Ownerly
Ownerly is a US consumer property data platform that aggregates public records and third-party data across 100M+ properties to deliver valuation estimates, ownership history, and neighborhood insights via subscription to individual homeowners, buyers, sellers, and investors.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Ownerly does
Ownerly is a US-focused consumer property data and real estate insights platform that aggregates public records with third-party specialty data to deliver comprehensive information on more than 100 million American properties, including historical sale, mortgage, tax, and deed records going back up to 30 years. The platform's core product is the Address Report, which combines Automated Valuation Model (AVM) estimates, comparable property analysis, ownership history, neighborhood demographics, natural hazard data, and pre-foreclosure status into a single subscription-based deliverable. Beyond property reports, Ownerly offers people search, reverse phone lookup, and email search, plus property monitoring with 30-day update notifications and a property comparison tool.
The underlying technology is a data aggregation pipeline rather than a proprietary AI platform; the AVMs and 24/7 NLP chatbot qualify as AI-assisted features layered on top of the data layer. Ownerly operates a self-serve direct-to-consumer website at ownerly.com, with a 30-day trial converting into auto-renewing monthly subscriptions in Basic and Extra Value tiers, supplemented by a discounted $13.95/month 'Stay Offer' for at-risk cancelers. Distribution is augmented by The Lifetime Value Co. (LTVCo) affiliate network of 100+ active partners and a partnership-based API offering for enterprise and embedded use cases.
Ownerly is a privately-held brand under The Lifetime Value Co. LLC, headquartered in New York with an operations/mailing presence in Atlanta. It serves individual homeowners, buyers, sellers, and real estate investors across the United States, with 300,000+ users having searched the platform. Leadership includes co-founder and COO Ross Cohen and General Manager Gabe Douek. The company does not disclose revenue, funding, or headcount detail publicly.
Ownerly firmographics
Firmographics- Name
- Ownerly
- Legal name
- Ownerly, LLC
- Website
- https://ownerly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ownerly is a US consumer property data platform that aggregates public records and third-party data across 100M+ properties to deliver valuation estimates, ownership history, and neighborhood insights via subscription to individual homeowners, buyers, sellers, and investors.
- Ownership category
- akta.pro rank
Ownerly industry classification
Industry- Product category
- Property Data and Real Estate Insights
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Ownerly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ownerly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Subscription Membership: Monthly recurring subscription plans providing access to property reports, people searches, phone searches, and email searches. Membership includes limited number of reports per month with auto-renewal every 30 days.
- Report Add-ons: Additional features such as PDF downloads available at premium pricing tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Membership |
| Subscription | Monthly | Extra Value Membership |
| Subscription | Monthly | Stay Offer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Ownerly product offering
Product offeringCore offering
Ownerly operates a consumer-facing subscription platform that aggregates U.S. public records and third-party specialty data to produce property reports and automated home value estimates for over 100 million U.S. properties. Customers pay a monthly subscription (with a 30-day trial and add-ons such as PDF downloads) to access address reports, AVMs, deed and tax records, comparable sales, ownership history, neighborhood data, pre-foreclosure information, property monitoring, and ancillary people/phone/email reverse-lookup searches. The service is sold directly through ownerly.com and through The Lifetime Value Co. affiliate partner network, with API access available to enterprise partners.
Product overview
Ownerly is a property data and real estate insights platform provided by The Lifetime Value Co. LLC. The core product is the Ownerly Platform, which delivers comprehensive property reports including home value estimates (AVMs), deed and tax records, comparable properties, neighborhood data, and ownership information. The platform also includes people search, reverse phone lookup, and email search features. Users can monitor properties over time, create custom property lists, and access exclusive perks through subscription plans. The product serves homeowners at all stages: selling, buying, upgrading, renovating, refinancing, and investing.
Differentiator
Problem solved
Functional benefit
Products and services
- Ownerly Property Reports (Address Reports) A subscription-based property data report product delivering home value estimates via AVMs, deed and tax records, comparable properties, neighborhood data, and natural hazard information for any U.S. property address, sold to individual consumers via monthly membership with a 30-day trial.
- Ownerly People Search A people-search service that combs billions of public-records data points to return current and past addresses, contact information, employment history, and social media accounts, included with Ownerly subscription membership.
- Ownerly Reverse Phone Lookup (Phone Search) A reverse phone lookup service that returns the potential owner of a phone number along with other relevant information, including 1-800 numbers, offered through the Ownerly subscription membership.
- Ownerly Email Search A reverse lookup service that returns the potential owner of an email address along with other relevant information, included as part of the Ownerly subscription membership.
- Ownerly Perks Member-exclusive deals and savings negotiated with partner companies, available to Ownerly subscribers at no extra cost or with additional discounts.
- Ownerly API Access An API offering that grants partners and enterprise customers access to Ownerly's aggregated U.S. property data, requested on a partnership basis through the parent company The Lifetime Value Co.
Quantifiable outcome
- 300,000+ users have searched properties on the platform
Companies that use Ownerly
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Ownerly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Ownerly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Lifetime Value Co. LLCcoreOwnerly is operated as a brand under The Lifetime Value Co. LLC, which provides the parent company infrastructure including partner programs, affiliate networks, and operational support for Ownerly and 8 other brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ownerly competitors and assessment
Company assessmentDirect peers
- NeighborWho: Sister brand under The Lifetime Value Co. LLC that focuses on neighbor and property lookup. Highly comparable to Ownerly because both sit within the same parent portfolio and overlap on property/neighbor search use cases.
- BeenVerified: Direct sibling brand under LTVCo offering subscription-based people search, reverse phone lookup and background reports. Comparable to Ownerly on subscription delivery, consumer trustpilot positioning and people-data aggregation.
- PeopleLooker: Another LTVCo sister brand offering subscription people search and reverse lookup. Closely comparable to Ownerly's people-search and reverse phone/email lookup features under the same parent infrastructure.
- Spokeo: Consumer subscription people-search and reverse-lookup service aggregating public records. Comparable to Ownerly on data aggregation, people-search product surface and consumer subscription pricing model.
- Whitepages: Long-standing U.S. consumer subscription people search, reverse phone and property lookup service. Highly comparable to Ownerly on subscription tiers, people/property data aggregation and reverse lookup features.
Broad incumbents
- Zillow: Largest U.S. consumer real estate platform with AVMs (Zestimate), property history and neighborhood data. Ownerly competes for the same homeowner/buyer use cases but lacks Zillow's listing inventory, traffic and brand reach.
- Realtor.com: Operated by Move Newsfront, Realtor.com is a leading U.S. property listings and data platform with AVMs. Comparable to Ownerly on homeowner research and home valuation use cases, but at significantly larger scale and MLS-driven inventory.
- Redfin: U.S. real estate brokerage with a consumer-facing data platform and AVMs (Redfin Estimate). Overlaps with Ownerly on homeowner valuation and property research, but Redfin also drives transactions via brokerage.
- CoreLogic: Major U.S. property data and analytics provider serving real estate, mortgage and insurance professionals. Comparable to Ownerly on the underlying property-data aggregation and AVM capabilities, though primarily B2B rather than consumer subscription.
Emerging players
- HouseCanary: U.S. residential property analytics and AVM company with a consumer-facing product. Comparable to Ownerly on automated valuation models and property data aggregation, though with a stronger institutional/professional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ownerly social profiles
Digital presenceOwnerly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ownerly leadership team
Management profileNumber of profiles
Profiles2 records
Ownerly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ownerly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ownerly
What does Ownerly do?
Ownerly operates a consumer-facing subscription platform that aggregates U.S. public records and third-party specialty data to produce property reports and automated home value estimates for over 100 million U.S. properties. Customers pay a monthly subscription (with a 30-day trial and add-ons such as PDF downloads) to access address reports, AVMs, deed and tax records, comparable sales, ownership history, neighborhood data, pre-foreclosure information, property monitoring, and ancillary people/phone/email reverse-lookup searches. The service is sold directly through ownerly.com and through The Lifetime Value Co. affiliate partner network, with API access available to enterprise partners.
Is Ownerly a public or private company?
Ownerly is a private company. It is classified as corporate owned and is currently operating.
When was Ownerly founded?
Ownerly was founded in 2018. It employs 51 to 100 people.
Where is Ownerly based?
Ownerly is headquartered in New York, United States, in the North America region.
How does Ownerly make money?
Two revenue lines are on record. Subscription Membership is the primary driver. The others are report Add-ons.
Who are Ownerly's main competitors?
Direct peers on record are NeighborWho, BeenVerified, PeopleLooker, Spokeo and Whitepages. Broad incumbents are Zillow, Realtor.com, Redfin and CoreLogic. HouseCanary is listed as an emerging player.
Does Ownerly have an API?
Yes. Ownerly offers API access for partners. From the Contact Us page: 'Request API Access' links to a Google Forms request. No public API documentation is available; access appears to be granted on a partnership/enterprise basis only. Developer documentation is at docs.google.com/forms/d/e/1FAIpQLSebtbu1VJOpgRRKMpKmd5aMlKgvIfj4US8VzhsF0MHDWVI0Yw/viewform.
What industry is Ownerly in?
Ownerly's product category is Property Data and Real Estate Insights. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 519 and its SIC code is 7370.