NakedMD
- Company typePrivate
- Founded2022
- HeadquartersNewport Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What NakedMD does
NakedMD, Inc. is a privately held, direct-to-consumer medical spa chain founded in 2022 and headquartered in Newport Beach, California. The company delivers non-surgical aesthetic treatments — primarily neurotoxin injections (Botox, Dysport, Xeomin, Letybo), hyaluronic acid dermal fillers (Juvederm, Restylane, Revanesse Versa), biostimulators (Sculptra, PRF), and SkinPen microneedling — alongside a small retail skincare line, through 40+ physical studio locations across California, Nevada, Arizona, Colorado, Texas, Tennessee, and other states, with East Coast studios announced for New York and Boston and Southeast entry planned by Fall 2026. Operating protocols are physician-led via eight board-certified medical directors across the licensed states (two of whom are board-certified plastic surgeons), and the company markets proprietary process assets including the Naked Needle injection device and a Precision Mapping consultation framework aimed at standardizing patient experience.
The business model is a multi-unit retail services play with four revenue streams: per-treatment service revenue (neurotoxins starting at $69.90, new-client lip filler from $149), a $9.99/month NakedMD TOX Membership subscription that unlocks discounted unit pricing, retail skincare sales through a Shopify-based e-commerce storefront, and a Refer-a-Friend program that issues $50 account credits. Treatment marketing runs through content (The Naked Truth blog), email, influencer collaborations, and a branded mobile app built on Tapcart, with online booking and self-serve purchasing supporting the offline experience. Customer concentration is diffuse across hundreds of thousands of treatments performed nationwide, and the company is privately held with no disclosed funding rounds, investors, or revenue figures.
NakedMD firmographics
Firmographics- Name
- NakedMD
- Legal name
- NakedMD, Inc.
- Website
- https://nakedmd.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
NakedMD industry classification
Industry- Product category
- Medical Spa Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa Body Wraps & Cocoon Treatments (HSALAFAD)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where NakedMD is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
NakedMD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Medical Spa Treatments: Revenue from in-studio aesthetic procedures including neurotoxins, dermal fillers, biostimulators, and other cosmetic treatments. Services are booked by appointment and paid per treatment or via membership packages.
- TOX Membership: Monthly subscription membership program offering discounted pricing on neurotoxin treatments. Members pay $9.99/month for access to reduced unit pricing.
- Skincare Products: Retail sales of skincare products including the S.K.I.N. Waterdrop Hydrogel PDRN Mask and other skincare items. Products sold through e-commerce storefront and in studios.
- Referral Program Credits: Account credits earned through Refer-a-Friend program; referrers receive $50 account credit when referred customers complete treatments over $200
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Neurotoxins starting at $69.90 per treatment |
| Unit Pricing | Pay-as-you-go | Lip Filler starting at $149 for new clients |
| Unit Pricing | Pay-as-you-go | Various injectable and skincare treatments |
| Subscription | Monthly | TOX Membership subscription |
| Other | Pay-as-you-go | Referral rewards program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NakedMD product offering
Product offeringCore offering
NakedMD operates a multi-location medical spa chain delivering non-surgical aesthetic injectable treatments such as neurotoxins (Botox, Dysport, Xeomin, Letybo), hyaluronic acid dermal fillers (Juvederm, Restylane, Revanesse Versa), biostimulators (Sculptra, PRF), and SkinPen microneedling. The company also retails its own branded skincare products and runs a monthly TOX Membership subscription providing discounted neurotoxin pricing.
Product overview
NakedMD is a med spa chain operating 40+ locations across the U.S., offering a unified platform of aesthetic medical treatments and retail products. The core offering centers on injectable treatments: neurotoxins (Naked TOX/BOTOX using Botox, Dysport, Xeomin, Letybo) for wrinkle reduction and fillers (Naked Lips, Cheek Filler, Chin Filler, Jawline Contour, Smile Lines Filler, Undereye Filler, Non-Surgical Nose Job using Juvederm, Restylane, Revanesse Versa) for volume restoration. Supporting services include biostimulators (Sculptra, PRF injections) and SkinPen microneedling. The portfolio also includes a subscription membership (TOX Membership at $9.99/month), a retail skincare line (S.K.I.N. Waterdrop Hydrogel PDRN Mask), and customer loyalty programs (Refer-a-Friend). New clients receive discounted introductory offers across treatment categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Naked TOX | Neurotoxins Neurotoxin treatments using Botox, Dysport, Xeomin, or Letybo to reduce wrinkles and fine lines by temporarily blocking nerve signals to facial muscles, offered with unit-based pricing across multiple treatment areas.
- BOTOX Treatment Botox neurotoxin treatment targeting forehead lines, glabellar lines between the brows, and crow's feet wrinkles, delivered using the proprietary Naked Needle injection technique.
- Naked Lips | Lip Filler Hyaluronic acid-based lip filler using Juvederm, Restylane, or Prollenium to enhance lip volume, shape, and definition; results typically last 6–12 months.
- Filler Treatments Collection Dermal filler injections across face areas including cheeks, chin, jawline, smile lines, under-eyes, temples, and nose using FDA-approved hyaluronic acid fillers such as Juvederm, Revanesse Versa, and Sculptra.
- Sculptra Biostimulator Sculptra biostimulator injection that works with the body's natural biology to rebuild collagen structure deep within the skin, producing lasting firmness.
- PRF (Platelet Rich Fibrin) Injection PRF injections that leverage the body's natural healing capability to promote skin rejuvenation and tissue renewal, derived from the patient's own platelet-rich fibrin.
- SkinPen Microneedling with PRP Microneedling with PRP/PRF using the SkinPen device to stimulate collagen production and skin rejuvenation across the face.
- Lip Flip Neurotoxin treatment using small amounts of toxin to relax the upper lip muscle, creating a subtle outward roll without adding lip volume.
- Forehead TOX Neurotoxin treatment targeting forehead wrinkles and lines for a smooth, youthful appearance; full effect visible within 10–14 days.
- Non-Surgical Nose Job Non-surgical rhinoplasty using dermal fillers to reshape and contour the nose without surgery.
- Masseter Reduction | TMJ Neurotoxin injection into the masseter muscle providing TMJ symptom relief and jawline slimming.
- NakedMD TOX Membership Monthly subscription program offering members discounted neurotoxin unit pricing for $9.99 per month.
- Naked Boost | Vitamin B12 Shot Intramuscular vitamin B12 injection supplement offered to support energy levels.
- S.K.I.N. Waterdrop Hydrogel PDRN Mask Cooling hydrogel face mask infused with wild-caught salmon PDRN and arnica, designed to hydrate skin, reduce redness, and aid post-treatment recovery; sold through the e-commerce storefront and in studios.
- Medical Spa Studio Services Physician-led med spa services delivered in-person at 40+ studio locations across multiple U.S. states, encompassing neurotoxins, fillers, biostimulators, and skin health treatments under standardized clinical protocols.
Quantifiable outcome
- Hundred of thousands of treatments performed nationwide
- +2 more outcomes
Companies that use NakedMD
Customer profileSegments1 record
Ideal customer profiles1 record
NakedMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
NakedMD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- MERZ AestheticsminorPartnership with MERZ Aesthetics (a medical aesthetics company) to co-host Hope for Henry charity benefit concert with DJ Deorro on August 22, 2025, at Warehouse 215 in Phoenix. MERZ Aesthetics contributed a substantial corporate donation alongside ticket sales proceeds to support the Hope for Henry Foundation.
- DJ DeorrominorCollaboration with DJ Deorro to produce and perform at Hope for Henry Foundation benefit concert on August 22, 2025, in Phoenix, Arizona. Event produced in collaboration with Relentless Beats.
- Relentless BeatsminorEvent production partner for the Hope for Henry Foundation benefit concert featuring DJ Deorro at Warehouse 215 in Phoenix.
- Hope for Henry FoundationminorCharitable beneficiary of benefit concert event. Hope for Henry Foundation, founded in 2003, has reached more than 100,000 children nationwide with programs that provide comfort and support to children undergoing medical treatment.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
NakedMD competitors and assessment
Company assessmentDirect peers
- SkinSpirit: Multi-location US med spa chain offering Botox, dermal fillers, laser treatments, and skin care with physician oversight; most directly comparable to NakedMD on service mix, clinical staffing model, and DTC retail presence.
- LaserAway: Largest US med spa chain specializing in laser hair removal, Botox, fillers, and body contouring with 100+ locations; comparable on chain scale, multi-state footprint, and DTC consumer brand marketing.
- Ideal Image: National med spa chain focused on Botox, fillers, laser hair removal, and body sculpting with a membership-style offering; comparable on subscription/membership pricing, multi-state studio model, and direct-to-consumer positioning.
- Restore Hyper Wellness: National retail wellness chain offering IV therapy, cryotherapy, injections, and aesthetic services with a membership model; comparable on multi-location studio footprint, recurring membership economics, and DTC consumer aesthetic positioning.
- SEV Laser: Multi-location US aesthetic services chain offering laser hair removal, injectables, and skin treatments with a younger consumer focus; comparable on studio-based, DTC, membership-driven aesthetic services model.
Broad incumbents
- European Wax Center: Public retail chain with 900+ locations offering waxing and skincare services on a membership basis; comparable on multi-state studio economics and recurring revenue model rather than on injectables.
Others
- AbbVie (Allergan Aesthetics): Manufacturer of Botox, Juvederm, and CoolSculpting and the dominant aesthetics pharmaceutical supplier; comparable as the upstream drug supplier that NakedMD's neurotoxin and filler revenue depends on.
- Galderma: Global aesthetics pharmaceutical company behind Restylane, Sculptra, and Dysport; comparable as a key injectable supplier to NakedMD and as a bellwether for aesthetics drug pricing trends.
- Merz Aesthetics: Aesthetics manufacturer of Xeomin, Belotero, and Ultherapy and a named NakedMD charity partner; comparable as a strategic supplier whose product mix and rebate programs materially shape med spa economics.
Emerging players
- HydraFacial (Edge Systems): Aesthetic device and treatment brand expanding a chain-like provider network offering hydradermabrasion and add-on boosters; comparable as an emerging non-injectable service category increasingly bundled alongside med spa offerings like NakedMD's SkinPen microneedling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NakedMD social profiles
Digital presenceNakedMD compliance and trust
Trust signalCompliance2 records
NakedMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
NakedMD leadership team
Management profileNumber of profiles
Profiles8 records
NakedMD subsidiaries and ownership
Company hierarchySubsidiaries1 record
NakedMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NakedMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NakedMD
What does NakedMD do?
NakedMD operates a multi-location medical spa chain delivering non-surgical aesthetic injectable treatments such as neurotoxins (Botox, Dysport, Xeomin, Letybo), hyaluronic acid dermal fillers (Juvederm, Restylane, Revanesse Versa), biostimulators (Sculptra, PRF), and SkinPen microneedling. The company also retails its own branded skincare products and runs a monthly TOX Membership subscription providing discounted neurotoxin pricing.
Is NakedMD a public or private company?
NakedMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NakedMD founded?
NakedMD was founded in 2022. It employs 51 to 100 people.
Where is NakedMD based?
NakedMD is headquartered in Newport Beach, United States, in the North America region.
How does NakedMD make money?
Four revenue lines are on record. Medical Spa Treatments are the primary driver. The others are TOX Membership, skincare Products and referral Program Credits.
Who are NakedMD's main competitors?
Direct peers on record are SkinSpirit, LaserAway, Ideal Image, Restore Hyper Wellness and SEV Laser. European Wax Center is listed as a broad incumbent. Others are AbbVie (Allergan Aesthetics), Galderma and Merz Aesthetics. HydraFacial (Edge Systems) is listed as an emerging player.
Does NakedMD have an API?
No public API is recorded for NakedMD.
What industry is NakedMD in?
NakedMD's product category is Medical Spa Services. Its primary akta.pro industry code is HSALAFAD, Spa Body Wraps & Cocoon Treatments, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 81211 and its SIC code is 2844.