What Endemol Shine Australia does

Endemol Shine Australia (ESA) is a privately held Australian television production company established in 2011 and headquartered in McMahons Point, Sydney. ESA produces entertainment, reality competition and scripted drama content for Australia's major free-to-air broadcasters (Network 10/Paramount, Nine, Seven), public broadcasters (ABC, SBS), subscription television (Foxtel), and streaming platforms (Stan, Paramount+, 9Now, 7plus, ABC iview, SBS On Demand), with international distribution handled through Banijay Rights. ESA is a wholly owned subsidiary of Banijay Entertainment, the world's largest international content producer and distributor, spanning 22 territories with 120+ production companies and a catalogue of 88,000+ hours of original programming.

ESA's active slate spans franchise adaptations (MasterChef Australia, Big Brother, Australian Survivor, The Traitors, LEGO Masters, Australian Ninja Warrior, Deal or No Deal), original formats (Married At First Sight, My Reno Rules, Gogglebox, LOL: Last One Laughing, Portrait Artist of the Year, Family Food Fight), and scripted dramas produced for global streaming (NCIS: Sydney with CBS Studios for Paramount+, RFDS, Bali 2002, The Claremont Murders). In July 2026, ESA established the ESA Innovation Lab under SVP Innovation Jessie Hughes (ex-Canva, Leonardo.Ai) to operationalise generative AI across content creation, production workflows, audience engagement and post-production. The company has also opened a Los Angeles–based development role led by SVP Development Dan Cazzola, signalling a formal push into US and global English-language markets.

ESA monetises through production fees and co-production revenue from broadcasters, format licensing royalties (NCIS: Sydney distributes internationally via Paramount Global Content Distribution and Banijay Rights, while RFDS distributes internationally through Banijay Rights), and brand partnerships and advertising integration (Coles in MasterChef, LG Electronics Australia / Luxaflex / Highgrove Bathrooms / Carpet Court / Stihl in My Reno Rules, WPP's Motion Entertainment in Australian Ninja Warrior). The 4.8 billion BVOD minutes consumed by Married At First Sight 2026 on 9Now indicates a growing ad-supported streaming revenue stream. Customer relationships are long-cycle: episodic commissions, multi-year co-productions with public agencies (Screen Australia, South Australian Film Corporation, Screen NSW), and recurring format renewals.

Name

Endemol Shine Australia

Legal name

Endemol Shine Australia Pty Ltd

Website

https://endemolshine.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Endemol Shine Australia is a Sydney-based television production subsidiary of Banijay Entertainment, producing entertainment, reality and scripted drama content for Australia's major broadcasters and streamers, with international distribution via Banijay Rights.

Ownership category

akta.pro rank

Product category

Television Production Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)

Keywords

• Television production
• Reality show production
• Format licensing
• Drama production
• Content creation

Headquarters

HQ city

Mcmahon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Production Fees and Co-production Revenue: ESA produces content for Australian broadcasters (Network 10, Nine, Seven, ABC, Stan, Paramount+) under co-production and commission arrangements. Revenue is generated through production fees, rights licensing to domestic networks, and international format distribution.
2. Format Licensing and International Distribution: Banijay Rights manages international distribution of ESA formats. NCIS: Sydney airs on Paramount+ in Australia, US, UK, Italy, France, Germany, Austria, and Switzerland and airs on CBS in the US. RFDS is distributed internationally by Banijay Rights.
3. Commercial Partnerships and Brand Integration: Brand partnerships embedded in shows (e.g., Coles partnership with MasterChef, LG Electronics Australia/Luxaflex/Highgrove Bathrooms/Carpet Court/Stihl with My Reno Rules). WPP's Motion Entertainment handles commercial and brand development for Australian Ninja Warrior.
4. Digital and Streaming BVOD Revenue: MAFS 2026 generated over 4.8 billion minutes watched on 9Now, with record BVOD growth of 34.5% YoY, indicating revenue share or advertising income from streaming platforms. MAFS: After The Dinner Party on Stan was described as the number one series on platform.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels5 records

Core offering

Endemol Shine Australia is a television production company that develops, produces, and licenses entertainment, reality, lifestyle, and drama programming for Australian free-to-air broadcasters, subscription television operators, and streaming platforms. The company adapts international formats (e.g., MasterChef, Big Brother, Australian Survivor, The Traitors) for the Australian market and produces original dramas (NCIS: Sydney, RFDS), distributing formats and finished programs internationally through Banijay Rights.

Differentiator

Problem solved

Functional benefit

Brands

• ESA Innovation Lab: A new division launched in 2026 focused on emerging technologies and next-generation content formats.

Products and services

• MasterChef Australia Flagship cooking competition format adapted from the Banijay/MasterChef international franchise for Australian audiences, produced for Network 10. The series features amateur cooks competing in weekly challenges and is one of Australia's longest-running and highest-rating entertainment programs.
• Celebrity MasterChef Australia Celebrity edition of MasterChef Australia where well-known personalities compete in cooking challenges, produced for Network 10 as a charitable spin-off format.
• Junior MasterChef Australia Junior version of MasterChef Australia featuring young home cooks aged 9-14 competing in scaled cooking challenges.
• Dessert Masters Pastry and dessert-focused cooking competition adapted from the MasterChef universe, featuring professional and amateur pastry chefs competing in dessert-based challenges.
• Australian Survivor Australian adaptation of the Survivor reality format where contestants are stranded in remote locations and compete in physical and mental challenges, with the Survivor: Redemption season finale airing April 15, 2026 and Caleb Beeby as winner, with David Genat confirmed as new host.
• Big Brother Australia Australian adaptation of the Big Brother reality format in which contestants live in a purpose-built house (located at Dreamworld theme park from 2025) under constant surveillance, with housemates evicted weekly by public vote. The 2025 reboot was a co-production with Network 10 and Dreamworld, achieving 449 million streaming minutes.
• Big Brother VIP Australia Celebrity edition of the Big Brother format featuring high-profile Australian personalities living under constant surveillance in the Big Brother house.
• Married At First Sight (MAFS) Social experiment reality format where couples are matched by experts and meet for the first time at the altar, then live as husband and wife. MAFS 2026 on Nine reached 16.0 million Australians with 4.8 billion minutes watched on 9Now. The Stan streaming companion MAFS: After The Dinner Party was the number one series on the platform.
• NCIS: Sydney Scripted drama series co-produced with CBS Studios for Paramount+ Australia — the first international iteration of the NCIS franchise. The series follows a team of NCIS Special Agents stationed in Sydney. Season 4 commenced production in May 2026, and the series streams in Australia, US, UK, Italy, France, Germany, Austria, and Switzerland, and airs on CBS in the US.
• Love Triangle Reality dating format produced for Stan, exploring unconventional relationship dynamics and matchmaking experiments.
• Gogglebox Australia Observational entertainment format where ordinary Australian households share their reactions to television programming. Co-commissioned by Foxtel's The Lifestyle Channel and Network 10 — the first jointly commissioned series between the two broadcasters.
• LEGO Masters Australia Construction competition reality format where teams of LEGO enthusiasts compete in brick-building challenges judged by experts. The 2026 season (Grand Masters of the Galaxy) was nominated for a TV Week Logie Award for Best Competition Reality Program, and the series won the 2025 Logie for Best Competition and Reality Program.
• Australian Ninja Warrior Physical obstacle course competition based on the Sasuke format from Tokyo Broadcasting System Television Inc, with commercial partnerships managed by WPP's Motion Entertainment. Returning to Network 10 in 2027 with new hosts Robert Irwin, Beau Ryan, and Georgie Tunny after the show's axing by Nine after 2022.
• Tipping Point Game show format produced for Nine Network in which contestants answer trivia questions to win chances to push counters off a machine for cash prizes.
• Old People's Home for 4 Year Olds Social experiment documentary series produced for ABC in which pre-school children spend time with elderly retirement home residents to study the impact on wellbeing and loneliness.
• Old People's Home for Teenagers Companion documentary series to Old People's Home for 4 Year Olds, produced for ABC, in which teenagers spend time with elderly retirement home residents.
• Hunted Reality format in which ordinary people attempt to disappear while a team of investigators tries to track them down.
• The Traitors Psychological reality game show based on the Dutch format, in which contestants work together to complete challenges while secretly identifying and eliminating the 'traitors' among them.
• The Bridge Australian reality format produced for Paramount+ in which contestants must work together to build and cross a bridge to win a cash prize.
• Would I Lie To You? Australian adaptation of the British comedy panel game show in which celebrities share stories and contestants must determine whether they are true or false.
• The Hundred with Andy Lee Game show hosted by Andy Lee, produced for Seven Network, where contestants compete for a $100,000 prize by completing humorous challenges.
• The Summit Adventure reality competition produced for Nine Network in which contestants trek to a mountain summit while navigating challenges and interpersonal dynamics.
• Ambulance Australia Observational documentary series following the work of Australian paramedics and emergency medical services, produced for Network 10.
• Location Location Location Australian adaptation of the British property-hunting reality format in which prospective buyers are shown homes by real estate agents.
• RFDS (Royal Flying Doctor Service) Scripted drama series following the work of the Royal Flying Doctor Service in outback Australia. Season 3 received a Bronze Tower at the 2026 New York Festivals TV & Film Awards and the series won the 2024 TV Week Logie Award for Best Drama Series. The series is distributed internationally by Banijay Rights.
• Bali 2002 Scripted drama series produced for Stan/Paramount+ examining the events of the 2002 Bali bombings, based on the book by those affected.
• Family Food Fight Family-based cooking competition format in which Australian families compete in cooking challenges judged by culinary experts.
• Beauty and the Geek Reality dating format pairing 'beauties' (glamorous contestants) with 'geeks' (academically accomplished contestants) who must work together to win challenges.
• Deal or No Deal: Celebrity Jackpot Primetime celebrity edition of the Deal or No Deal game show format, featuring celebrities playing for charity with enhanced prize structures.
• My Reno Rules Home renovation reality competition produced for Seven Network in which homeowners compete for property renovations with a $1 million prize plus major home giveaways. Debut season reached 5.3 million Australians on Seven and 7plus, making it the #1 new entertainment series on Australian commercial free-to-air TV in 2026.
• Portrait Artist of the Year Arts competition series produced for ABC in which amateur portrait artists compete to win the title of Portrait Artist of the Year. Won the 2025 AACTA Award for Best Entertainment Program and was renewed for a second season in August 2026.
• Shaun Micallef's Origin Odyssey Travel documentary series hosted by Shaun Micallef in which Australian personalities travel to their ancestral homelands to explore family heritage. Produced in association with SBS.
• Race Around the World Travel competition format produced for ABC in which a new generation of Australian filmmakers race around the world, hosted by Zan Rowe with judge John Safran.

Quantifiable outcome

• MAFS 2026 reached 16.0 million Australians (5.9% YoY growth) with 2.76M average viewers per episode and 4.8B minutes watched on 9Now
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Network 10coreChannel Partner/ Reseller/ Distributor · 18 July 2026Network 10 confirmed the return of Australian Ninja Warrior, to be produced by ESA and premiere in 2027. Robert Irwin, Beau Ryan, and Georgie Tunny are confirmed hosts. The revived series follows the show's axing by Nine after the 2022 season.
• WPP's Motion EntertainmentcoreStrategic or Co-development Partner · 18 July 2026WPP's Motion Entertainment handles commercial and brand development for Australian Ninja Warrior, including partnership and brand opportunities alongside Network 10 and ESA.
• ColescoreGTM or Marketing Partner · 10 June 2026Coles partnered with MasterChef Australia for a fourth consecutive year, bringing two winning dishes (Hannah's Cheeseburger Pie and Pat's Salted Caramel & Bickie Crumble Ice Cream) from the MasterChef kitchen to Coles freezer aisles nationwide. The prior season's limited-edition ice cream sold out in just three days.
• Adrian PortellicoreStrategic or Co-development Partner · 3 June 2026Self-made billionaire Adrian Portelli backed My Reno Rules, purchasing two side-by-side properties in Melbourne's Bulleen suburb. Portelli gave away two fully renovated, multi-million dollar homes at the live grand final — described as the biggest giveaway in Australian television history. The format is produced by ESA and distributed by Banijay Rights.
• Seven NetworkcoreChannel Partner/ Reseller/ Distributor · 3 June 2026Seven Network is the commissioning broadcaster for My Reno Rules, RFDS, The Hundred with Andy Lee, and other ESA productions. My Reno Rules reached 5.3 million Australians on Seven and 7plus, and was the #1 new entertainment series on commercial free-to-air TV in 2026.
• LG Electronics AustraliaminorGTM or Marketing Partner · 3 June 2026LG Electronics Australia was a commercial partner of My Reno Rules, alongside Luxaflex, Highgrove Bathrooms, Carpet Court, and Stihl.
• Paramount Global Content DistributioncoreChannel Partner/ Reseller/ Distributor · 22 May 2026Paramount Global Content Distribution manages international distribution of NCIS: Sydney outside of Australia. The series airs on CBS in the US and streams on Paramount+ across multiple international markets.
• Banijay RightscoreChannel Partner/ Reseller/ Distributor · 22 May 2026Banijay Rights manages international distribution for RFDS outside of Australia, as well as ESA's broader format catalogue including MasterChef Australia, Australian Survivor, Big Brother, and other ESA productions.
• Paramount AustraliacoreStrategic or Co-development Partner · 11 May 2026Paramount+ Australia co-produces NCIS: Sydney with ESA and CBS Studios. Season 4 of NCIS: Sydney is currently in production (as of May 2026). The series streams on Paramount+ in Australia and internationally.
• StancoreChannel Partner/ Reseller/ Distributor · 1 April 2026Stan is the streaming home of MAFS: After The Dinner Party (Stan Original), NCIS: Sydney, Bali 2002, and Love Triangle. MAFS: After The Dinner Party was the number one series on Stan since launch, with the first episode being Stan's highest ever single episode subscription driver in a 24-hour period.
• Banijay Entertainment (Parent Company)flagshipStrategic or Co-development Partner · 1 January 2026Endemol Shine Australia is a part of Banijay Entertainment, the world's largest international content producer and distributor spanning 22 territories with over 120 production companies and a catalogue of 88,000+ hours of original programming. Banijay Rights handles international distribution of ESA formats and productions.
• DreamworldcoreStrategic or Co-development Partner · 1 January 2026Dreamworld (Gold Coast theme park) is the location partner for Big Brother Australia. ESA partnered with Dreamworld and Network 10 for the 2025 reboot. Dreamworld also entered a landmark partnership with the Australian Olympic Committee as the official theme park partner, and Dreamworld's King Claw high-thrill attraction opened December 2025.
• CBS StudioscoreStrategic or Co-development Partner · 1 January 2025NCIS: Sydney is produced by Endemol Shine Australia in partnership with CBS Studios for Paramount+ Australia. NCIS is the world's most successful television franchise, licensed in over 200 markets. ESA's involvement marks the first international iteration of the NCIS franchise.
• Screen AustraliacoreStrategic or Co-development Partner · 1 January 2025Screen Australia provided major production investment for RFDS Season 3, alongside the Seven Network, South Australian Film Corporation, and post-digital and visual effects support from Screen NSW.
• South Australian Film CorporationminorStrategic or Co-development Partner · 1 January 2025Provided major production investment for RFDS Season 3 alongside Screen Australia, Seven Network, and Screen NSW.
• Screen NSWminorStrategic or Co-development Partner · 1 January 2025Provided post-digital and visual effects support for RFDS Season 3 alongside Screen Australia and the South Australian Film Corporation.
• ABCcoreChannel Partner/ Reseller/ Distributor · 1 January 2025ABC commissions Portrait Artist of the Year (winner of 2025 AACTA Award for Best Entertainment Program; season 2 ordered for August 2026), Old People's Home for 4 Year Olds, Old People's Home for Teenagers, and Race Around the World.
• SBScoreChannel Partner/ Reseller/ Distributor · 1 January 2025SBS co-commissions Shaun Micallef's Origin Odyssey with ESA. The show is developed and produced by ESA in association with SBS. Season 2 premieres August 18, 2026, featuring six Australian personalities traveling to their ancestral homelands.
• Tokyo Broadcasting System TelevisioncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Australian Ninja Warrior is based on the Sasuke format produced by Tokyo Broadcasting System Television Inc, distributed by Banijay Rights. ESA produces the Australian adaptation.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fremantle: Fremantle is the world's second-largest international content producer and distributor and Banijay's primary global competitor. It runs nearly identical operations — local production companies, format distribution, and broadcaster commissions — making it the most directly comparable peer to ESA across geographies.
• ITV Studios: ITV Studios is a major international format producer and distributor with global production operations including Australia (CJZ). It shares ESA's model of adapting global formats (I'm a Celebrity, The Voice, Love Island) for local markets and licensing them internationally — a structural twin to ESA's Banijay-backed business.
• All3Media: All3Media is a UK-headquartered independent television production and distribution group owning 50+ production labels with operations in multiple territories. Like ESA, it produces drama, entertainment, and factual content and licenses formats internationally — a closely comparable independent production model.
• BBC Studios: BBC Studios is the commercial production and distribution arm of the BBC, producing drama, entertainment, and factual programming for global broadcasters and streamers. ESA's new Commercial Director Amber Brown joined from BBC Studios, underscoring the comparable commercial-production operating model.
• Matchbox Pictures: Matchbox Pictures is an Australian scripted production company (owned by NBCUniversal) producing drama for Australian broadcasters and international streamers. It directly competes with ESA's scripted division (NCIS: Sydney, RFDS, Bali 2002) for commissioning budgets and on-screen talent.
• Hoodlum Entertainment: Hoodlum Entertainment is an Australian production company producing scripted drama and factual content for domestic and international broadcasters. It competes with ESA in the drama commissioning market and for Screen Australia co-production funding.
• Working Dog Productions: Working Dog Productions is an Australian independent production company known for comedy-drama series and feature films (The Castle, Frontline, Utopia). It competes with ESA's comedy/drama division for talent, broadcaster commissions, and Screen Australia funding.
• CJZ: CJZ is an Australian production company owned by ITV Studios, producing drama, entertainment, and factual programming for Australian broadcasters. It is a directly comparable local peer — same market, similar formats, same commissioning customers — but owned by ESA's global competitor.

Broad incumbents

• Sony Pictures Television: Sony Pictures Television is a major global content producer and distributor with a broad portfolio including drama, game shows, and format sales. While much larger and more diversified than ESA, it competes in the same international format licensing market and supplies content to overlapping Australian broadcasters.
• Lionsgate: Lionsgate is a global entertainment company with a television production and distribution arm (Lionsgate Television) producing scripted and unscripted content worldwide. It operates at a much broader portfolio level than ESA but competes for the same global streaming and broadcaster commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/endemolshineau
• Facebookfacebook.com/EndemolShineAU
• Instagraminstagram.com/endemolshineau
• LinkedInlinkedin.com/company/endemol-shine-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endemol Shine Australia