Gathr
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Gathr firmographics
Firmographics- Name
- Gathr
- Legal name
- Gathr
- Website
- https://gathr.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Gathr is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gathr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Booking Commissions: GATHR charges 15% booking fee on talent, venues, and 1:1 video calls. Significantly lower than industry alternatives (agents charge 10%, managers 15%, speakers bureaus 20%+).
- Ticketing Service Fees: Consumer-facing ticket service fee: 15% capped at $5 for tickets priced at $17 or more; $2.50 per ticket for tickets under $17. Plus 2.9% + $0.30 Stripe transaction fee. Event organizers can choose to absorb consumer-facing fees.
- Video On Demand: GATHR charges 15% commission per VOD transaction, capped at $25. Plus 2.9% + $0.30 Stripe transaction fee. Claims 50% less than most competitors.
- Product Sales: 15% commission on retail product transactions (physical and digital), capped at $25, plus Stripe transaction fees. Free products charged at $0.10 per transaction.
- Film Screening Costs: Print control fees: Theatrical $200 per screening, Non-Theatrical $75, Virtual $50. Covers film delivery and administrative charges. Plus Cinema/Venue Rental and Film Public Screening License (PSL) fees.
- Concierge Services: Premium white-glove distribution and talent management services. Film Distribution: PR/Marketing from $2,500/month, Film Booking & Print Control from $500/month. Talent Management: User Account Management from $500/month.
- Free Virtual Events: $1.00 per attendee for first 500 RSVPs, $0.75 for 501-1,000, $0.50 for 1,001+. Free in-person events are free. Free events are free for organizers up to 25 attendees.
- Donation Processing: Attendees can add donations to ticket purchases or donate to attend events. GATHR facilitates donation collection for nonprofits with 2.9% + $0.30 credit card processing plus 5% administrative fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Talent, Venue, 1:1 Calls Booking |
| Transaction based/ take rate | Pay-as-you-go | Ticketing - Paid Events |
| Unit Pricing | Pay-as-you-go | Ticketing - Free Events |
| Transaction based/ take rate | Pay-as-you-go | Video On Demand |
| Unit Pricing | Pay-as-you-go | Film Screenings - Print Control |
| Transaction based/ take rate | Pay-as-you-go | Product Sales |
| Subscription | Monthly | Concierge - Film Distribution |
| Subscription | Monthly | Concierge - Talent Management |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Gathr product offering
Product offeringCore offering
Gathr is a vertical SaaS platform that connects talent, event organizers, and venues to create, manage, and monetize in-person, virtual, and hybrid events. The platform offers ticketing, theatrical on-demand film distribution, video on demand (VOD), talent and venue booking, donation processing, and cause-marketing tools, with a premium white-glove Concierge service for high-value distribution campaigns.
Product overview
Gathr is an event platform and marketplace for the creator economy, offering a unified platform connecting talent, event organizers, and venues. The core product portfolio includes: the main Gathr Platform for event creation and management; Theatrical On Demand® (TOD®) enabling crowdsourced theatrical screenings at partner cinemas; Video On Demand and Partner Transactional VOD for transactional streaming; Pay It Forward Ticketing for cause-marketing donations; 1:1 Appointment Booking and Digital Products for monetizing expertise; plus comprehensive event tools including virtual/hybrid events, webinars, ticketing, merchandise sales, venue/talent booking, analytics, and the Gathr Concierge premium service. The platform serves filmmakers, authors, speakers, NGOs, and venues with both self-service tools and white-glove concierge support.
Differentiator
Problem solved
Functional benefit
Brands
- GATHR Concierge: White-glove service for filmmakers, authors, and talent providing distribution strategy, marketing, PR, and talent management.
- Gathr At Home™
- Theatrical On Demand®
- Pay It Forward℠
- Partner TVoD
Products and services
- Gathr Platform Core SaaS event platform connecting talent, event organizers, and venues to create, manage, and monetize in-person, virtual, and hybrid events with ticketing, streaming, booking, and analytics capabilities.
- Theatrical On Demand (TOD) Pioneering crowdsourced theatrical release model allowing fans to request and pre-purchase tickets for theater screenings. If enough tickets are pre-sold, the screening occurs, democratizing cinema access for independent films and underserved markets.
- Video On Demand (VOD)
Quantifiable outcome
- City of Dreams generated $219K gross box office with 6,877 attendance via Pay It Forward ticketing
- +4 more outcomes
Companies that use Gathr
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles6 records
Gathr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature11 records
Gathr partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- AMC TheatrescoreAMC Theatres became GATHR's first instant booking partner in 2018, enabling seamless integration for Theatrical On Demand screenings at AMC locations nationwide. This partnership provides filmmakers direct access to AMC's extensive theater network.
- AOLminorPartnership begun in 2015 for content distribution and audience reach expansion.
- CinemarkcoreMajor theater circuit participating in GATHR film screenings including City of Dreams premiere at 112 locations across the US. Cinemark is part of GATHR's 3000+ theater network.
- iHeart RadiomajorPromotional partnership driving organic ticket redemption for City of Dreams premiere. iHeart Radio leveraged its radio and digital platform reach to promote the film's screenings.
- VetTixminorGroup sales partner utilizing GATHR platform for City of Dreams screenings. VetTix purchases blocks of tickets for veteran attendees.
- Zapiercore800+ integrations available via Zapier, enabling automatic sending of attendee details to CRM or marketing platforms. Critical for audience data capture and marketing automation.
- StripecorePayment processing infrastructure handling all transactions. GATHR charges consumer-facing service fees plus Stripe's 2.9% + $0.30 transaction fee.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Gathr competitors and assessment
Company assessmentDirect peers
- Vimeo: Vimeo provides video hosting, OTT streaming, and monetization tools for creators, including transactional video on demand (TVoD) via Vimeo OTT. It competes with Gathr's VOD and Partner TVoD offerings for filmmakers seeking self-distribution and direct audience monetization.
- Seed&Spark: Seed&Spark combines crowdfunding with film distribution, helping independent filmmakers finance and release films through community-driven campaigns. It overlaps with Gathr's filmmaker/distributor segment and crowdfunding event mechanics.
- Eventbrite: Eventbrite is a leading self-serve ticketing and event management platform serving creators, venues, and organizers worldwide. Gathr competes for the same talent, organizer, and venue customers seeking ticketing, registration, and event monetization tools.
- Tugg: Tugg pioneered the crowdsourced theatrical screening model that closely mirrors Gathr's Theatrical On Demand. It enables filmmakers and distributors to bring content to theaters by pre-selling tickets, making it the most direct comparable in event cinema distribution.
- Bizzabo: Bizzabo provides an end-to-end event experience platform for in-person, virtual, and hybrid events, with ticketing, registration, and analytics. It overlaps with Gathr's broader event management capabilities for organizers and venues.
- Eventive: Eventive provides ticketing and virtual screening infrastructure specifically for independent cinemas, film festivals, and distributors. It is a close peer in the niche of theatrical/online film event ticketing that Gathr serves through Theatrical On Demand.
- Hopin: Hopin (and its successor products after StreamYard's acquisition) offers virtual and hybrid event hosting with ticketing, streaming, and networking features. Gathr's virtual event platform and webinar modules overlap directly with Hopin's creator-economy and event organizer focus.
Broad incumbents
- Cvent: Cvent is a large incumbent event management platform for enterprises and associations, offering ticketing, registration, and venue sourcing. It is a broader incumbent in the same event technology category where Gathr competes, particularly for venue and organizer customers.
Emerging players
- Uscreen: Uscreen provides a video monetization and OTT platform for creators to launch branded streaming sites with TVoD and subscription models. It competes with Gathr's VOD and Partner TVoD offerings for filmmakers and creators seeking direct audience monetization.
- Filmgrail: Filmgrail enables filmmakers to organize crowdsourced theatrical screenings similar to Tugg and Gathr's TOD model. It targets independent and art-house films seeking audience-driven theatrical distribution, intersecting with Gathr's core filmmaker offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gathr social profiles
Digital presenceGathr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gathr leadership team
Management profileNumber of profiles
Profiles8 records
Gathr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gathr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gathr
What does Gathr do?
Gathr is a vertical SaaS platform that connects talent, event organizers, and venues to create, manage, and monetize in-person, virtual, and hybrid events. The platform offers ticketing, theatrical on-demand film distribution, video on demand (VOD), talent and venue booking, donation processing, and cause-marketing tools, with a premium white-glove Concierge service for high-value distribution campaigns.
Is Gathr a public or private company?
Gathr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gathr founded?
Gathr was founded in 2011. It employs 1 to 10 people.
Where is Gathr based?
Gathr is headquartered in Los Angeles, United States, in the North America region.
How does Gathr make money?
Eight revenue lines are on record. Booking Commissions are the primary driver. The others are ticketing Service Fees, video On Demand, product Sales, film Screening Costs, concierge Services, free Virtual Events and donation Processing.
Who are Gathr's main competitors?
Direct peers on record are Vimeo, Seed&Spark, Eventbrite, Tugg, Bizzabo, Eventive and Hopin. Cvent is listed as a broad incumbent. Emerging players are Uscreen and Filmgrail.
Does Gathr have an API?
No public API is recorded for Gathr.