Core Pilates NYC

What Core Pilates NYC does

Core Pilates NYC is a privately held boutique fitness studio founded in 2002 by Michelle Fama, operating a single flagship location at 900 Broadway, Suite 603 in Manhattan's Flatiron District. The studio delivers classical Pilates instruction rooted in Joseph Pilates' original methodology, using professional-grade apparatus including six Peak Pilates Reformer/Tower Combos, six Towers, six Wunda Chairs, Ladder Barrels, a Cadillac, and a Pedipull, alongside mats and props. Services span group apparatus classes (Reformer, Tower, Chair + Barrels, Mat), private, duet, and trio sessions, the small-group Inner Circle program, and The Method immersive formats (Full Method, The Reset). Pricing is structured across unit-priced sessions ($25-$125), session packs (5 or 10), and monthly memberships on 3-, 6-, and 12-month commitments at $149-$1,260/month.

The studio also operates a teacher training division with three certification tracks: a 600-hour Comprehensive Immersion program ($6,095-$6,395), a two-weekend Mat Training Course ($1,275), and a Core Crossover Bridge program for already-certified instructors ($3,995-$4,295). Training is delivered both at the NYC flagship and internationally through host studios in Hong Kong, Rome, Chicago, New Zealand, South Africa, Los Angeles, and Saudi Arabia, with graduates eligible to sit for the NPCP exam (administered by the Pilates Method Alliance) and earning ACE and NASM continuing education credits. Core also monetizes physical capacity through hourly studio rentals ($35-$50/hour) for certified professionals and operates an active Preferred Studio Network for graduate placement with partners including Equinox, Speir Pilates, Westside Pilates, and Abundance Studio.

Customer segments are predominantly individual fitness consumers and aspiring instructors, served via direct-to-consumer channels (Momence booking platform, iOS app, phone, text, and email) and marketing through organic social, blog content, email, and earned media (Vogue, Women's Health, mindbodygreen, Good Morning America, The Today Show). The studio is entirely founder-owned with no disclosed external funding, no parent company, and no subsidiaries; operations span approximately 11-50 employees and the business generates revenue through a diversified mix of session transactions, recurring memberships, certification tuition, and studio rentals.

Name

Core Pilates NYC

Legal name

Core Pilates NYC

Website

https://corepilatesnyc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Core Pilates NYC is a privately held Manhattan boutique Pilates studio offering classical Pilates group classes, private sessions, and memberships, plus a 600-hour teacher training certification program delivered in NYC and internationally via host studios.

Ownership category

akta.pro rank

Product category

Boutique Pilates Studio Services

NAICS

Other Schools and Instruction (6116)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Classical pilates studio
• Pilates teacher training
• Private pilates sessions
• Apparatus pilates classes
• Pilates certification programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Classes: Group apparatus classes on Reformer, Tower, and combination classes sold as single sessions or in packs of 5 or 10. Mat classes also available.
2. Private Sessions: One-on-one personalized Pilates training sessions available as single sessions or in packs of 5 or 10.
3. Studio Memberships: Monthly recurring memberships offering 4, 8, or 12 sessions/classes per month on 3, 6, or 12-month commitment options.
4. Comprehensive Teacher Training: 600-hour comprehensive Pilates teacher training certification program with tuition of $6,095 or $6,395 with payment plan. Includes apprenticeship, mentorship, and certification.
5. Core Crossover Program: Bridge program for certified instructors seeking classical method training. Tuition $3,995 or $4,295 with payment plan.
6. Mat Training Course: Two-weekend intensive mat certification course. Tuition $1,275 USD for in-person sessions.
7. Studio Rentals: Hourly studio space rentals for certified Pilates professionals to conduct private sessions, duets, trios, and small group classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Core Pilates NYC operates a boutique classical Pilates studio in Manhattan's Flatiron District offering group apparatus classes (Reformer, Tower, Chair + Barrels, Mat, Full Method, The Reset), semi-private Inner Circle training, and private one-on-one, duet, and trio sessions, with access sold via single sessions, packs, or monthly memberships. The studio additionally runs a global Pilates teacher training division, delivering a 600-hour Comprehensive Immersion, a Mat Training Course, and a Core Crossover Bridge Program that lead to NPCP-eligible classical certification, and it monetizes its studio space through hourly rentals to certified Pilates professionals.

Product overview

Core Pilates NYC operates as a classical Pilates studio offering a multi-format training system. The core service includes three pathways for clients: The Practice (foundation classes including Reformer, Tower, Chair+Barrels, Mat), The Method (immersive full apparatus classes including Full Method and The Reset), and Inner Circle (small-group semi-private training). Services are delivered through private sessions, duet/trio sessions, and group apparatus classes. The studio maintains professional-grade Peak Pilates equipment including 6 Reformer/Tower combos, 6 Towers, 6 Wunda Chairs, Ladder Barrels, Cadillac, and Pedipull. Additionally, the company operates a comprehensive teacher training division offering three certification tracks: a 600-hour Comprehensive Immersion (6-month program), a Mat Training Course (2-weekend intensive), and a Core Crossover Bridge Program for certified instructors. Studio access is available through individual class purchases, session packs, or monthly membership plans with 3-12 month commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Apparatus Pilates Classes In-studio group classes using classical Pilates apparatus (Reformer, Tower, Wunda Chair, Ladder Barrel, Cadillac, Mat), offered at small class sizes (up to about 6 students) and built on Joseph Pilates' original sequences. Sold per session, in 5- or 10-packs, or via monthly memberships, and targeted at adult Manhattan consumers seeking classical Pilates training for fitness, posture, and stress relief.
• Inner Circle (Semi-Private Small Group) Small-group semi-private training providing individualized attention and customized programming within a dedicated weekly practice. Designed for clients seeking more personalization than open group classes without the cost of full private sessions.
• Private Pilates Sessions (1:1, Duet, Trio) One-on-one and small-group private training sessions with a dedicated instructor across all apparatus, including 30-minute assessments and progression coaching. Sold as single sessions, 5-packs (expiry 3 months), or 10-packs (expiry 5 months), with duet and trio variants priced per person. Targeted at individuals with specific goals, injuries, or scheduling constraints.
• Studio Memberships Monthly membership plans offering access to in-studio private sessions or group apparatus classes at 4, 8, or 12 sessions per month, with pricing decreasing per session at higher tiers and commitment durations of 3, 6, or 12 months. Targeted at regular local practitioners seeking predictable monthly pricing and savings versus pay-as-you-go rates.
• New Client Introductory Offers Discounted bundles for first-time clients designed to drive trial of either private sessions or group apparatus classes at a reduced entry price, with a 30-day expiry to accelerate conversion to ongoing memberships or session packs.
• Comprehensive Teacher Training (600-Hour Immersion) Six-month, 600-hour classical Pilates teacher training certification covering Mat, Reformer, Cadillac, Chairs, and Barrels, delivered via weekend intensives, apprenticeship hours, faculty mentorship, and the 360Pilates online video library. Tuition is $6,095 (full payment) or $6,395 on the payment plan; graduates earn 3.4 ACE and 3.2 NASM continuing education credits and are eligible to sit for the NPCP certification exam. Designed for aspiring instructors and career changers seeking globally recognized classical Pilates credentials.
• Mat Training Course Two-weekend intensive covering beginner and intermediate classical Mat sequences, including pre-course online study, observation of live classes, and assessment-based certification. Tuition is $1,275 for in-person sessions. Targeted at aspiring mat Pilates instructors and available in NYC plus international host studio locations.
• Core Crossover Bridge Program Focused 3- to 4-month immersion for instructors who already hold a minimum 450-hour comprehensive certification, deepening their understanding of the classical method and aligning with Core's approach. Tuition is $3,995 (full payment) or $4,295 on the payment plan. Targeted at certified Pilates instructors seeking classical refinement.
• Studio Rentals for Certified Professionals Hourly rental of the Flatiron studio space and apparatus for certified Pilates professionals (including Core graduates) to run their own private sessions, duets, trios, or small group classes, with tiered rates by group size, scheduling platform access, and liability insurance support.

Quantifiable outcome

• Instructors graduate fully equipped to lead strong, flowing classes and impactful private sessions
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Pilates Style MagazineminorGTM or Marketing PartnerFeatured in Pilates Style Magazine as a leading teacher training program. Media coverage helping establish credibility in the Pilates industry.
• Fitness MagazineminorGTM or Marketing PartnerFeatured in Fitness Magazine coverage of teacher training programs and classical Pilates methodology.
• Well+GoodminorGTM or Marketing PartnerHealth and wellness media outlet featuring Core Pilates NYC programs and philosophy.
• Fit PregnancyminorGTM or Marketing PartnerPrenatal fitness media coverage of Core's specialized prenatal Pilates offerings.
• ABC Carpet and HomeminorOthersLocated next to ABC Carpet and Home near the Flatiron studio. Referenced as a nearby landmark and local business in the neighborhood.
• Preferred Studio NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of studios that hire Core graduates. Includes Equinox, Speir Pilates, Westside Pilates, Abundance Studio (NZ), and many others. Job placement and recruitment support for graduates.
• Pilates Artists UnitedminorStrategic or Co-development PartnerNon-profit organization providing classical Pilates education to Broadway dancers. Faculty member Nadia Duncan serves as curriculum consultant and teacher trainer.
• International Host Studios (Saudi Arabia)coreChannel Partner/ Reseller/ DistributorMat training courses delivered through host studios in Al Khobar and Riyadh, Saudi Arabia, extending Core's teacher training reach internationally.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Speir Pilates: Classical Pilates studio in NYC and Santa Monica focused on classical apparatus training with a strong teacher training program. Most direct peer — comparable classical methodology, NYC location, training division, and Preferred Studio Network partner.
• Power Pilates: Classical Pilates teacher training organization in NYC where founder Michelle Fama trained under Romana Kryzanowska. Same classical lineage, comparable comprehensive certification program, and direct competitor for aspiring instructors.
• Romana's Pilates: Classical Pilates teacher training program rooted in Romana Kryzanowska's lineage. Direct competitor in the certification market targeting the same instructor pipeline.
• BASI Pilates: Global Pilates education company offering comprehensive teacher training programs and studio operations. Competes for aspiring instructors in the same certification market.
• Polestar Pilates: Internationally recognized Pilates education organization with comprehensive and bridge teacher training programs. Competes directly with Core's Comprehensive Immersion and Core Crossover offerings.
• The Pilates Center: Long-established classical Pilates teacher training program with a global graduate network. Comparable scope of comprehensive certification and reputation for classical-lineage rigor.

Broad incumbents

• Club Pilates: Largest Pilates franchise in the US with 700+ studios offering contemporary Reformer-based group classes at lower price points. Represents the scaled, accessible end of the market versus Core's boutique classical model.
• Equinox: Premium fitness club operator offering Pilates as part of a broader wellness portfolio. Both a placement channel (Preferred Studio Network) and a competitor for affluent Manhattan fitness consumers.

Emerging players

• Solidcore: Fast-growing boutique fitness chain using a Pilates-adjacent reformer-style workout with small-group classes. Competes for similar affluent NYC clientele but offers a more contemporary, branded experience.
• SLT: Premium NYC-based boutique fitness studio chain offering small-group classes. Competes for the same high-end Manhattan discretionary spend and trained-instructor labor pool, though with a different modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/corepilatesnyc
• Facebookfacebook.com/corepilatesny
• Instagraminstagram.com/corepilatesnyc
• Xx.com/corepilatesnyc
• LinkedInlinkedin.com/company/core-pilates-nyc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Pilates NYC