Sunshine Ace Hardware
Sunshine Ace Hardware is a family-owned, third-generation Ace Hardware franchisee operating 20 retail stores across Southwest Florida, serving DIY homeowners and professional contractors with hardware, paint, fishing gear, outdoor power equipment, and in-store repair services.
- Company typePrivate
- Founded1958
- HeadquartersBonita Springs, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sunshine Ace Hardware does
Sunshine Ace Hardware is a privately held, family-owned regional hardware retailer operating 20 stores across Southwest Florida in Collier, Lee, Charlotte, Pinellas, and Manatee counties. The company was founded by Don Wynn in 1958 as Sunshine Hardware, joined the Ace Hardware cooperative in 1964, and has operated continuously for over 65 years under three generations of Wynn family leadership, currently with Michael Wynn as President and Paul Martinson as CFO of parent Wynn Companies. Sunshine Ace has been recognized as Ace Hardware's top franchisee in America.
The company operates an integrated retail and services platform built around 40,000+ in-store SKUs and 25,000 additional SKUs available through a regional warehouse, spanning traditional hardware, plumbing, electrical, paint, tools, lawn and garden, automotive, and home goods categories. Differentiated niche categories include fishing gear (rods, reels, custom jigs, rod tip repair, in-store fishing license sales), outdoor power equipment (STIHL-certified mechanics with 80+ years combined experience), and outdoor living/grilling (Weber, Big Green Egg, Traeger, with free assembly and delivery). In-store service capabilities — paint color matching (5,000+ colors including Benjamin Moore and Ace Paint), screen and glass repair, sharpening, and rod tip repair — supplement merchandise sales. Adjacent formats include two dedicated paint stores (Commercial Paint & More, Paradise Paints), two gift stores (Crowder's Gifts & Gadgets), and the Crowder Bros. Ace Hardware stores acquired in 2019.
Revenue is generated through three streams: retail merchandise sales across the store network, commercial credit accounts for professional contractors facilitated through Capital One and Blue Tarp (credit lines up to $1M), and fee-based in-store repair services. Go-to-market is community-led and event-driven, anchored by signature annual events including Big Green EGGfest, Summer Fishing Series, Reel in the Sunshine fishing expo, and Ace Hometown Days, plus strategic charitable partnerships (Children's Miracle Network as primary partner since December 2019 with $565,867+ raised). Distribution combines the 20-store physical footprint, Ace's online marketplace integration, curbside pickup at most locations, and the B2B commercial accounts program.
Sunshine Ace Hardware firmographics
Firmographics- Name
- Sunshine Ace Hardware
- Legal name
- Sunshine Ace Hardware
- Website
- https://sunshineace.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sunshine Ace Hardware is a family-owned, third-generation Ace Hardware franchisee operating 20 retail stores across Southwest Florida, serving DIY homeowners and professional contractors with hardware, paint, fishing gear, outdoor power equipment, and in-store repair services.
- Ownership category
- akta.pro rank
Sunshine Ace Hardware industry classification
Industry- Product category
- Hardware Retail
- NAICS
- Hardware Retailers (44414), Hardware Merchant Wholesalers (42371), Home Centers (444110)
- SIC
- Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industries
- Fishing & Tackle Retail (CRAMABAL), Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where Sunshine Ace Hardware is headquartered
LocationHeadquarters
- HQ city
- Bonita Springs
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Sunshine Ace Hardware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Merchandise Sales: Sale of hardware, plumbing, electrical, tools, paint, outdoor power equipment, fishing gear, outdoor living, home goods, automotive, lawn & garden, and related merchandise across 20 retail locations. Over 40,000 items stocked in stores plus 25,000 additional items in regional warehouse.
- Commercial Accounts / Wholesale: Business accounts for professional contractors with credit lines up to $1M, commercial credit facilitated through Capital One and Blue Tarp partnerships, enabling bulk purchases and job tracking tools.
- In-Store Repair Services: Fee-based services including rod tip repair, line respooling, chainsaw chain sharpening, tool/knife/scissor sharpening, clock repair, picture frame repair, glass cutting, screen making, and mower blade sharpening/truing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 20% Discount Promotion |
| Transaction based/ take rate | Pay-as-you-go | Commercial Credit Account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Sunshine Ace Hardware product offering
Product offeringCore offering
Sunshine Ace Hardware operates a 20-store regional hardware retail chain across Southwest Florida, selling over 40,000 in-store SKUs plus 25,000 warehouse items spanning plumbing, electrical, hardware, tools, paint, fishing gear, outdoor power equipment, outdoor living/grills, lawn and garden, automotive, and home goods. The company complements its retail assortment with fee-based in-store services including screen and glass repair, fishing rod repair and line respooling, sharpening services, paint color matching, and free assembly and delivery. It also runs a commercial accounts program providing professional contractors with credit lines up to $1M via Capital One/Blue Tarp.
Product overview
Sunshine Ace Hardware is a family-owned regional hardware retailer operating 20 stores across Southwest Florida, offering a comprehensive range of home improvement products and services. The company operates under an Ace Hardware franchise model and provides traditional hardware store offerings (plumbing, electrical, hardware, tools) alongside specialized categories including fishing gear, outdoor power equipment, and outdoor living/grilling products. The portfolio includes core retail products, services (screen repair, fishing repair, free assembly and delivery), acquired brands (Crowder Bros. Ace Hardware), and sub-brands (Commercial Paint & More, Paradise Paints). The company also hosts signature community events including Big Green EGGfest and Summer Fishing Series, and recently introduced Hurricane Hub displays for storm preparedness. With over 40,000 items in stock and 25,000 items in regional warehouse, the company serves both DIY enthusiasts and professional contractors through retail stores and commercial account programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardware & Building Materials
Quantifiable outcome
- $565,867 raised for Children's Miracle Network since December 2019
- +2 more outcomes
Companies that use Sunshine Ace Hardware
Customer profileSegments3 records
Ideal customer profiles3 records
Sunshine Ace Hardware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Sunshine Ace Hardware partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and primary.
- DaiwaminorDaiwa is presenting sponsor of the Summer Fishing Series events at Sunshine Ace Hardware locations, providing product support and promotional backing for fishing seminars and educational events.
- Moonstone RidersminorNaples-based live music entertainment provider performing at Big Green EGGfest events, enhancing the family-friendly event atmosphere and community engagement.
- Sip Social NaplesminorSpecialty flavored lemonade stand cart vendor at Big Green EGGfest events, serving families and children attending the event.
- Zyan Alfrey (The Reel Skipper)minorFishing-focused social media personality with over 260,000 followers. Headlines Summer Fishing Series events, sharing fishing gear selection, location identification, and fish behavior insights with Southwest Florida customers.
- Children's Miracle NetworkprimaryPrimary charitable partner since December 2019. Supports Golisano Children's Hospital of Southwest Florida (Collier, Lee, Charlotte counties) and Johns Hopkins All Children's Hospital (Pinellas and Manatee counties). Cumulative fundraising of $565,867 through initiatives including Miracle Bucket Sale, Spring Round Up, Holiday Round Up, and Big Green EGGfest.
- Step Smart Collier / Multiple Community SponsorsminorMulti-sponsor partnership supporting the Step Smart Collier fall prevention initiative. Includes MADD, Walgreens, North Naples Fire Rescue, Collier County Sheriff's Office, Senior Choices of Southwest Florida, Safe Kids, NCH Healthcare Group, and other regional health and safety organizations.
- Ace Hardware CooperativeprimaryAce Hardware franchise partner since 1964. Sunshine Ace Hardware operates as a top-performing Ace franchisee in America, utilizing the Ace Hardware brand, supply chain, proprietary brands (Ace Paint), Ace Rewards loyalty program, and Ace Handyman Services referral network.
Scale indicators7 records
Recent moves22 records
Expansion highlights7 records
Sunshine Ace Hardware competitors and assessment
Company assessmentDirect peers
- Westlake Ace Hardware: One of the largest Ace Hardware franchisees in the United States, operating a multi-state chain of hardware stores under the Ace co-op brand — directly comparable to Sunshine Ace as a top-tier Ace franchisee with similar assortment, co-op economics, and service model.
- Do it Best: Hardware retailer-owned cooperative and direct competitor to the Ace co-op model. Comparable as a wholesale/distribution and brand platform serving independent hardware retailers, including many with similar regional store footprints and contractor services.
- True Value: Hardware retailer-owned cooperative serving independent hardware stores across the U.S. Comparable as a co-op counterpart to Ace, with overlapping assortment, paint brands, and contractor programs aimed at similarly sized regional operators.
- Aubuchon Hardware: Family-owned regional hardware chain operating company-owned stores in the Northeast U.S. Comparable as a multi-generational, family-led independent hardware operator competing with national chains via service and assortment depth.
Broad incumbents
- Ace Hardware Corporation: The retailer-owned cooperative of which Sunshine Ace is a member since 1964. Owns the brand, supply chain, loyalty program, and proprietary brands (e.g., Ace Paint) that Sunshine Ace leverages; a broader incumbent that defines the operating environment.
- Home Depot: Largest U.S. home improvement retailer; defines the competitive ceiling on assortment, price, and contractor services. Sunshine Ace differentiates against it through service intensity, niche depth, and community integration.
- Lowe's: Second-largest U.S. home improvement retailer and a structural competitor across tools, paint, plumbing, electrical, and lawn & garden categories where Sunshine Ace competes for share.
- Tractor Supply Company: Rural lifestyle retailer with overlapping assortment in outdoor power equipment, lawn & garden, and seasonal/lifestyle categories. Comparable in serving an enthusiast DIY customer with a regional store footprint.
- Rural King: Family-influenced farm and home retailer with broad hardware, outdoor power equipment, and lifestyle assortment. Relevant benchmark given that Sunshine Ace's CFO Paul Martinson previously served as Rural King's CFO.
- Harbor Freight Tools: Value-oriented tools and equipment retailer with strong private-label brands competing on price across hand tools, power tools, and outdoor power equipment — categories central to Sunshine Ace's assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunshine Ace Hardware social profiles
Digital presenceSunshine Ace Hardware compliance and trust
Trust signalCompliance1 record
Sunshine Ace Hardware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunshine Ace Hardware leadership team
Management profileNumber of profiles
Profiles2 records
Sunshine Ace Hardware subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sunshine Ace Hardware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunshine Ace Hardware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunshine Ace Hardware
What does Sunshine Ace Hardware do?
Sunshine Ace Hardware operates a 20-store regional hardware retail chain across Southwest Florida, selling over 40,000 in-store SKUs plus 25,000 warehouse items spanning plumbing, electrical, hardware, tools, paint, fishing gear, outdoor power equipment, outdoor living/grills, lawn and garden, automotive, and home goods. The company complements its retail assortment with fee-based in-store services including screen and glass repair, fishing rod repair and line respooling, sharpening services, paint color matching, and free assembly and delivery. It also runs a commercial accounts program providing professional contractors with credit lines up to $1M via Capital One/Blue Tarp.
Is Sunshine Ace Hardware a public or private company?
Sunshine Ace Hardware is a private company. It is classified as family owned and is currently operating.
When was Sunshine Ace Hardware founded?
Sunshine Ace Hardware was founded in 1958. It employs 251 to 500 people.
Where is Sunshine Ace Hardware based?
Sunshine Ace Hardware is headquartered in Bonita Springs, United States, in the North America region.
How does Sunshine Ace Hardware make money?
Three revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are commercial Accounts / Wholesale and in-Store Repair Services.
Who are Sunshine Ace Hardware's main competitors?
Direct peers on record are Westlake Ace Hardware, Do it Best, True Value and Aubuchon Hardware. Broad incumbents are Ace Hardware Corporation, Home Depot, Lowe's, Tractor Supply Company, Rural King and Harbor Freight Tools.
Does Sunshine Ace Hardware have an API?
No public API is recorded for Sunshine Ace Hardware.
What industry is Sunshine Ace Hardware in?
Sunshine Ace Hardware's product category is Hardware Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAMABAL, Fishing & Tackle Retail. Its NAICS code is 44414 and its SIC code is 5072.