Abacela
Abacela is a family-owned estate winery in Oregon's Umpqua Valley, producing premium Tempranillo, Albariño, and other Spanish/Portuguese varietals from 76 acres of Fault Line Vineyards and selling via wine club, DTC shipping to 33+ U.S. states, a tasting room, and regional wholesale distributors.
- Company typePrivate
- Founded1995
- HeadquartersRoseburg, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Abacela firmographics
Firmographics- Name
- Abacela
- Legal name
- Abacela
- Website
- https://abacela.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Abacela is a family-owned estate winery in Oregon's Umpqua Valley, producing premium Tempranillo, Albariño, and other Spanish/Portuguese varietals from 76 acres of Fault Line Vineyards and selling via wine club, DTC shipping to 33+ U.S. states, a tasting room, and regional wholesale distributors.
- Ownership category
- akta.pro rank
Abacela industry classification
Industry- Product category
- Estate Winery / Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where Abacela is headquartered
LocationHeadquarters
- HQ city
- Roseburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Abacela business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales: Abacela sells wine directly to consumers through its e-commerce website (abacela.com) and at the tasting room. Customers can purchase current releases, library wines, large format bottles, and wine accessories. Shipping is available to 33+ U.S. states where direct shipment is permitted by law.
- Llaneros Wine Club Membership: Abacela operates a wine club with three tiers (Royal: 12 bottles quarterly, Noble: 6 bottles quarterly, Baron: 3 bottles quarterly) offering 20% discount on club selections, complimentary tastings, VIP treatment, priority access to events, and quarterly pickup parties. New members agree to a minimum one-year commitment. No fees or dues to join.
- Tasting Room and Events: Abacela generates revenue through seated wine tasting experiences ($85/person for vineyard tours with CEO Greg Jones), TGIF Wine & Pizza events, and Jazz Sundays. The tasting room offers indoor and outdoor seating with food items available for purchase.
- Wholesale Distribution: Abacela distributes through wholesale channels including Galaxy Wine Company/Wilson Daniels in Oregon and Washington, Frederick Wildman and Sons in New Jersey/New York, Dickerson Distributors in Washington, and Grape Brands in Canada. Direct sales to Douglas County are handled in-house.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Royal Wine Club - 12 bottles quarterly with complimentary ground shipping and free event entry |
| Subscription | Quarterly | Noble Wine Club - 6 bottles quarterly with flat-rate shipping |
| Subscription | Quarterly | Baron Wine Club - 3 bottles quarterly entry-level tier |
| Unit Pricing | Pay-as-you-go | Vineyard Tour Experience - 90-minute ATV tour with Greg Jones, CEO |
| Subscription | Quarterly | Wine Club Member Benefits - VIP treatment and discounts |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Abacela product offering
Product offeringCore offering
Abacela is an estate winery in Southern Oregon's Umpqua Valley that grows grapes across 76 acres of Fault Line Vineyards and produces premium wines including Tempranillo, Albariño, Syrah, Grenache, Malbec, Tannat, and Port-style wines. The winery sells directly to consumers through an e-commerce storefront, a three-tier wine club (Llaneros Wine Club), a tasting room, vineyard tours, and on-site events, while also distributing through wholesale partners in select U.S. states and Canada.
Product overview
Abacela is a world-class, multi-award-winning winery located in Southern Oregon's Umpqua Valley since 1995. The winery operates as an estate vineyard producing wines from 25+ grape varieties across 76 acres of Fault Line Vineyards. Their product portfolio includes: Current Releases (Tempranillo, Syrah, Albariño, Grenache, Malbec, Tannat, Port-style wines, and blends), Library Wines (aged vintages), and Large Format wines. The Llaneros Wine Club offers three subscription tiers with quarterly shipments. Additionally, the winery offers experiential services including Wine Tasting Experiences in the Vine & Wine Center, Vineyard Tours (private ATV experiences), TGIF Wine and Pizza summer events, and Jazz Sundays performances. Abacela is renowned for pioneering Tempranillo in America and producing Oregon's first single-varietal wines from multiple Old World grape varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Llaneros Wine Club A quarterly wine subscription with three tiers (Royal: 12 bottles, Noble: 6 bottles, Baron: 3 bottles) offering 20% discount on club selections, complimentary tastings, VIP treatment, priority event access, and quarterly pickup parties. New members agree to a minimum one-year commitment with no joining fees.
- Current Release Wines
Quantifiable outcome
- First varietal Tempranillo produced in the Pacific Northwest/USA (1997)
- +4 more outcomes
Companies that use Abacela
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Abacela technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Abacela partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Wildlife SafaricoreSince 1997, Abacela has partnered with Wildlife Safari to donate hay baled from unplanted acreage. In return, Wildlife Safari provides elephant dung and bedding hay which Abacela composts into 'Zoo-Doo' with grape seeds, stems, and skins to create nutrient-rich organic soil amendment. Over 50,000 bales of hay have been donated. The partnership exemplifies sustainable farming and community relations.
- Galaxy Wine Company / Wilson DanielscorePrimary wholesale distributor for Oregon and Washington markets. Serves Portland metro, Salem, Eugene, Medford, Ashland, Oregon coast, central Oregon regions, and Washington state from locations in Portland, OR and Tukwila, WA.
- Frederick Wildman and SonscoreEstablished wine and spirits importer and distributor based in New York. Serves New Jersey and New York markets from their headquarters at 111 Broadway, Suite 1102, New York, NY 10006.
- Dickerson DistributorsminorWholesale wine distributor serving Washington state, located at 1313 Meador Ave, Bellingham, WA 98229.
- Grape BrandsminorInternational wholesale wine distributor for Canada. Located at 72177-7700 Pine Valley Drive, Woodbridge, Ontario.
- Umpqua Valley Winegrowers AssociationminorRegional wine industry association supporting the Umpqua Valley wine region with over 30 wineries. Abacela is a proud member helping promote Southern Oregon wine country.
- Oregon Tempranillo AllianceminorIndustry alliance dedicated to promoting Tempranillo grape cultivation and wines in Oregon. Abacela, as the pioneer of Tempranillo in America, is an active member.
- Oregon Wine BoardminorStatewide organization that markets and promotes Oregon wines. Abacela participates in industry initiatives and programs.
- TAPAS - Tempranillo Advocates Producers and Amigos SocietyminorNational organization dedicated to promoting Tempranillo wine appreciation in America. Abacela founder Earl Jones is recognized as a pioneer in American Tempranillo production.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Abacela competitors and assessment
Company assessmentDirect peers
- Willamette Valley Vineyards: Publicly traded Oregon estate winery producing Pinot Noir and other varietals with a strong DTC, wine club, and tasting room model. Directly comparable as a premium Oregon estate winery leveraging DTC and wine-club recurring revenue, though focused on Willamette Valley rather than Umpqua.
- Ponzi Vineyards: Family-owned, second-generation Willamette Valley estate winery founded in 1970, focused on Pinot Noir and Chardonnay. Comparable as a multi-generational family-run Oregon estate winery with DTC, wine club, and tasting room distribution.
- Brick House Vineyards: Boutique biodynamic estate winery in Oregon's Ribbon Ridge (Willamette Valley AVA). Comparable as a small, science-driven, sustainably certified estate winery with limited production and a strong DTC/wine-club model.
- Quady North Winery: Southern Oregon (Rogue Valley) boutique estate winery producing Rhône and Italian varietals. Comparable as a small premium Southern Oregon estate focusing on alternative varietals and DTC distribution.
- Sokol Blosser Winery: Founded in 1971, one of the pioneering Dundee Hills/Willamette Valley estate wineries known for Pinot Noir and Chardonnay, with strong DTC, tasting room, and sustainability programs. Comparable as a long-tenured Oregon estate winery with a multi-channel DTC/wholesale model and a sustainability narrative.
- Eyrie Vineyards: One of the original Willamette Valley estate wineries (founded 1965), focused on Pinot Noir with pioneering status. Comparable as an old-vine, pioneering-status Oregon estate with a small-production, premium-positioned brand.
- Troon Vineyard: Estate winery in Southern Oregon's Applegate Valley (part of the Rogue Valley AVA) focused on Rhône and Mediterranean varietals with biodynamic/organic practices. Closely comparable as a Southern Oregon estate producer pioneering non-mainstream varietals with a science-driven, sustainability-forward brand.
Broad incumbents
- King Estate Winery: One of Oregon's largest wineries, located in the Willamette Valley with estate vineyards, a tasting room, restaurant, and broad national distribution. Comparable as a vertically integrated Oregon estate winery combining DTC, wholesale, and hospitality, though materially larger in scale.
Emerging players
- Tablas Creek Vineyard: California (Paso Robles) estate partnership focused on Rhône varietals, with a partner-vineyard model and direct import of French cuttings. Highly comparable to Abacela as a science-driven, alternative-varietal pioneer using clonal research and a partnership/alliance narrative to build a premium estate brand.
Regional players
- RoxyAnn Winery: Estate winery in Southern Oregon's Rogue Valley (Medford area) producing estate-grown varietals. Comparable as a Southern Oregon estate competitor serving the same regional tasting-room and DTC consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Abacela social profiles
Digital presenceAbacela compliance and trust
Trust signalCompliance3 records
Abacela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abacela leadership team
Management profileNumber of profiles
Profiles12 records
Abacela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abacela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abacela
What does Abacela do?
Abacela is an estate winery in Southern Oregon's Umpqua Valley that grows grapes across 76 acres of Fault Line Vineyards and produces premium wines including Tempranillo, Albariño, Syrah, Grenache, Malbec, Tannat, and Port-style wines. The winery sells directly to consumers through an e-commerce storefront, a three-tier wine club (Llaneros Wine Club), a tasting room, vineyard tours, and on-site events, while also distributing through wholesale partners in select U.S. states and Canada.
Is Abacela a public or private company?
Abacela is a private company. It is classified as family owned and is currently operating.
When was Abacela founded?
Abacela was founded in 1995. It employs 101 to 250 people.
Where is Abacela based?
Abacela is headquartered in Roseburg, United States, in the North America region.
How does Abacela make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are llaneros Wine Club Membership, tasting Room and Events and wholesale Distribution.
Who are Abacela's main competitors?
Direct peers on record are Willamette Valley Vineyards, Ponzi Vineyards, Brick House Vineyards, Quady North Winery, Sokol Blosser Winery, Eyrie Vineyards and Troon Vineyard. King Estate Winery is listed as a broad incumbent. Tablas Creek Vineyard is listed as an emerging player. RoxyAnn Winery is listed as a regional player.
Does Abacela have an API?
No public API is recorded for Abacela.
What industry is Abacela in?
Abacela's product category is Estate Winery / Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.