in the North America region.
How does Interior Crafts make money?
Two revenue lines are on record. Custom Furniture Sales are the primary driver. The others are custom Wood Finishes.
Who are Interior Crafts's main competitors?
Direct peers on record are Hancock & Moore, Century Furniture, Baker Furniture, Sherrill Furniture, Bradington-Young, Harden Furniture, Hickory Chair and Councill Craftsmen. Maiden Home is listed as an emerging player. Restoration Hardware (RH) is listed as a broad incumbent.
Does Interior Crafts have an API?
No public API is recorded for Interior Crafts.
What industry is Interior Crafts in?
Interior Crafts's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 337 and its SIC code is 2510.