Primaloft

Name

Primaloft

Legal name

PrimaLoft, Inc.

Website

https://primaloft.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Performance Insulation Materials

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Compression, Base Layers & Thermals (CRAAAEAH)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Thermal Underwear & Base Layers (CRAAAIAG), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Synthetic insulation materials
• Outdoor apparel technology
• Recycled performance fibers
• Technical textile licensing
• Performance fabric manufacturing

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Ingredient Brand Licensing: PrimaLoft operates as an ingredient/technology brand, licensing its insulation and fabric technologies to brand partners who incorporate them into their products. Revenue is generated through licensing fees and technology royalties paid by partner brands for the use of PrimaLoft branding, technology, and access to the brand's sustainability credentials.
2. Marketplace Product Sales: PrimaLoft operates a marketplace (primaloft.com/marketplace) where consumers can purchase products made by brand partners featuring PrimaLoft technology, including apparel, footwear, accessories, and bedding. This direct-to-consumer channel complements the B2B licensing model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PrimaLoft develops, manufactures, and licenses proprietary high-performance synthetic insulation and fabric technologies — including Gold, Silver, and Black Insulation tiers, Performance Down Blends, Bio biodegradable fibers, P.U.R.E. low-carbon manufacturing, Active Evolve, Ocean Bound Plastic insulation, ThermoPlume, and UltraPeak — to over 1,000 global brand partners across outdoor, fashion, military, workwear, home, and footwear markets. Revenue is generated through licensing fees and technology royalties paid by partner brands, complemented by a consumer-facing marketplace that showcases products incorporating PrimaLoft technology.

Product overview

PrimaLoft is an advanced material technology company and the world leader in research and innovative development of high-performance insulation and fabric products. The company operates as an ingredient/brand partner to over 1,000 global brands across outdoor, sport, lifestyle, home, fish & hunt, workwear, and footwear markets. The product portfolio centers on PrimaLoft® insulation technologies including Gold, Silver, and Black tiers, supplemented by specialty offerings like Bio™ (biodegradable fibers), P.U.R.E.™ (carbon-reducing manufacturing), and Performance Down Blends (synthetic-down hybrid). The company also offers Ocean Bound Plastic insulation using recycled coastal plastic, Active Evolve breathable insulating fabric, and ThermoPlume down alternative. Originally developed for the U.S. Army as a water-resistant synthetic alternative to down, PrimaLoft products are delivered through a marketplace platform connecting brand partners with consumers, with the company positioning itself around its 'Relentlessly Responsible' sustainability mission.

Differentiator

Problem solved

Functional benefit

Brands

• PrimaLoft® P.U.R.E.™: Manufacturing technology that reduces carbon emissions during insulation production by 50% or more
• PrimaLoft® Bio™
• PrimaLoft® Black Insulation
• PrimaLoft® Gold Insulation
• PrimaLoft® Silver Insulation
• PrimaLoft® Active Evolve
• UltraPeak™

Products and services

• UltraPeak Insulation PrimaLoft's warmest synthetic insulation to date, developed using specially engineered architectural fibers that form a structural framework for improved heat retention, loft, and elasticity. Produced using 100% recycled materials and P.U.R.E. manufacturing technology. Aimed at outdoor adventurers seeking down-like warmth with synthetic durability.
• PrimaLoft Bio Insulation Biodegradable synthetic insulation technology designed to return to materials found in nature, helping reduce long-term microplastic impact on oceans, landfills, and waterways. Achieves 93.7% biodegradation in 646 days under ASTM D5511 conditions and 86.1% in 1563 days under marine ASTM D6691 conditions. Available to brand partners for incorporation into apparel and gear.
• PrimaLoft P.U.R.E. (Produced Using Reduced Emissions) Manufacturing technology that reduces carbon emissions during synthetic insulation production by 50% or more compared with conventional processes. Uses renewable energy sources such as solar power and more efficient electric-powered equipment, reducing reliance on fossil fuels. Available to brand partners for manufacturing low-carbon PrimaLoft insulation.
• PrimaLoft Active Evolve Insulating fabric combining lightweight warmth of insulation with breathability of fabric, designed to perform in a wide range of activities regardless of intensity or season. Can be used as next-to-skin fabric, enabling designers to forego liner fabrics for more efficient heat and moisture management. Made from up to 100% post-consumer recycled content.
• PrimaLoft Insulation with Ocean Bound Plastic High-performance insulation made from 100% post-consumer recycled content, with 60% of recycled material coming from plastic bottles sourced within 50 kilometers of coastal areas. Certified by OceanCycle for social enterprise standards. Used by Helly Hansen, Isbjörn of Sweden, and other partner brands in jackets and outerwear.
• PrimaLoft Performance Down Blends Hybrid insulation products combining water-repellent, fluorocarbon-free treated PrimaLoft synthetic fibers with premium down. Available in Gold (750 fill equivalent), Silver (650 fill), and Black (550 fill) variants with Responsible Down Standard certification. Retains 94% warmth when wet and dries four times faster than untreated down.
• PrimaLoft Gold Insulation Premium performance insulation offering the highest warmth-to-weight ratio in the PrimaLoft lineup. Water-resistant, lightweight, and compressible for easy packability. Used by Patagonia (Hi-Loft Nano Puff), Burton, L.L.Bean, REI, and other top global brands.
• PrimaLoft Silver Insulation Mid-tier performance insulation providing excellent warmth and versatility for a wide range of outdoor and lifestyle applications.
• PrimaLoft Black Insulation Core insulation line offering essential warmth and performance for everyday outdoor and lifestyle apparel applications. Provides comparable warmth in constructions up to 550 fill, retains 94% of warmth when wet, and dries four times faster than untreated down.
• PrimaLoft ThermoPlume Sustainable, ethical down alternative insulation providing the look and feel of down with synthetic performance benefits including water resistance and faster drying.
• PrimaLoft LIFALOFT Insulation technology developed in partnership with Helly Hansen, providing lightweight warmth with superior breathability for active outdoor use.
• PrimaLoft PCR (Post-Consumer Recycled) Insulation Recycled content program using post-consumer plastic bottles to create high-performance insulation and fabrics. As of 2020, PrimaLoft has saved over 692 million plastic bottles from landfills and oceans through this program; over 70% of product line achieved 50% post-consumer recycled content by 2019.
• PrimaLoft Marketplace Online marketplace showcasing apparel, footwear, accessories, and bedding products from 950+ brand partners featuring PrimaLoft insulation, organized by categories including Snow Sports, Outdoor Sports, Endurance Sports, Hunt & Fish, Athleisure, Fashion, and Kids' Apparel. Allows consumers to find finished products powered by PrimaLoft technology.

Quantifiable outcome

• P.U.R.E. manufacturing technology reduces carbon emissions by 50% or more compared with conventional processes
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

18 partnerships are on record, tiered flagship and core.

• SitkaflagshipChannel Partner/ Reseller/ Distributor · 20 July 2023Sitka featured PrimaLoft Active Evolve in their Ambient collection of technical hunting apparel, showcasing the insulation's adaptability across activities and weather conditions.
• LöfflercoreChannel Partner/ Reseller/ Distributor · 20 July 2023Austrian endurance sports specialist integrating PrimaLoft Active Evolve in cross-country skiing collection. As official clothing partner of Austrian Nordic Ski Teams, Löffler requires highest-level performance materials.
• Eddie BauerflagshipChannel Partner/ Reseller/ Distributor · 20 July 2023Outdoor and lifestyle brand using PrimaLoft Active Evolve in their product lines, demonstrating broad adoption across active lifestyle categories.
• CP CompanycoreChannel Partner/ Reseller/ Distributor · 20 July 2023Italian fashion brand integrating PrimaLoft Active Evolve in their collection, demonstrating PrimaLoft's reach into fashion and lifestyle markets.
• EnduracoreChannel Partner/ Reseller/ Distributor · 20 July 2023Scottish endurance sports brand using PrimaLoft Active Evolve in Fall/Winter 2023-2024 collections.
• QuiksilvercoreChannel Partner/ Reseller/ Distributor · 20 July 2023Global surf and action sports brand adopting PrimaLoft Active Evolve for FW 2023-2024 products.
• ZienercoreChannel Partner/ Reseller/ Distributor · 20 July 2023German ski and outdoor glove brand using PrimaLoft Active Evolve in their product range.
• Martini SportswearcoreChannel Partner/ Reseller/ Distributor · 20 July 2023Austrian outdoor sports brand integrating PrimaLoft Active Evolve in their collection.
• OMMcoreChannel Partner/ Reseller/ Distributor · 20 July 2023UK-based mountain running and outdoor brand using PrimaLoft Active Evolve in Mountain Core Smock products.
• OceanCyclecoreStrategic or Co-development Partner · 7 April 2023OceanCycle is a social enterprise focused on preventing ocean plastic pollution and improving livelihoods in coastal communities. Their certification provides independent, third-party verification of material proximity to coastlines, ethical sourcing, and end-to-end traceability from collection through manufacturing for PrimaLoft's Ocean Bound Plastic insulation.
• Helly HansenflagshipChannel Partner/ Reseller/ Distributor · 7 April 2023Helly Hansen was the first brand to debut PrimaLoft Insulation with Ocean Bound Plastic in FW23 collections, demonstrating commitment to reduced environmental impact products. Long-standing partner also using PrimaLoft in ski and sailing gear.
• Isbjörn of SwedencoreChannel Partner/ Reseller/ Distributor · 7 April 2023Early adopter of Ocean Bound Plastic insulation in FW23 collections. As a bluesign system partner and circular company with net-zero targets, Isbjörn of Sweden uses PrimaLoft technology in kids' winter jackets named after sea animals.
• bluesign systemcoreStrategic or Co-development PartnerPrimaLoft partners with the bluesign system for sustainable textile production, ensuring responsible manufacturing processes and chemical management in the supply chain.
• International OEKO-TEX AssociationcoreStrategic or Co-development PartnerPrimaLoft is partnered with OEKO-TEX to ensure product safety and sustainable production, providing certification that products are free from harmful substances.
• Sustainable Apparel Coalition's Higg IndexcoreStrategic or Co-development PartnerPrimaLoft uses the Higg Index to measure and communicate environmental impact across its products and operations, supporting industry-wide sustainability measurement.
• Global Recycled StandardcoreStrategic or Co-development PartnerPrimaLoft is certified to the Global Recycled Standard, verifying the recycled content in its products and ensuring responsible social, environmental, and chemical practices in production.
• Responsible Down StandardcoreStrategic or Co-development PartnerPrimaLoft adopted the Responsible Down Standard (RDS) to offer fully traceable goose and duck down products, verifying that down does not come from animals subjected to unnecessary harm including force-feeding and live-plucking.
• SGS North AmericacoreImplementation/ SI/ Consulting PartnerIndependent third-party auditor conducting annual audits to verify PrimaLoft P.U.R.E. carbon emission reduction claims, providing credibility to sustainability marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3M (Thinsulate): 3M's Thinsulate is the most direct competitor to PrimaLoft in synthetic thermal insulation for apparel, footwear, and accessories. Both operate as B2B ingredient brands supplying insulation technology to global apparel manufacturers across outdoor, workwear, and fashion.
• INVISTA (Thermolite): INVISTA's Thermolite brand produces synthetic insulation fibers used in apparel, footwear, and home textiles. It competes head-to-head with PrimaLoft in the performance insulation ingredient-brand space, including sustainability-focused variants (recycled content).
• DuPont (Sorona): DuPont Sorona is a bio-based polymer used in apparel insulation and fiberfill, directly competing with PrimaLoft's Bio and PCR offerings. Both target brand partners seeking renewably sourced or partially plant-based performance materials.
• Polartec: Polartec produces performance fleece, insulation, and fabric technologies supplied as ingredients to outdoor and lifestyle apparel brands. It overlaps with PrimaLoft in branded fabric technologies sold B2B to apparel manufacturers, including sustainability-positioned lines.
• Schoeller Textil: Schoeller is a Swiss performance fabric manufacturer supplying technical textiles and insulation to outdoor, sportswear, and workwear brands. It competes with PrimaLoft in branded fabric technologies sold to apparel makers with sustainability and performance positioning.
• Allied Feather + Down: Allied supplies responsibly sourced down and insulation to outdoor and lifestyle apparel brands, including PrimaLoft's Performance Down Blends co-products. It is the primary competing ingredient brand in the down/insulation category for performance outerwear.

Broad incumbents

• Toray Industries: Toray is a large diversified materials manufacturer with apparel and industrial textile offerings including insulation, fibers, and performance fabrics. As a vertically integrated incumbent, it competes with PrimaLoft at the fiber/yarn level across multiple end markets including apparel and home furnishings.

Emerging players

• Outlast Technologies: Outlast develops phase-change materials (PCMs) used in temperature-regulating apparel, footwear, and bedding. While narrower in scope than PrimaLoft, it targets overlapping brand partners in outdoor, performance, and sleep applications with an ingredient-brand licensing model.
• Columbia Sportswear (Omni-Heat): Columbia's Omni-Heat reflective lining technology is an internally developed thermal technology. While Columbia is a finished-goods brand rather than a pure ingredient brand, it represents vertical integration of insulation technology that competes for the same end-consumer demand that PrimaLoft's partners address.
• 37.5 Technology (Cocona): 37.5 Technology (formerly Cocona) licenses activated carbon and mineral-based thermoregulation technology to apparel brands. It competes with PrimaLoft in the performance fabric ingredient space with a focus on moisture and temperature management rather than loft-based insulation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrimaLoft
• Instagraminstagram.com/primaloft
• Xx.com/primaloft

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primaloft