EthicalMarkets
Ethical Markets Media is a Certified B Corporation and independent sustainability media company producing TV series, research, and a newsletter on green investing and ethical markets for socially responsible investors, academic institutions, and engaged citizens.
- Company typePrivate
- Founded2004
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What EthicalMarkets does
Ethical Markets Media, LLC is a Certified B Corporation and independent media company founded in 2004 by futurist and evolutionary economist Hazel Henderson in St. Augustine, Florida. The company produces sustainability-focused media — including the Ethical Markets TV series distributed via PBS, Documentary Channel, and Films.com; a newsletter reaching 32,000+ professional subscribers; and the Green Transition Scoreboard®, a proprietary longitudinal research dataset tracking over $9.3 trillion in private green investments globally since 2007. Its portfolio also includes the EthicMark® Awards (founded 2004) for ethical advertising, the Calvert-Henderson Quality of Life Indicators (the first private-sector alternative to GDP, co-created with Calvert Group in 2000), the Ethical Biomimicry Finance® methodology, an Ethical Money Directory, and the Ethical Markets Exploratorium MOOC platform.
The business model is highly fragmented across five revenue streams: TV royalties from broadcast and educational licensing; book sales (nine titles translated into multiple languages); speaking engagements by Hazel Henderson ($10,000/day commercial, $3,500 minimum academic, ~$500 per videocast); scaled-fee consulting and licensing services for institutions, universities, and enterprises; and donations processed via Stripe. The company serves a horizontal audience across three primary segments — socially responsible investors and asset managers, academic institutions, and sustainability-focused consumers/citizens — with secondary reach into conference organizers and media partners. Distribution combines direct digital (website, newsletter), broadcast (PBS, Documentary Channel), reseller (Films.com for educational markets), and event channels.
The company operates with 11-50 employees and a lean core team. Founder and central figure Hazel Henderson passed away in December 2022, with governance continuity provided by Co-Director Beth A. Binns and Trustee Dr. Carol S. Spalding. No external funding rounds, parent company, or institutional capital have been disclosed. The company holds multiple registered trademarks (Green Transition Scoreboard®, EthicMark®, Ethical Biomimicry Finance®, Quality of Life Indicators) and is signatory to the UN Principles of Responsible Investing; the co-sponsorship coalition around EthicMark® includes World Business Academy, GlobeScan, TBLI, Sustainable Brands, Tomorrow's Company, and ESPM Brazil.
EthicalMarkets firmographics
Firmographics- Name
- EthicalMarkets
- Legal name
- Ethical Markets Media, LLC
- Website
- https://ethicalmarkets.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ethical Markets Media is a Certified B Corporation and independent sustainability media company producing TV series, research, and a newsletter on green investing and ethical markets for socially responsible investors, academic institutions, and engaged citizens.
- Ownership category
- akta.pro rank
EthicalMarkets industry classification
Industry- Product category
- Sustainable Business Media
- NAICS
- Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311), Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
- akta.pro secondary industry
- Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)
Keywords
Where EthicalMarkets is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EthicalMarkets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- TV Royalties: TV royalties from the company's global TV series distributed on PBS, Documentary Channel, and for educational markets through Films.com.
- Book Sales: Revenue from Hazel Henderson's books including Ethical Markets: Growing the Green Economy (Nautilus award-winning) and eight other books. Books are translated into multiple languages.
- Speaking and Lectures: Fees from public speaking engagements by Hazel Henderson, ranging from $10,000 per day for commercial groups to minimum $3,500 for academic courses plus expenses.
- Licensing and Consulting Services: Global systems analysis services for institutions, universities and enterprises. Scaled-fee structure for non-profit, emerging and established for-profit enterprises. One-on-one consultations available on case-by-case basis. TV series licensed for rebroadcast based on scaled-fee structure.
- Donations: The company accepts donations in honor of Hazel Henderson, processed through their website via Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Commercial Public Speaking |
| Subscription | Multi-year contract | Academic Speaking |
| Other | Pay-as-you-go | Live Videocast Presentations |
| Transaction based/ take rate | Multi-year contract | TV Series Licensing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
EthicalMarkets product offering
Product offeringCore offering
Ethical Markets Media, LLC is an independent media company that produces original TV series, research reports, newsletters, and educational content promoting sustainable, ethical, and socially responsible markets. The company publishes the Green Transition Scoreboard tracking global private green investments, the Calvert-Henderson Quality of Life Indicators as an alternative to GDP, and operates the EthicMark Awards recognizing ethical advertising.
Product overview
Ethical Markets Media operates as a Certified B Corporation social enterprise focused on market reform and growing the green economy worldwide. The company offers a suite of media, research, and educational products including the Ethical Markets TV Series (original video productions on sustainable finance and green economy topics), the Green Transition Scoreboard (research tracking global green investments), EthicMark Awards (recognizing ethical advertising), Calvert-Henderson Quality of Life Indicators (alternative to GDP), an Ethical Money Directory (listing sustainable financial service providers), and the Ethical Markets Exploratorium (a free MOOC platform). The portfolio is anchored by Hazel Henderson's research and editorial leadership, with content distributed via newsletters, TV broadcasts, and streaming platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Green Transition Scoreboard: Ongoing research project compiling private green investments globally since 2007.
- EthicMark Awards
- Calvert-Henderson Quality of Life Indicators
- Ethical Biomimicry Finance
Products and services
- Ethical Markets TV Series
- Green Transition Scoreboard
- EthicMark Awards
- Calvert-Henderson Quality of Life Indicators
- Ethical Biomimicry Finance
- Ethical Money Directory
Quantifiable outcome
- TV series reached 44% of all PBS TV households
- +3 more outcomes
Companies that use EthicalMarkets
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
EthicalMarkets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EthicalMarkets partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- World Business AcademycoreCo-sponsor of the EthicMark® Awards. Co-chaired by World Business Academy president Rinaldo Brutoco and Hazel Henderson. Long-standing partnership in promoting ethical business practices.
- GlobeScancoreCo-sponsor of the EthicMark® Awards. International polling and research organization focused on stakeholder engagement and sustainability.
- TBLI (The Bottom Line Interview)coreCo-sponsor of the EthicMark® Awards. Organization focused on sustainable and responsible business practices.
- Sustainable BrandscoreCo-sponsor of the EthicMark® Awards. Global community of brand innovators working to design the sustainable future.
- ESPM (Brazil)coreCo-sponsor of the EthicMark® Awards. Brazil's premier college for communication and marketing.
- Tomorrow's CompanycoreCo-sponsor of the EthicMark® Awards. UK-based organization focused on business leadership and sustainability.
- GoodvertisingminorCo-sponsor of the EthicMark® Awards. Organization promoting ethical advertising practices.
- SRI ConferencecoreThe largest, longest-running annual meeting of responsible investors and investment professionals. Partner for EthicMark® Awards announcements. Presented by Folio Financial in partnership with First Affirmative Financial Network.
- Films.comcoreEducational distribution partner for Ethical Markets TV series content including Transforming Finance Series, The Money Fix, Growing the Green Economy, and other programs licensed for college and library use.
- B LabcoreB Lab created the B Corporation certification platform. Ethical Markets became a B Corp in 2004 as part of its mission to demonstrate that business and sustainability go hand-in-hand.
- UN Principles of Responsible InvestingcoreEthical Markets is a signatory member of the UN Principles of Responsible Investing and supports the UN Sustainable Development Goals (SDGs), the Paris Climate Accords, and the UN Global Compact.
- Calvert GroupcoreCo-created the Calvert-Henderson Quality of Life Indicators in 2000 with Calvert Group of socially responsible mutual funds. First private sector alternative to GDP.
- PBS StationscoreBroadcast distribution partner for Ethical Markets TV series. The Ethical Markets TV Series (2005) reached 44% of all PBS TV households.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EthicalMarkets competitors and assessment
Company assessmentDirect peers
- GreenBiz Group: GreenBiz is a media and events business focused on sustainable business and the green economy. It directly parallels Ethical Markets' content + research + events model, serving overlapping audiences of sustainability professionals and corporate ESG leaders.
- Sustainable Brands: Sustainable Brands is a global community and media platform for brand-led sustainability, and an EthicMark Award co-sponsor. It operates a comparable model of newsletters, conferences, awards, and content marketing targeting the same sustainability-driven brands and investors.
- TriplePundit: TriplePundit publishes daily news on sustainable business, ESG, and the triple bottom line. It is a direct editorial competitor focused on the same socially responsible business and ethical markets audience that Ethical Markets serves.
- CSRHub: CSRHub aggregates ESG and sustainability ratings for thousands of companies and is currently embedded as a widget on Ethical Markets' site. It is a direct data product comparable to elements of the Green Transition Scoreboard®.
- GlobeScan: GlobeScan is a global research and advisory firm on sustainability and stakeholder engagement, and an EthicMark Award co-sponsor. It is a direct peer in combining sustainability research, polling, and advisory services for similar institutional clients.
- TBLI Group: TBLI (The Bottom Line Interview) is a global organization focused on ESG and impact investing and an EthicMark co-sponsor. Comparable mission-driven media + convening model around sustainable finance and impact investing.
- B Lab: B Lab is the nonprofit behind the B Corp certification that Ethical Markets itself holds. As creator of the B Corp ecosystem and directory, B Lab is both a strategic partner and a comparable mission-driven media/community platform.
Broad incumbents
- Ceres: Ceres is a larger sustainability nonprofit that mobilizes investors and companies on climate and ESG issues. It is a broader incumbent with overlapping mission-driven advocacy, research, and investor engagement work.
- MSCI ESG Research: MSCI is a dominant ESG data provider institutional investors use. It competes with the Green Transition Scoreboard® concept of tracking green investments at scale, but with vastly greater data depth and institutional distribution.
Emerging players
- Just Capital: Just Capital ranks the largest U.S. corporations on stakeholder behavior and is a comparable purpose-driven research/advocacy brand measuring ethical corporate behavior, similar to Ethical Markets' Quality of Life Indicators work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EthicalMarkets social profiles
Digital presenceEthicalMarkets compliance and trust
Trust signalCompliance1 record
EthicalMarkets financial estimates
Financial estimateRevenue estimate
Valuation estimate
EthicalMarkets leadership team
Management profileNumber of profiles
Profiles5 records
EthicalMarkets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EthicalMarkets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EthicalMarkets
What does EthicalMarkets do?
Ethical Markets Media, LLC is an independent media company that produces original TV series, research reports, newsletters, and educational content promoting sustainable, ethical, and socially responsible markets. The company publishes the Green Transition Scoreboard tracking global private green investments, the Calvert-Henderson Quality of Life Indicators as an alternative to GDP, and operates the EthicMark Awards recognizing ethical advertising.
Is EthicalMarkets a public or private company?
EthicalMarkets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EthicalMarkets founded?
EthicalMarkets was founded in 2004. It employs 11 to 50 people.
Where is EthicalMarkets based?
EthicalMarkets is headquartered in Saint Augustine, United States, in the North America region.
How does EthicalMarkets make money?
Five revenue lines are on record. TV Royalties are the primary driver. The others are book Sales, speaking and Lectures, licensing and Consulting Services and donations.
Who are EthicalMarkets's main competitors?
Direct peers on record are GreenBiz Group, Sustainable Brands, TriplePundit, CSRHub, GlobeScan, TBLI Group and B Lab. Broad incumbents are Ceres and MSCI ESG Research. Just Capital is listed as an emerging player.
Does EthicalMarkets have an API?
No public API is recorded for EthicalMarkets.
What industry is EthicalMarkets in?
EthicalMarkets's product category is Sustainable Business Media. Its primary akta.pro industry code is MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies, with a secondary code of MPAGAEAO, Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals). Its NAICS code is 5418 and its SIC code is 7311.