Realty Collective

What Realty Collective does

Realty Collective is a privately-held, woman-owned boutique real estate brokerage founded in 2005 by Victoria Alexander and headquartered in Brooklyn, New York. The firm operates exclusively within Brooklyn neighborhoods (Red Hook, Carroll Gardens, Park Slope, Williamsburg, Bed-Stuy, Gowanus, Prospect Heights, Clinton Hill) and serves individual buyers, sellers, renters, landlords, and small commercial clients through transaction-based brokerage services. Its service portfolio spans five core offerings (Buyer, Seller, Renter, Landlord, Commercial) supplemented by bundled pre-listing add-ons including staging, re-design, and renovation coordination at no additional cost to sellers. The company also operates Comp\u00e8re Collective, a community gallery space in its Red Hook office, and donates 10% of profits to local nonprofits.

Revenue is generated through traditional real estate commissions on residential and commercial sales and leases; specific pricing is not publicly disclosed and follows industry-standard transaction-based billing. Distribution is fully direct-sales through three Brooklyn offices and a team of approximately 14-15 licensed agents led by founder Victoria Alexander and veteran broker Frank Manzione. Marketing is content- and community-driven: an active blog, social presence, REBNY membership, educational seminars at Brooklyn Brewery (sponsored by Wells Fargo) and Brooklyn Brainery, and earned media in major New York publications.

The technology stack is described as standard brokerage tooling (CRM, listing management, transaction management) with one in-house differentiator: a personalized project management system for buyers that provides to-do lists and communication organization. No APIs, SDKs, mobile apps, or AI/ML capabilities are disclosed. The firm is privately held with no venture capital or institutional investment, a single LLC entity (Realty Collective LLC), no parent company, and no subsidiaries. Historical milestones include the 2010 acquisition of Frank P. Manzione Real Estate and a 2013 Champions for Change award from President Obama (shared with PortSide NY) for Hurricane Sandy relief work in Red Hook.

Name

Realty Collective

Legal name

Realty Collective LLC

Website

https://realtycollective.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Realty Collective is a privately-held, woman-owned boutique real estate brokerage founded in 2005 and headquartered in Brooklyn, New York, serving individual buyers, sellers, renters, landlords, and small commercial clients exclusively within Brooklyn neighborhoods through transaction-based commission services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Buyer Representation (FSAEAJAG), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property sales and leasing
• Rental tenant representation
• Brooklyn real estate

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission - Residential Sales: Traditional real estate commissions on residential property sales (buyers and sellers representation). The company represents both buyers and sellers in residential transactions.
2. Real Estate Commission - Commercial Sales and Leasing: Commissions on commercial property sales and lease transactions in Brooklyn.
3. Rental Commission: Fees from landlord and tenant representation in rental transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Realty Collective is a Brooklyn-focused boutique real estate brokerage that provides comprehensive residential and commercial real estate services including buyer representation, seller representation with bundled staging and renovation support, renter assistance, landlord/tenant matching, and commercial leasing and sales. The company earns transaction-based commissions on sales, leases, and rental placements across Brooklyn neighborhoods, operating from offices in Red Hook, Carroll Gardens, and Bed-Stuy.

Product overview

Realty Collective is a Brooklyn-focused real estate brokerage founded in 2005, offering residential and commercial buying, selling, and rental services. The core service portfolio consists of Buyer Services, Seller Services, Renter Services, Landlord Services, and Commercial Services. These are supplemented by property preparation add-on services including Staging, Re-design, Renovation, and Architects and Designers coordination. The company also operates Compère Collective, a community gallery space in their Red Hook office. The business model differentiates through community advocacy, ethical practices, and providing staging and preparation services at no additional cost to sellers.

Differentiator

Problem solved

Functional benefit

Brands

• Compère Collective: A community gallery space launched by Realty Collective at their office on Van Brunt Street in Red Hook. Its mission is to nurture and host diverse artistic practice and thoughtful dialogue, using art as a catalyst for critical thinking.

Products and services

• Buyer Services

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Frank Manzione's Brokerage (Acquisition)coreStrategic or Co-development Partner · 1 January 2010In 2010, Realty Collective acquired Frank Manzione's namesake brokerage. Frank was a 40+ year veteran of Brooklyn waterfront real estate who built significant expertise and relationships in Red Hook and Columbia Waterfront neighborhoods. His expertise combined with Victoria Hagman's energy created a stronger market presence.
• Real Estate Board of New York (REBNY)coreChannel Partner/ Reseller/ DistributorREBNY membership provides access to the citywide brokerage community. REBNY consists of more than 16,000 property owners, developers, brokers, managers, attorneys and more. Members adopt the Code of Ethics ensuring fair treatment for all parties.
• The CE ShopminorChannel Partner/ Reseller/ DistributorPartnership to offer discounted pre-licensing rates for individuals interested in making a career change to real estate. Agents can earn their license through this partnership.
• Brooklyn BraineryminorStrategic or Co-development PartnerRealty Collective's agents teach classes for renters, first-time homebuyers, and sellers at the Brooklyn Brainery educational institution.
• Brooklyn Brewery (Wells Fargo sponsorship)minorGTM or Marketing PartnerPioneered the Buying Into Brooklyn seminars at Brooklyn Brewery, a home-buying series sponsored by Wells Fargo. Featured in New York Times and The Hunt.
• PortSide NYcoreStrategic or Co-development PartnerCommunity partnership formed during Hurricane Sandy relief efforts. Realty Collective opened its Red Hook office to help PortSide NY run their relief operation for small businesses and residents. This partnership earned the Champions for Change award from President Obama.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nest Seekers International:
• Warburg Realty: Warburg Realty is a boutique NYC brokerage emphasizing personalized service and neighborhood expertise. It is highly comparable to Realty Collective as a similarly-sized, relationship-driven boutique brokerage serving NYC residential clients with a comparable service philosophy.
• Halstead Real Estate: Halstead is a mid-sized NYC-focused brokerage with strong Brooklyn presence serving similar residential buyer, seller, and renter segments. It is directly comparable to Realty Collective in scale, product offering, and Brooklyn market focus, though Halstead operates more broadly across Manhattan as well.

Broad incumbents

• Compass: Compass is the largest tech-enabled residential brokerage in the U.S. with a major New York City footprint including Brooklyn. It is comparable to Realty Collective as a residential real estate brokerage serving the same NYC buyer and seller segments, but with vastly greater scale, capital, and proprietary technology.
• Douglas Elliman Real Estate: Douglas Elliman is one of the largest residential brokerages in the New York metro area with deep Brooklyn coverage. It is comparable to Realty Collective as a residential real estate brokerage serving Brooklyn buyers and sellers, but at much greater scale and with broader geographic reach.
• Brown Harris Stevens: Brown Harris Stevens is a long-established NYC luxury brokerage with active Brooklyn operations. It competes with Realty Collective for high-end Brooklyn listings and sales, but operates with significantly more agents and a broader Manhattan/Brooklyn portfolio.
• The Corcoran Group: Corcoran is an established NYC-focused residential brokerage with strong Brooklyn presence offering buyer and seller representation. It is comparable as a transaction-fee-based brokerage in the same NYC neighborhoods but operates at much larger scale across Manhattan, Brooklyn, and the Hamptons.
• Sotheby's International Realty – East Side Manhattan Brokerage: Sotheby's International Realty is a global luxury real estate brand with significant NYC and Brooklyn presence. It is comparable as a residential brokerage competing for premium Brooklyn listings, though it operates globally with a much larger agent network and luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realtycollectiv
• YouTubeyoutu.be/rG7nzq0sFcI
• Facebookfacebook.com/RealtyCollective
• LinkedInlinkedin.com/company/realty-collective
• Instagraminstagram.com/realtycollectiv/?hl=en
• Pinterestpinterest.com/realtycollectiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty Collective