What BG Media does

BGrace Media, LLC (doing business as BGM) is a privately-held, boutique public relations and marketing agency headquartered at 2107 5th Ave N. Ste 200 in Birmingham, Alabama. Founded in 2012 by Chasiti Shepherd, who serves as CEO and Co-founder, the firm employs approximately seven people and operates with a self-described "small agency feel." Its core positioning is "transcultural storytelling" — building authentic audience relationships across cultural lines through earned media and strategic communications.

The firm delivers eight integrated service lines: Brand Communications, Marketing, Digital Influence, Creativity, Crisis Management, Community Management, Marketing Research & Opinion Polling, and Corporate Event Planning. These are professional services rather than software products; the firm operates with no proprietary technology platform and no AI/ML capabilities disclosed. Differentiators include DBE (Disadvantaged Business Enterprise) certification through ALDOT, ADECA, and the SBA, WBENC (Women-Owned Business) certification, and an A+ BBB rating, which together grant access to government and corporate supplier-diversity contracting channels.

BGrace Media serves business clients across the Southeast US on a project or retainer basis typical of boutique PR firms. Pricing is not publicly disclosed. Distribution is direct, with no resellers, marketplaces, or channel partners. Revenue, funding, customer count, and named clients are not disclosed in available sources; the firm has no institutional investment, no parent company, and operates as an independent founder-owned LLC. The firm's stated vision is to become the top transcultural firm in the U.S. while maintaining moderate growth and annual profitability.

Name

BG Media

Legal name

BGrace Media, LLC

Website

https://bgrace.media

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BGrace Media (BGM) is a Birmingham, Alabama-based boutique PR and marketing agency founded in 2012, specializing in transcultural storytelling and serving Southeast US business clients with brand communications, digital influence, crisis management, and community engagement services.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Marketing Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Public relations services
• Transcultural marketing
• Crisis communications
• Digital influence strategy
• Community engagement campaigns

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Revenue: Revenue generated from providing public relations, marketing, crisis management, community engagement, and digital strategy services to clients. Services include brand communications, digital influence, creativity, corporate event planning, and marketing research.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BG Media is a boutique PR and advertising agency that delivers integrated communications services to business clients, including brand communications, marketing, digital influence, creative production, crisis management, community engagement, marketing research and opinion polling, and corporate event planning, with a distinguishing focus on transcultural storytelling. Revenue is earned through professional service fees on a per-project or retainer basis, and clients engage the firm directly through consultations.

Product overview

BGM (BGrace Media) is a transcultural storytelling PR and media firm offering integrated service modules rather than a software product platform. The core offerings consist of Brand Communications, Marketing, Digital Influence, Creativity, Crisis Management, Community Management, Marketing Research & Opinion Polling, and Corporate Event Planning — collectively enabling clients to build authentic relationships, influence attitudes, and drive behavioral change through earned media and strategic communication tactics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Communications Strategic brand positioning and messaging services including public relations, reputation management, message development, media relations, corporate communications, ghost writing, and blogging to shape how audiences perceive clients.
• Marketing Full-service marketing including affiliate marketing, market research, service marketing, influencer marketing, and media buying to effectively promote brands and drive visibility.
• Digital Influence Digital marketing and social media services encompassing campaign research, content development, data analytics, email marketing, influencer campaigns, paid ads, SEO, SEM, and social media management for brand consistency across digital platforms.
• Creativity Creative production services including web design, graphic design, brand identity development, video production, and photography to visually communicate brand stories.
• Crisis Management Crisis communication planning and management services including crisis audits, crisis management programs, and social media crisis management to protect and restore organizational reputation during emergencies.
• Community Management Community engagement strategies including designing cohesive engagement activities, grassroots campaigns, focus groups, community conversations, direct mail, and text messaging to build authentic audience relationships.
• Marketing Research & Opinion Polling Research and polling services including surveying, quantitative and qualitative data collection, reporting, feasibility studies, and sector-specific studies for government, utilities, and transportation.
• Corporate Event Planning End-to-end corporate event management including venue reservations, catering, entertainment bookings, event publicizing, and decor to execute successful corporate gatherings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• French/West/Wooden: Mid-size US public relations and public affairs agency with a broad service portfolio across brand, digital, crisis, and community engagement. Directly comparable to BG Media as a multi-service PR firm serving consumer and B2B clients.
• 5W Public Relations: Mid-size US PR agency offering consumer, corporate, digital, crisis, and influencer services. Closely comparable to BG Media in service mix and target clients, though larger in scale.
• M Booth: Independent creative PR and communications agency with brand, digital influence, and earned media capabilities. Comparable to BG Media in offering integrated brand communications and digital influence services.
• Hager Sharp: Mid-size US PR and communications firm with strong public affairs, brand, and digital practices. Comparable to BG Media in serving purpose-driven and corporate clients with integrated communications services.
• ReviveHealth: Mid-size integrated communications agency focused on healthcare and B2B clients. Comparable to BG Media in offering integrated brand, digital, and crisis communications for niche or specialized client bases.

Broad incumbents

• Edelman: Global public relations and communications firm operating across brand, crisis, public affairs, and digital. Comparable to BG Media across nearly all service lines, but at vastly greater scale and geographic reach.
• Weber Shandwick: Large global PR and integrated communications network with deep brand, crisis, and digital offerings. Overlaps meaningfully with BG Media's full-service communications portfolio.
• Ogilvy PR: Global advertising and PR network offering integrated brand, digital, and crisis communications. Comparable to BG Media's broad service offering, though Ogilvy operates at significantly larger scale.
• BCW (Burson Cohn & Wolfe): Major global public relations and communications agency with strong brand, crisis, and public affairs capabilities. Directly comparable service profile to BG Media, but global and far larger.
• ICF Next: Integrated marketing and communications arm of ICF serving government, healthcare, and commercial clients with PR, digital, and research capabilities. Overlaps with BG Media's research, community engagement, and public-sector work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BGraceMedia
• YouTubeyoutube.com/channel/UCziU69SH3Hzt-t6TfdwI_UA
• Facebookfacebook.com/BGracemedia
• LinkedInlinkedin.com/company/bgrace-media-llc
• Instagraminstagram.com/bgracemediallc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BG Media