Athletic Net
Athletic.net is a U.S. SaaS platform for track & field and cross country that provides results, team, and event management tools for coaches, event directors, athletes, parents, and fans across high school, middle school, club, and collegiate levels.
- Company typePrivate
- Founded2004
- HeadquartersStevens Point, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Athletic Net does
Athletic.net is a U.S.-based web and mobile SaaS platform that provides results, team, and event management tools for track & field and cross country across High School, Middle School, Club, and Collegiate divisions. The platform's core technology centers on a comprehensive results database (220,025,024 historical results across 472,814 meets and 21.5M+ athlete profiles) combined with event registration, roster management, multi-level rankings, and an integrated video offering (AthleticTV), enabling coaches, event directors, timers, athletes, parents, and fans to manage, consume, and compare athletic performance.
The company operates a freemium, product-led growth model in which coaches receive free accounts in perpetuity and are the primary users who upload results, maintain rosters, and run meets. Monetization comes from two streams: advertising on free-tier usage and the Athletic+ premium subscription, which removes ads and unlocks enhanced tracking, notifications, and analysis features for athletes, parents, and fans. Distribution is entirely digital through the web platform and the AthleticAPP iOS/Android companion, with growth driven organically via SEO, community word-of-mouth, and the inherent network effects of coach adoption. Athletic.net is a privately held company founded in 2004 and headquartered in Stevens Point, Wisconsin, with 51-100 employees, and operates under RunnerSpace.com as its parent entity.
Athletic Net firmographics
Firmographics- Name
- Athletic Net
- Legal name
- Athletic.net
- Website
- https://athletic.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Athletic.net is a U.S. SaaS platform for track & field and cross country that provides results, team, and event management tools for coaches, event directors, athletes, parents, and fans across high school, middle school, club, and collegiate levels.
- Ownership category
- akta.pro rank
Athletic Net industry classification
Industry- Product category
- Sports Performance Management Software
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)
Keywords
Where Athletic Net is headquartered
LocationHeadquarters
- HQ city
- Stevens Point
- HQ country
- United States
- HQ region
- North America
Markets served
Athletic Net business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Athletic+ Premium Subscriptions: Premium subscription service offering ad-free experience and enhanced features for athletes, parents, and fans. Coaches receive free accounts with basic functionality.
- Advertising: The platform displays advertisements to free users of the platform, generating advertising revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Coach Account - Free forever access for coaches with basic team management and results tools |
| Subscription | Monthly | Athletic+ Premium - Ad-free experience with enhanced features for athletes, parents, and fans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Athletic Net product offering
Product offeringCore offering
Athletic.net operates a web-based SaaS platform for track & field and cross country results management, statistics, and rankings. It provides free team management and meet registration tools to coaches at high school, middle school, club, and collegiate levels, while monetizing through the Athletic+ premium subscription (ad-free experience and enhanced features for athletes, parents, and fans) and display advertising to free users.
Product overview
Athletic.net is a single unified platform for track & field and cross country results, statistics, and team/event management. The platform serves multiple user segments including coaches, event directors, timers, athletes, parents, and fans across High School, Middle School, Club, and Collegiate divisions. The core platform provides free coach accounts with team management, meet registration, and results posting capabilities, while the Athletic+ subscription adds premium features for enhanced user experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Athletic.net Platform
Quantifiable outcome
- 7.9 million entries collected online in one year, saving countless hours of paperwork
- +2 more outcomes
Companies that use Athletic Net
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Athletic Net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Athletic Net partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RunnerSpace.comminorRunnerSpace.com is the parent company of Athletic.net. The platform displays RunnerSpace+ video content and integration for event webcasts and video coverage.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Athletic Net competitors and assessment
Company assessmentDirect peers
- MileSplit: MileSplit is the most direct competitor to Athletic.net, offering track & field and cross country results, rankings, athlete profiles, and meet registration primarily for high school programs. Operates the same freemium SaaS model with a comparable data and rankings backbone.
- MaxPreps: MaxPreps is the dominant US high school sports statistics, rankings, and results platform covering multiple sports including track & field. It competes for the same coaches, athletes, parents, and fan audience with comparable results and statistics functionality.
- TeamSnap: TeamSnap is a team management platform used by youth, high school, and club sports programs for rosters, scheduling, communication, and payments. It competes for the same coach and program-level workflows that Athletic.net serves for track & field and cross country.
Broad incumbents
- Hudl: Hudl is a leading sports video and team management platform used widely across high school and collegiate athletics. While it serves many sports, its team management, video analysis, and coach workflow tools overlap directly with Athletic.net's core functionality for coaches.
- SportsEngine: SportsEngine (owned by NBC Sports Next) is a youth and amateur sports management platform offering registration, team management, and communication tools. It overlaps with Athletic.net in serving high school athletic programs and coaches as a multi-sport workflow provider.
- Active Network: Active Network provides event registration, timing, and activity management software across endurance sports, races, and community recreation. It serves event directors and timers — the same secondary persona that Athletic.net addresses — in a broader activity portfolio.
- Genius Sports: Genius Sports is a sports data and technology company providing official data feeds, statistics, and content to leagues, media, and sportsbooks. While operating at a much larger scale and different sports tier, its data-centric model is comparable to the historical performance database that Athletic.net has built.
Others
- RunnerSpace: RunnerSpace is the parent company of Athletic.net and operates the RunnerSpace+ video platform that powers AthleticTV. It serves the running community with race coverage and video content, making it a strategically aligned ecosystem partner rather than a direct competitor.
Emerging players
- Race Roster: Race Roster is an endurance event registration and results platform serving road races, marathons, and triathlons. While oriented toward mass-participation road events, its meet entry, results, and event management capabilities overlap with Athletic.net's event registration and results posting features.
Regional players
- FinalForms / DragonFly Athletics: FinalForms and similar athletic department management platforms provide registration, eligibility, and compliance workflows for high school athletic programs in the US. They are adjacent to Athletic.net, addressing different but overlapping administrative workflows for the same coach and athletic director buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Athletic Net social profiles
Digital presenceAthletic Net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athletic Net leadership team
Management profileNumber of profiles
Profiles1 record
Athletic Net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athletic Net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athletic Net
What does Athletic Net do?
Athletic.net operates a web-based SaaS platform for track & field and cross country results management, statistics, and rankings. It provides free team management and meet registration tools to coaches at high school, middle school, club, and collegiate levels, while monetizing through the Athletic+ premium subscription (ad-free experience and enhanced features for athletes, parents, and fans) and display advertising to free users.
Is Athletic Net a public or private company?
Athletic Net is a private company. It is classified as corporate owned and is currently operating.
When was Athletic Net founded?
Athletic Net was founded in 2004. It employs 51 to 100 people.
Where is Athletic Net based?
Athletic Net is headquartered in Stevens Point, United States, in the North America region.
How does Athletic Net make money?
Two revenue lines are on record. Athletic+ Premium Subscriptions are the primary driver. The others are advertising.
Who are Athletic Net's main competitors?
Direct peers on record are MileSplit, MaxPreps and TeamSnap. Broad incumbents are Hudl, SportsEngine, Active Network and Genius Sports. RunnerSpace is listed as an others. Race Roster is listed as an emerging player. FinalForms / DragonFly Athletics is listed as a regional player.
Does Athletic Net have an API?
No public API is recorded for Athletic Net.
What industry is Athletic Net in?
Athletic Net's product category is Sports Performance Management Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep). Its NAICS code is 611620 and its SIC code is 7990.