NakedMD

What NakedMD does

NakedMD, Inc. is a privately held, direct-to-consumer medical spa chain founded in 2022 and headquartered in Newport Beach, California. The company delivers non-surgical aesthetic treatments — primarily neurotoxin injections (Botox, Dysport, Xeomin, Letybo), hyaluronic acid dermal fillers (Juvederm, Restylane, Revanesse Versa), biostimulators (Sculptra, PRF), and SkinPen microneedling — alongside a small retail skincare line, through 40+ physical studio locations across California, Nevada, Arizona, Colorado, Texas, Tennessee, and other states, with East Coast studios announced for New York and Boston and Southeast entry planned by Fall 2026. Operating protocols are physician-led via eight board-certified medical directors across the licensed states (two of whom are board-certified plastic surgeons), and the company markets proprietary process assets including the Naked Needle injection device and a Precision Mapping consultation framework aimed at standardizing patient experience.

The business model is a multi-unit retail services play with four revenue streams: per-treatment service revenue (neurotoxins starting at $69.90, new-client lip filler from $149), a $9.99/month NakedMD TOX Membership subscription that unlocks discounted unit pricing, retail skincare sales through a Shopify-based e-commerce storefront, and a Refer-a-Friend program that issues $50 account credits. Treatment marketing runs through content (The Naked Truth blog), email, influencer collaborations, and a branded mobile app built on Tapcart, with online booking and self-serve purchasing supporting the offline experience. Customer concentration is diffuse across hundreds of thousands of treatments performed nationwide, and the company is privately held with no disclosed funding rounds, investors, or revenue figures.

Name

NakedMD

Legal name

NakedMD, Inc.

Website

https://nakedmd.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Wraps & Cocoon Treatments (HSALAFAD)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical spa services
• Neurotoxin treatments
• Dermal filler injections
• Cosmetic skin treatments
• Aesthetic med spa

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical Spa Treatments: Revenue from in-studio aesthetic procedures including neurotoxins, dermal fillers, biostimulators, and other cosmetic treatments. Services are booked by appointment and paid per treatment or via membership packages.
2. TOX Membership: Monthly subscription membership program offering discounted pricing on neurotoxin treatments. Members pay $9.99/month for access to reduced unit pricing.
3. Skincare Products: Retail sales of skincare products including the S.K.I.N. Waterdrop Hydrogel PDRN Mask and other skincare items. Products sold through e-commerce storefront and in studios.
4. Referral Program Credits: Account credits earned through Refer-a-Friend program; referrers receive $50 account credit when referred customers complete treatments over $200

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NakedMD operates a multi-location medical spa chain delivering non-surgical aesthetic injectable treatments such as neurotoxins (Botox, Dysport, Xeomin, Letybo), hyaluronic acid dermal fillers (Juvederm, Restylane, Revanesse Versa), biostimulators (Sculptra, PRF), and SkinPen microneedling. The company also retails its own branded skincare products and runs a monthly TOX Membership subscription providing discounted neurotoxin pricing.

Product overview

NakedMD is a med spa chain operating 40+ locations across the U.S., offering a unified platform of aesthetic medical treatments and retail products. The core offering centers on injectable treatments: neurotoxins (Naked TOX/BOTOX using Botox, Dysport, Xeomin, Letybo) for wrinkle reduction and fillers (Naked Lips, Cheek Filler, Chin Filler, Jawline Contour, Smile Lines Filler, Undereye Filler, Non-Surgical Nose Job using Juvederm, Restylane, Revanesse Versa) for volume restoration. Supporting services include biostimulators (Sculptra, PRF injections) and SkinPen microneedling. The portfolio also includes a subscription membership (TOX Membership at $9.99/month), a retail skincare line (S.K.I.N. Waterdrop Hydrogel PDRN Mask), and customer loyalty programs (Refer-a-Friend). New clients receive discounted introductory offers across treatment categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Naked TOX | Neurotoxins Neurotoxin treatments using Botox, Dysport, Xeomin, or Letybo to reduce wrinkles and fine lines by temporarily blocking nerve signals to facial muscles, offered with unit-based pricing across multiple treatment areas.
• BOTOX Treatment Botox neurotoxin treatment targeting forehead lines, glabellar lines between the brows, and crow's feet wrinkles, delivered using the proprietary Naked Needle injection technique.
• Naked Lips | Lip Filler Hyaluronic acid-based lip filler using Juvederm, Restylane, or Prollenium to enhance lip volume, shape, and definition; results typically last 6–12 months.
• Filler Treatments Collection Dermal filler injections across face areas including cheeks, chin, jawline, smile lines, under-eyes, temples, and nose using FDA-approved hyaluronic acid fillers such as Juvederm, Revanesse Versa, and Sculptra.
• Sculptra Biostimulator Sculptra biostimulator injection that works with the body's natural biology to rebuild collagen structure deep within the skin, producing lasting firmness.
• PRF (Platelet Rich Fibrin) Injection PRF injections that leverage the body's natural healing capability to promote skin rejuvenation and tissue renewal, derived from the patient's own platelet-rich fibrin.
• SkinPen Microneedling with PRP Microneedling with PRP/PRF using the SkinPen device to stimulate collagen production and skin rejuvenation across the face.
• Lip Flip Neurotoxin treatment using small amounts of toxin to relax the upper lip muscle, creating a subtle outward roll without adding lip volume.
• Forehead TOX Neurotoxin treatment targeting forehead wrinkles and lines for a smooth, youthful appearance; full effect visible within 10–14 days.
• Non-Surgical Nose Job Non-surgical rhinoplasty using dermal fillers to reshape and contour the nose without surgery.
• Masseter Reduction | TMJ Neurotoxin injection into the masseter muscle providing TMJ symptom relief and jawline slimming.
• NakedMD TOX Membership Monthly subscription program offering members discounted neurotoxin unit pricing for $9.99 per month.
• Naked Boost | Vitamin B12 Shot Intramuscular vitamin B12 injection supplement offered to support energy levels.
• S.K.I.N. Waterdrop Hydrogel PDRN Mask Cooling hydrogel face mask infused with wild-caught salmon PDRN and arnica, designed to hydrate skin, reduce redness, and aid post-treatment recovery; sold through the e-commerce storefront and in studios.
• Medical Spa Studio Services Physician-led med spa services delivered in-person at 40+ studio locations across multiple U.S. states, encompassing neurotoxins, fillers, biostimulators, and skin health treatments under standardized clinical protocols.

Quantifiable outcome

• Hundred of thousands of treatments performed nationwide
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• MERZ AestheticsminorGTM or Marketing Partner · 31 July 2025Partnership with MERZ Aesthetics (a medical aesthetics company) to co-host Hope for Henry charity benefit concert with DJ Deorro on August 22, 2025, at Warehouse 215 in Phoenix. MERZ Aesthetics contributed a substantial corporate donation alongside ticket sales proceeds to support the Hope for Henry Foundation.
• DJ DeorrominorGTM or Marketing Partner · 31 July 2025Collaboration with DJ Deorro to produce and perform at Hope for Henry Foundation benefit concert on August 22, 2025, in Phoenix, Arizona. Event produced in collaboration with Relentless Beats.
• Relentless BeatsminorGTM or Marketing Partner · 31 July 2025Event production partner for the Hope for Henry Foundation benefit concert featuring DJ Deorro at Warehouse 215 in Phoenix.
• Hope for Henry FoundationminorOthers · 31 July 2025Charitable beneficiary of benefit concert event. Hope for Henry Foundation, founded in 2003, has reached more than 100,000 children nationwide with programs that provide comfort and support to children undergoing medical treatment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SkinSpirit: Multi-location US med spa chain offering Botox, dermal fillers, laser treatments, and skin care with physician oversight; most directly comparable to NakedMD on service mix, clinical staffing model, and DTC retail presence.
• LaserAway: Largest US med spa chain specializing in laser hair removal, Botox, fillers, and body contouring with 100+ locations; comparable on chain scale, multi-state footprint, and DTC consumer brand marketing.
• Ideal Image: National med spa chain focused on Botox, fillers, laser hair removal, and body sculpting with a membership-style offering; comparable on subscription/membership pricing, multi-state studio model, and direct-to-consumer positioning.
• Restore Hyper Wellness: National retail wellness chain offering IV therapy, cryotherapy, injections, and aesthetic services with a membership model; comparable on multi-location studio footprint, recurring membership economics, and DTC consumer aesthetic positioning.
• SEV Laser: Multi-location US aesthetic services chain offering laser hair removal, injectables, and skin treatments with a younger consumer focus; comparable on studio-based, DTC, membership-driven aesthetic services model.

Broad incumbents

• European Wax Center: Public retail chain with 900+ locations offering waxing and skincare services on a membership basis; comparable on multi-state studio economics and recurring revenue model rather than on injectables.

Others

• AbbVie (Allergan Aesthetics): Manufacturer of Botox, Juvederm, and CoolSculpting and the dominant aesthetics pharmaceutical supplier; comparable as the upstream drug supplier that NakedMD's neurotoxin and filler revenue depends on.
• Galderma: Global aesthetics pharmaceutical company behind Restylane, Sculptra, and Dysport; comparable as a key injectable supplier to NakedMD and as a bellwether for aesthetics drug pricing trends.
• Merz Aesthetics: Aesthetics manufacturer of Xeomin, Belotero, and Ultherapy and a named NakedMD charity partner; comparable as a strategic supplier whose product mix and rebate programs materially shape med spa economics.

Emerging players

• HydraFacial (Edge Systems): Aesthetic device and treatment brand expanding a chain-like provider network offering hydradermabrasion and add-on boosters; comparable as an emerging non-injectable service category increasingly bundled alongside med spa offerings like NakedMD's SkinPen microneedling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nakedmd_
• Facebookfacebook.com/nakedmdmedspa
• LinkedInlinkedin.com/company/nakedmd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NakedMD