White Rabbit

What White Rabbit does

White Rabbit Group Inc. is a Seattle-based, founder-owned software development agency founded in 2016 that operates as a white-label engineering partner for creative, design, and marketing agencies. With 74 in-house full-time employees and 110+ signed agency partners globally, the company delivers custom websites, web applications, mobile apps, and e-commerce builds across an unusually broad technology stack spanning WordPress, Shopify, WooCommerce, HubSpot CMS, Webflow, Contentful, Drupal, Adobe Experience Manager, Optimizely, Craft CMS, and headless commerce architectures, as well as native and cross-platform mobile (React Native, Flutter, Kotlin Multi Platform, Xamarin, iOS/Android native). Project delivery follows a proprietary 7-step methodology (Discovery, Estimate, Kickoff, Build, Testing/QA, Client Review, Launch) with an independent QA function.

The business generates revenue through multiple streams: time-and-materials custom development at $75-$150/hour, fixed-price StudioSwift semi-custom website builds at $11,000-$15,000 launched in 4-6 weeks, recurring maintenance and support plans at $400-$600/month with tiered SLA add-ons, optional managed hosting at $100/month per site, and a 10% referral commission program. Distribution is exclusively channel-led: agencies retain client relationships while White Rabbit executes invisibly, supplemented by direct enterprise engagements for complex AEM, Optimizely, and Drupal implementations, plus a content-driven marketing motion via case studies, blog, and podcast. The company holds Platinum Shopify Partner status alongside formal partnerships with HubSpot, WordPress VIP, Contentful, Webflow, AEM, Optimizely, Craft CMS, Drupal, and Pantheon, and is a member of the Worldwide Partners, Inc. agency network spanning 40+ countries. Notable end-clients accessed via partners include FedEx, Microsoft, Disney, Volkswagen, Instacart, HubSpot, Amazon, and Spotify, while recognized brand signals include Inc. 5000 (2022) and Great Place to Work certification.

Name

White Rabbit

Legal name

White Rabbit Group Inc.

Website

https://whiterabbit.group

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

White Rabbit Group is a Seattle-based, white-label software development agency with 74 in-house engineers serving 110+ creative and marketing agencies globally. It builds custom websites, web apps, mobile apps, and e-commerce platforms across 20+ technology stacks, monetizing via project fees, fixed-price StudioSwift builds, and recurring maintenance plans.

Ownership category

akta.pro rank

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAMAMAA

Team Messaging & Chat

Business & Public Services/Web, Mobile & Digital Platforms/Collaboration, Productivity & Work Platforms

Keywords

• Custom web development
• Mobile app development
• White-label development
• E-commerce development
• Enterprise CMS services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

Revenue model

1. Custom Development Services: Project-based custom web and mobile application development. Pricing based on hourly rates ranging from $75-150/hour depending on complexity and partnership tier. Time and materials billing model with itemized breakdown of hours per task.
2. Maintenance and Support Plans: Monthly recurring maintenance plans ranging from $400-600/month depending on platform complexity. Includes security updates, performance monitoring, content updates, and quality assurance. Additional hours billed at $100/hour beyond included time.
3. StudioSwift Semi-Custom Development: Fixed-price semi-custom website development service priced at $11,000-$15,000 depending on platform (WordPress, Shopify, HubSpot, Custom). Launch in 4-6 weeks with optional add-ons for hosting, maintenance, and additional pages.
4. Managed Hosting: Optional managed hosting add-on at $100/month per site for WordPress and Drupal, including optimized hosting stack, server-level security, automated backups, and real-time uptime monitoring.
5. Referral Program Commission: 10% commission on every referral that becomes a signed client, providing passive revenue stream from partner referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

White Rabbit Group is a full-stack software development agency that builds custom web and mobile applications, primarily as a white-label development partner for creative and marketing agencies. The company delivers projects invisibly under its partner agencies' brands across platforms including Shopify, WordPress/WooCommerce, Webflow, HubSpot, Contentful, Drupal, Adobe Experience Manager, Optimizely, and Craft CMS, with 100% in-house staffing and a structured QA-first delivery model.

Product overview

White Rabbit Group operates as a full-stack custom development agency offering two primary service tiers: (1) custom development services encompassing websites, web apps, mobile apps, and e-commerce across platforms including Shopify, WordPress/WooCommerce, Webflow, HubSpot, Contentful, Craft CMS, Drupal, Optimizely, Adobe Experience Manager, and custom builds; and (2) StudioSwift, a semi-custom website development sub-brand delivering faster turnaround (4-6 weeks) at lower price points ($11,000-$15,000) for accelerated timelines. The portfolio is supported by maintenance and support plans with platform-specific tiers, a referral program for partner acquisition, and a structured 7-step development methodology. AI-powered applications and workflow automation are incorporated as capabilities within the development offering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% partner retention rate - 9 out of 10 agencies who try them continue partnering
• +3 more outcomes

Named customers21 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration55 records

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Worldwide Partners, Inc. (WPI)coreStrategic or Co-development PartnerMember of Worldwide Partners, a global network of top independent marketing services agencies with over 90 agencies in more than 40 countries. White Rabbit Group operates as a Worldwide Partners Agency, leveraging the network for international capabilities and referrals.
• Shopify Partner ProgramcoreTechnology or IntegrationCertified Shopify Partner with Platinum status. Direct access to Shopify's roadmap, tools, exclusive resources, and early access to beta features. Enables unlimited development stores for testing and direct technical support from Shopify's team.
• HubSpotcoreTechnology or IntegrationOfficial HubSpot development partner with certified expertise across Marketing Hub, Sales Hub, Service Hub, and CMS Hub. Team holds platform certifications for full-stack implementation.
• WordPress VIPcoreTechnology or IntegrationOfficial WordPress VIP partner for enterprise WordPress implementations and hosting.
• ContentfulcoreTechnology or IntegrationOfficial Contentful partner for headless CMS implementations. Expertise in content modeling, GraphQL APIs, and omnichannel content delivery.
• WebflowcoreTechnology or IntegrationOfficial Webflow partner for website development, migrations, and custom implementations with CMS, custom code, and advanced animations.
• OptimizelycoreTechnology or IntegrationOfficial Optimizely partner specializing in Sitecore to Optimizely migrations, custom implementations, headless CMS architecture, personalization, multi-site management, and enterprise e-commerce integration.
• Adobe Experience Manager (AEM)coreTechnology or IntegrationOfficial AEM development partner specializing in enterprise implementations, migrations from Drupal/Sitecore/WordPress/Craft, multi-channel delivery, personalization, and integrations with HubSpot, Salesforce, and Adobe Commerce.
• Craft CMScoreTechnology or IntegrationOfficial Craft CMS partner specializing in migrations, custom builds, Matrix field structures, GraphQL/headless implementations, and multi-site/localization support.
• DrupalcoreTechnology or IntegrationExpert Drupal development partner for enterprise platforms, complex workflows, multilingual sites, security compliance, and integrations with CRMs, ERPs, CDPs, and analytics.
• Bureau of DigitalcoreStrategic or Co-development PartnerPart of Bureau of Digital's network of specialized agencies providing complementary services to member firms.
• Design Agency PartnerscoreChannel Partner/ Reseller/ Distributor110+ signed agency partners globally including Vander, Hawke, Spark, Oniracom, Tether, Defero, GR, Vye, WHM, Centerline, Vivayic, Digital Surgeon, September Works, Kuno Creative, Vermillion, Fortnight Collective, Stitzlein Studio, Noise13, and Interlaced. These agencies white-label development services under their brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geniusee: Software development agency offering web, mobile, and CMS/ecommerce development on platforms including Shopify, WordPress, and Drupal. Closely comparable white-label development partner model serving agencies and brands.
• BairesDev: Large nearshore software development agency providing white-label and dedicated engineering teams to agencies, startups, and enterprises. Directly comparable custom-development, hourly-rate, and partner-channel model, though at significantly greater scale.
• Net Solutions: Full-service digital product studio with web development, mobile apps, and CMS implementations. Overlapping customer base (mid-market and enterprise) and similar technology stack including WordPress, Shopify, and headless commerce.
• Itransition: Custom software development agency with full-stack web, mobile, and enterprise CMS implementation services across similar platforms. Comparable project-based model with a mix of direct enterprise and agency/reseller engagements.
• Tragic Media: Boutique custom development agency serving agencies and brands with web, mobile, and CMS work. Comparable white-label-style engagements and platform breadth, though at a meaningfully smaller headcount than White Rabbit.
• Fingent: Custom software development company delivering web applications, mobile apps, and enterprise integrations. Similar project-based revenue model with comparable platform breadth and target customer segments.
• ScienceSoft: Software development and consulting company offering custom web, mobile, and CMS solutions including ecommerce platforms. Comparable service mix and project/time-and-materials revenue model.

Emerging players

• HatchWorks AI: Custom software development agency combining nearshore delivery with an explicit AI-first delivery model. Relevant emerging peer given White Rabbit's AI tooling roadmap; overlapping platform coverage but smaller scale.
• Burst Digital: Digital agency offering custom Shopify and ecommerce development with a white-label partner model. Comparable in ecommerce-platform specialization but narrower than White Rabbit's full-stack coverage.

Broad incumbents

• Dom & Tom (Bounteous): Full-service digital agency with significant custom development, mobile, and CMS engineering practices. Comparable offerings at greater scale, now part of a larger agency group serving enterprise brands - useful benchmark for what scaled agency-partner development looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rabbit