What Astrodienst does

Astrodienst AG is a privately held Swiss company founded in the early 1980s by Alois Treindl, headquartered in the Zurich/Zollikon area. It operates www.astro.com, one of the world's largest astrology portals, serving more than nine million visitors per month across twelve languages. The company develops and delivers both consumer-facing horoscope products and professional astrological software, with a small team of eleven to fifty employees based in Switzerland.

The company's product portfolio rests on two proprietary technology pillars. The first is Swiss Ephemeris, a calculation engine that delivers precise planetary positions across a 9,000-year window and is freely licensed for astrological use, making it the de facto industry standard embedded in third-party astrology software. The second is Astro*Intelligence, a library of premium computer-generated horoscope interpretations developed with renowned astrologers Liz Greene and Robert Hand, including psychological, relationship, yearly, career, and child-focused analyses. Supporting assets include the Astro-Databank biographical database and the Astro Wiki educational platform. The platform is delivered as a self-serve, direct-to-consumer web property with no native mobile app.

Astrodienst operates a freemium revenue model. Free entry points (Personal Daily Horoscope, Weekly Horoscope, Short Reports, basic chart drawings) drive organic acquisition via SEO and content marketing. Monetization is generated through one-time premium report purchases in the Astro Shop, recurring subscriptions (Extended Daily Horoscope, Astrodienst Plus), professional Swiss Ephemeris licensing, and PDF chart drawing sales. The company has been self-funded since founding, has no parent or subsidiaries, no disclosed external investment, and no revenue disclosure in the public record.

Name

Astrodienst

Legal name

Astrodienst AG

Website

https://astro.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Astrodienst AG is a privately held Swiss company operating www.astro.com, one of the world's largest astrology portals serving over nine million monthly visitors across twelve languages with freemium horoscopes, premium reports, and the industry-standard Swiss Ephemeris calculation engine.

Ownership category

akta.pro rank

Product category

Online Astrology Services

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (51929)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Astrology software
• Horoscope reports
• Birth chart calculations
• Astrological interpretations
• Ephemeris data

Headquarters

HQ city

Zollikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Horoscope Reports: One-time purchases of high-quality horoscope interpretations including psychological horoscopes, relationship horoscopes, yearly analyses, and personality reports authored by Liz Greene, Robert Hand, and other professional astrologers.
2. Subscription Services: Recurring revenue from extended daily horoscopes, Astrodienst Plus membership, and electional horoscope services. Subscriptions provide ad-free experience and access to premium features.
3. Swiss Ephemeris Licensing: Professional software licensing for astrologers and astrology software developers to use the Swiss Ephemeris calculation engine in their own products.
4. PDF Chart Drawings: Sale of professional-quality astrological chart drawings in PDF format for personal and professional use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Astrodienst develops and operates astro.com, one of the world's largest online astrology portals, offering free and premium computer-generated horoscope reports, daily horoscopes, relationship and personality analyses, professional astrological chart generation tools, and the Swiss Ephemeris — an industry-standard astronomical calculation engine licensed to astrologers and developers worldwide.

Product overview

Astrodienst operates astro.com, one of the world's largest astrology portals offering both free and premium services. The product portfolio centers on the Swiss Ephemeris calculation engine (freely licensed professional astrological software), the AstroIntelligence premium horoscope interpretation series (described as the best computer-generated horoscopes worldwide), and the Astro-Databank biographical database. Free offerings include Personal Daily Horoscopes and basic chart tools, while premium products (sold via the Astro Shop) include detailed Psychological Horoscope Analysis by Liz Greene, Yearly Horoscope Analysis, Relationship Horoscopes, Career/Vocation reports, and specialized offerings like The Child's Horoscope. The site provides extensive chart drawing and calculation tools for professional astrologers, an Astro Wiki knowledge platform, and subscription services including Extended Daily Horoscope and Astrodienst Plus. The platform is available in 12 languages and serves over 9 million monthly visitors.

Differentiator

Problem solved

Functional benefit

Brands

• astro.com: The primary website domain and brand name used for the company's online presence, offering horoscopes and astrology services.
• Swiss Ephemeris
• Astro*Intelligence
• Astrodatabank

Products and services

• Swiss Ephemeris Professional-grade astrological calculation software providing precise planetary positions and astronomical data for 9000 years, licensed to astrologers and developers. Considered state-of-the-art for astrological calculations.
• AstroIntelligence Horoscopes Premium computer-generated horoscope interpretations featuring deep psychological analysis by renowned astrologers Liz Greene and Robert Hand.
• Psychological Horoscope Analysis

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Astrological Association of Great BritaincoreStrategic or Co-development PartnerPartnership with AA to feature The Astrological Journal, the flagship publication of the Astrological Association of Great Britain, featuring the best in astrological writing on the Astrodienst platform.
• Cosmic Intelligence AgencycoreStrategic or Co-development PartnerPartnership to feature Timelords Magazine, published by the Cosmic Intelligence Agency - an international network of astrologers on a mission - on the Astrodienst platform.
• Organization for Professional Astrology (OPA)minorStrategic or Co-development PartnerPartnership to feature The Evolving Astrologer magazine published by OPA on the Astrodienst platform.
• Federation of Australian AstrologersminorStrategic or Co-development PartnerPartnership to feature the FAA Journal, publication of the Federation of Australian Astrologers which unites affiliate organizations across the nation.
• Liz GreenecoreStrategic or Co-development PartnerRenowned astrologer and co-developer of the first computer-generated horoscope interpretation in 1987. Author of premium horoscope interpretations for Astrodienst including psychological horoscopes and relationship reports.
• Robert HandcoreStrategic or Co-development PartnerOne of the most renowned astrologers who has completely rewritten all transit interpretations for Astrodienst, reflecting decades of experience and profound astrological insight.
• Markus JehleminorStrategic or Co-development PartnerProfessional astrologer author contributing horoscope reports to the Astrodienst Astro Shop.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Co-Star: Mobile-first personalized astrology app offering daily horoscopes, birth chart analysis, and social features. Directly competes with Astrodienst for the same consumer astrology audience but differentiates through app-native UX and AI-driven personalization versus Astro*Intelligence's expert-authored content.
• Astrolabe Inc. Long-established astrology software publisher offering chart calculation programs (Astrolabe, Nova) and report generators. Direct B2B/B2C peer to Astrodienst on the professional astrologer tool side, and a customer/competitor of Swiss Ephemeris licensing.
• The Pattern: Astrology and personality app providing natal chart readings, compatibility, and relationship insights. Mobile-first competitor in the same 'self-knowledge through astrology' use case Astrodienst targets with its Psychological and Relationship horoscopes.
• Astrology.com: Long-running online astrology portal offering free horoscopes, compatibility reports, and Chinese astrology - one of Astrodienst's oldest web competitors with similar content/site structure (12-style portal, free + premium tier) and overlapping audience.
• Cafe Astrology: Free astrology content site offering natal reports, transit interpretations, and chart calculations - directly comparable to Astrodienst on the free-content and chart-generation side, though lacking Astro*Intelligence premium depth.
• Astrostyle (Tari Spy / Astrology.com sister): Online astrology publishing brand with daily horoscopes, compatibility tools, and premium reports targeting a similar consumer self-knowledge audience as Astrodienst's astro.com portal.
• Matrix Software / Cosmic Patterns: Publisher of professional astrology software (Win*Star Plus, Pegasus, Cosmic Star). Comparable to Astrodienst in serving professional astrologers with calculation software, reports, and chart tools; competes in the same paid-software category as Swiss Ephemeris-based products.
• TimePassages (Astrograph Software): Professional and consumer astrology software for chart calculation and transit readings across iOS, macOS, and web. Direct peer in chart-generation tools and professional astrologer software, overlapping with Astrodienst's Extended Chart Selection and Swiss Ephemeris-based product line.
• Sanctuary Ventures (Sanctuary App): Astrology app combining AI-generated readings with on-demand live astrologer chat - directly comparable target market and offering (personalized horoscopes + paid upgrades) with a hybrid AI/human model that competes for the same consumer wallet share.

Emerging players

• Chani Nicholas: Premium astrology content brand with book (You Were Born for This), newsletter, and app focusing on social-justice-oriented astrology. Competes for the same premium-content-paying consumer with psychologically-rich horoscope interpretations akin to Liz Greene's AstroIntelligence line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrodienst