Passiflora Inc.

What Passiflora Inc. does

Passiflora Inc. (legal entity Passiflora Ltd., UK company number 09381916) is a privately held global beauty-trade distributor founded in 2015 by CEO Moran Tabak, headquartered in London with offices in Miami Beach and Rotterdam. The company operates as a fully integrated 360° distribution and brand-growth platform for at-home beauty and skincare device brands, serving enterprise brand owners (TriPollar, Talika, VOLOOM, Smoothskin, The Brand Luxe, Zutta, Freezeframe, SAMPAR Paris) and distributing their products across 65 countries through tier-1 retailers (Boots, Harrods, John Lewis, Saks Fifth Avenue, Sephora, Selfridges, Neiman Marcus, QVC) and major ecommerce platforms (Amazon, Walmart, ASOS, Net-a-Porter, Lookfantastic, SkinStore). Its value proposition is replacing the fragmented traditional distribution model with a single partner that handles distribution and sales, data and insights, operations and logistics, digital marketing and media, web design and development, and customer service/reputation management.

Name

Passiflora Inc.

Legal name

Passiflora Ltd.

Website

https://pasbeauty.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Passiflora Inc. is a privately held global beauty-trade distributor that provides integrated 360° distribution, logistics, digital marketing, and ecommerce enablement services for at-home beauty and skincare device brands across 65 countries.

Ownership category

akta.pro rank

Product category

Beauty Distribution Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Beauty distribution services
• Skincare device distribution
• E-commerce enablement
• Brand growth services
• Digital marketing services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Distribution and Sales Services: Revenue generated through distribution of beauty and skincare devices to leading retailers and ecommerce platforms globally, with a fully customisable 360 approach covering multiple service areas
2. E-commerce Enablement Services: Full-suite of e-commerce services including front-end representation on online platforms, managing promotions and campaigns, order management, fulfillment, and post-purchase customer service

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Passiflora is a global distributor for the at-home beauty and skincare device industry, providing brands with a fully customisable 360-degree service spanning distribution and sales, data and insights, operations and logistics, digital marketing and media, web design and development, and customer service and reputation management. The company places curated brand portfolios, including TriPollar, Talika, Smoothskin, The BrandLuxe, Zutta, VOLOOM, Freezeframe, and SAMPAR Paris, into leading retailers and e-commerce platforms across 65 countries.

Product overview

Passiflora is a beauty-trade distribution company offering a unified 360° service platform rather than a software product. Its core offering is global distribution and brand growth services for at-home beauty and skincare devices. The portfolio consists of distributed consumer brands (TriPollar, Talika, The BrandLuxe, Smoothskin, Zutta, VOLOOM, Freezeframe, SAMPAR Paris) complemented by six integrated service modules: Distribution & Sales, Data & Insights, Operations and Logistics, Digital Marketing & Media, Web Design & Development, and Customer Service / Reputation Management. These modules function together as a fully customisable end-to-end solution — from import and logistics through to digital marketing, web presence, and customer support — designed to scale beauty brands across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Beauty-Trade Distribution and Brand Growth Services

Quantifiable outcome

• +71% YOY sales growth for Talika in UK market
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• TriPollarcoreStrategic or Co-development Partner · 1 January 2015TriPollar is a true pioneer in the world of anti-aging, offering FDA-cleared, advanced skin care tools and devices. Passiflora partnered with TriPollar for US market penetration after receiving FDA approval in 2019, managing localised social media, ecommerce, customer service and logistics. Achieved millions of dollars in sales with consistent year-on-year growth.
• TalikacoreStrategic or Co-development Partner · 1 January 2015Talika focuses on eye care and revealing inner beauty, spanning over 70 years of beauty industry experience. Passiflora supports Talika with UK market expansion, strategically opening new accounts in hard-to-access platforms, achieving +71% YOY sales growth. Also launched Talika in US market with 400% sales uplift through influencer and paid media campaigns.
• The Brand LuxecoreChannel Partner/ Reseller/ Distributor · 1 January 2015Premium beauty brand distributed by Passiflora in the US market.
• SmoothskincoreChannel Partner/ Reseller/ Distributor · 1 January 2015Beauty device brand distributed globally by Passiflora.
• ZuttaminorChannel Partner/ Reseller/ Distributor · 1 January 2015Beauty brand distributed by Passiflora.
• VOLOOMcoreStrategic or Co-development Partner · 1 January 2015First hair volumizing iron brand with patented technology. Passiflora is expanding VOLOOM from US-focused D2C model into EU and UK markets, building localised campaigns, influencer partnerships, and generating significant sales through targeted marketing campaigns.
• BootscoreChannel Partner/ Reseller/ DistributorMajor UK pharmacy and health and beauty retailer stocking Passiflora-distributed brands.
• HarrodscoreChannel Partner/ Reseller/ DistributorLuxury department store in London stocking Passiflora-distributed premium beauty brands.
• John LewiscoreChannel Partner/ Reseller/ DistributorMajor UK retailer stocking beauty and skincare devices distributed by Passiflora.
• Saks Fifth AvenuecoreChannel Partner/ Reseller/ DistributorLuxury department store in the US stocking premium beauty devices from Passiflora.
• SephoracoreChannel Partner/ Reseller/ DistributorGlobal beauty retailer and ecommerce platform stocking Passiflora-distributed brands.
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal ecommerce marketplace platform where Passiflora manages brand presence, promotions, campaigns, order management, fulfillment, and post-purchase customer service.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor US retailer and ecommerce platform distributing beauty devices through Passiflora.
• ASOScoreChannel Partner/ Reseller/ DistributorUK-based global fashion and beauty ecommerce platform stocking Passiflora-distributed brands.
• Net-a-PortercoreChannel Partner/ Reseller/ DistributorLuxury fashion and beauty ecommerce platform distributing premium beauty brands through Passiflora.
• bGlowingminorChannel Partner/ Reseller/ DistributorBeauty retailer partner.
• FeeluniqueminorChannel Partner/ Reseller/ DistributorEuropean beauty retailer and ecommerce partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• THG (The Hut Group): THG owns, manufactures, and distributes beauty and skincare brands globally through owned retail sites (Lookfantastic, Net-a-Porter) plus third-party retailers. It is comparable to Passiflora as a vertically integrated beauty brand operator and global channel manager serving similar beauty-tech and skincare brand partners.
• Maesa: Maesa is a beauty brand incubator and manufacturer that creates, scales, and distributes owned and partner beauty brands through global retail and digital channels. It is comparable to Passiflora in providing end-to-end brand building and distribution services to beauty brands seeking shelf access and growth.
• Hatch Beauty Co. Hatch Beauty Co. is a beauty brand incubator and full-service operating partner that develops, manufactures, and distributes emerging and established beauty brands. It is comparable to Passiflora as a brand accelerator offering global distribution, marketing, and operational support for beauty brand partners.
• Forma Brands (Morphe/Too Faced): Forma Brands has owned and operated a portfolio of beauty brands (e.g., Morphe, Too Faced) with global distribution across specialty beauty, mass, and digital channels. It is comparable to Passiflora as a multi-brand beauty operator running 360 commercial functions across retailers and marketplaces.

Broad incumbents

• Sephora: Sephora is the largest global specialty beauty retailer and a key Passiflora distribution partner. It is comparable as a broad incumbent in beauty that sets channel strategy, defines the path-to-consumer for premium brands, and increasingly develops private-label device and skincare lines.
• Ulta Beauty: Ulta Beauty is the largest US beauty retailer carrying both mass and prestige beauty brands including at-home devices. It is comparable to Passiflora as a broad incumbent whose assortment decisions, retailer media programs, and exclusive-brand strategy directly shape demand for the device brands Passiflora distributes.
• Walgreens Boots Alliance: Walgreens Boots Alliance owns Boots (a Passiflora retail partner) plus a global pharmaceutical distribution and retail platform. It is comparable as a broad incumbent that combines beauty/health retail with wholesale distribution, setting terms and assortment for the very retailers Passiflora relies on.

Emerging players

• Oddity Tech (IL Makiage / SpoiledChild): Oddity Tech is a tech-enabled beauty company that owns digital-first brands IL Makiage and SpoiledChild. It is comparable to Passiflora as an emerging player using data and technology to scale beauty brands across digital and retail channels.
• Beautylish: Beautylish is a US-based online specialty beauty retailer carrying premium skincare, makeup, and beauty tools. It is comparable to Passiflora as an emerging e-commerce channel and brand-development partner that connects indie and premium beauty brands to engaged consumers.

Regional players

• Net-a-Porter: Net-a-Porter is a global luxury fashion and beauty retailer (owned by Mytheresa) carrying premium beauty and skincare brands and serving as a Passiflora distribution partner. It is comparable as a regional luxury-channel player that shapes the international launch path for premium beauty and device brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PassifloraBeau1
• Facebookfacebook.com/passifloraltd
• LinkedInlinkedin.com/company/passiflora-ltd.
• Instagraminstagram.com/beautybybrandluxe

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passiflora Inc.