REUSTLE PRAYER ROCK VINEYARDS

What REUSTLE PRAYER ROCK VINEYARDS does

Reustle Prayer Rock Vineyards is a family-owned and operated winery founded in 2001 by Stephen Reustle, located 20 minutes from Roseburg in Oregon's Umpqua Valley. The business operates on a 200-acre property that includes a 40-acre producing estate spanning the Prayer Rock and Romancing Rock vineyards, a wine cave, a tasting room, and the on-site Vineyard Inn. Winemaking produces approximately 7,500 cases annually across 15 grape varieties, encompassing red wines (Pinot Noir, Syrah, Tempranillo, Malbec, Merlot), white wines (a portfolio that includes the claimed first U.S. Grüner Veltliner plus Riesling, Sauvignon Blanc, Pinot Gris, Viognier, Chardonnay, and Moscato), sparkling wines, and port-style wines (Rojo Dulce).

The company sells primarily through direct-to-consumer channels: an appointment-based tasting room, a global e-commerce shop at shop.reustlevineyards.com, and a subscription wine club offering 20-30% member discounts on monthly shipments. A secondary wholesale layer places wines in regional retail and restaurants via shelf-talkers and tech sheets, and experiential revenue is generated through hosted events (Jazz in the Vineyard, Girls Night Out, Port & Cigar) and overnight accommodations at the Vineyard Inn. Marketing and customer engagement run through owned social (Facebook, Instagram, Twitter), a Winemakers Journal email newsletter, and trade-media placements in publications such as Somm Journal.

Brand reputation is anchored by 600+ Gold, Platinum, and Double Platinum awards and six Winery of the Year honors, including the 2026 Savor Northwest Winery of Excellence, Best of Class, five Gold Medals, and White Wine of the Year for the 2024 Grüner Veltliner Estate Selection. The team consists of founders Stephen Reustle (Owner/Winemaker) and Gloria Reustle (Co-owner), with Wade Smith as Associate Winemaker; the business is privately held with no parent, subsidiary, or institutional funding disclosed.

Name

REUSTLE PRAYER ROCK VINEYARDS

Legal name

Reustle Prayer Rock Vineyards

Website

https://reustlevineyards.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Reustle Prayer Rock Vineyards is a family-owned Oregon winery founded in 2001 that produces about 7,500 cases annually of 15 grape varieties from its 40-acre Umpqua Valley estate, selling direct-to-consumer through a tasting room, e-commerce shop, wine club subscription, and on-site Vineyard Inn.

Ownership category

akta.pro rank

Product category

Premium Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate winery
• Wine production
• Wine club
• Wine tourism
• Vineyard hospitality

Headquarters

HQ city

Roseburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through on-site tasting room and e-commerce shop, including red wines, white wines, sparkling, and port wines across 15+ grape varieties.
2. Wine Club Membership: Subscription-based wine club offering exclusive member discounts (20-30% off), special access to wines, and periodic shipment deliveries.
3. Wine Tourism and Experiences: Revenue from tasting room visits (reservations), events, and Vineyard Inn overnight accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reustle Prayer Rock Vineyards is a family-owned estate winery in Oregon's Umpqua Valley that produces approximately 7,500 cases of wine annually from 40 acres of estate vineyards planted to 15 grape varieties, including Pinot Noir, Syrah, Tempranillo, Grüner Veltliner (claimed as the first in the U.S.), and other varietals. The winery sells directly to consumers through its on-site tasting room, online shop, and Wine Club membership, and operates wine tourism experiences including wine cave tours, hosted events, and the Vineyard Inn.

Product overview

Reustle Prayer Rock Vineyards is a family-owned winery operating since 2001, producing approximately 7,500 cases annually from its 40-acre estate in Southern Oregon's Umpqua Valley. The winery produces 15 grape varieties across two estate vineyards (Prayer Rock and Romancing Rock), offering a portfolio that includes Red Wines (Pinot Noir, Syrah, Tempranillo, Malbec, Merlot), White Wines (Grüner Veltliner, Riesling, Sauvignon Blanc, Pinot Gris, Viognier, Chardonnay, Moscato), Sparkling wines, and Port-style wines (Rojo Dulce). The winery sells directly through its Tasting Room, online shop, and Wine Club membership (offering 20-30% discounts). Additional experiences include the Vineyard Inn accommodations, hosted events, and educational winemaker journals.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wines Red wine varieties including Pinot Noir, Syrah, Tempranillo, Malbec, and Merlot produced from the estate vineyards in Oregon's Umpqua Valley. Targeted at wine enthusiasts and connoisseurs seeking premium Oregon reds.
• White Wines White wine varieties including Grüner Veltliner (noted as the first in the U.S.), Riesling, Sauvignon Blanc, Pinot Gris, Viognier, Chardonnay, and Moscato. For wine consumers seeking distinctive and rare white varietals.
• Sparkling Wines Sparkling wine offerings produced at the estate in Oregon's Umpqua Valley, sold through tasting room and online shop.
• Port (Rojo Dulce) Port-style dessert wine, with Rojo Dulce specifically noted as competing against Ports of Portugal. For consumers seeking premium dessert wines.
• Matrix A proprietary blend wine produced by the winery as part of its estate portfolio.
• Wine Club Membership Subscription-based membership program offering 20–30% discounts on all wines, exclusive access to award-winning wines, monthly shipment deliveries, and access to hosted wine club events such as pickup parties.
• Tasting Room Experience Reservation-based guided tastings at the on-site tasting room in Roseburg, Oregon, including wine cave experiences, open Monday–Saturday 10am–5pm.
• Vineyard Inn On-site overnight lodging accommodations at the vineyard estate for visitors seeking an immersive wine country stay.
• Hosted Events Ticketed and member-hosted events at the estate including wine club pickup parties, Jazz in the Vineyard concerts, Port & Cigar pairings, Girls Night Out, and private gatherings for visitors and wine club members.

Quantifiable outcome

• 600+ Gold, Platinum, and Double Platinum Awards across vintages
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Wine Society ChapterscoreGTM or Marketing Partner · 1 January 2023Stephen Reustle conducted a two-week Winemaker Seminar Series presenting to American Wine Society Chapters in North Carolina, South Carolina, and Florida, conducting blind tastings of wines against European counterparts.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adelsheim Vineyard: Boutique Oregon winery with estate vineyards, tasting room, and wine club focused on premium Pinot Noir and Chardonnay. Comparable estate-based Oregon producer with DTC emphasis.
• Beaux Frères: Boutique Oregon estate winery producing premium Pinot Noir with mailing list and wine club distribution. Comparable small-scale, estate-grown, premium-positioned Oregon producer.
• King Estate Winery: Large Oregon estate winery producing premium wines from estate-grown grapes with a tasting room, restaurant, and wine club. Comparable as an Oregon-based, estate-driven winery with strong DTC channels.
• Sokol Blosser Winery: Family-owned, sustainability-focused Oregon winery with estate vineyards, tasting room, and wine club. Closely comparable on size, family ownership, estate production model, and DTC-first strategy.
• Domaine Drouhin Oregon: Estate Oregon winery with Burgundian ownership, focused on premium Pinot Noir and Chardonnay with a tasting room. Comparable estate-driven, premium Oregon winery with DTC channels.
• St. Innocent Winery: Small Oregon winery producing estate and vineyard-designate wines with a tasting room and wine club. Comparable boutique estate winery with DTC emphasis.
• Abacela Winery: Family-owned estate winery in Southern Oregon's Umpqua Valley producing premium varietals including Tempranillo and Albariño. Direct geographic and operational peer in the same AVA.
• Ponzi Vineyards: Second-generation family-owned Oregon winery with estate vineyards and a strong tasting room/wine club business. Comparable family-run, estate-grown, premium-positioned Oregon winery.
• Penner-Ash Wine Cellars: Boutique Oregon winery with estate vineyards, a tasting room, and a wine club. Comparable as a small-scale, estate-driven, premium Oregon winery.

Broad incumbents

• Willamette Valley Vineyards: Publicly traded Oregon winery with a broader portfolio, estate vineyards, tasting room, and wine club. Comparable as a vertically integrated Oregon winery with multi-channel DTC distribution, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reustlevineyard
• Facebookfacebook.com/ReustleVineyards
• Instagraminstagram.com/reustle.vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REUSTLE PRAYER ROCK VINEYARDS