Pozyx
Pozyx provides ultra-wideband (UWB) real-time location system (RTLS) hardware and software for industrial asset tracking, serving manufacturers, logistics operators, automotive firms, and other verticals with centimeter-level indoor positioning and an Omlox-standard integration platform.
- Company typePrivate
- Founded2015
- HeadquartersGent, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pozyx does
Pozyx NV is a Belgian technology company that develops a hardware-plus-software platform for accurate indoor and outdoor real-time location tracking. Founded in 2015 as a spin-off from Ghent University based on co-founder Samuel Van de Velde's Ph.D. research on collaborative indoor localisation, the company combines ultra-wideband (UWB) hardware (anchors, tags, and kits) with a software platform built around the open, multi-technology Omlox standard. The platform harmonizes positions from UWB, BLE, GPS, and RFID into a common coordinate system, with modular software components for triggers, dashboards and analytics, RTLS management, and map integration. The system delivers positioning accuracy up to 10cm indoors using UWB and supports scalability across unlimited tracked devices and area sizes.
The company serves industrial customers primarily in manufacturing, logistics, warehousing, automotive, and adjacent verticals such as agriculture and food processing. Named enterprise customers include DHL, ArcelorMittal, AFL Global, Bonduelle, Continental, Thales, and Salco, with 250+ deployments and 200k+ operational tags in service globally. Pozyx operates a direct enterprise sales motion complemented by a structured partner channel targeting system integrators, consultants, distributors, VARs, and software vendors, plus an e-commerce webshop for standard kits. Revenue is generated through hardware sales (anchors, tags, kits), annual software subscriptions (RTLS management, location hub, triggers, dashboards), and professional services including integration, calibration, and mapping.
Pozyx has 51-100 employees and is headquartered in Ghent, Belgium, with affiliated operations in the United States and active customer engagements across Western Europe, North America, and Oceania. The company has raised approximately $4.5 million across three funding rounds (2018, 2019, 2020) from investors including Saffelberg Investments and KBC Focus Fund, and obtained ISO 27001:2022 certification in June 2023. Leadership includes CEO Rick Graham, CTO and co-founder Samuel Van de Velde, and CMO Elly Schietse.
Pozyx firmographics
Firmographics- Name
- Pozyx
- Legal name
- Pozyx NV
- Website
- https://pozyx.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pozyx provides ultra-wideband (UWB) real-time location system (RTLS) hardware and software for industrial asset tracking, serving manufacturers, logistics operators, automotive firms, and other verticals with centimeter-level indoor positioning and an Omlox-standard integration platform.
- Ownership category
- akta.pro rank
Pozyx industry classification
Industry- Product category
- Industrial Real-Time Location Systems
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning) (HDAFACAK)
Keywords
Where Pozyx is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Pozyx business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of UWB anchors, tags, and positioning servers. Anchors are fixed reference points installed in environments; tags are mobile devices attached to people, vehicles, or assets. Both are offered as individual components and in packaged kits (Non-Production Kit, Production Kit).
- Software Subscriptions: Cloud-based Pozyx Platform with recurring license renewals, analytics add-ons, and maintenance plans. Includes RTLS Management, Location & Sensor Hub, Triggers, and Dashboards & Analytics modules.
- Professional Services: Custom integration, calibration, and analytics projects delivered by Pozyx or partners. Services include professional mapping services (digital map creation, drone capture, orthomosaic production) and setup support (e.g., 2 hours included with kits).
- Partner Reseller Margins: Partners earn reseller margins on industrial-grade RTLS anchors and tags. Recurring revenue also generated through license renewals, analytics add-ons, and maintenance plans for partners reselling the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Non-Production Kit - compact cost-effective RTLS starter solution |
| One time/ perpetual license | One time/ perpetual license | Production Kit - full deployment solution |
| Subscription | Annual | Platform Subscriptions - cloud-based software licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Pozyx product offering
Product offeringCore offering
Pozyx manufactures and sells ultra-wideband (UWB) real-time location system (RTLS) hardware including anchors, tags, and positioning servers, combined with the Pozyx Platform software built on the open Omlox standard. The integrated system delivers up to 10cm indoor positioning accuracy for industrial asset, vehicle, and personnel tracking in manufacturing and logistics environments, with modular software for analytics, geofencing, and location-based automation.
Product overview
Pozyx offers a platform-plus-modules architecture for industrial real-time location systems (RTLS). The core offering consists of the Pozyx UWB RTLS hardware system (including UWB anchors, tags, and kits) combined with the Pozyx Platform software. The software platform is built around the Location and Sensor Hub (based on the omlox standard) which unifies positioning data from UWB, BLE, GPS, and RFID into a common coordinate system. On top of this core hub, Pozyx offers modular components including Triggers (location-based automation rules), Dashboards & Analytics (historical paths and heatmaps), RTLS Management (administrative framework), and Map Integration & Visualization (indoor/outdoor mapping with tile services). The portfolio also includes GPS tags and BLE tags for hybrid indoor/outdoor tracking. Pozyx's solution is built on the open, multi-technology Omlox standard, enabling scalability and interoperability across industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Pozyx UWB RTLS
Quantifiable outcome
- 3% increase in warehouse efficiency
- +3 more outcomes
Companies that use Pozyx
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Pozyx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature7 records
Pozyx partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- System IntegratorscorePartners adding RTLS to Industry 4.0 automation projects. They deliver custom integrations, calibration, and analytics projects while earning reseller margins on hardware and recurring revenue through software subscriptions.
- ConsultantscorePartners helping manufacturers, logistics, and energy companies optimize operations with RTLS solutions. They provide expertise and implementation services while leveraging Pozyx technology.
- Distributors and VARscorePartners growing their IoT and industrial portfolios by reselling Pozyx RTLS hardware and software. They earn attractive reseller margins on anchors and tags.
- Software VendorscorePartners integrating real-time location into ERP, MES, WMS, and digital twin systems. Pozyx provides technology backbone through open API and omlox standard integration.
- Omlox (Open Localization Standard)corePozyx built its platform on the open, multi-technology Omlox standard, which serves as the unified backbone for all location data across facilities. Omlox harmonizes positions from UWB, BLE, GPS, RFID and other tracking technologies.
- Mapping and Drone Service PartnersminorPartners providing professional mapping services including digital map creation from CAD drawings, drone capture and orthomosaic production, and image sanitization for industrial deployments.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Pozyx competitors and assessment
Company assessmentDirect peers
- Sewio Networks: Czech-based UWB RTLS provider directly competing with Pozyx in industrial indoor positioning for manufacturing and logistics. Sewio offers comparable anchor/tag architecture with similar target use cases (forklift tracking, WIP visibility, material flow).
- Quuppa: Finnish company providing UWB and BLE-based RTLS solutions for industrial and healthcare applications. Quuppa is a direct competitor to Pozyx with comparable positioning accuracy claims and a similar partner-driven go-to-market approach in manufacturing and logistics verticals.
- Kinexon: German-headquartered UWB RTLS provider specializing in industrial IoT, sports tracking, and intralogistics. Kinexon competes directly with Pozyx in manufacturing and logistics segments with similar centimeter-accurate positioning technology and enterprise customer base.
- Ubisense: UK-based UWB RTLS provider serving manufacturing, automotive, and logistics with similar positioning technology. Ubisense is a more established competitor with longer enterprise track record and comparable target use cases around asset tracking and process optimization.
- Litum: Turkey/US-based RTLS provider offering UWB and active RFID solutions for industrial, healthcare, and logistics applications. Litum is a direct competitor to Pozyx with comparable positioning technology and similar enterprise target segments including manufacturing and warehousing.
- Infsoft: German indoor positioning and RTLS platform provider using BLE, UWB, and other technologies for industrial, healthcare, and smart building applications. Infsoft is a comparable European competitor with similar multi-technology positioning approach and overlapping enterprise customer segments.
Broad incumbents
- Zebra Technologies: Global enterprise asset intelligence leader with broad portfolio spanning barcode, RFID, RTLS, and location solutions. Zebra competes with Pozyx in industrial asset tracking and visibility solutions but operates at much larger scale with broader technology portfolio and established enterprise relationships.
Emerging players
- Eliko: Estonian UWB RTLS company offering indoor positioning solutions for healthcare, industrial, and smart building applications. Eliko is a smaller emerging competitor with comparable UWB technology focus and partial overlap with Pozyx in industrial use cases.
- Blueiot: China-based Bluetooth AoA (Angle of Arrival) positioning technology provider competing in industrial RTLS space. Blueiot represents an emerging alternative with sub-meter BLE positioning accuracy, addressing similar use cases as Pozyx in manufacturing and warehousing.
- Humatics: US-based company providing UWB radar and microlocation technology for industrial and defense applications. Humatics offers comparable centimeter-level positioning accuracy and competes with Pozyx in selected industrial and automotive testing use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pozyx social profiles
Digital presencePozyx compliance and trust
Trust signalCompliance1 record
Pozyx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pozyx leadership team
Management profileNumber of profiles
Profiles3 records
Pozyx subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pozyx funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pozyx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pozyx
What does Pozyx do?
Pozyx manufactures and sells ultra-wideband (UWB) real-time location system (RTLS) hardware including anchors, tags, and positioning servers, combined with the Pozyx Platform software built on the open Omlox standard. The integrated system delivers up to 10cm indoor positioning accuracy for industrial asset, vehicle, and personnel tracking in manufacturing and logistics environments, with modular software for analytics, geofencing, and location-based automation.
Is Pozyx a public or private company?
Pozyx is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pozyx founded?
Pozyx was founded in 2015. It employs 51 to 100 people.
Where is Pozyx based?
Pozyx is headquartered in Gent, Belgium, in the Europe region.
How does Pozyx make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions, professional Services and partner Reseller Margins.
Who are Pozyx's main competitors?
Direct peers on record are Sewio Networks, Quuppa, Kinexon, Ubisense, Litum and Infsoft. Zebra Technologies is listed as a broad incumbent. Emerging players are Eliko, Blueiot and Humatics.
Does Pozyx have an API?
Yes. Pozyx exposes clean and standardized data interfaces: omlox HTTP API for querying positions, geofences, trackables, zones, and metadata; MQTT feeds for streaming real-time location updates and events into internal systems. MQTT allows high-frequency streaming of location updates with minimal overhead without paying per event. The omlox hub provides a standardized and interoperable model for all tracking technologies. Developer documentation is at www.pozyx.io/documentation.
What industry is Pozyx in?
Pozyx's product category is Industrial Real-Time Location Systems. Its primary akta.pro industry code is HDAFACAK, Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning). Its NAICS code is 54151 and its SIC code is 3823.